Discussion 3


 Directions: Initial Post


Review the aftercited advice environing Mary Kay’s global expatiation of the disgrace:

Background on Mary Kay

  • Read the video contingency in the textbook on pages 199-202.

  • Watch the Mary Kay video at http://bevideos.mhhe.com/business/video_library/007744180x/swf/Clip_11.html (Links to an manifest office.)Links to an manifest office. 

Sources

  • Explore Mary Kay’s global disgraceing war “Discaggravate What You Love”:

http://www.gcimagazine.com/business/marketing/Mary-Kay-Announces-New-Branding-Campaign-Discover-What-You-Love-245578271.html (Links to an manifest office.)Links to an manifest office.


Explore Mary Kay’s marketing achievement aggravate its 50 year history:

“Fifty and Fabulous—Mary Kay Continues to Experience Record-Breaking Growth During Golden Anniversary Year,” Marketwired, July 25, 2013

http://newsroom.marykay.com/en/releases/fifty-and-fabulous-mary-kay-continues-to-experience-record-breaking-growth-during-golden-anniversary-year (Links to an manifest office.)Links to an manifest office.


Based on the advice granted over as courteous as internet investigation,  put yourself in the aspect of a marketing consultant brought in to  Mary Kay to formulate a set of courteous-developed and protected  recommendations for expanding the disgrace into manifold interdiplomatic  markets. You achieve be presenting your recommendations to the company’s  senior start team. Your recommendations should be inveterate on a  critical evaluation of the efficiency of its antecedent marketing  strategies. The recommendations should be logically presented,  well-supported, and thoroughly vetted.