Write a 14 page Marketing Plan paper for either a company you wished you worked for, or a start-up company you might like to get going. Make the plan a workable real life scenario. Please use the headers in the attachment.

StrategicMarketing Plan Header

1. Title Page

2. Introduction (Describe the new business. Are you product or service oriented? What is the name of your company? Where are you located? Describe the scope of your business activities and the industry you intend to operate within.) 1 page

3. Mission and Vision Statements (Develop mission and vision statements for your firm.) 1 page

4. Potential Market Segments (List all potential market segments of interest to your firm. Describe them fully using appropriate descriptive techniques including geographics, demographics and psychographics. Give a rating to each segment for how accessible they are; how substantial they are; and how responsive they might be to your marketing activity. Give reasons for your responses.) 2 page

5. Environment (Detail the macro and micro environments having the most effect on your firms marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape) 2 page

6. Target Market (Select your target market(s). Why did you choose to serve these markets? Explain your reasoning fully.) 1 page

7. Product and Services (Create your product and services offering for this market. What specific needs will you be fulfilling. Describe in detail the features and associates benefits of your product(s). Tell me why you feel you will be successful) 2 page

8. Pricing (Set your pricing. What goals are you attempting to accomplish with your pricing strategy. Will you be making future pricing adjustments? Detail your thoughts.) 1 page

9. Branding (Create a brand image for your offering. Use the elements of value; values; personality; features and benefits as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. Prepare a positioning map as part of the plan.) 2 page

10.

Distribution Strategies (Next, provide your thoughts on distribution strategies. Will you work through intermediaries and if so describe the delivery process in detail. If you will sell direct, describe that process in detail. How will your strategy impact your ability to control your overall marketing effort (discuss). Describe an alternative strategy if your primary strategy should fail.) 2 page

11. Communication Plan (The last element required for this plan is a communication plan. Using all the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire and action of your target) 2 page

12. Conclusion