In this portion of the course project, you will continue working with the organization you selected earlier. You will extend your analysis by defining critical success factors and KPIs for each of the strategic dimensions and SMART objectives you developed in Section 1.
Complete and submit Section 2 of the BA Plan Template, including the following
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- For each of the three SMART objectives you identified in the Week 2 activity (one for each of three strategic dimensions of Product Innovation, Customer Intimacy, and Operational Excellence):
Describe two critical success factors you believe are most important for the organization to achieve this SMART objective. Critical success factors are specific actions the organization must take, or results they must produce, in order to achieve the objective. This should result in a total of six CSFs.
- For each of these six critical success factors:
Define two Key Performance Indicators (KPIs) that could be used to monitor this critical success factor. This should result in a total of 12 KPIs.
IMPORTANT: This section should include 3 x 2 = 6 total critical success factors (2 for each SMART objective from Section 1); and 6 x 2 = 12 KPIs, (2 for each critical success factor).
Submit your BA Plan document including Section 1 (from week 2) and Section 2 (just added) to the Week 4: Course Project assignment.
Grading Criteria for Week 4
CategoryPointsPercentDescriptionCritical Success Factors (CSFs)
24 30%Two CSFs are clearly described for each of the three SMART objectives from Section 1, for a total of six CSFs. Each CSF is relevant to its associated objective.Key Performance Indicators (KPIs)
40 50%Two KPIs are clearly defined for each of the six CSFs, for a total of 12 CSFs. Each KPI is specific, measurable, and relevant to the associated CSF. Writing, Editing, and Formatting
16 20%The section is written clearly and professionally; is substantially free of errors in spelling and grammar; and is formatted consistently and professionally. Total 80 100%
3 Pages
Running Head:
APPLE
1
APPLE 8
APPLE
Business Analytics Plan for BIAM300
Author:
Date: March 16, 2020
SECTION 1: Company Background and Strategy
Organization Name
Apple Inc.
1.2. LexisNexis Dossier
Strategic Positioning Diagram
Product Innovation
Explanation of Product Innovation Positioning
In Apple Company, the main aspect behind its growth is product innovation. The main two factors for the success of Apple Company is creating ideas as well as testing their products. Without the several innovations that the company implement the company will still grow since it has loyal customers that use their existing products. The organizations might not consist new clients, so that they can get new clients they need to develop new ideas. Development and research are the main key performance indicator that are advantage to the company. Carrying out research to find out what kind of products the clients need and providing the exact products that people need is what improve the organization strategic position. Researching on what type of products the market need will assist Apple Company to develop products needed by their customers. Assessing the company additional Key Performance Indicator under the current innovation is what offers advantages to the organization (Elmansy, 2016).
SMART Objective for Strategic Positioning
The most relevant section in product innovation is the testing of the products. Ensuring that products and that the products are operating properly is an important factor for the organization business to improve. The technology is the main strategy is the main performance indicator that assist to meet their objectives. Coming up with a state product art to maintain their clients happiness and ensure that they expect for the company to come up with new and well improved products. Through coming up with technology that is easy and dependable to utilize will be an advantage to the organization all the products need to be made with the inclusion of the client and what the client will require. Having the clients to test the company products is also an important thing that the company should practice (Elmansy, 2016).
Customer Intimacy
Explanation of Customer Intimacy Positioning
Another necessary section of Apple organization is the client intimacy. Customer intimacy is mostly concerned on the understanding of client problems. It is important that the Apple Company understand the client wants before the clients, either to be a new product or to be an improved product. Apple Company is organizing their products in the need of client’s need. Since Apple Company have more loyal clients, it is an evidence that the company offer relevant products to their clients. Tracking the client’s incidents as the key performance indicators that is utilize in this region. The Apple Company provides several way to offer assistances to the clients when there is an issue with some of their products.
