Posted: October 27th, 2022

Evaluation Project Instructions

For the project, you will be expected to apply the key concepts of program evaluation to conduct a comprehensive evaluation, using quantitative and qualitative methods, of a health behavior change intervention among residents of a rural or underserved community. Essentially, you will develop, implement and evaluate a small-scale health behavior change intervention among 5-10 individuals residing in a rural or underserved community. You will be asked to choose a specific health behavior (e.g. healthy eating, physical activity, stress management, getting adequate sleep, increased water consumption, following dental hygiene recommendations, reducing distracted driving, etc.) that you can feasibly promote for a duration of two weeks. You may ask family members, friends, co-workers, neighbors or other individuals who you interact with on a regular basis to participate in your intervention as long they reside in a rural or underserved community. The intervention may occur via social media (e.g. posting health education messages on a Facebook page and/or facilitating discussion of health behavior among participants on Facebook), print media, email interaction, phone conversations, text messages, or in person; you may also employ a combination of these techniques. The focus of this project will be on the evaluation of the intervention. You will be expected to identify which evaluation questions you will be exploring, use both quantitative and qualitative methods to collect data, and analyze and interpret your qualitative data. You will be required to submit all of your data as well as expound on the development, implementation and evaluation of your health behavior change intervention in a paper.

 should be 4-6 pages and double-spaced using 12- pt. Times Roman or Arial font with 1- inch page margins. 

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Please see the following document regarding the required content of the paper: Required Content for Evaluation Project Paper-1

RequiredContent for Evaluation Project Paper

1. Brief introduction and background on health behavior
a) Indicate your selected health behavior to change.
b) Explain why you chose to explore this particular health behavior.
c) Describe the negative health behavior and its current prevalence in the US as

a whole and in your selected rural or underserved community.
d) What are the short- and long-term effects of the behavior on health and/or

safety?
e) Be sure to cite all of the scholarly sources you used to answer these

questions.

2. Description of health behavior change intervention
a) What was the target population for your intervention?
b) What specific activities were included in your intervention program?
c) Describe your timeline for implementing your intervention. Do not forget to

include your evaluation strategies.

3. Description of evaluation of health behavior change intervention
a) Select which types of evaluations you conducted (formative, process,

outcome or impact).
b) Provide a specific evaluation question for each type of evaluation you

conducted.
c) Describe which study design (experimental, quasi-experimental and non-

experimental) you used to explore each evaluation question selected in Part
3b.

d) Discuss which quantitative and qualitative data collection methods you
employed to explore the evaluation questions selected in Part 3b. Please
note that you are required to use both quantitative and qualitative
methods for this project.

e) Justify why you selected either quantitative or qualitative methods to explore
each evaluation question based on the nature of each question.

4. Inclusion of raw data

a) Submit all of your quantitative (e.g. survey responses) and qualitative (e.g.
transcripts of interviews/focus groups; field notes from observations) raw data
in separate files along with your paper in the Assignment Dropbox.

5. Description of data analysis and interpretation
a) Though the quantitative data lacks validity due to the small sample size,

describe how you would analyze the data (i.e., which statistical tests you
would use) if the intervention had been completed with a larger sample size.

b) Describe the steps you completed when analyzing your qualitative data. Be
sure to include open, axial and selective coding.

c) What were your main findings from the qualitative data? Please present these
findings in the paper in a visual format (e.g. table; word cloud) as well as in
the body of the paper.

d) What are the implications of your qualitative evaluation findings for your
intervention?

e) What are the broader implications of your qualitative evaluation findings for
Public Health research, policy or practice?

PaperGrading Rubric

(Total # of points: 30 )

Levels of Achievement

Criteria Exceeds
expectations

Proficient Competent Needs
Improvement

Description of
background on
health behavior and
justification for
health behavior
change intervention
(10%)

3 points

Provided
excellent
background
on health
behavior and
justification
for health
behavior
change
intervention.

2 points

Provided
adequate
background
on health
behavior and
justification
for health
behavior
change
intervention.

1 point

Provided
somewhat
adequate
background
on health
behavior and
justification
for health
behavior
change
intervention.

0 point

Did not
provide any
background
on health
behavior or
justification
for health
behavior
change
intervention.

Description of health
behavior change
intervention (10%)

3 points

Provided
excellent
description of
target
population
and health
behavior
change
intervention
activities.

2 points

Provided
adequate
description of
target
population
and health
behavior
change
intervention
activities.

1 point

Provided
somewhat
adequate
description of
target
population
and health
behavior
change
intervention
activities.

0 point

Did not
provide any
description of
target
population or
health
behavior
change
intervention
activities.

Discussion of
evaluation methods
(30%)

9 points

Demonstrated
excellent
application of
key concepts
relating to
evaluation,
specifically
quantitative
and

6-8 points

Demonstrated
adequate
application of
key concepts
relating to
evaluation,
specifically
quantitative
and

3-5 points

Demonstrated
somewhat
adequate
application of
key concepts
relating to
evaluation,
specifically
quantitative
and

0-2 points

Did not
demonstrate
any
application of
key concepts
relating to
evaluation.

qualitative
methods.

qualitative
methods.

qualitative
methods

Submission of raw
data (10%)

3 points

Submitted all
quantitative
and
qualitative
data.

2 points

Submitted
some
quantitative
and
qualitative
data.

1 point

Submitted
only
quantitative
data or only
qualitative
data.

0 point

Did not
submit any
data.

Discussion of
analysis and
interpretation of
evaluation data (20%)

6 points

Demonstrated
excellent
application of
key concepts
relating to
analysis and
interpretation
of data,
specifically
qualitative
data.

4-5 points

Demonstrated
adequate
application of
key concepts
relating to
analysis and
interpretation
of data,
specifically
qualitative
data.

2-3 points

Demonstrated
somewhat
adequate
application of
key concepts
relating to
analysis and
interpretation
of data,
specifically
qualitative
data.

0-1 point

Did not
demonstrate
any
application of
key concepts
relating to
analysis and
interpretation
of data.

Writing mechanics
and formatting (10%)

3 points

Consistently
used good
spelling and
grammar in
the paper.
Paper was
correctly
formatted.
Paper was
double-
spaced,
within 4-6
pages, in 12-
pt Arial or
Times Roman
font, and
used 1-inch
page margins

2 points

Made 1-2
errors in
grammar or
spelling that
distract the
reader from
the content or
Writer did not
follow 1 of the
following
requirements:
Double-
spaced; 4-6
pages; 12-pt
Arial or Times
Roman font;
1-inch page
margins.

1 point

Made 3-4
errors in
grammar or
spelling that
distract the
reader from
the content or
Writer did not
follow 2 of the
following
requirements:
Double-
spaced; 4-6
pages; 12-pt
Arial or Times
Roman font;
1-inch page
margins.

0.5 point

Made more
than 4 errors
in grammar or
spelling that
distract the
reader from
the content or
Writer did not
follow 3 or
more of the
following
requirements:
Double-
spaced; 4-6
pages; 12-pt
Arial or Times
Roman font;
1-inch page
margins.

Sources/citations
(10%)

3 points

Cited all
sources (e.g.
textbook,
supplemental
reading,
outside
sources,
lecture
material)
using correct
APA format.

2 points

Cited most
sources using
correct APA
format.

1 point

Cited
sources, but
did not use
APA format at
all.

0 point

Did not cite
any sources.

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