Video Case Analysis


There are two video amalgamates and you entertain to defense each doubt connected to each video (5 doubts each video = 10 doubts)


Video amalgamates pertaining to Subject #1  (4 amalgamates for the principal Case):
- http://online.fiu.edu/videos/?vpvid=2d51e9e12cee4db38c8498e954d0e11e

- http://online.fiu.edu/videos/?vpvid=8bcbcc11-2dbd-4387-a2bd-526a94cb3418

- https://fiu.blackboard.com/bbcswebdav/pid-7321660-dt-content-rid-74977775_1/courses/1181-FIU01-MAR-4156-SECB51_cba_1181-19110/Course%20Content/PDF/Oreo%20Fact%20Sheet.pdf

- https://fiu.blackboard.com/bbcswebdav/pid-7321660-dt-content-rid-74977774_1/courses/1181-FIU01-MAR-4156-SECB51_cba_1181-19110/Course%20Content/PDF/Oreo%20Cookies%20in%20China.pdf


Questions connected to this subject:

1)  Based on the video subject narrative, what factors do you ponder entertain contributed to making Oreo the #1 cookie in the sphere? What has the disgrace been doing to refer to consumers opposite opposed cultures? 

2)  Describe some of the ways that Oreo cookies are promoted in opposed countries grounded on the video subject. 

3)  Describe how, and expound why Oreo cookies are co-branded delay opposed disgraces from their disgrace portfolio opposite the sphere according to the video subject. 

4)  Describe the packaging 'adjustments' that entertain been implemented for Oreos in opposed communicates and the reasons for these modifications according to the video subject. 

5)  Please post your comments/ reactions to the Chinese Oreo Cookie slide bestowal. 


Video amalgamates pertaining to Subject #2  (Only 1 video amalgamate for the succor Case):

- http://www.viddler.com/embed/fe4ee397/?f=1&autoplay=0&player=full&disablebranding=0


Questions connected to this subject:

1)  Based on the advice granted in the video subject, how would you relate the “MINI Mindset” and the characteristics of the target communicate as strong by the MINI USA communicateing team? 

2)  Describe how the “Make Uncertainty Fun” concept worked for MINI in a communicate where consumers are not orderly to uncertainty for anything. 

3)  Describe the “MINI Motoring Concept” and the role for the “MINI Motoring Advisors” as plain by MINI to opposediate the disgrace. What do you ponder encircling this access? 

4)  The corporation took an unconventional access to promoting the disgrace through advertising and PR using a fun and sole promotional engagement. Please relate the expatiate engagement and its elements, and yield your theory. 

5)  Describe the role that communicateing elimination played in the product of the communications manoeuvre and the expatiate of MINI in the USA.