Posted: January 24th, 2023

Discussion #4

Is it possible for an organization to be successful despite having a value curve that is not distinct from the competition? For example, selling a me-too product is popular in pharmaceuticals where many drugs provide customers with the same basic benefits (me-too product: offering no compelling differences when compared to the competition). In other words, can an organization be successful by selling a me-too product? Please explain. 

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