Case Study

BU

S

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I

6

9

0

Individual

C

a

s

e Study

P

art

1

Instructions
Complete a case study

of

ABC Corporation

(

your instructor will assign the specific company for

the case study a

t the beginning of

M

odule/Week

2

)

.

You will find the case in the

case section

of

the text

.

A formal, in

depth case study analysis requires you to utilize the entire strategic

management

process. Assume you

are a

consult

asked by the ABC Corporation to analyze its external/internal

enviro

nment and make strategic recommendations. You

must

include exhibits to support your

analysis and recommendations.

The case study must include these

components:

·

A total of

10

12

page

s of text

plus

the exhibits

(Part 1 and Part 2)

· C

over page

(must

include the company name, your group name,

the date of submission,

and a

reference

s page

;

the document must follow

current

APA guidelines

)
· M

atrices

, which

must be exhibits/attachments

in the appendix

and not part of the body of

the analysis

(

The Strategy C

lub has excellent templates/examples

for exhibits and

matrices:

http://strategyclub.com/free

student

template/

)

Case study deliverables (text must follow this order with

current

APA level headi

ngs for each

component):

1.

Existing mission, objectives, and strategies

2.

A new mission statement (include the number of the component in parenthesis be

fore

addressing that component)

Great mission statements address these

9 components:
·

Customers:

Who are

the firm’s customers?

·

Products or services: What are the firm’s major products or services?

·

Markets: Geographically, where does the firm compete?

·

Technology: Is the firm technologically current?

·

Concern for survival, growth, and

profitability: Is the firm committed to

growth and financial soundness?

·

Philosophy: What are the basic beliefs, values, aspirations, and

ethical

priorities of the firm?

·

Self

concept: What is the firm’s distinctive competence or major competitive

advantage?

·

Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

·

Concern for employees: Are employees a valuable asset of the firm?

3.

Analysis of the firm’s existing business model

4. SWOT Analysis (comes from researching the firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.
Deliverables for this section include:

a. SWOT Analysis

b. Internal Factor Evaluation (IFE) Matrix

c. External Factor Evaluation (EFE) Matrix

d. SWOT Bivariate Strategy Matrix

5. Historical Financial Statements (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firm
The financial statements must include horizontal and vertical analysis between years.

6. Ratios from the most current and available 3 years with analysis

Place the results of the case study analysis, Part 1, in a single document and post it to the Case Submission Link – Part 1.

Submit this assignment by 11:59 pm (ET) on Sunday of Module/Week 5.

Page

2 of 2

BUSI 690

Page
1

of
2

I

NDIVIDUAL

C

ASE

S

TUDY

P

ART

1

I

NSTRUCTIONS

Complete a case study of ABC Corporation (your instructor will assign the specific company for

the case study a
t the beginning of Module/Week
2
)
. You will find the case in the
case section

of
the text
.

A formal, in

depth case study analysis requires you to utilize the entire strategic

management
process. Assume you

are a

consult

asked by the ABC Corporation to analyze its external/internal
enviro
nment and make strategic recommendations. You must include exhibits to support your
analysis and recommendations.

The case study must include these components:

·

A total of
10

12 pages of text
plus

the exhibits

(Part 1 and Part 2)

·

C
over page

(
must
include the company name, your group name,

the date of submission,

and a

reference
s

page
;

the document must follow
current
APA guidelines
)

·

M
atrices
, which

must be exhibits/attachments

in the appendix

and not part of the body of
the analysis

(
The Strategy C
lub has excellent templates/examples
for exhibits and
matrices:
http://strategyclub.com/free

student

template/
)

Case study deliverables (text must follow this order with

current

APA level headi
ngs for each
component):

1.

Existing mission, objectives, and strategies

2.

A new mission statement (include the number of the component in parenthesis be
fore
addressing that component)

Great mission statements address these
9

components:

·

Customers:
Who are
the firm’s customers?

·

Products or services: What are the firm’s major products or services?

·

Markets: Geographically, where does the firm compete?

·

Technology: Is the firm technologically current?

·

Concern for survival, growth, and
profitability: Is the firm committed to
growth and financial soundness?

·

Philosophy: What are the basic beliefs, values, aspirations, and
ethical
priorities of the firm?

·

Self

concept: What is the firm’s distinctive competence or major competitive
advantage?

·

Concern for public image: Is the firm responsive to social, community, and
environmental concerns?

·

Concern for employees: Are employees a valuable asset of the firm?

