n this assignment, you are to use the same corporation you selected and focused on for Assignments 1, 2, and 3.

Consider the corporation you have selected to use in your first three assignments.

Research the company on its own website, the public filings on the Securities and Exchange Commission

EDGAR database

, the University’s

online databases

, the

Nexis Uni database

, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.

You will do a 15-minute presentation to the Board of Directors of the corporation. Develop an eight- to twelve-slide PowerPoint presentation with speaker notes or record a video based upon Assignments 1 through 3. You may choose to compare your chosen corporation to a major competitor with whom you would like to work. You will make recommendations to the Board of Directors based upon your analysis and decision on why the corporation remains or is not a good fit for you. 

Requirements

Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success as a competitive employer in the industry.

• Create a SWOT analysis for the company to determine its major strengths, weaknesses, opportunities, and threats. 
• Based on the SWOT analysis, outline a strategy for the company to capitalize on its strengths and opportunities, and minimize its weaknesses and threats. 
• Discuss the various levels and types of strategies the firm may use to maximize its competitiveness and profitability. 
• Outline a communications plan the company could use to make the strategies you recommend above known to all stakeholders.  
• Assess efforts by this corporation to be a responsible (ethical) corporate citizen and determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response. 
• Develop an executive-level PowerPoint presentation with 8  slides with speaker notes and appropriate graphics. 
• Go to Basic Search: Strayer University Online Library and locate at least three quality references. Note: Wikipedia and similar Websites do not quality as academic resources. 
• References must be submitted on a Works Cited page using SWS format. 

Use the

Assignment 4 Template [PPTX]

to ensure that your assignment meets the above requirements.

The specific course learning outcome associated with this assignment is as follows:

• Develop a corporate presentation based on a SWOT analysis, strategies for maximizing competitiveness and profitability, a communications plan, and an assessment of efforts related to ethics. 

Grading for this assignment will be based on answer quality, logic and organization of the paper, and language and writing skills, using the scoring rubric.

How to Use This Template

Each slide needed in your submission is provided in this template.

Do not add slides

Do not delete slides (except the “How to Use This Template” slide)

Replace the “blue” font on each slide with your presentation content

Change all font to black

Use bullet points on the slides

Do not type every word you plan to say on the slide

Enter the text/transcript of your talk in the speaker notes section

The speaker notes section is the gray area below each slide

Do not enter your speaker notes in comment boxes

Do not include audio or video clips

Delete this slide before submitting your assignment

Delete this slide before submitting your assignment

Notes: This is the speaker notes section of the PowerPoint presentation.
Do Not type every word you plan to say on the slide.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
1

BUS499 Capstone
Assignment 4
Insert Student’s Name Here

Insert what you would said to introduce yourself to your executive audience and tell them what you are going to cover in your presentation

Do Not type every word you plan to say on the slide. Use bullet points only.
Everything you would say if you were giving a live presentation should be provided in text form in the speaker notes section of each slide.
2

SWOT Analysis of Company Name
Strengths
Insert a bullet or two describing strengths of the firm Weaknesses
Insert a bullet or two describing weaknesses of the firm
Opportunities
Insert a bullet or two describing opportunities available to the firm Threats
Insert a bullet or two describing threats to the firm

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.

3

SWOT Analysis Strategy
Strengths and Opportunities
Insert a bullet describing the strategy to capitalize on strengths and opportunities
Insert another bullet describing the strategy to capitalize on strengths and opportunities

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to capitalize on its strengths and opportunities.
4

SWOT Analysis Strategy
Weaknesses and Threats
Insert a bullet describing the strategy to minimize weaknesses and threats
Insert another bullet describing the strategy to minimize weaknesses and threats

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a strategy for the company to minimize its weaknesses and threats.
5

Competitiveness Strategy
Competitiveness
1st bullet point of levels and types of strategies to maximize competitiveness
2nd bullet point of levels and types of strategies to maximize competitiveness

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its competitiveness.
6

Profitability Strategy
Profitability
1st bullet point of levels and types of strategies to maximize profitability
2nd bullet point of levels and types of strategies to maximize profitability

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly discuss the various levels and types of strategies the firm may use to maximize its profitability.
7

Communications Plan
Competitiveness Strategies
1st bullet point on the plan to communicate the competitiveness strategies to stakeholders
2nd bullet point on the plan to communicate the competitiveness strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended on the previous slide known to all stakeholders.
8

Communications Plan
Profitability Strategies
1st bullet point on the plan to communicate the profitability strategies to stakeholders
2nd bullet point on the plan to communicate the profitability strategies to stakeholders

