External link to Hybrid Marketing Channels in the Service Sector

Hybrid Marketing Channels in the Service Sector

EXCUTIVE SUMMARY Being famous brand in food and beverage manufacturing industry, Universal Robina Corporation Vietnam (URC Vietnam), a subsidiary company directly under International Robina Corporation has got significant success since it started business in Vietnam in 2004. URC Vietnam joins the market with four main product catergories: Snacks, Biscuits, Candies, and Beverages. Considered as a strategic product of URC Vietnam, C2 is now known as […]

External link to Retail marketing logistics

Retail marketing logistics

Retail marketing logistics INTRODUCTION             Marketing is a process that is based on complex communications through which an individual or a group of people notice that the needs and wants of other people may be met by the products and services provided by other people. Marketing is therefore a general concept focusing on the satisfaction of new or existing needs and wants. Marketing involves a […]

External link to Financial and marketing resources

Financial and marketing resources

a) What do you understand by the term ‘value chain’? Suggest how patterns and trends in the international business activity might influence the company’s value chain over the next five years or so. Carefully explain the reasoning behind any changes you might predict. b) How might the future logistical operations of the company be influenced by the changes you have identified to the value chain […]

External link to Avon Marketing Strategy

Avon Marketing Strategy

Avon is the world’s leading direct seller of beauty and related products, reaching women in over 120 countries through over 6. 2 million independent sales Representatives. 2009 saw Avon celebrate its 50th Anniversary in the I-J. Avon I-J has gone from strength to strength and now is one of the top beauty brands in the country, providing its customers with innovative, stylish, and great value […]

External link to New Product Success: Launch and Marketing

New Product Success: Launch and Marketing

Successful new products can enhance the success of an organization, and product introduction is critical to that success. With a failure rate of new products estimated as high as 50% at launch (Cooper and Edgett, 1996), new product launch strategies are critical to new product success; or, as Delre, et. al. , (2007) suggest, “the initial phase of market penetration is a critical moment for […]

External link to Marketing Dissertation Topics

Marketing Dissertation Topics

1. Introduction to Marketing Dissertations This guide gives you some ideas for dissertation titles. Marketing is a broad area, with many different ideas to explore, so there should be plenty to whet your appetite here.Marketing dissertations typically take one of two forms, focusing either upon collecting and analyzing primary data or upon appraising secondary data only. Either type can be appropriate to your area of […]

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