3.

Analysis of the firm’s existing business model

BUSI 690

Page 1 of 2

INDIVIDUAL CASE STUDY PART 1 INSTRUCTIONS

Complete a case study of ABC Corporation (your instructor will assign the specific company for

the case study at the beginning of Module/Week 2) . You will find the case in the case section of

the text.

A formal, in-depth case study analysis requires you to utilize the entire strategic management

process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal

environment and make strategic recommendations. You must include exhibits to support your

analysis and recommendations.

The case study must include these components:

 A total of 10–12 pages of text plus the exhibits (Part 1 and Part 2)

 Cover page (must include the company name, your group name, the date of submission,

and a references page; the document must follow current APA guidelines)

 Matrices, which must be exhibits/attachments in the appendix and not part of the body of

the analysis (The Strategy Club has excellent templates/examples for exhibits and

matrices:

Free Template Download

)

Case study deliverables (text must follow this order with current APA level headings for each

component):

1. Existing mission, objectives, and strategies

2. A new mission statement (include the number of the component in parenthesis before

addressing that component)

Great mission statements address these 9 components:

 Customers: Who are the firm’s customers?

 Products or services: What are the firm’s major products or services?

 Markets: Geographically, where does the firm compete?

 Technology: Is the firm technologically current?

 Concern for survival, growth, and profitability: Is the firm committed to

growth and financial soundness?

 Philosophy: What are the basic beliefs, values, aspirations, and ethical

priorities of the firm?

 Self-concept: What is the firm’s distinctive competence or major competitive

advantage?

 Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

 Concern for employees: Are employees a valuable asset of the firm?

3. Analysis of the firm’s existing business model

BU

S

I

6

9

0

Individual

C

a

s

e

Study

P

art

2

Instructions

Complete

the

case study

started in Week 5

of

ABC Corporation.

A formal, in

depth case study analysis requires you to utilize the entire strategic management

process. Assume your group is a

consulting team asked by the ABC Corporation to analyze its

external/internal environment and make strategic recommendations. You must include exhibits

to support your analysis and recommendations.

The case study must include these

components:

·

A total of

1

0

12

page

s of text

plus

the exhibits

· C

over page

(

must include the company name, your group name,

the date of submission,

and a

reference

s page

;

the document must follow

current

APA guidelines

)

·

M

atrices

, which

must be exhibits/attachments

in the appendix

and not part of the body of

the analysis

(

The Strategy Club has excellent templates/examples

for exhibits and

matrices:

http://strategyclub.com/fre

e-

student

template/

)

Case study deliverables (text must follow this order with

current

APA level headings for each

component):

Note: Items 2, 3, 4, 5, 8, and 9 are Part 1 of the Individual Case Study, reuse them in this

section to complete the case stud

y.

1.

Executive Summary

2.

Existing mission, objectives, and strategies

From Part 1

3.

A new mission statement (include the number of the component in parenthesis be

fore

addressing that component)

– From Part 1

Great mission statements address these

9 components:
·

Customers:

Who are the firm’s customers?

·

Products or services: What are the firm’s major products or services?

·

Markets: Geographically, where does the firm compete?

·

Technology: Is the firm

technologically current?

·

Concern for survival, growth, and profitability: Is the firm committed to

growth and financial soundness?

·

Philosophy: What are the basic beliefs, values, aspirations, and

ethical

priorities of the firm?

·

Self

concept: What is the fi

rm’s distinctive competence or major competitive

advantage?

·

Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

·

Concern for employees: Are employees a valuable asset of the firm?

4.

Analysis of the firm’s existin

g business model

– From Part 1

5. SWOT Analysis – From Part 1 (comes from researching the firm, industry, and competitors) It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Once the SWOT Analysis is created, each group needs to construct the SWOT Bivariate Strategy Matrix.
Deliverables for this section include:

a.

SWOT Analysis

b. Internal Factor Evaluation (IFE) Matrix

c. External Factor Evaluation (EFE) Matrix

d. SWOT Bivariate Strategy Matrix

6. BCG Matrix (follow the Strategy Club’s template, not the textbook’s format)

7. Competitive forces, Competitive Profile Matrix (CPM), and competitor’s ratios
Deliverables for this section include:

a. Competitive forces analysis

b. CPM and analysis

c. Competitor’s ratios and analyis

8. Historical Financial Statements – From Part 1 (Income Statement (I/S), Balance Sheet (B/S) and Statement of Cash Flows) from the 3 most current years for the firm
The financial statements must include changes (deltas) between years.

