I need this in next 6 hours .
It is year 2005.You have been appointed as a Head of International Marketing Startegy for Nokia Networks. You have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region. The main purpose of this assignment is, after conducting a thorough market analysis, to recommend which market (either Saudi Arabia, Kuwait, Qatar or United Arab Emirates) should Nokia Networks enter first. Your market entry recommendation must be supported and justified by credible reasoning and suitable evidence.
You have been given data sheets for these four GCC mobile communication markets (i.e. Saudi Arabia, Kuwait, Qatar and United Arab Emirates). As a suggestion, you should choose minimum of six important market variables from these data sheets and compare them across the four markets to get a good feel for the market trends that will indicate the mobile communication market potential in the future. Examples of suitable market variables could be Population, Nominal GDP per capita, Total Mobile Reveneues etc. Furthermore, as a requirement, you should analyze the selected six variables over a four year period (i.e. 2007, 2008, 2009 and 2010) to understand important trends within the GCC mobile telecommunications market.
You should put together a market entry strategy report (maximum of 6 pages). The report should include the analyses (i.e. graphs or tables to show the mobile communications market trends), key interpretations of the used data/variables, recommendations and their strategic justification.
Chiefly your report will be judged on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.
>Sheet1
0 E
E
, 0
N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A [US$] N/A N/A N/A N/A [%] N/A N/A N/A N/A 3.64 3.64 3.64 3.64 3.64 N/A N/A N/A N/A [%] 24.5% 24.7% [%] .0%
[%] [%] 19.0% 19.9% [000] [000] 178 267 392 633 698 [000] 0 0 0 0 0 8
541 6
1
157 157 157 157 33 42 [%] 1% 1% 1% 1% 4% 9% 10% 10% 853 895 [000] 0 0 0 0 0 0 0 0 0 0 [000] [000] 178 267 [000] [000] [000] [000] [000] [000] [000] 0 0 3 27 38 98 [000] [000] [000] [000] 0 0 0 0 0 1 15 35 By Operator 522 58 69 57 51 48 By Operator 45 50 49 [US$/month] 56 80 64 58 51 46 42 36 [US$/month] 2 3 3 3 4 4 4 4 4 4 [US$/month] 0 1 1 1 2 2 2 2 3 5 [US$m] [US$m] 99 389 [US$m] 5 9 10 12 11 9 8 5 5 5 [US$m] 9
0
[US$m] 0 0 0 0 0 5 7 9 9 12 [US$m] [US$m] 6 36 36 36 38 [US$m] 4 10 27 38 46 50 69 90 32 36 37 42 [US$m] 0 2 5 8 11 14 18 23 32 47 05
-0.50 -0.70 8,027 [US$] [%] 0.60 0.50 0.50 0.60 0.60 3.75 3.75 3.75 3.75 3.75 3.75 3.75 3.75 3.75 [%] 15.2% 14.3% [%] [%] 21.3% [%] 14.5% 14.7% [000] [000] 3,195 5,000 7,306 9,000 [000] 0 0 0 0 [000] 0 0 0 0 950 3,000 738 Operator 3 [000] 0 0 0 0 123 397 669 950 1,184 1,361 [%] 0% 2% 2% 2% 6% 8% 13% 14% 14% Total Mobile Subscriptions [000] 3,195 5,000 7,306 9,000 11,539 15,579 17,325 19,032 20,636 [000] 0 0 0 0 0 0 0 0 0 0 [000] 0 0 0 0 123 397 669 950 1,184 1,361 [000] 3,195 [000] [000] [000] [000] [000] [000] [000] 0 5 37 180 [000] 0 0 0 0 0 67 [000] [000] [000] 0 0 0 0 0 60 206 By Operator 211 206 200 208 76 70 48 38 35 34 32 31 By Operator 38 36 34 33 32 [US$/month] 67 39 34 32 30 29 28 [US$/month] 3 3 3 3 3 3 3 3 3 3 [US$/month] 0 0 0 0 0 0 0 1 1 1 [US$m] [US$m] [US$m] 91 79 56 46 31 30 14 7 [US$m] [US$m] 0 0 0 0 51 57 93 [US$m] [US$m] 208 234 285 374 [US$m] 89 385 838 138 208 281 [US$m] 1 4 6 19 36 57 N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A [US$] ,980
N/A N/A N/A N/A [%] N/A N/A N/A N/A 0.30 0.30 0.30 0.30 0.30 0.30 0.30 [%] 19.9% 19.9% 19.9% [%] [%] .4%
79.6% [%] 18.6% 18.5% [000] [000] [000] 7
1
363 76 90 106 109 117 Total Mobile Subscriptions [000] 930 1,306 1,695 2,493 2,698 2,810 2,881 2,954 3,028 [000] [000] [000] 930 [000] [000] [000] [000] [000] [000] [000] 0 2 42 [000] 0 0 0 3 50 108 [000] [000] [000] 0 0 0 27 84 300 306 59 49 51 43 42 42 42 [US$m] 05
4
-0.06 -0.06 -0.06 [US$] [%] 2.70 3.67 3.67 3.67 3.67 3.67 3.67 3.67 3.67 3.67 [%] [%] 101.1% [%] [%] 17.5% 16.9% [000] [000] 1,870 2,410 2,963 3,700 4,363 [000] 0 0 0 0 0 7
[%] 2% 2% 2% 2% 2% 8% 7% 6% 5% 4% Total Mobile Subscriptions [000] 1,870 2,410 2,963 3,700 4,363 4,846 5,276 5,661 6,029 6,379 [000] 0 0 0 0 0 0 0 0 0 0 [000] [000] 1,870 [000] [000] [000] [000] [000] [000] [000] 0 18 [000] 0 0 0 0 0 3 14 68 [000] [000] [000] 0 0 0 255 254 By Operator 253 52 42 41 41 41 40 38 36 By Operator 35 [US$/month] 42 40 40 39 38 36 35 34 32 [US$/month] 1 1 1 1 1 1 2 2 2 2 [US$/month] 0 0 0 0 1 1 1 1 1 1 [US$m] [US$m] [US$m] 24 14 12 10 9 6 6 [US$m] 940 [US$m] 0 0 0 0 20 22 35 37 39 40 [US$m] [US$m] 51 54 67 82 [US$m] 13 22 37 57 84 110 27 41 59 77 123 175 [US$m] 1 5 10 16 47 62 77 International Marketing – Make-Up Mid-Semester Test Assignment – Spring 2020 * © 2006 Nokia Nokia Networks case for QU Source: EMC Mobile Subscribers Forecast 2005 0% * © 2006 Nokia Nokia Networks case for QU Mobile market data When we are successful in executing our strategies we will be able to drive growth, leadership, profitability. * © 2006 Nokia Nokia Networks case for QU Your Task!! When we are successful in executing our strategies we will be able to drive growth, leadership, profitability.
QATAR MOBILE DEMAND – June 2
0
5
UNITS
2001A
2002A
2003A
2004A
2005E
2006E
200
7
200
8
2009E
2010E
DEMOGRAPHICS
Population
[000]
60
8
64
0
700
740
800
860
91
2
9
5
7
99
5
1,0
35
Nominal GDP
[US$m]
17,7
42
17,88
1
19,4
58
28,4
51
33
62
34,055
N/A
Real Growth Per Capita
[%]
5.
38
2.00
4.00
2.40
3.
50
Nominal GDP Per Capita
[US$]
29,1
80
28,0
10
27,960
38,2
90
42,210
39,590
PPP Adjusted GDP Per Capita
37,067
38,500
37,160
38,630
40,070
41,460
Consumer Price Inflation
1.
3
6
1.01
2.
27
6.80
7.30
6.
20
Local Currency / US$
[LCU / US$]
3.
6
4
MOBILE PENETRATION OF POPULATION
Main Lines
27.5%
27.6%
26.2%
26.
0%
25.3%
24.
7%
24.5%
24.
9%
Mobile Subscriptions
29.3%
41.7%
56.0%
74.0%
79.
1%
82
84.2%
85.0%
85.7%
86.
