Assignment 3: Persuasive Presentation Design and Delivery Due Week 9, Sunday (Weight: 25%) “The art of communication is the language of leadership.” James Humes For this assignment, you will apply the practices of planning, creating, and delivering an impactful professional presentation. Identify an important topic for your role, company, or industry. The topic should be something you care about, and something you want to persuade your listeners to do something about. For example, you may want to: • Address your company’s executive leadership team about relaxing your office dress code • Persuade your department head to reconsider their remote work policy • Convince your boss that you deserve a promotion to your company’s leadership team Think carefully about how to define the major objectives of your presentation, so that you can design and deliver your presentation with those objectives clearly in mind. Instructions Follow the steps below to prepare your slide deck and create your video presentation in Zoom: 1. Prepare a PowerPoint presentation slide deck for a topic of your choice, related to your workplace or career interests. It should be designed to persuade your listeners to act on your words. It is recommended that your slide deck contain no more than 12 slides, including a cover slide and a references slide if needed. 2. Apply slide design best practices: use brief slide headings and minimal text, include images and/or charts, and format your slides professionally 3. Deliver a presentation with a time limit of 6 to 8 minutes, using Zoom. The video must include both you and your slides. The main focus is you, the speaker, with the slides providing support for your ideas and overall message. 4. Be sure to utilize and to exhibit all the presentation and video best practices listed below. Note: See your Blackboard course for instructions on using Zoom. 

JWI 505: Business Communications and Executive Presence

Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 505 – Assignment 3 (1206) Page 1 of 4

Assignment 3: Persuasive Presentation Design and Delivery

Due Week 9, Sunday (Weight: 25%)

“The art of communication is the language of leadership.” James Humes

For this assignment, you will apply the practices of planning, creating, and delivering an impactful

professional

presentation. Identify an important topic for your role, company, or industry. The topic should be something you

care about, and something you want to persuade your listeners to do something about. For example, you may

want to:

• Address your company’s executive leadership team about relaxing your office dress code

• Persuade your department head to reconsider their remote work policy

• Convince your boss that you deserve a promotion to your company’s leadership team

Think carefully about how to define the major objectives of your presentation, so that you can design and deliver

your presentation with those objectives clearly in mind.

Instructions

Follow the steps below to prepare your slide deck and create your video presentation in Zoom:

1. Prepare a PowerPoint presentation slide deck for a topic of your choice, related to your workplace or

career interests. It should be designed to persuade your listeners to act on your words. It is

recommended that your slide deck contain no more than 12 slides, including a cover slide and a

references slide if needed.

2. Apply slide design best practices: use brief slide headings and minimal text, include images and/or

charts, and format your slides professionally

3. Deliver a presentation with a time limit of 6 to 8 minutes, using Zoom. The video must include both

you and your slides. The main focus is you, the speaker, with the slides providing support for your

ideas and overall message.

4. Be sure to utilize and to exhibit all the presentation and video best practices listed below.

Note: See your Blackboard course for instructions on using Zoom.

JWI 505: Business Communications and Executive Presence

Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 505 – Assignment 3 (1206) Page 2 of 4

Presentation and Video Best Practices

✓ Include a PowerPoint cover page containing the title of the assignment, the student name, the

professor’s name, the course title, and the date.

✓ Slide deck is well structured, with informative slide titles, a logical order of topics, and effective

opening and closing slides. It uses minimal text, includes illustrative images and/or charts, and

employs consistent formatting.

✓ Speaker states clear objectives at the beginning and closes with an appropriate proposal, call to

action, or other indication of next steps

✓ Presentation delivery is targeted and succinct, with a clear flow of ideas and a persuasive impact.

✓ Speaker has a confident and engaging manner, strong executive presence, and a professional

appearance. They exhibit energy and a passionate sense

of

purpose.

✓ The video is recorded in a neutral, quiet setting that does not distract the audience. Both the setting

and the presenter’s appearance are businesslike and professional.

Assessment Criteria

Your video assignment will be assessed using the below criteria:

a. Slide deck is clear and well structured, using design best practices. It serves as an effective visual

aid to support the presenter’s objectives. If research was completed, a references slide is included at

the end, using the formatting in the Writing Standards Guide located in Course Documents.

b. Presenter delivers an impactful opening statement that expresses clear objectives and uses a hook

to engage the audience.

c. Speaker communicates ideas in a targeted and succinct manner. They establish a strong connection

with the audience and achieve a persuasive impact that supports the objectives.

d. Speaker delivers an engaging presentation, exhibiting a strong executive presence, an authentic

tone, energy, and a passionate sense of purpose.

e. The video, recorded in Zoom, has a professional look and feel (i.e., appropriate business attire;

effective distance to computer and angle; a setting with neutral, non-distracting surroundings).

f. Video shows both the presenter and slide deck, and it adheres to the 6-8-minute time limit. It is

recommended that the deck not exceed 12 slides.

