The first file is the worksheet for this assignment

Current Proficiency

Timeline for Goal

CareerDevelopment Plan Rubric
4-5 3 0-2

SELF-ANALYSIS &
REFLECTION
SCORE: __4___

Effectively analyzes own strengths and
weaknesses. This includes additional
development and self-exploration of each key
leadership component and comparison of
personal goals.
Exceptional insight demonstrated; showing
passion and high accountability for actively
moving career forward.

Analyzes one’s own strengths and
weaknesses, but may not contain additional
development and self-exploration or
comparison to personal life goals.
Sufficient insight demonstrated; with some
accountability for actively moving career
forward.

May mention some strengths and
weaknesses, but there is nothing further
discussed or there is no meaningful self-
exploration to establish goals.

Limited, incomplete and demonstrating little
accountability and passion for importance of
having a career plan.

GOALS
SCORE: __4___

It is evident that much thought has been put
into relevant and inspired goals. Goal
exploration is well-rounded and include
additional insight including an actionable plan
for how to achieve them.

Goal exploration has been completed but
additional insight including and an actionable
plan for how to achieve them have been
mostly established but further development
is recommended.

Brief discussion, or no discussion, of some
personal goals. Little additional
development or insight. Goals and develop
plan is not in sync.

CONTENT
SCORE: __3___

Appropriate to task, many supporting details;
exceeds all requirements.

Sufficient for task, some supporting details;
meets most requirements.

Limited, somewhat incomplete; meets some
requirements but little effort demonstrated
in developing a meaningful personal plan.

DEVELOPMENT
OF A PLAN
SCORE: __3__

Strong comprehension of link between goals,
core skills required and development
opportunities demonstrated for a highly
meaningful career plan.

Sufficient links shown between goals, core
skills required and development
opportunities demonstrated for a meaningful
career plan.

Limited, somewhat incomplete; meets some
requirements but little effort demonstrated
in developing a meaningful career plan.

NETWORKING
SCORE: __3.5___

Exceptional insight shown in researching
meaningful connections syncing student needs
with needs of employer. Passion
demonstrated and authenticity demonstrated
in 2 well-written intro emails following
guidelines of course materials with an
attention-grabbing subject line

Some insight shown in researching
connections demonstrating some matching
of student needs with needs of employer.
Some self-awareness demonstrated in 2 intro
emails following guidelines of course
materials with an attention-grabbing subject
line

Limited, somewhat incomplete; meets some
requirements but little effort demonstrated
in networking with two viable sources of
mentorship and development. A lack of
passion, self-awareness and employer
needs’ evident.

GRAMMAR,
SPELLING,
PUNCTUATION
SCORE: _4__

Rules of grammar, usage, and punctuation are
followed; spelling is correct.
– Language is clear and precise; sentences
display consistently strong, varied structure.

Paper contains few grammatical, punctuation
and spelling errors.
– Language lacks clarity or includes the use of
some jargon or conversational tone.

Paper contains numerous grammatical,
punctuation, and spelling errors.
Language lacks clarity and meaning is not
conveyed clearly.

/30 21.5/30=71.66

HOST2064/CMDI2064 Career and Personal Development Assignment
Online Submission Due Friday, February 7, 2020
Worth 30% of overall grade

By “developing” your future, you will get a better sense of control over your life and you will
make better decisions on the way. It is easier to get where you wish to go once you identify
where you are going and how you will get there. Effective preparation decreases the risk of
things going wrong with your journey while increasing the potential of reaching goals.

Objectives:
In completing this exercise students will:

• Recognise what is important in your career and life

• Gain an awareness of valuable strengths and talents

• Identify any personal blocks or constraints and consider how you might overcome them

• Have a clearer vision of your future

• Identify important goals and develop a path to reach them

• Connect with mentors and people who can support you in completing your goals

• Discover development opportunities necessary to reach goals

What to do:

• Use the Personal Career Development Submission Worksheet to complete this
assignment.

• Read over the Personal Career Development Submission Worksheet so you have an
understanding of what is expected.