4%
Prepaid
10.2%
20.4%
35.8%
53.7%
59.8%
63.0%
64.6%
65.1%
65.7%
66.5%
Postpaid
19.0%
21.3%
20.2%
20.3%
19.3%
19.6%
19.9%
20.0%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions
178
267
392
5
48
63
3
705
768
8
13
853
895
Qtel
5
48
686
6
98
695
690
Operator 2
1
9
69
1
15
158
205
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000] 62
131
251
397
47
542
589
6
23
654
689
Qtel [000] 62 131 251 397 478
529
541
537
533
Operator 2 [000] 0 0 0 0 0 13 48 82
11
156
Postpaid [000] 116
136
14
150
155
164
179
190
199
206
Qtel [000] 116 136 141 150 155
157
Operator 2 [000] 0 0 0 0 0 7
22
49
CHURN
Annual Churn Rate
11%
10%
By Operator
Qtel [%] 1% 1% 1% 1% 4% 9% 11% 10% 10% 10%
Operator 2 [%] 0% 0% 0% 0% 0% 7% 9% 9% 10% 10%
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
178 267 392 548 633 705 768
813
Analog
Digital Trunking
GSM
389
520
595
655
691
7
12
733
755
TDMA
CDMA One
HSCSD
PAS
PHS
PDC
GSM/GPRS
49
61
73
85
GSM/EDGE
CDMA 1X
CDMA2000 (EV/3X)
UMTS
28
41
USAGE
Average Monthly Voice MOU
[min]
682
6
42
597
561
538
522
508
498
490
483
Qtel [min] 682 642 597 561 538
521
505
494
485
478
Operator 2 [min] 682 642 0 0 0
558
5
36
510
4
99
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile
[US$/month]
84
77
63
46
45
Qtel [US$/month] 58 84 77 69 63 57 51
47
44
Operator 2 [US$/month] 0 0 0 0 0
62
56
52
By Service Area
Voice
72
39
Messaging
Data/Internet
TOTAL MOBILE REVENUES
By Type of Application
103
223
303
390
449
456
455
454
457
472
Voice Revenue
213
286
363
4
11
410
405
395
382
Activation Fees
Outgoing Voice
88
18
252
32
364
360
354
346
338
328
Incoming Voice
Voice VAS
In-Country Roamers
16
24
31
34
37
Data Revenue
17
59
Messaging [US$m] 4 8 12 20 27
32
Mobile Internet Access
Sheet1
SAUDI ARABIA MOBILE DEMAND – June 2
0
UNITS
2001A
2002A
2003A
2004A
2005E
2006E
2007E
2008E
2009E
2010E
DEMOGRAPHICS
Population
[000]
22,83
0
23,520
24,220
24,
950
25,700
26,4
70
27,2
60
28,080
28,880
29,88
6
Nominal GDP
[US$m]
183,25
7
188,80
3
214,7
48
236,8
28
269,6
19
263,977
260,509
266,183
278,823
299,7
57
Real Growth Per Capita
[%]
-2.4
5
-2.8
1
4.00
2.00
1.60
–
0.50
-0.70
–
0.60
Nominal GDP Per Capita
[US$]
8,027
8,8
67
9,490
10,490
9,970
9,560
9,480
9,660
10,0
30
PPP Adjusted GDP Per Capita
10,2
46
10,122
10,728
11,
200
11,760
12,090
12,330
12,510
12,730
13,028
Consumer Price Inflation
-1.10
0.20
0.61
0.40
1.58
Local Currency / US$
[LCU / US$]
3.75
MOBILE PENETRATION OF POPULATION
Main Lines
14.
8%
15.
2%
15.
1%
14.
9%
14.
7%
14.
5%
14.
3%
14.2%
Mobile Subscriptions
14.
0%
21.3%
30.2%
36.1%
44.9%
51.9%
57.2%
61.7%
65.9%
69.1%
Prepaid
1.8%
8.5%
15.7%
28.3%
33.3%
36.8%
40.0%
43.5%
46.3%
Postpaid
12.2%
12.8%
16.