9. Ratios from the most current and available 3 years with deltas and analysis – From Part 1

10. Alternative strategies (giving advantages and alternatives for each)

11. Pro-Forma Financial Statements (I/S, B/S and Statement of Cash Flows) with deltas out 3 years and analysis
Each year must have 2 columns: 1 with your strategy and 1 without your strategy.

a. Include Pro-Forma ratios for the first year out with deltas contrasting from the most current year’s ratios.

12. Net Present Value analysis of proposed strategy’s new cash flow and EPS/EBIT analysis
NOTE: To construct the first cash flow (cf1) at the very minimum, the new revenue from your strategy(s) must be discounted back to the present value by calculating EBIT and that figure will be your cfn for each year. cf0 (initial cost of your strategy), cf1 (discounted cash flow first year), r (opportunity cost of capital, the rate of the next best alternative use of cash/debt/equity resources).

a.

13. Specific recommended strategy and long term objectives
Explain why you chose the strategy, and discuss how much the strategy will cost to implement and how much new revenue your strategy will create. Include your action timetable agenda for accomplishing your strategy.

14. Proposed new business model

Place the results of the case study analysis in a single document and post it in the Submission Link for Module/Week 6.

Submit this assignment by 11:59 pm (ET) on Sunday of Module/Week 6.

Page

2 of 2

BUSI 690

Page
1

of
2

I

NDIVIDUAL

C

ASE

S

TUDY

P

ART

2

I

NSTRUCTIONS

Complete
the
case study

started in Week 5 of ABC Corporation.

A formal, in

depth case study analysis requires you to utilize the entire strategic management
process. Assume your group is a
consulting team asked by the ABC Corporation to analyze its
external/internal environment and make strategic recommendations. You must include exhibits
to support your analysis and recommendations.

The case study must include these components:

·

A total of
1
0

12 pages of text
plus

the exhibits

·

C
over page

(
must include the company name, your group name,

the date of submission,

and a

reference
s

page
;

the document must follow
current
APA guidelines
)

·

M
atrices
, which

must be exhibits/attachments

in the appendix

and not part of the body of
the analysis

(
The Strategy Club has excellent templates/examples
for exhibits and
matrices:
http://strategyclub.com/fre
e

student

template/
)

Case study deliverables (text must follow this order with

current

APA level headings for each
component):

Note: Items 2, 3, 4, 5, 8, and 9 are Part 1 of the Individual Case Study, reuse them in this
section to complete the case stud
y.

1.

Executive Summary

2.

Existing mission, objectives, and strategies

From Part 1

3.

A new mission statement (include the number of the component in parenthesis be
fore
addressing that component)

From Part 1

Great mission statements address these
9

components:

·

Customers:
Who are the firm’s customers?

·

Products or services: What are the firm’s major products or services?

·

Markets: Geographically, where does the firm compete?

·

Technology: Is the firm
technologically current?

·

Concern for survival, growth, and profitability: Is the firm committed to
growth and financial soundness?

·

Philosophy: What are the basic beliefs, values, aspirations, and
ethical
priorities of the firm?

·

Self

concept: What is the fi
rm’s distinctive competence or major competitive
advantage?

·

Concern for public image: Is the firm responsive to social, community, and
environmental concerns?

·

Concern for employees: Are employees a valuable asset of the firm?

4.

Analysis of the firm’s existin
g business model

From Part 1

BUSI 690

Page 1 of 2

INDIVIDUAL CASE STUDY PART 2 INSTRUCTIONS

Complete the case study started in Week 5 of ABC Corporation.

A formal, in-depth case study analysis requires you to utilize the entire strategic management

process. Assume your group is a consulting team asked by the ABC Corporation to analyze its

external/internal environment and make strategic recommendations. You must include exhibits

to support your analysis and recommendations.

The case study must include these components:

 A total of 10–12 pages of text plus the exhibits

 Cover page (must include the company name, your group name, the date of submission,

and a references page; the document must follow current APA guidelines)

 Matrices, which must be exhibits/attachments in the appendix and not part of the body of

the analysis (The Strategy Club has excellent templates/examples for exhibits and

matrices:

Free Template Download

)

Case study deliverables (text must follow this order with current APA level headings for each

component):

Note: Items 2, 3, 4, 5, 8, and 9 are Part 1 of the Individual Case Study, reuse them in this

section to complete the case study.

