Purpose of Assignment
The Case Study focuses on CVP (Cost-Volume-Profit), break-even, and margin of safety analyses which allows students to experience working through a business scenario and applying these tools in managerial decision making.
Scenario: Mary Willis is the advertising manager for Bargain Shoe Store. She is currently working on a major promotional campaign. Her ideas include the installation of a new lighting system and increased display space that will add $24,000 in fixed costs to the $270,000 in fixed costs currently spent. In addition, Mary is proposing a 5% price decrease ($40 to $38) will produce a 20% increase in sales volume (20,000 to 24,000). Variable costs will remain at $24 per pair of shoes. Management is impressed with Mary’s ideas but concerned about the effects these changes will have on the break-even point and the margin of safety.
1. Complete the following:
2. Create a maximum 700-word informal memo to management addressing Mary’s suggested changes in APA format.
3. Show your work in Microsoft Word or Excel.
4. Complete calculations/computations using Microsoft Word or Excel.
5. Meet all content and writing expectations in the attached grading guide.
2 |
Content |
Met |
Partially Met |
Not Met |
Comments: |
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Computed the current break-even point in units, and compared it to the break-even point in units if Mary’s ideas were used. |
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Computed the margin of safety ratio for current operations and after Mary’s changes were introduced (rounded to nearest full percent). |
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Prepared a CVP (Cost-Volume-Profit) income statement for current operations and after Mary’s changes were introduced. |
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Explained whether Mary’s changes should be adopted. Why or why not? Analyzed the information (first three rows above) and used the information to support student’s suggestion. |
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Showed work in Microsoft® Word or Excel®. Completed calculations/computations using Microsoft® Word or Excel®. |
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The informal memo is a maximum 700 words in length. |
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Total Available |
Total Earned |
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100 |
#/100 |
Writing Guidelines |
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. |
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Intellectual property is recognized with in-text citations and a reference page. |
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Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. |
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Sentences are complete, clear, and concise. |
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Rules of grammar and usage are followed including spelling and punctuation. |
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30 |
#/30 |
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