SMART Objective for Customer Intimacy
What assist Apple organization is having diverse clients that come up with product that is mostly personalized based on the client experiences. Apple organization operates the client’s complaints and checking up with the client complaints keep the Apple organization in top of most of the products issues. The company do this through the call center viewing the clients call center and the complaints presented on social media platform concerning their services and products. Sharing, understanding and offering the solution for the problems to assist the Apple organization to create a good experience for the customers and to maintain them loyal (Pip, 2017)
Operational Excellence
Explanation of Operational Excellence Positioning
The operational excellence might seem to be the least profitable section of an organization, but the organization play a very necessary role in the organization’s business strategy. The company always try their best to ensure that their products are available to their clients when they required it. Though the organization do not require to over stock the yields, so that the company does not end up with too much product of their stock than what the company had sold. Gathering information, the KPI that is utilized in this region would mostly be gathering information on what the client are willing to buy. For instance, iPods are staffs that every individual wanted to have several years ago, and the company had several million of those products to offer to meet the needs of their clients. The introduction of iPods made Apple company one of the major top organization in the field of technology. However, making iPods in the current market will result to the organization to having too much inventory that is not currently on use that might result to losses (McIntyre, 2017).
SMART Objective for Operational Excellence
Apple Company training workers is another business strategy impact their operational excellence. Ensuring that the workers are trained not just to understand the products that the company deals with but also to understand how the products operate so that they are in a position to offer solutions to most issue that arise in the company. This will assist the works feel improved and satisfied with the organization brand. The KPI operating, tracking and monitoring operations would be the worker satisfaction.
References
Bhasin, H. (2018). SWOT analysis of Apple Inc. Retrieved from https://www.marketing91.com/swot-analysis-apple/
Elmansy, R. (2016, April 07) Design Thinking Case Study: Innovation at Apple. Retrieved from https://www.designorate.com/design-thinking-case-study-innovation-at-apple/
Greene, A. (2018, May). Customer intimacy: How to maintain it at scale. Retrieved from https://www.helpscout.com/blog/customer-intimacy/
Laursen, G., & Thorlund, J. (2016). Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (2 ed.). http://dx.doi.org/https://bookshelf.vitalsource.com/books/9781119302537/epubcfi/6/18%5B%3Bvnd.vst.idref%3Dc02%5D!/4/2/8/6%5Bc02-para-0011%5D%400:24
Lund, E. (2017, August 11). What Small Business Owners Can Learn from Apple’s Current and Former Mission Statements. Retrieved May 19, 2018, from https://businessingmag.com/5252/strategy/learn-from-apples-mission-statement/
McIntyre, H. (2017, August). Apple is still selling iPods, but why? Retrieved from https://www.forbes.com/sites/hughmcintyre/2017/08/17/apple-is-still-selling-ipods-but-why/#6dcab58b51f7
Seth, S. (2015, September 03). 10 Major Companies Tied to the Apple Supply Chain (AAPL). Retrieved May 20, 2018, from https://www.investopedia.com/articles/investing/090315/10-major-companies-tied-apple-supply-chain.asp
Pip. (2017, May 10). Customer intimacy as a competitive edge. Retrieved from http://www.brandhook.com/customer-intimacy-as-a-competitive-edge/
Price, R. (2015, February 19). What is Operational Excellence and How is it Measured? Retrieved from https://www.eonsolutions.io/blog/what-is-operational-excellence-and-how-is-it-measured
Running Head:
APPLE
1
APPLE 8
APPLE
Business Analytics Plan for BIAM300
Author:
Date: March 16, 2020
SECTION 1: Company Background and Strategy
Organization Name
Apple Inc.
1.2. LexisNexis Dossier
Strategic Positioning Diagram
Product Innovation
Explanation of Product Innovation Positioning
In Apple Company, the main aspect behind its growth is product innovation. The main two factors for the success of Apple Company is creating ideas as well as testing their products. Without the several innovations that the company implement the company will still grow since it has loyal customers that use their existing products. The organizations might not consist new clients, so that they can get new clients they need to develop new ideas. Development and research are the main key performance indicator that are advantage to the company. Carrying out research to find out what kind of products the clients need and providing the exact products that people need is what improve the organization strategic position. Researching on what type of products the market need will assist Apple Company to develop products needed by their customers. Assessing the company additional Key Performance Indicator under the current innovation is what offers advantages to the organization (Elmansy, 2016).
SMART Objective for Strategic Positioning
The most relevant section in product innovation is the testing of the products. Ensuring that products and that the products are operating properly is an important factor for the organization business to improve. The technology is the main strategy is the main performance indicator that assist to meet their objectives. Coming up with a state product art to maintain their clients happiness and ensure that they expect for the company to come up with new and well improved products. Through coming up with technology that is easy and dependable to utilize will be an advantage to the organization all the products need to be made with the inclusion of the client and what the client will require. Having the clients to test the company products is also an important thing that the company should practice (Elmansy, 2016).
