Directions: Initial Post
Review the aftercited advice environing Mary Kay’s global expatiation of the disgrace:
Background on Mary Kay
- Read the video contingency in the textbook on pages 199-202.
- Watch the Mary Kay video at http://bevideos.mhhe.com/business/video_library/007744180x/swf/Clip_11.html (Links to an manifest office.)Links to an manifest office.
- Explore Mary Kay’s global disgraceing war “Discaggravate What You Love”:
http://www.gcimagazine.com/business/marketing/Mary-Kay-Announces-New-Branding-Campaign-Discover-What-You-Love-245578271.html (Links to an manifest office.)Links to an manifest office.
Explore Mary Kay’s marketing achievement aggravate its 50 year history:
“Fifty and Fabulous—Mary Kay Continues to Experience Record-Breaking Growth During Golden Anniversary Year,” Marketwired, July 25, 2013
http://newsroom.marykay.com/en/releases/fifty-and-fabulous-mary-kay-continues-to-experience-record-breaking-growth-during-golden-anniversary-year (Links to an manifest office.)Links to an manifest office.
Based on the advice granted over as courteous as internet investigation, put yourself in the aspect of a marketing consultant brought in to Mary Kay to formulate a set of courteous-developed and protected recommendations for expanding the disgrace into manifold interdiplomatic markets. You achieve be presenting your recommendations to the company’s senior start team. Your recommendations should be inveterate on a critical evaluation of the efficiency of its antecedent marketing strategies. The recommendations should be logically presented, well-supported, and thoroughly vetted.