6%
18.6%
20.3%
21.7%
22.4%
22.7%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions
3,195
5,000
7,306
9,000
11,5
39
13,
7
38
15,5
79
17,325
19,0
32
20,6
36
STC
10,4
31
11,
37
4
11,910
12,0
37
12,111
12,230
Etisalat
985
1,967
3,000
4,338
5,737
7,0
44
Operator 3
123
397
669
1,184
1,361
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000]
412
2,000
3,799
5,324
7,274
8,809
10,041
11,232
12,561
13,8
51
STC [000] 412 2,000 3,799 5,324
6,683
7,579
8,0
89
8,209
8,279
8,3
93
Etisalat [000] 0 0 0 0
5
91
1,2
29
1,952
3,023
4,282
5,458
Operator 3 [000] 0 0 0 0 0 0 0 0 0 0
Postpaid [000]
2,783
3,507
3,6
76
4,265
4,929
5,539
6,093
6,471
6,785
STC [000] 2,783 3,000 3,507 3,676
3,748
3,795
3,822
3,828
3,832
3,
838
Etisalat [000] 0 0 0 0
394
1,047
1,315
1,455
1,586
CHURN
Annual Churn Rate
10%
12%
13%
14%
By Operator
STC [%] 0% 2% 2% 2% 6% 8%
11%
Etisalat [%] 0% 0% 0% 0% 1% 3% 7% 10% 12% 14%
Operator 3 [%] 0% 0% 0% 0% 1% 2% 5% 7% 9% 10%
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
13,738
Analog
Digital Trunking
GSM
4,995
7,269
8,820
11,131
12,774
14,1
35
15,
180
16,197
17,424
TDMA
CDMA One
HSCSD
PAS
PHS
PDC
GSM/GPRS
285
467
596
704
7
14
694
GSM/EDGE
119
328
625
771
CDMA 1X
CDMA2000 (EV/3X)
UMTS
33
164
312
385
USAGE
Average Monthly Voice MOU
[min]
281
2
34
211
206
208
207
205
202
198
STC [min] 281
234
196
190
185
179
174
Etisalat [min] 0 0 0
248
240
235
228
222
215
Operator 3 [min] 0 0 0
227.0268
220.215996
215.81167608
209.3373257976
203.0572060237
196.965489843
191.0565251477
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile
[US$/month]
56
42
STC [US$/month] 76 70 56 48 42 37 35 33 32 31
Etisalat [US$/month] 0 0 0 0 44 39 36 34 33 32
Operator 3 [US$/month] 0 0 0 0
43
By Service Area
Voice
73
53
45
Messaging
Data/Internet
TOTAL MOBILE REVENUES
By Type of Application
2,133
3,455
4,151
4,675
5,136
5,703
6,221
6,645
7,061
7,484
Voice Revenue
2,044
3,313
3,937
4,376
4,751
5,190
5,605
5,934
6,270
6,646
Activation Fees
154
138
Outgoing Voice
1,784
3,002
3,638
4,063
4,386
4,802
5,170
5,472
5,797
6,152
Incoming Voice
100
106
112
Voice VAS
In-Country Roamers
107
173
257
311
332
353
Data Revenue
142
214
299
513
616
711
791
Messaging [US$m]
88
349
456
529
598
650
689
Mobile Internet Access
87
113
141
150
Sheet1
KUWAIT MOBILE DEMAND – June 2005
UNITS
2001A
2002A
2003A
2004A
2005E
2006E
2007E
2008E
2009E
2010E
DEMOGRAPHICS
Population
[000]
2,24
3
2,
363
2,52
0
2,6
50
2,740
2,840
2,897
2,955
3,014
3,074
Nominal GDP
[US$m]
34,06
2
35,180
41,7
49
48,967
53,871
N/A
Real Growth Per Capita
[%]
-4.88
-6.50
0.50
-2.50
-2.40
Nominal GDP Per Capita
[US$]
15,186
14,885
16,560
18,460
19,640
17,960
PPP Adjusted GDP Per Capita
24,755
23
20,830
18,860
16,530
15,220
Consumer Price Inflation
1.70
1.