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly outline a communications plan the company could use to make the strategies you recommended known to all stakeholders.
9

Corporate Social Responsibility
Responsible (ethical) corporate citizen
1st bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
2nd bullet point on the assessment of efforts by the corporation to be a responsible (ethical) corporate citizen – specific example
Impact of efforts on company’s bottom line
1st bullet point on the impact the efforts have on the company’s bottom line – specific example
2nd bullet point on the impact the efforts have on the company’s bottom line – specific example

Insert exactly what you would say to your executive audience to describe each bullet point on this slide
You should thoroughly assess efforts by this corporation to be a responsible (ethical) corporate citizen and thoroughly determine the impact these efforts (or lack thereof) have on the company’s bottom line. Provide specific examples to support your response.
10

References
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning.
Insert second source
Insert third source
Insert any additional sources

You should use at least three (3) quality references, one of which should be the course textbook. Wikipedia and similar websites do not quality as academic resources.
11

Running head:

BUS499 BUSINESS ADMINISTRATION CAPSTONE 1

BUS499 BUSINESS ADMINISTRATION CAPSTONE 2

Lucy Rowell

Bus499 Business Administration Capstone

3/12/20

Introduction

 The paper discusses how the Chevron, an American based multinational company operating in the energy industry, can effectively carry out its operations, to realize business sustainability. The energy industry is highly competitive, especially in the global markets, and therefore, the participants are required to adopt effective business-level strategies. Key elements to be covered in the paper include; analysis of the business-level strategies and Corporate-Level Strategies of the firm and proposal of the strategies that I think are the most appropriate in the company’s long-term success. The paper will also look into the competitive environment to determine the greatest competitor to the firm. The final consideration will be the market cycles, and whether the made choice of strategy will differ under slow and fast-cycle markets.

Business-Level Strategies

Chevron long term sustainability in the business is mainly based on its focused differentiation within a small market niche. The company identifies the market segments to offer its products, based on its interests, organizational goals and mission. Its main market segment is small businesses, who consume its products. The business strategy has been critical in promoting inclusive market environment, as it does help not only the company but also the small suppliers. Differentiation is further enhanced by targeting specific age groups. For instance, the company targets for educational purposes only and views students at the college levels as potential customers for its products. The business strategy adopted by this company has been effective in creating adequate product awareness at the market place. Through the differentiation strategy, the company has been able to establish a positive business relationship with local and small businesses, and they trust that the company offer quality and safe products.

Differentiation strategy adopted by the Chevron Corporation is ideal for its long-term business sustainability, as it creates customer loyalty. Customers form the backbone of businesses, as sales must be made for profits to be realized. Chevron has created a large pool of loyal customers, which guarantee a regular flow of income to the company. The revenues can be used in funding business operations and facilitating further expansion or growth.

Chevron does not experience any issues in executing its business-level strategy, as it has got the capability to do so. It has an adequate resource base, which funds the marketing campaigns, ensuring that the smallest targeted markets have been served effectively. Again, the company has got an experienced marketing team, who interact with the customers positively, thus creating a good relationship. It is through such positive relationships with the customers that the company has secured a significant market share and high sales. It is quite difficult for other firms to get market share in areas where Chevron has won (Chevron Corporation, 2020).

Corporate-Level Strategies

The corporate level strategy adopted by the Chevron is an expansion strategy, mainly focusing on concentration. Under the concentration expansion strategy, a firm focuses on directing the organizational resources, towards attaining specific goals. In the case of Chevron, the company is after achieving huge financial growth, disciplined or sound spending and increasing its production. Such targets are expected to have materialized within a span of five years.

The expansion strategy will have a significant effect on the company’s future sustainability, considering that it will increase its market share and revenues. The idea of increasing production results in large economies of scale, which will have got the benefit of reducing the production cost per unit. The lower the production costs, the higher the firm’s profitability. Chevron stands to benefit from significant business growth, based on the adopted corporate-level strategy. I believe that Chevron has adopted an effective corporate strategy, which will enable it to have a better position at the market in future when compared to its rivals.

Chevron has the necessary capacity for ensuring that the business expansion strategy has been executed successfully. It has got huge resource endowment, which will fund the business expansion needs. The company has got an effective management team, hence the key reason behind its success at the market. The management has got the capacity of making sure that the organizational resources have been allocated wisely and effectively utilized, towards realizing the expansion plans. Besides, the team will be able to manage the expanded business, as it has got the capability and experience (Chevron Corporation, 2020).

