See Attachments.
Part 1
Respond to the following three questions in a minimum of 175 words each question
1. A well-written business plan is critical to a business’ success. (175 words)
2. Explain the components of a small business plan. (175 words)
3. How does a business plan relate to business branding? (175 words)
Part 2
You are a new business development consultant. You are meeting with a client to discuss the importance of developing his or her brand.
Write a 1,050-word paper that outlines how you will present the topic of brand management to your client, including any charts, illustrations, or other graphics as needed to clearly state the importance of effective branding.
Describe these key branding points:
· Benefits
· Pitfalls
· Recommendations
Evaluate the benefits of brand development.
Explain how you will advise your client to develop and introduce the brand to their customers.
Cite a minimum of three sources.
Format your paper consistent with APA guidelines.
Part 3
a) Complete Parts 1-2 of the Executive Summary template. (Word Doc)
b) Write a 525-word executive summary using the Executive Summary Data.
Title ABC/ 1 23 Version X |
1 |
Executive Summary MGT/ 4 65 Version 2 |
4 |
Material
Executive Summary
Vision Statement for the business is:
Complete the following template:
Executive Summary Element |
Research Results |
Marketing |
|
Product/Service Idea- Describe Product/Service Characteristics |
|
Benefits/Features |
|
Unique Features |
|
Limits and Liabilities |
|
Production and Delivery or Service Execution |
|
Suppliers |
|
Intellectual Property/Permits |
|
Business Location- Describe Planned Business Location |
|
Home Based |
|
Multiple Locations |
|
Lease Facility – Existing Facility |
|
Virtual |
|
New Facility Construction- Own |
|
New Facility Construction- Lease |
|
Other- Specify |
|
Additional Executive Summary Information- Specify Below |
|
Answer the following questions:
1) What role did each team member provide to obtain business plan information?
2) What roadblocks did the team face when obtaining required information?
3) What lessons were learned during the week’s Learning Team assignment which can be applied during the specific phase of business start-up?
4) What is the team’s overall observations of this week’s assignment relative to the type of
information needed to develop a comprehensive business plan?
5) How does this week’s Learning Team assignment support the Learning Objectives?
References
APA-formatted citation
APA-formatted citation
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