Posted: October 27th, 2022

Rhetorical Analysis

I have chosen a commercial for my rhetorical analysis, I have also done an outline already.

Use of Logos, Pathos, and Ethos

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3 pages

2 sources, 1 is the commercial, you must find the other one. 

It is due 10:00PM EST on 2/7/2021

Please let me know if you need more info.

Rhetorical Analysis

For this assignment, you will locate an artifact (commercial, print ad, website, or non-traditional ad) for a product, brand, or organization. (For example, if you choose to look at Dunkin’ Donuts, you can look at a print ad, a commercial, or their Instagram page.) You will analyze the artifact, identifying and evaluating rhetorical appeals and fallacies.


Note: To ensure you do not plagiarize from an existing essay online, I highly recommend that you choose an artifact published within the last year. Do not choose an artifact by searching for advertising and rhetoric.

Learning Objectives

· Analyze rhetorical concepts, including rhetorical situation, appeals and strategies, and argument fallacies

· Perform primary research

Rhetorical Analysis Organization


I. Introduction:

. Provides a hook to engage the reader’s interest and exigence.

. Leads from the hook to the thesis statement.

. End with a Thesis Statement: makes an evaluative claim about the ad’s effectiveness, based on appeals used for the ad’s rhetorical situation.

· Body Paragraphs (3-4):


Each paragraph discusses one main point, directly in support of your thesis

. Follow the TEA method (Topic Sentence, Evidence, Analysis)

. See the TEA PowerPoint presentation for more information on building effective argument paragraphs

· Conclusion:

. Reiterates the main points of the essay

. Provides a final thought for the reader (relates back to exigence)

Formal Requirements

· 2.5 – 3 pages in length

· A Works Cited page with 2 sources minimum:

· Primary artifact (the ad, commercial, etc) 

· Secondary source about rhetorical appeals (such as your textbook or an online resource) 

· In-text citations for secondary source (use a handbook or the Purdue Owl)

Muhammad Ghouri

Prof Nikki Bishop


February 4th, 2021

Rhetorical Essay Outline

Quit Smoking Commercial


Hook: Information regarding the effects of smoking

· More into detail, stats and facts.  

Thesis: Through the profound use of Pathos, is able to show the audience a very deep-seated and sad effect smoking can have on family or loved ones.

First Body Paragraph

Topic Sentence: The commercial uses Pathos to put a fear for your life effect on smokers.

Evidence: In the commercial, it narrates “If this is how your child feels after losing you for a minute, just imagine if they lost you for life”. It uses a crying child to demonstrate the sadness one feels after losing a loving one and ends with the child continuing to cry. 

Analysis: A child is everything for a mother, and losing your child is not comparable to any pain. It uses the fear of losing a loved one for good to put a sense of reminder that, this is possible if you smoke.

Second Body

Topic Sentence: The commercial uses pathos to put fear into the audience as smoking is very common today.

Evidence: The commercial Is not specifically targeting smokers; it does indeed zoom into a sign that says to quit smoking but it can also be applied to individuals that don’t smoke. It also puts a sense of fear into others such as those who might have just started or thinking about starting, allowing them to understand that smoking kills and may have a negative effect on those around you.

Analysis: Smoking is very easy to pick up, addictive, and very common in this generation. We have vapes, e-cigarettes, cigarillos, cigarettes, etc.

· Stats and facts such as how smoking has increased over time, how its growing.

Third Body 

Topic Sentence: Ethos is used for a perfect delivery in the child’s acting.

Evidence: The child in the commercial seems very lost, he stumbles around trying to find his mother in a crowded subway station. The child is also crying and is very sad. The body language and eyes are a perfect delivery of ethos.


Summarize ideas: Smoking kills, smoking is bad for you and others around you as well, you should not smoke, and if you do you should quit.

Ending statement: Smoking has an extremely negative effect on you and those around you. stay close to your loved ones, quit smoking.

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