Competitive Environment

The energy industry is highly competitive, and that possesses a threat to Chevron’s success at the market and executing its business and corporate-level strategies. The greatest rival to Chevron Corporation is the Exxon Mobil. The company has remained to be the greatest competitor to the Chevron Corporation because the two seem to operate on under similar business and corporate strategies.

In the case of business-level strategy, Chevron Corporation focuses on serving the needs of small markets and suppliers, hence forming the basis of expanding to larger markets (Chevron Corporation. (2020). Exxon Mobil also uses a similar strategy. The company has invested heavily in technology and creating positive relationships with the communities it serves, in the process of trying to achieve global prosperity (Exxon Mobil Corporation, 2020). The two companies have established loyal customers to almost the same extent.

Concerning the corporate level strategy, even although the two companies have adopted an expansion strategy, Chevron has mainly focused on expanding its production and growing financial returns. In the case of Exxon Mobil, the main company focus is realizing a greater market share by going global (Exxon Mobil Corporation, 2020). The two companies have been differentiated by the corporate level strategy, which is ideal in determining the long-term business sustainability of growth. Comparing the two companies, Exxon Mobil is most likely to be successful in the future. Business success mainly depends on the market share and the number of customers served. Exxon Mobil is most likely to realize huge market share globally, hence generating large amounts of revenues when compared to the Chevron. The higher the market served, the higher the sales, and cost-saving arising from economies of scale (large scale operations). Not unless Chevron adopts effective corporate-level strategy, it will not be able to compete effectively with its rival, Exxon Mobile, in the coming years.

Market Cycles

 A slow market cycle occurs where resources have been shielded, and the concerned company maintains high monopoly levels at the market place, in such that the competitive pressures are put under adequate control (prevents competitors from joining the market). The fast cycle markets are the exact reverse of the slow market, as the markets are normally characterized by highly competitive pressures. To survive in the market, companies are required to remain innovative and effectively track the business strategies adopted by competitors. Companies are also required to identify new market gaps and serve them effectively (Hitt, Ireland, & Hoskisson, 2020).

In my choice under the competitive environment, I have argued that Exxon Mobil, which is after going global, will be more competitive than Chevron, which is focusing on financial growth and increasing production. The business-level strategies do not differentiate the two companies, with respect to the future, as they have got similar strategies.  

In the case of a slow market cycle, even although the two companies stand to grow at the same rate due to lack of competition, still Exxon Mobil will be better off. The company will easily cover a large global market, hence generating high sales. The difference between the two companies will be on the size of the market served. My choice will still remain the same. Under the fast market cycle, the choice will also remain unchanged. Both companies will be facing similar threats at the market (competition pressures), which inhibit their expansion plans.

However, Exxon Mobil has got an advantage over its rival, Chevron Corporation. The global market will provide huge business opportunities, which the firm can tap and make the best out of it. Chevrolet will face stiff competition at its limited market. In the end, irrespective of the state of the market cycles, Exxon Mobil will perform better than the Chevron Corporation. Such observation tells us that the long-term growth of business mainly depends on the adopted business level and corporate strategies.

Sources

1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and Cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

2. Chevron Corporation. (2020). Retrieved from 

https://www.chevron.com/

3. Exxon Mobil Corporation. (2020). Retrieved from 

https://corporate.exxonmobil.com/

Running head: CHEVRON CORPORATION 1

CHEVRON CORPORATION 2

Chevron Corporation

Lucy Rowell

Introduction

Chevron is an American based multinational company that operates within the energy industry. The headquarters of the company is at San Ramon, California. Chevron was founded back in 1849 and has operated for over 140 years. The operating revenue of the company is at $158.9 billion with an operating income $15.45 billion. It acted as the predecessor of standard oil company and the company has continued to be fully functional and a leading player within the energy sector. Chevron operates in over 140 countries across the globe. It is ranked as one of the largest oil companies around the world which has positively contributed to the economic growth of the country. It is also traded in the New York Stock Exchange making it one of the leading players within the oil sector. The paper explains the impacts of technology and globalization together with the organizational model and resource-based model.

Globalization

Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. Through Foreign Direct Investment, chevron has managed to expand its services to other parts of the globe (By, 2016). Companies such as BP plc. Offered competition to the company making it to adopt expansive strategy that facilitates it to be fully effective within the industry that it operates within. However, factors such as the great depression affected the prices of oil in the country affecting the industrial position. The ability of the company to evolve and adopt to the global industrial skeptics has enabled it to be fully functional in both developed and developing countries across the globe.