Customer Intimacy
Explanation of Customer Intimacy Positioning
Another necessary section of Apple organization is the client intimacy. Customer intimacy is mostly concerned on the understanding of client problems. It is important that the Apple Company understand the client wants before the clients, either to be a new product or to be an improved product. Apple Company is organizing their products in the need of client’s need. Since Apple Company have more loyal clients, it is an evidence that the company offer relevant products to their clients. Tracking the client’s incidents as the key performance indicators that is utilize in this region. The Apple Company provides several way to offer assistances to the clients when there is an issue with some of their products.
SMART Objective for Customer Intimacy
What assist Apple organization is having diverse clients that come up with product that is mostly personalized based on the client experiences. Apple organization operates the client’s complaints and checking up with the client complaints keep the Apple organization in top of most of the products issues. The company do this through the call center viewing the clients call center and the complaints presented on social media platform concerning their services and products. Sharing, understanding and offering the solution for the problems to assist the Apple organization to create a good experience for the customers and to maintain them loyal (Pip, 2017)
Operational Excellence
Explanation of Operational Excellence Positioning
The operational excellence might seem to be the least profitable section of an organization, but the organization play a very necessary role in the organization’s business strategy. The company always try their best to ensure that their products are available to their clients when they required it. Though the organization do not require to over stock the yields, so that the company does not end up with too much product of their stock than what the company had sold. Gathering information, the KPI that is utilized in this region would mostly be gathering information on what the client are willing to buy. For instance, iPods are staffs that every individual wanted to have several years ago, and the company had several million of those products to offer to meet the needs of their clients. The introduction of iPods made Apple company one of the major top organization in the field of technology. However, making iPods in the current market will result to the organization to having too much inventory that is not currently on use that might result to losses (McIntyre, 2017).
SMART Objective for Operational Excellence
Apple Company training workers is another business strategy impact their operational excellence. Ensuring that the workers are trained not just to understand the products that the company deals with but also to understand how the products operate so that they are in a position to offer solutions to most issue that arise in the company. This will assist the works feel improved and satisfied with the organization brand. The KPI operating, tracking and monitoring operations would be the worker satisfaction.
References
Bhasin, H. (2018). SWOT analysis of Apple Inc. Retrieved from https://www.marketing91.com/swot-analysis-apple/
Elmansy, R. (2016, April 07) Design Thinking Case Study: Innovation at Apple. Retrieved from https://www.designorate.com/design-thinking-case-study-innovation-at-apple/
Greene, A. (2018, May). Customer intimacy: How to maintain it at scale. Retrieved from https://www.helpscout.com/blog/customer-intimacy/
Laursen, G., & Thorlund, J. (2016). Business Analytics for Managers: Taking Business Intelligence Beyond Reporting (2 ed.). http://dx.doi.org/https://bookshelf.vitalsource.com/books/9781119302537/epubcfi/6/18%5B%3Bvnd.vst.idref%3Dc02%5D!/4/2/8/6%5Bc02-para-0011%5D%400:24
Lund, E. (2017, August 11). What Small Business Owners Can Learn from Apple’s Current and Former Mission Statements. Retrieved May 19, 2018, from https://businessingmag.com/5252/strategy/learn-from-apples-mission-statement/
McIntyre, H. (2017, August). Apple is still selling iPods, but why? Retrieved from https://www.forbes.com/sites/hughmcintyre/2017/08/17/apple-is-still-selling-ipods-but-why/#6dcab58b51f7
Seth, S. (2015, September 03). 10 Major Companies Tied to the Apple Supply Chain (AAPL). Retrieved May 20, 2018, from https://www.investopedia.com/articles/investing/090315/10-major-companies-tied-apple-supply-chain.asp
Pip. (2017, May 10). Customer intimacy as a competitive edge. Retrieved from http://www.brandhook.com/customer-intimacy-as-a-competitive-edge/
Price, R. (2015, February 19). What is Operational Excellence and How is it Measured? Retrieved from https://www.eonsolutions.io/blog/what-is-operational-excellence-and-how-is-it-measured