JWI 505: Business Communications and Executive Presence
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 505 – Assignment 3 (1206) Page 3 of 4

Assignment 3: Rubric

Weight: 25% Assignment 3: Presentation Design and Delivery

Criteria Unsatisfactory Low Pass Pass High Pass Honors

1. Slide deck is

well structured,

follows design

best practices,

and

supports the

presenter’s

objectives.

Weight: 20%

The slide deck is

not well

structured and

does not follow

design best

practices. It does

not support the

presenter’s
objectives.

The slide deck is

adequately well

structured and

follows some but

not all of the

design best

practices. It

provides limited

support

for the

presenter’s
objectives.
The slide deck is

satisfactorily well

structured and

follows most of the

design best
practices. It

provides good

support for the

presenter’s
objectives.

The slide deck is

well structured

and follows

design best

practices fully. It

provides strong,

targeted support

for the
presenter’s
objectives.

The slide deck is

excellently

structured and
follows design

best practices

very well. It

provides

exemplary

support for the
presenter’s
objectives.

2. Defines clear

objectives and

delivers

a strong

opening

statement with a

hook to engage

the

audience.

Weight: 20%

Does not define

clear

objectives.

Does not deliver a

strong opening

statement with a
hook to engage

the audience.

Defines

adequately clear

objectives.

Delivers an

opening

statement which

may not be

strong or may

not include a

hook to engage
the audience.
Defines

satisfactorily clear

objectives. Delivers

a fairly strong

opening statement

with a hook to

engage the

audience.

Defines very

good clear

objectives.

Delivers a strong

opening
statement with a
hook to engage
the audience.

Defines

excellently clear

objectives.

Delivers a very

strong opening
statement with a
hook to engage
the audience.

3.

Communicates

ideas in a

targeted and

succinct

manner.

Connects

strongly

with the

audience,

achieving a

persuasive

impact that

supports the
objectives.

Weight: 20%

Does not

communicate

ideas in a
targeted and

succinct manner.

Does not connect

strongly with the

audience and

does not achieve

a persuasive

impact.

Communicates

ideas in an

adequately

targeted and

succinct

manner.

Connects in a

limited way with

the audience,

achieving a

minimally

persuasive
impact.

Communicates
ideas in a

satisfactorily

targeted and
succinct manner.

Connects quite well

with the audience,

achieving a

persuasive impact.

Communicates

ideas in a very

targeted and
succinct manner.

Connects well

with the
audience,
achieving a

strong persuasive

impact.

Communicates
ideas in an
excellently
targeted and
succinct manner.

Connects very

well with the

audience,
achieving a

powerful

persuasive
impact.

JWI 505: Business Communications and Executive Presence
Academic Submissions and Evaluation

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information and may not be copied,
further distributed, or otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University.

JWI 505 – Assignment 3 (1206) Page 4 of 4

Weight: 25% Assignment 3: Presentation Design and Delivery
Criteria Unsatisfactory Low Pass Pass High Pass Honors

4. Delivers an

engaging

presentation with

a strong

executive

presence, an

authentic tone,

energy and a

passionate sense

of purpose.

Weight: 20%

Does not deliver

an engaging

presentation

and/or does not

exhibit a strong

executive

presence,

authentic tone,

energy and

passionate sense
of purpose.

Delivers an
adequately
engaging
presentation

with an

acceptable

executive
presence,
authentic tone,
energy and

sense of

purpose.

Delivers an
engaging

presentation with a

satisfactory

executive
presence,
authentic tone,

energy and sense

of passionate

purpose.

Delivers a very
engaging
presentation with
a strong
executive
presence,
authentic tone,
energy and sense
of passionate
purpose.

Delivers an
excellently
engaging
presentation with

a very strong

executive
presence,
authentic tone,
energy and sense
of passionate
purpose.

5. The video,

recorded in

Zoom, has a

professional look

and feel, with

appropriate

attire, setting,

computer

distance and

angle.

Weight: 10%

The Zoom video

does not have a

professional look
and feel, with

appropriate attire,

setting, computer

distance and
angle.

The Zoom video

has a partially

professional

look and feel,

with appropriate

attire, setting,
computer
distance and
angle.

The Zoom video

has a satisfactorily

professional look
and feel, with
appropriate attire,
setting, computer

distance and angle.

The Zoom video

has a very good

professional look
and feel, with
appropriate attire,
setting, computer
distance and
angle.

The Zoom video

has an exemplary

professional look
and feel, with
appropriate attire,
setting, computer
distance and
angle.

6.

The video

shows

both the

presenter and

slide deck. It

adheres to the

6-8-

minute time

limit.

Weight: 10%

The video does

not show both the

presenter and

slide deck and/or

it is

over the 8-

minute time limit

by

more than 2

minutes.

The video
shows both the
presenter and

slide deck. It is

over the 8-
minute time

limit, but by no

more than 2
minutes.

The video shows

both the presenter

and slide deck. It

may

be over the 8-

minute time limit,

but by no more

than 1 minute.

The video shows
both the
presenter and

slide deck. It may

be over the 8-
minute time limit,
but by no more

than 30 seconds.

The video shows
both the
presenter and
slide deck. It

adheres to the 6-

8-minute time

limit.