Technology

The change in technology within the oil sector is a factor that has made Chevron to continuously evolve and remain relevant within the industry. Today, Chevron is one of the companies within the oil industry that has ensured that it integrated IT with is administrative structure. The company is keen at using social media sites such as Facebook and twitter as part of its marketing strategy (Tarca, Vatuiu & Popa, 2016). The existence of the company website

https://www.chevron.com/

enables customers and employees to access the site and get more information about the site. The website contains important information such as project portfolio, operations, technology, corporate responsibility and the company investors. The company has highly been successful in integrating employee information through systems that adjust to the needs of the market that facilitates the company to be fully effective.

The Industrial Organizational Model

The industrial organizational model of the company is highly organized and detailed to provide a clear understanding of the process. The basic conditions for Chevron are perfectly applied it entails key economic issue that the company needs to consider such as the demand and supply. It also describes the industrial structure that needs to be appropriately observed. Relevant factors such as the conduct of the industry is mentioned. A look at the general performance of the company in the industry is also evaluated (By, 2016). The assessment of the industry through the use of the model enable the company to earn above average despite of the high level of competition from other multinational companies. Additionally, the company is likely to gain from the economies of scale that comes with operating within the market. The model is perfectly aligned to the goal of the company to the market.

Resource-based Model

As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous. This is a key contributing factor that makes the company one of the major players within the industry that it operates within. The company mostly gets its raw materials through importation and the utilization of the local oil wells (Kung, Pui & Chung, 2017). The activity has fully been effective in giving the company a competitive advantage. The workforce of the company is both skilled and unskilled that employs various engineers and miners that offer the best services. The activity leads to the creation of a competitive advantage within the industry. Aligning the company with the goals is a clear matter of concern that resource based model.

Vision and Mission Statement Assessment

The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. We conduct our business in a socially responsible and ethical manner. the vision and mission of the company are deeply aligned with its success. It sets up the targets that the company requires to be fully functional within the market. Ideally, it instills an organization culture among employees that is deeply embedded in the company values that reflects the overall needs of the company in a positive way (Hitt, Ireland & Hoskisson, 2013). Its mission and vision drive the important departments of the company to focus on the organizational success which positively elevates the position of the company.

Stakeholder Impact

Shareholders play an important role in the expansion of the company within the industry. They provide the relevant investment that enables the company to pursue its goal and expand within the industry. The employee are the important stakeholders that are responsible in driving the goals of the company towards success (By, 2016). It is an important elemental factor that contributes to the expansion of the company processes and daily activities. The supplies play a key role in ensuring that the supply of raw material within Chevron Corporation is steady. It is a positive practice that leads to the expansion of the company within its industry. The customers are important stakeholders that Chevron focuses on to ensure that it retains its industrial position. Therefore, each stakeholder plays an important role in the survival and expansion of the company.

Conclusion

In summary, the paper explains the impacts of technology and globalization together with the organizational model and resource-based model. Globalization is one of the key issues that positively led to the expansion of the company within the globe. The emergence of other oil companies have led to the expansion of the multinational corporation to other countries. The vision of Chevron Corporation is to the Global Energy Company most admired for its people and performance. The mission of the company is our company’s foundation is built on values which distinguish us and guide our actions. As a multinational corporation the company is keen at has a resource-based model that is clearly focused on the goals and objectives. The model explains the resource-based view that explains how it relies on both tangible and intangible that should be both immobile and heterogenous.

References

By, S. L. (2016). Chevron, sasol set natural-gas accord — joint venture will exploit method of converting natural gas to liquid. Wall Street Journal

Hitt, M, A., Ireland, R, D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competitiveness and Globalization (10th ed.): Mason, OH: South-Western Ccengage Learning.

Kung, W. L., Pui, Y. L., & Chung, Y. Y. (2017). A collective organizational learning model for organizational development. Leadership & Organization Development Journal, 40(1), 107-123.

Tarca, N., Vatuiu, T., & Popa, A. (2016). The importance of the web technologies during the communication process between a company and its clients. St. Louis: Federal Reserve Bank of St Louis.

