Commercial advertising often relies on emotions, such as fear, empathy, or hope to motivate consumers to purchase products and services. This is termed emotional appeals in advertising.Complete the following as a team:Develop a research question and hypothesis to assess the effect of using emotion as a persuasive tool in advertising.Clearly explain how you are able to answer this question through completing a content analysis of media advertising.Define and locate advertising content to be analyzed in a content analysis.Provide images or links to the “universe” of content. (Minimum: Five online advertising content per team member).I like the no smoking tv commercials that persuade one to stop smoking and shows the consequences of smoking. Collaborate as a team and complete a 5- to 7-slide Microsoft® PowerPoint® presentation summarizing your team’s findings on emotional appeals in advertising.
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