38
0.97
1.00
0.80
0.60
Local Currency / US$
[LCU / US$]
0.31
0.30
0.29
MOBILE PENETRATION OF POPULATION
Main Lines
21.8%
21.7%
19.3%
19.0%
19.5%
19.8%
19.9%
Mobile Subscriptions
41.5%
55.3%
67.3%
79.6%
91.0%
95.0%
97.0%
97.5%
98.0%
98.5%
Prepaid
25.1%
40.8%
52.9%
62.4%
72.5%
76
78.4%
79.0%
80.3%
Postpaid
16.4%
14.5%
14.4%
17.2%
18.5%
18.6%
18.4%
18.2%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions
930
1,
306
1,695
2,
109
2,493
2,698
2,810
2,881
2,954
3,028
MTC Kuwait
5
42
691
915
1,262
1,446
1,538
1,574
1,613
1,654
1,681
Wataniya Kuwait
388
615
780
847
1,047
1,160
1,236
1,268
1,
300
1,347
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000]
562
964
1332
1654
1988
2169
2271
2335
2400
2467
MTC Kuwait [000]
197
387
625
884
1031
1109
1141
117
1213
1237
Wataniya Kuwait [000]
365
577
707
771
957
106
1130
1158
1187
1230
Postpaid [000]
368
342
455
506
529
539
546
553
561
MTC Kuwait [000]
345
304
2
90
379
415
429
433
437
441
443
Wataniya Kuwait [000] 23 38
73
99
112
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
2,109
Analog
Digital Trunking
GSM
1,304
1,668
2,064
2,319
2,455
2,501
2,535
2,555
2,604
TDMA
CDMA One
HSCSD
PAS
PHS
PDC
GSM/GPRS
27
125
108
84
72
59
61
GSM/EDGE
140
173
207
212
CDMA 1X
CDMA2000 (EV/3X)
UMTS
101
133
1
51
USAGE
Average Monthly Voice MOU
[min]
302
316
310
298
299
303
309
312
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile
[US$/month]
53
43
41
TOTAL MOBILE REVENUES
Total Mobile Service Revenues
540
660
956
1,162
1,193
1,336
1,404
1,436
1,457
1,479
Sheet1
UNITED ARAB EMIRATES MOBILE DEMAND – June 2
0
UNITS
2001A
2002A
2003A
2004A
2005E
2006E
2007E
2008E
2009E
2010E
DEMOGRAPHICS
Population
[000]
3,488
3,7
54
4,0
4
1
4,34
0
4,6
40
4,
940
5,25
9
5,599
5,961
6,3
47
Nominal GDP
[US$m]
69,2
27
71,170
79,
80
89,7
34
90,107
87,4
14
87,7
77
88,1
4
2
88,509
88,877
Real Growth Per Capita
[%]
-3.69
-5.30
-0.60
-1.50
-0.90
-1.00
-0.0
6
Nominal GDP Per Capita
[US$]
19,847
18,958
19,749
20,660
19,4
20
17,690
16,690
15,7
41
14,847
14,00
3
PPP Adjusted GDP Per Capita
18,6
55
18,230
17,577
17,820
18,0
10
18,340
17,303
16,320
15,392
14,5
18
Consumer Price Inflation
2.70
2.90
3.10
3.60
3.30
3.00
2.43
2.19
1.97
Local Currency / US$
[LCU / US$]
3.
67
MOBILE PENETRATION OF POPULATION
Main Lines
29.
3%
28.
0%
27.
2%
27.0%
26.
4%
26.0%
25.
8%
25.4%
25.0%
26.3%
Mobile Subscriptions
53.
6%
64.2%
73.3%
85.3%
94.0%
98.1%
100.3%
101.1%
100.
5%
Prepaid
37.5%
46.2%
56.5%
68.2%
76.