CHEVRON CORPORATION 1

CHEVRON CORPORATION 9

Chevron Corporation

Lucy Rowell

BUS499 Business Administration Capstone

Professor’s Name

2/17/20

Chevron is a multinational corporation, a successor of Standard Oil, founded in 1879. It has it headquarters in San Ramon, California, United States. It is a public company that operates in the industry of oil and natural gas, dealing with products such as petroleum, petrochemicals as well as natural gas. Chevron has operations in over 180 countries all over the world and has been ranked on of the key players in the energy sector, with an annual revenue of $15.45 billion in the year 2018. The operation of Chevron, just like any other large corporation, is largely influenced by general environment such as technological factors, sociocultural factors, economic factors as well as political/legal climate. Similarly, it is affected either positively or negatively, by forces of competition such industry rivalry and buyers bargaining power. It has strengths and weaknesses, opportunities and threats, and core competencies and capabilities which also affect its day to day operation in the industry. Proper management of company resources; human, material and financial resources, has played a key role in maintaining the status of Chevron Corporation at the top. This paper explains all these factors influencing its operation and how their impact can be reduced so as to minimize the running cost and boost profitability.
General Environment

General environment refers to those factors outside the corporation that influencing its operation, affecting its long-term profitability in a given market or industry. In our case, we will only focus on the two main segments namely- political/legal factors as well as economic factors.

Political/legal climate

Political impact in the profitability or even the survival of Chevron Corporation is diverse. These political changes range from mass unrest due to dissatisfaction by the government decisions to prompt shift in current political regimes (Cherry et al. 2012). The political stability determines whether Chevron will invest in in a given location or not- where there is political instability, it will shy away from risking its finances thus affecting its income as well as profitability of the industry. The laws that a country puts in place regarding businesses, like contract law, outline what corporation is permitted to do and what is not allowed to do, if Chevron finds the laws favorable, it will invest in such place thus boosting both the organization profitability as well as the industry at large. Similarly, in countries where there are no policies to protect company’s intellectual property, investors see it risky to invest with Chevron. High taxation as well as stringed trade barriers will demotivate Chevron Corporation from maximizing their profits, and consequently that of the industry at large (Ketola 1993)

Economic factors

Economic factors have an effect on profitability of the company. These include; interest rates, foreign exchange rates, cost of labor and economic patterns. For instance, the rate at which the GDP grows in a given country will indicate Chevron growth in the days to come. When there are high interest rates, individuals will want to borrow and invest more leading to more growth of Chevron. Stability in interest rates will lure Chevron corporation to indulge in international trade, therefore more profits will be gained. When there is high rate of unemployment in a country, it means that the demand for jobs is higher that supply, and therefore individuals are willing to work at minimum wages, lowering the cost of production for Chevron Corporation thus maximizing profits of the organization and the industry at large.

Five Forces of Competition

According to Porter’s analysis of the competition a business faces in a given industry, the forces of competition include; the customers purchasing power, which refer to ability of your buyers to bring down your prices, the industrial rivalry, which is the stiffness of a competition from other existing corporation, the supplier bargaining power, which determines their ability to raise prices at will, threats from new firms entering the market and lastly threats from products that can be used as substitutes. In this case however, we will focus on the industrial rivalry as well as the buyers bargaining power.

Industrial rival

Industry rivalry is the competition from other players in that same industry. It is normally intense and could lead to lowering of the of the product prices and bring the overall profitability industry. Since chevron operates in a very competitive oil industry, the competition may affect the long-term income of the corporation

To tackle this, Chevron may need to sustainably differentiate its products so as to avoid standardization as well as build a large economy of scale so as to compete favorable in the capital dominant industry. Lastly it may consider collaboration with other competitors which will increase the market share rather than just fighting for small market.

Bargaining power of buyers

Buyers can be quite demanding since they always want the best quality offered for a minimum price possible. This will exert pressure on the corporation profitability in the long term.

This can however be addressed by establishing a large customer base to reduce consumer bargaining power, as well as invention of new products by Chevron to curb defection of its existing customers to other firms. It can also work towards improving the quality of its products so that customers are not lured by competitors due to low quality at Chevron Corporation.

Greatest External Threat

The threats to Chevron corporation may have negative effects if left unchecked. These threats include; entrance of new firms in the market, exchange rates devaluation, rise of fuel prices thus high prices for inputs, increased competition, availability of more substitutes and political uncertainties. The greatest of all these is the threat from new firms entering the market. This is because, when new firms enter the market, it means there will be division of customers, implying that Chevron Corporation will be required to share its existing customers with these new firms, therefore reducing sales and consequently the profitability of the firm as well as that of the industry as whole. To address this issue the Chevron Corporation has to use its strong capital base to diversify its markets as well as create a strong consumer relation so that new firms find it difficult to penetrate the market. It should also make sure its brand name is well-established so that its consumers don’t forget it as soon as new firms enter the industry. Its good should also be differentiated such that they stand out from those of the other firms and easily recognized. The quality of the said products should also be checked so that existing consumers do not leave them when the quality of these new firms is higher than that of Chevron.

