Posted: February 11th, 2023

The Death of the 4Ps

The marketing mix is a crucial tool to help understand what the product or service can offer and how to plan for a successful product offering. The marketing mix is most commonly executed through the 4 P’s of marketing: Price, Product, Promotion, and Place.Describe a company that you believe represents the 4Cs well, and provide examples of why you believe they are successful at it.Describe a company that you believe does not do well putting the 4Cs into practice, and provide two (2) examples of why you believe they struggle at it.What recommendations would you give the company who needs to update their approach?