• The assignment has four parts (each part is found on the one worksheet).
o Part One: Self-awareness and goals;
o Part Two: Bringing your actionable plan to life by using the information gathered

in Part One;
o Part Three: Career Research and Networking section asks you to research two

companies/jobs that really interest you;
o Part Four: Personal Reflection section asks you to write a minimum of 250

words on what insights you have gained by doing this work.

• Remember that this assignment is worth 30% of your grade in HOST/CMDI2064 so
you must be thorough in its completion. Not only the grade but you can really start to
build confidence, skills and knowledge related to very achievable career goals by
completing this assignment with excellence in mind.

• Do not leave this until the last minute to complete. Instead, schedule one hour each
week to complete it.

• Review the lesson in Week 4 on Career Planning to gain further insight into the
purpose and practice of planning for your career.

• Submit a Word or PDF document using the worksheet provided. Submit online following
by the due date. For all dates, please refer to the Course Calendar.

• Review the Career Development Plan Rubric so you know how your assignment
marks break down.

• If you have any questions, please email your professor: Sasha.Bogin@georgebrown.ca

Decision Making Process

mailto:Sasha.Bogin@georgebrown.ca

FINDINGA JOB

How to Introduce Yourself Over Email January 26, 2020 Indeed.com

Email is an efficient and cost-effective way to reach future employers, clients and other

business contacts. Sending an email to introduce yourself as a potential employee, new

network connection or service provider is an opportunity to present yourself as a qualified

professional. To write an introductory email that yields a positive response, you should be

authentic, clear and engaging. In this article, we’ll show you how to best introduce yourself

in an email and provide an example.

An introductory email is a correspondence that makes initial contact with potential

employers, clients and collaborators, explaining who you are and how you can help them.

You can use an introductory email to apply for a job, contact a potential client or meet a

helpful professional in your field. A good introductory email should be clear, concise and

free of grammatical errors.

Here are 11 steps you can follow to write an effective introductory email:

1. Do your research

If you’re not sure who should receive the email, review the target company’s websites and

social media to identify which recipient would yield the best results for your purpose. If they

have written a book, article or blog post, try to read them for reference if necessary. If

they’ve spoken at a conference, you might be able to watch their speech on a video hosting

site.

Knowing the specific intended recipient will help you craft a more authentic and interesting

email than if you write to a general audience.

2. Start with a clear subject line

In your subject line, consider mentioning a common acquaintance or suggesting a way to

meet in person. Try to keep it short, since many people read emails on their mobile devices,

and a long subject line might not appear on their screen. If you are introducing yourself for a

potential job, mention the position title in the subject line.

Examples: “Louise Comacho suggested I contact you,” “Sales manager position—
Alejandra Ruiz” or “Lunch this week?”

3. Write an appropriate salutation

You can use a simple greeting, such as “Dear,” in any situation. If you are writing to someone

in a more traditional industry, such as banking, finance or medicine, you can use formal

terms like “Dear Mr. Lee.” In a more casual industry, such as lifestyle blogging, you could opt

for a greeting with their first name, like “Hello Jamel.” Be careful to spell your recipient’s

name correctly, and avoid using generic greetings such as “Dear sir” or “To whom it may

concern” so your email is more personalized.

4. Explain your reason for writing

Once you have gained your recipient’s interest and described who you are, concisely explain

why you’re emailing them. If you’re reaching out about a job opportunity, you might also

include how the recipient could benefit from your qualifications. Be sure to read the job

description and incorporate keywords that align with your background.

Example: “I am writing to see if you are interested in featuring Blue Wave Agency in our
2020 full-color catalog of Miami advertising agencies. We have over 75,000 subscribers and
are planning to expand into the Florida west coast market this year.”

5. Provide a call to action

https://www.indeed.com/career-advice/resumes-cover-letters/how-to-address-a-cover-letter-with-examples

Toward the end of your email, offer a direct call to action. This will make it easier and more

likely for the recipient to respond to your email. This call to action can range from providing

a link for them to subscribe to your newsletter to a more personal invitation to meet.

Example: “If this sounds like an exciting opportunity for Blue Wave, please fill out
this form, and we will contact you to determine whether you’d like a two or four-
page professionally photographed, full-color spread.”

