Please find attached , Kindly do not delete anything from the assignment file and you have to only insert your answers in the right places.

Important note:  

 Submission is on or before 04/04/2020 

Rubrics have also been attached for evaluating answers.

College of Administrative and Financial Sciences

Assignment 3

Deadline: 4/11/2020@ 23:59

Course Name:

Student’s Name:

Course Code:

Student’s ID Number:

Semester: I

CRN:

Academic Year: 1440/1441 H

For Instructor’s Use only

Instructor’s Name:

Students’ Grade: Marks Obtained/Out of

Level of Marks: High/Middle/Low

Instructions – PLEASE READ THEM CAREFULLY
· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.
· Assignments submitted through email will not be accepted.
· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.
· Students must mention question number clearly in their answer.
· Late submission will NOT be accepted.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
· Submissions without this cover page will NOT be accepted.
ASSIGNMENT-3

Weightage: 10 marks

Learning Outcomes:
1. Demonstrate a solid understanding of overall marketing concepts, goals and strategies within the context of organizations goals and strategies (Lo 1.1).
2. Explain issues pertaining to marketing environment both internally and externally (Lo 1.2)
3. Build a strong understanding of the social, economic, ethical and technological challenges facing marketers (Lo 1.3 & 3.4).
4. Utilize strong analytical skills and tools to develop objective and effective marketing plan (Lo 4.3 & 4.5).
5. Demonstrate ability to think independently and systematically on the subject of developing the business feasibility assessment of marketing plan development. (LO.3.7)

Assignment No: 3

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.
You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization’s business, mission, and goals designing and planning the entire function.
Write a Marketing Plan considering the following points (2×5=10 Marks)
1. Introduction, Goals and Objectives
To introduce this section you should include the “mission statement” of the business; an idea of what its goals are for customers, clients, employees and the consumer.
a. Introduction about the business.
b. Business vision and mission
c. Business objective.
d. Products and services offered
2. Environmental Analysis
Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.
3. Target Market Analysis
Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.
4. SWOT Analysis
Conduct a SWOT analysis for your chosen company based on your research.
Strengths: List the strengths of the business approach;
Weaknesses: Describe the areas of weakness in the company’s operations;
Opportunities: Examine factors that may improve the business’s chances of success;
Threats: List the external threats to the business’ success.
5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service
Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.
Place
Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.
Promotion
Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.
Price
The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Answers:

1.

Introduction, Goals and Objectives

Criteria/ achievement levels

Good mark

Average Mark

Low Mark

the student should introduce his marketing plan and provide any necessary background information about the business, business vision and mission, business objectives as well as the products and services offered

Marks: 100
Good description of the overall business, business vision and mission, business objective as well as the products and services offered

Marks: 50
The student provides only a few information on the chosen company (poor description).

Marks: 0
No response or the whole answer is false.

2. Environmental Analysis

Criteria/ achievement levels

Good mark

Average Mark

Low Mark

Student should conduct an environmental analysis that looks at and comments on the local area and the network of business contacts, competitors and customers.

Marks: 100
Good analysis of the various forces of the environment (Economic, Social and cultural, Competitive, Legal, Political, Technological) as well as entities such as customers, suppliers, competitors, and
other businesses that assist or influence a business’s ability to sell, distribute, promote, and develop products or services.

Marks: 50
Student did not provide clear and complete analysis of the various forces of the environment (Economic, Social and cultural, Competitive, Legal, Political, Technological) as well as entities such as customers, suppliers, competitors, and
other businesses that assist or influence a business’s ability to sell, distribute, promote, and develop products or services.

Marks: 0
No response or the whole answer is false.

3. Target Market Analysis

Criteria/ achievement levels

Good mark

Average Mark

Low Mark

Student should Identify the target market by describing how the company will meet the needs of the consumer better than the competition does.

Marks: 100
Good and clear definition of the target market. (Student can list out the expectations consumers have for the product).

Marks: 50
Student did not provide clear explanation of the target market. (Student did not provide in-depth analysis).

Marks: 0
No response or the whole answer is false.

4. SWOT Analysis

Criteria/ achievement levels

Good mark

Average Mark

Low Mark

Student should conduct a SWOT analysis for the chosen company

Marks: 100
Good and clear definition of the business
strengths, weaknesses, opportunities, and threats.

Marks: 50
Student did not provide clear and complete explanation of the business
strengths, weaknesses, opportunities, and threats.

Marks: 0
No response or the whole answer is false.

3. Marketing Mix (4 P’s ) Analysis

Criteria/ achievement levels

Good mark

Average Mark

Low Mark

Student should describe each of the 4Ps.

Marks: 100
Good and clear explanation of the tenets of the marketing mix, including product, place, price, and promotion.

Marks: 50
Student did not provide clear and complete explanation of the tenets of the marketing mix, including product, place, price, and promotion.

Marks: 0
No response or the whole answer is false.