Marketing case study

4 case study, 3 questions each 

المملكة العربية السعودية

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وزارة التعليم

جامعة الإمام عبدالرحمن بن فيصل

كلية إدارة الأعمال

Kingdom of Saudi Arabia
Ministry of Education
Imam Abdulrahman Bin Faisal University
College of Business Administration

Case Study

Course Name : Strategic Marketing

Course Code : MRKT-621

Program: EMBA

Year: 2019-2020

Semester: 2nd

Date: 13-March-2020

Name: ________________________________________ ID: ___________________

Instructions: Read the case, watch the video and answer the following questions?

How has Volvo achieved differentiation over the years?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

Why did Geely acquire Volvo?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

Suggest strategies for Volvo to build upon its unique strengths.

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

المملكة العربية السعودية

وزارة التعليم

جامعة الإمام عبدالرحمن بن فيصل

كلية إدارة الأعمال

Kingdom of Saudi Arabia
Ministry of Education
Imam Abdulrahman Bin Faisal University
College of Business Administration

Case Study

Course Name : Strategic Marketing

Course Code : MRKT-621

Program: EMBA

Year: 2019-2020

Semester: 2nd

Date: 13-March-2020

Name: ________________________________________ ID: ___________________

Instructions: Read the case, watch the video and answer the following questions?

What is the rationale behind Ryanair’s decision to compete in the business segment?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

How attractive do you assess the business segment to be to Ryanair and why?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

What targeting strategy is Ryanair trying to pursue? What difficulties do you anticipate Ryanair will face in following such a strategy?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

المملكة العربية السعودية

وزارة التعليم

جامعة الإمام عبدالرحمن بن فيصل

كلية إدارة الأعمال

Kingdom of Saudi Arabia
Ministry of Education
Imam Abdulrahman Bin Faisal University
College of Business Administration

Case Study

Instructions: Read the case, watch the video and answer the following questions?

What is the link between internal marketing and service quality in the airline industry?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

What is the rationale for a cross-functional partnership in a company such as easyJet?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

Is it sufficient for easyJet to have internal training programmes or should these be extended to external partners?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

المملكة العربية السعودية

وزارة التعليم

جامعة الإمام عبدالرحمن بن فيصل

كلية إدارة الأعمال

Kingdom of Saudi Arabia
Ministry of Education
Imam Abdulrahman Bin Faisal University
College of Business Administration

Case Study

Course Name : Strategic Marketing

Course Code : MRKT-621

Program: EMBA

Year: 2019-2020

Semester: 2nd

Date: 13-March-2020

Name: ________________________________________ ID: ___________________

Instructions: Read the case, watch the video and answer the following questions?

What are the issues facing John Lewis here?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

How do they impact on the marketing mix?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

What marketing actions can be taken to make it more sophisticated?

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________

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