Consider this shallow evidence gleaned during earliest stages of catastrophic market collapse. The connection between human need & what we’re flogging loses almost all meaning & value. How will this change our work on the other side?
Read the articles:
Majority of marketers delaying campaigns as coronavirus fears escalate
Consider both articles and my provocations for each. Think about ways your project brand (BestBuy) might do value marketing in these coming weeks and months – ways which lean much more heavily on some of the historic and current examples Ritson notes (e.g. Marks & Spencer in WWII and LVMH today) and less on Ritson’s cop-out suggestion at the end of his piece – more paid media supported brand advertising. This is your chance to hone your strategically creative chops.