Competency
This project allows you to demonstrate your mastery of visual communication concepts discussed in this course.
Scenario
You are newly appointed to the communication team for a reputable philanthropic organization. The current task is for your team to create a global campaign that visually conveys a social message both here in the United States, as well as globally. This visual campaign message will use strategic visual communication to appeal to these differing audiences to reduce and potentially eliminate racial prejudice. Your visual communication campaign will be directed toward audiences from both the United States and another country of your choice.
The board of directors has asked you to assemble four video presentations and one instructional document to submit for their review. They have asked that the total video presentations’ length be under three minutes, and that you present visual examples while verbally explaining the main points of the analysis. You are reminded that four separate links need to be submitted for their review, along with your instructional document for the communication team.
Visual Campaign Elements:
color
lines
balance
contrast
Create your video presentation for the board members clearly explaining how the visual communication elements on each of the two promotional documents strategically convey the message and meaning to viewers. Be sure to compare and contrast how the viewers from the U.S. and the other country might interpret these differing visuals elements, and how you used them strategically to please each targeted audience.
How might the organization properly obtain and use images from outside sources?
What are the dangers and problems that arise when altering and digitally enhancing images?
Instructions
The presentation must include a visual and an audio recording using
, a free audio recording software compatible with PC and MAC computers. Follow these instructions to download and use this software to create your presentation.
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