As long as, there are vehicles on the road, there will be prospects for various businesses for car washing. Depending on features, many prospective businesses can be started. The report will discuss about the car wash businesses. The business highly depends on location and weather; this business can prove to be very lucrative business for new entrepreneur. There are some potential factors which must be considered while deciding to launch car wash business (Grier, 2005). Although, a car wash business can be beneficial business and as per many studies, an individual can earn as much as $900,000 but this business requires a thorough study and a lot of hard work before starting and of course some major amount of investment (Jacobsen, 2012). This large amount of investment is also dependent on various types and size of car wash type which the entrepreneur may decides in order to build the required infrastructure for it (Grier, 2005). Building a business is this field; at least require six months to finish, so it’s a crucial decision since this business need a lot of money for the administrative and other expenses which may be needed for the administrative and other type of business expenses (Grier, 2005). During this time, it is also important to understand that the business will not making much revenue.
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Executive summary
Introduction
Body
Car wash industry business
Objective of the Perfect car wash business
Mission of Perfect car wash business
Target market
SWOT analysis
Porter’s five forces
Strategy formulation and implementation
Differentiation strategy
Financial strategy
Organisation structure for Perfect Car Wash
Conclusion
References
The report will discuss in detail about the business named Perfect Car Wash and their problems in starting the business and will also discuss in detail about the purpose or the main objective of the business (Grier, 2005). The report will discuss in detail about environmental analysis of the Perfect car wash on the basis of SWAT analysis and Porter’s five forces models. Moreover, it will also discuss the financial aspect of the business and how the capital will be allocated. The report will also discuss in detail about the organisational chart and how much employees will be required to establish the business.
Perfect car wash will start with two car services mainly related to exterior car wash, interior cleaning and also basic detail related to it. The business is making its USP by providing high quality services at high quality that too at reasonable price (Jacobsen, 2012). The actual ability of the business will be based on high quality service which covers two main and crucial aspects which are actual car washing and customer service which is also based on the capability to find best and dedicated team of employees (Grier, 2005). The main issue in hiring best employee that it will reduce HR costs which is associated with the turnover and also other employee costs.
The main objectives for Perfect car wash are discussed in detail as follows: –
The main mission of the organisation is to provide the highest quality services and detailed service for the luxury and high end cars in the Sydney (Jacobsen, 2012). The organisation will work on making an ideal work culture for employees in order to maintain high customer service.
The environment for car business is very affluent; people these days maintain an expensive car and they constantly want it to look nice (Noh et al, 2012). The main target market of Perfect car wash is mentioned below: –
Following is the SWOT analysis of the car wash business: –
Strengths
Weakness
Opportunities
Threats
Following is the discussion Porter’s five forces which affect the car wash business: –
The basic strength of Perfect car wash is majorly dependent on the experience of the owner and it is the significant asset for the company. The owner has been involved in car repair business from many years (Godlevskaja et al, 2011). The company is involved in positioning themselves as a premium car wash service. The forecasted market share in the starting is 20% of share. The business will help in generating a very high gross margin and will focus on increasing this margin over the years. The company plan to grow the business and in next three year planned to develop a respectable net profit (Godlevskaja et al, 2011).
The differentiation strategy will on the basis to achieve premium customers in the locality and make them loyal by providing those, best and high quality service which will make them to visit the shop again and again (Ferrario & Guarino, 2012).
The owner has personal capital of $50,000 and since this business will require more investment of money $2, 00,000 will be taken as a loan from the HSBC bank in Sydney.
Conclusion
The report has discussed in detail all the aspects of establishing a car wash business with the name of Perfect Car wash (Ferrario & Guarino, 2012).. The organisation aims to establish a business which provides high quality service to the customer for luxury car department (Ferrario & Guarino, 2012).. The report has discussed in detail about the services, its objective and its mission for the business. The report has discussed in detail about SWOT analysis for the organisation and Porter’s five forces model. The report also discusses the strategy implementation and a strategy on the basis of which the organisation will differentiate from the competitors.
References
Grier, R. 2005. U.S. Patent Application 11/100,274.
Jacobsen, T. L. 2012. Car Wash Blues: A Mick Murphy Key West Mystery.
Noh, S. M., Lee, J. W., Nam, J. H., Park, J. M., & Jung, H. W. 2012. Analysis of scratch characteristics of automotive clearcoats containing silane modified blocked isocyanates via carwash and nano-scratch tests. Progress in Organic Coatings, 74(1), 192-203.
Godlevskaja, O., Iwaarden, J. V., & Wiele, T. V. D. 2011. Moving from product-based to service-based business strategies: Services categorisation schemes for the automotive industry. International Journal of Quality & Reliability Management, 28(1), 62-94.
Ferrario, R., & Guarino, N. 2012. Commitment-based modeling of service systems. In Exploring Services Science (pp. 170-185). Springer Berlin Heidelberg.
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