Concept of Strategy According to Henry Mintzberg and Michael Porter

According to Henry Mintzberg in his 1994 book “The Rise and fall of Strategic planning” focused on strategy being used by people in different ways. The commonly used strategic ways are as follows:

Don't use plagiarized sources. Get Your Custom Essay on
Concept of Strategy According to Henry Mintzberg and Michael Porter
Just from $13/Page
Order Essay

Strategy is a Plan: This describes the word “How” which allows achieving your target/ goal from one end to the other.
Strategy is a Pattern: It is a pattern in terms of actions delivered for example a company uses high end strategy to market expensive products to maintain standard, Quality and supersede competitors.
Strategy is a Perspective: a vision that provides direction to achieve outcomes.
Strategy is a Position: it reflects the decisions involved in the deliverance of the organization’s service/product in a particular market.

Concept of strategy according to Michael Porter
Michael Porter in his 1996 Harvard Business Review article and 1986 book, Competitive Strategy points out that competitive strategy is all about being different and unique. He added, “It means deliberately choosing a different set of activities to deliver a unique mix of value”
The basic concept of strategy comes from a military background and it is now widely practiced in a variety of business. The adoption of the strategic concept from that of the military into the business was considered to be easy as it was modest. As in the military and likewise in the business, strategy is bridging the gap between tactics and policy.
Being very specific in defining strategy is not easy as the different perspectives on strategy vary. Thus a very broad conception of strategy according to De Wit and Meyer in their book (2010), Strategy, Process, Content, Context, is,
“A course of action for achieving an organization’s purpose”
Strategic Management is a process which is lead by different ways. According to many other text books including De Wit and Meyer (2010) the Strategy process is a linear progression trough a number of distinct steps. As in this competitive market organizations tend to go through a process in order to achieve best outcomes. This process is divided into different stages which includes, strategy analysis, strategy formulation and implementation stage.
The report evaluates the three strategy dichotomies of the strategy process contained in the following perspectives:

Strategic thinking
Strategic formation
Strategic renewal

Figure -1: Strategy process and its Aspects.
STRATEGIC THINKING (Logic vs. Creativity)
A lot goes on in the mind of a strategist prior to the process of strategy implementation. Strategists are constantly engaged with problems during the strategic process. These paradoxes that arise during the strategic process can be challenging in different situations and the right type of action taken to resolve them. According to the Rational or logical reasoning perspective the demand and need of constant market analysis and its capacity assumed to gain advantage from the market should be based on actual facts. Logical thinking will provide a better understanding of the opportunities and threats upon critical analysis of the environment. Creative thinking is the opposite of logical thinking as a logical thinker will only be able to draw conclusions on success of strong arguments thus the thinking is limited and based on formal rules where as creative thinking does not have set boundaries and the thinker can think beyond the set rules and draw conclusion. Creative thinking gives a bigger picture and vision for the future created in the real sense. It holds a higher risk but often needed when identifying and diagnosing strategic problems. As creative thinking and logical thinking are opposite, the demand of both can be contradictory yet they are needed at the same time, (DeWit and Meyer, 2010). The best example of creative thinking is Apple Inc case study (DeWit and Meyer 2010) as their strategy involves creative innovative products and service in the competitive market. (Refer Appendix A).

Find Out How Can Help You!
Our academic experts are ready and waiting to assist with any writing project you may have. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs.
View our services

STRATEGY FORMATION (Deliberateness vs. Emergence)
It is the process which determines the steps formed by organizations or individuals prior to its action. The process by which an intended strategy is created is called “Strategy formulation” (DeWit and Meyer 2010). Mainly top positions in an organization is responsible for strategy production. Managers do not only get themselves involved in the process of strategy formation but also in the ways it will be strategically implemented. When we think strategically we examine that deliberateness and emergence in the process of strategy formation cannot be kept apart. The major fact with strategy is that it deals with both, the plans made for the future and the process to implement those plans to achieve the aims demanding flexibility and adaptability. Deliberate strategy is more towards logical thinking and reflects the formal process of strategic planning and is based on actual facts, but the future is unpredictable and it becomes a foremost need of organizations to deliver their actions and adapt according to the unfolding circumstances providing them opportunity of experimentation and trails in a particular market.
A strong interconnection of such strategy is observed in the example of UPS case study (DeWit and Meyer 2010), (Refer Appendix B).
STRATEGIC RENEWAL (Revolution vs. Evolution)
When we talk about competitive markets in this changing world, dynamic environment, new technologies, transforming economics and customer demand all aspects are subject to constant changes in a challenging environment. For an organization to meet challenges and face threats in the market it is important to implement strategic changes to remain in harmony with the external environment. (DeWit and Meyer 2010).
A change that breaks the old framework is said to be Revolutionary change and the change that is incremental is referred to as gradual change. Both the approaches are vitally essential in reshaping organizations despite of having conflicting qualities.

What Will You Get?

We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.

Premium Quality

Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.

Experienced Writers

Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.

On-Time Delivery

Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.

24/7 Customer Support

Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.

Complete Confidentiality

Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.

Authentic Sources

We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.

Moneyback Guarantee

Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.

Order Tracking

You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.


Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.

Areas of Expertise

Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.


Trusted Partner of 9650+ Students for Writing

From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.

Preferred Writer

Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.

Grammar Check Report

Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.

One Page Summary

You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.

Plagiarism Report

You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.

Free Features $66FREE

  • Most Qualified Writer $10FREE
  • Plagiarism Scan Report $10FREE
  • Unlimited Revisions $08FREE
  • Paper Formatting $05FREE
  • Cover Page $05FREE
  • Referencing & Bibliography $10FREE
  • Dedicated User Area $08FREE
  • 24/7 Order Tracking $05FREE
  • Periodic Email Alerts $05FREE

Our Services

Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.

  • On-time Delivery
  • 24/7 Order Tracking
  • Access to Authentic Sources
Academic Writing

We create perfect papers according to the guidelines.

Professional Editing

We seamlessly edit out errors from your papers.

Thorough Proofreading

We thoroughly read your final draft to identify errors.


Delegate Your Challenging Writing Tasks to Experienced Professionals

Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!

Check Out Our Sample Work

Dedication. Quality. Commitment. Punctuality

All samples
Essay (any type)
Essay (any type)
The Value of a Nursing Degree
Undergrad. (yrs 3-4)
View this sample

It May Not Be Much, but It’s Honest Work!

Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.


Happy Clients


Words Written This Week


Ongoing Orders


Customer Satisfaction Rate

Process as Fine as Brewed Coffee

We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.

See How We Helped 9000+ Students Achieve Success


We Analyze Your Problem and Offer Customized Writing

We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.

  • Clear elicitation of your requirements.
  • Customized writing as per your needs.

We Mirror Your Guidelines to Deliver Quality Services

We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.

  • Proactive analysis of your writing.
  • Active communication to understand requirements.

We Handle Your Writing Tasks to Ensure Excellent Grades

We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.

  • Thorough research and analysis for every order.
  • Deliverance of reliable writing service to improve your grades.
Place an Order Start Chat Now

Order your essay today and save 30% with the discount code Happy