Greatest Opportunity

The company website suggests that there are numerous opportunities available for Chevron Corporation which can be optimized for profitability. These include the availability of internet where research and E-commerce can be done efficiently, a strong social media base by which faster advertisement with wide range can be made and household income increment which reflects to consumer spending habits thus high purchasing power. there is also onset of products which are environmentally friendly plus subsidies by government on these products. Lastly, the interest rates for loans are low, thus high investment opportunity for large projects. The greatest of these opportunities is the availability internet and strong social media base. The internet is a great opportunity for Chevron. This is because with the internet, the corporation is able carry out research which is the very major force that drives many companies past the rest. Research will enable Chevron to come identify its customers current needs and respond faster and better to them as well as helping the company to know new niches available for investment so as to raise its profitability. Research will also help the firm to identify opportunities to diversify its market, say, in areas where the demand is high but its products are not efficiently available. A strong social media presence also helps Chevron to market its products to a wide range of consumers at a lower cost which would otherwise be costly.

Strengths and Weaknesses

Online database proves that one of the greatest strengths of Chevron Corporation is that it has a stable network of distribution with large outlet numbers. It also has a strong capital base, availability of skilled labor which is diversified, innovative and excellently qualified, a social media platform with strong presence and low-cost structure, giving it an added advantage over its competitors. Its greatest strength is strong capital base.

Weaknesses of Chevron are that it operates largely on rented property which consume huge sums of money, low amount is also spend on research which risks outdating, high employee turnover rate as well as low motivation and morale and finally liquidity problems where current liabilities are higher than assets. The lack of motivation and morale of workers remains to be greatest weakness of Chevron.

Strategy or Tactic

The Chevron Corporation should use its strength in strong capital base to establish a stable network of distribution as well as increase the number of outlets all over the globe as to make sure that it reaches a wide customer base, therefore boosting the sales and profitability of the firm. This will also help serve as a barrier to new firms wishing to enter the market since Chevron is already well-established.

The greatest weakness of Chevron Corporation which is lack of motivation and morale among the employees can be remedied by ensuring there are effective channels of communication, mostly vertical, to enable employees to air their concerns to the leadership as well as give feedback. Employees retention is a big problem in this corporation, and therefore the corporation should invest in its employee’s welfare and know why they keep leaving after much resources and time has been invested on them, to reduce overall cost. The employees should also be rewarded on merit to promote healthy competition and lastly create events for them to have fun and get to know each other better.

Resources, Capabilities, and Core Competencies

In conclusion, company resources are all those assets which the company has total control over and can be brought together for achievement of its goals. For Chevron Corporation, these resources include human resources, material resources and financial resources. Human resources are the skills, experience, qualification time availability and geographical location. Material resources are machinery, computers and other inputs while financial resources are cash, checks, bank deposits and stocks and bonds. Chevron has its core competencies which gives it competitive power over other corporations in the oil industry. These core competences are;

· Healthy and sustainable environment- it has a very long partnership with World Health organization to protect wellness of people

· Natural gas, a core player in better future of the planet- these natural gases products are available to over 5 billion on affordable reasonable prices

· Development partnerships- Chevron has partnered with Science and Mathematics faculties to improve on quality provided, and change approach to these subjects

Sources

1. Hitt, Ireland, & Hoskisson. 2020. Strategic management: Concepts and cases: Competitiveness and globalization (13th ed.). Mason, OH: South-Western Cengage Learning

1. Cherry, M. A., & Sneirson, J. F. (2012). Chevron, Greenwashing, and the Myth of’Green Oil Companies’. Journal of Energy, Climate, and the Environment, 3.

2. Herman, T. (1999). Blood and oil: shooting deaths of young Nigerian activists are linked to Chevron Corporation [Ilaje region]. Alternatives Journal, 25(2), 8.

3. Ives, B., & Learmonth, G. P. (1984). The information system as a competitive weapon. Communications of the ACM, 27(12), 1193-1201

4. Ketola, T. (1993). The seven sisters: Snow Whites, dwarfs or evil queens? A comparison of the official environmental policies of the largest oil corporations in the world. Business Strategy and the Environment, 2(3), 22-33.

5. Lawrence, J. E., & Cerf, D. (1995). Management and reporting of environmental liabilities. Management Accounting (USA), 77(2), 48-55.