7%
80.6%
82.8%
83.9%
84.2%
84.0%
Postpaid
16.1%
18.0%
16.9%
17.1%
17.4%
17.5%
17.2%
16.5%
MOBILE SUBSCRIPTIONS BY NETWORK OPERATOR
Total Mobile Subscriptions
1,870
2,410
2,963
3,700
4,363
4,846
5,
276
5,661
6,029
6,379
Etisalat
4,763
5,00
5
5,1
57
5,2
68
5,3
59
Operator 2
83
271
504
761
1,019
MOBILE SUBSCRIPTIONS BY TYPE OF PACKAGE
Prepaid [000]
1309
1735
2282
2960
3557
3981
4356
4695
5021
53
31
Etisalat [000] 1309 1735 2282 2960 3557
3909
4
11
4246
4340
4418
Operator 2 [000] 0 0 0 0 0
72
239
449
680
913
Postpaid [000]
561
675
681
740
806
865
920
966
1008
1048
Etisalat [000] 561 675 681 740 806
854
888
911
928
941
Operator 2 [000] 0 0 0 0 0 11 31 55 80
106
CHURN
Annual Churn Rate
By Operator
Etisalat [%] 2% 2% 2% 2% 2% 8% 7% 6% 5% 4%
Operator 2 [%] 0% 0% 0% 0% 0% 6% 5% 4% 3% 2%
MOBILE SUBSCRIPTIONS BY TECHNOLOGY
Analog
Digital Trunking
GSM
2,392
2,788
3,385
3,834
4,0
24
4,2
32
4,447
4,6
52
4,855
TDMA
CDMA One
HSCSD
PAS
PHS
PDC
GSM/GPRS
175
300
442
581
679
766
860
944
GSM/EDGE
36
111
CDMA 1X
CDMA2000 (EV/3X)
UMTS
15
87
2
38
350
4
13
448
469
USAGE
Average Monthly Voice MOU
[min]
281
274
268
2
62
258
256
255
254
Etisalat [min] 281 274 268 262 258 256 254 254
253
Operator 2 [min] 0 0 0 0 0 281 276
269
263
257
AVERAGE REVENUE PER SUBSCRIPTION
Aggregate Mobile
[US$/month]
39
37
Etisalat [US$/month] 52 42 41 41 41 40 39 38 37 36
Operator 2 [US$/month] 0 0 0 0 0 39 37 36
35
By Service Area
Voice
51
Messaging
Data/Internet
TOTAL MOBILE REVENUES
By Type of Application
1,027
1,088
1,331
1,642
1,967
2,202
2,345
2,467
2,580
2,692
Voice Revenue
1,013
1,066
1,295
1,585
1,8
84
2,092
2,199
2,2
82
2,354
2,409
Activation Fees
22
23
12
Outgoing Voice
987
1,205
1,489
1,753
1,948
2,037
2,113
2,180
2,228
Incoming Voice
Voice VAS
In-Country Roamers
98
110
117
123
129
135
Data Revenue
147
185
226
283
Messaging [US$m] 13
16
100
148
Mobile Internet Access
25
33
108
Nokia Networks International Marketing Strategy
Middle East and Africa
109 Million
2004
2009
Subscriber Growth: 2004 to 2009
Middle East and Africa
280 Million
Rest of world
1.7 Billion
Rest of world
2.9 Billion
20%
40%
60%
80%
100%
120%
140%
160%
180%
World
Europe: Western
USA/Canada
Europe: Eastern
Asia Pacific
Russia
Latin America
China
Africa
Middle East
155%
162%
Mobile user growth rate
in Middle East is the highest in the world
For market data see the attached DATA SHEETS for Saudi Arabia, Kuwait, Qatar and United Arab Emirates.
It is year 2005.You have been appointed as a Head of International Marketing Startegy for Nokia Networks. You have been asked to prepare a Market Entry Strategy (in the form of a report) for the GCC region. The main purpose of this assignment is, after conducting a thorough market analysis, to recommend which market (either Saudi Arabia, Kuwait, Qatar or United Arab Emirates) should Nokia Networks enter first. Your market entry recommendation must be supported and justified by credible reasoning and suitable evidence.
You have been given data sheets for these four GCC mobile communication markets (i.e. Saudi Arabia, Kuwait, Qatar and United Arab Emirates). As a suggestion, you should choose minimum of six important market variables from these data sheets and compare them across the four markets to get a good feel for the market trends that will indicate the mobile communication market potential in the future. Examples of suitable market variables could be Population, Nominal GDP per capita, Total Mobile Reveneues etc. Furthermore, as a requirement, you should analyze the selected six variables over a four year period (i.e. 2007, 2008, 2009 and 2010) to understand important trends within the GCC mobile telecommunications market.
You should put together a market entry strategy report (maximum of 6 pages). The report should include the analyses (i.e. graphs or tables to show the mobile communications market trends), key interpretations of the used data/variables, recommendations and their strategic justification.
Chiefly your report will be judged on the selection of appropriate market variables, quality of data analysis, clarity in data presentation and appropriateness of recommendations.
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