5 Case study (3-4 question each)
Instructions: Read the case, watch the video and answer the following questions?
What marketing strategy was Levi Strauss using until the early 2000s? Why did this strategy appear to work for decades? Why was it not working by the 2000s?
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How would you characterize Levi’s current strategy? What elements of the marketing mix are now changed from nation to nation?
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What are the benefits of Levi’s new marketing strategy? Is there a downside?
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What does the Levi’s Strauss story tell you about the “globalization of markets”?
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Instructions: Read the case, watch the video and answer the following questions?
How is the fashion market segmented?
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Why and how is Jaeger trying to appeal younger shoppers?
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What else can be done with limited budget?
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Instructions: Read the case, watch the video and answer the following questions?
What is the problem in this case?
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What would be the impact of an internal memo be on marketing? Customers?
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What could GM do now?
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Instructions: Read the case, watch the video and answer the following questions?
Why are developers reacting so negatively to Twitter’s purchase of the maker of Tweety?
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What changes does this vignette illustrate?
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Why is Twitter changing its business model?
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What fundamentals of strategy can Twitter adopt to become more sustainable?
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Instructions: Read the case, watch the video and answer the following questions?
Why would Apple want to move into the fashion business?
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What type of innovation is Apple’s new watch?
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What role does innovation play for a company such as Apple?
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