6. Include a professional closing

The closing of your introductory email is the final impression the recipient will have of you,

so be polite and professional. When closing your email, “Sincerely,” “Yours sincerely” or

“Regards” are appropriate for any industry. The objective is for the recipient to respond to

your email, so include several ways that they can contact you. Add your telephone number,

email and a link to your professional networking site or company profile.

7. Check for clarity and accuracy

Before you send your email, check the message for clarity and length. Review the tone to

ensure that it fits the recipient’s company culture and isn’t too casual or formal. Finally,

check your document for spelling and grammar to ensure you present a professional image to

your recipient.

8. Follow up on your introductory email

If you don’t receive a response for several days, it is usually appropriate to send a follow-up

email. If you decide to send a second message, thank them again for their attention and

include another call to action.

Example: “Hello Ms. Kalaidjian, I understand that you have a lot of commitments, but
I wanted to follow up on my earlier email. Have you had a chance to review my
marketing proposal? If you require any information from me, please let me know. I
look forward to your response.”

https://www.indeed.com/career-advice/resumes-cover-letters/how-to-close-a-cover-letter-examples

Related: Follow-Up Email Tips for After the Interview

While you should certainly craft your email based on your reason for writing and the person

you’re writing to, here are a few tips you might consider for optimizing your message:

• Explain why you can help them.

Briefly discuss how you have made a relevant impact so the recipient thoroughly

understands the benefits of your product, service or personal professional background

https://www.indeed.com/career-advice/interviewing/follow-up-email-examples-after-interview

(if applying for a job). This part of your email can show that you have researched the

firm you are contacting, so use any applicable data that measures your successes.

• Focus on the recipient

Try to focus on the recipient at the beginning of your email to gain their attention. For

example, instead of writing, “I am a sales assistant at Stellar Shoe Company with 14

years of experience,” try, “I enjoyed listening to your interview on The Sales Pitch

podcast.” This approach will demonstrate that you have done your research and have a

genuine interest in developing your professional relationship.

• Find mutual interests

When introducing yourself, try to mention commonalities between you and the

recipient. For example, if you attended the same college or if they’re a member of a

shared service organization, detail the relationship. Having common interests can

make your initial interaction more friendly, which could make your recipient more

likely to contact you in the future.

Message line: Helen O’Brien suggested I contact you about the assistant position

Dear Ms. Tanaka,

I am writing to you at the suggestion of our mutual friend, Helen O’Brien. Helen and I both
attended the Sales Max Conference in Miami in October at which you spoke. When I
mentioned to Helen how useful I found your presentation, she mentioned that you were
hiring a new assistant.

I have worked as an assistant to Laura Coleman, CEO of Shoes Forever, for the past six years
and found the experience of being a personal assistant both enjoyable and rewarding. I
moved to Florida for family reasons and am looking for a similar position in which I can
employ my excellent organizational and interpersonal skills. During my time with Ms.
Coleman, I reduced the length of her working hours by three hours per week by
reorganizing her schedule. In addition, I saved the company $1,500 per year in office supplies
by consolidating suppliers and negotiating better terms, and improved morale and goodwill
with incentive programs.

I would love to send you my resume and Ms. Coleman’s contact information so she can
provide a reference. Please let me know if this is acceptable. I am also available to meet in
person any morning next week between 9 and 10 a.m.

Thank you for your time. I look forward to meeting you.

Sincerely,
Beth Costello

What is an introductory email?
• An introductory email is a correspondence that makes initial contact with potential employers, clients and collaborators, explaining who you are and how you can help them. You can use an introductory email to apply for a job, contact a potential clien…

HOW TO WRITE AN INTRODUCTORY EMAIL
1. Do your research
2. Start with a clear subject line
3. Write an appropriate salutation
4. Explain your reason for writing
5. Provide a call to action
6. Include a professional closing
7. Check for clarity and accuracy
8. Follow up on your introductory email
INTRODUCTORY EMAIL TIPS
SAMPLE INTRODUCTORY EMAIL