1. Executive Summary

2. Existing mission, objectives, and strategies – From Part 1

3. A new mission statement (include the number of the component in parenthesis before

addressing that component) – From Part 1

Great mission statements address these 9 components:

 Customers: Who are the firm’s customers?

 Products or services: What are the firm’s major products or services?

 Markets: Geographically, where does the firm compete?

 Technology: Is the firm technologically current?

 Concern for survival, growth, and profitability: Is the firm committed to

growth and financial soundness?

 Philosophy: What are the basic beliefs, values, aspirations, and ethical

priorities of the firm?

 Self-concept: What is the firm’s distinctive competence or major competitive

advantage?

 Concern for public image: Is the firm responsive to social, community, and

environmental concerns?

 Concern for employees: Are employees a valuable asset of the firm?

4. Analysis of the firm’s existing business model – From Part 1

Our case assignments have been released by our curriculum subject matter experts.  The following cases are found within your textbook and the financial reporting is readily available via multiple online sources. 

The case assignments will be:

· Individual Case Study Assignment:  Case 13 – Twitter.  Please note that Part 1 is due in Week 5 and Part 2 is due in Week 6.  This assignment is to be completed individually, with no contributions from your groups.  

· Group Case Study Assignment:  Case 16 – Amazon.  This is due in Week 8, although you may begin to collaborate earlier in the term.  For this purpose the Groups have been set up, and you will find these in the Group Discussion area of the course. 

As you will see, these case studies are very comprehensive.  They will challenge you (in a good way) to leverage what you have learned in prior courses as you have completed the program.  You will also be tasked with conducting extensive research regarding these companies and you will analyze financial statements (while also providing projections).  If the financial reporting is an area of less experience for you, please be encouraged to look at the Individual Case Study Assignment very early in the course.  That way, you will have ample time to research and respond to the case requirements. Please leverage your current and prior textbooks, your research and practical materials that you may find helpful in developing and interpreting the financial statements.

Although challenging, I am pleased and thankful to report that our students excel in these cases.  It is clear that the quality, depth and academic rigor of our program have prepared us very well to meet such challenges.  I pray that you enjoy a similar experience, as I am sure you will.  

Our case assignments have been released by our curriculum subject matter experts.

The following cases are
found within your textbook and the financial reporting is readily available via multiple

online

sources.

The case assignments will be:

·

In
dividual Case Study Assignment:

Case 13

Twitter.

Please

note

that

Part

1

is

due

in

Week

5

and

Part

2

is

due

in

Week

6.

This

assignment

is

to

be

completed

individually,

with

no

contributions

from

your

groups.

·

Group Case Study Assignment:

Case 16

A
mazon.

This is d
ue

in

Week

8,

although

you

may

begin

to

collaborate

earlier

in

the

term.

For

this

purpose

t
he Groups have been set up, and you will find these in the
Group Discussion area of the course.

As you will see, these case studies are very compr
ehensive.

They will challenge you (in a good way) to
leverage what you have learned in prior courses as you have completed the program.

You will also be tasked
with conducting extensive research regarding these companies and you will analyze financial st
atements
(while also providing projections).

If the financial reporting is an area of less experience for you, please be
encouraged to look at the Individual Case Study Assignment very early in the course.

That way, you will have
ample time to research a
nd respond to the case requirements. Please leverage your current and prior
textbooks, your research and

practical materials that you may find helpful in developing and interpreting the
financial statements.

Although challenging, I am pleased and thankful
to report that our students excel in these cases.

It is clear
that the quality, depth and academic rigor of our program have prepared us very well to meet such
challenges.

I pray that you enjoy a similar experience, as I am sure you will.

Our case assignments have been released by our curriculum subject matter experts. The following cases are
found within your textbook and the financial reporting is readily available via multiple online sources.
The case assignments will be:
 Individual Case Study Assignment: Case 13 – Twitter. Please note that Part 1 is due in Week 5 and Part 2
is due in Week 6. This assignment is to be completed individually, with no contributions from your
groups.
 Group Case Study Assignment: Case 16 – Amazon. This is due in Week 8, although you may begin to
collaborate earlier in the term. For this purpose the Groups have been set up, and you will find these in the
Group Discussion area of the course.
As you will see, these case studies are very comprehensive. They will challenge you (in a good way) to
leverage what you have learned in prior courses as you have completed the program. You will also be tasked
with conducting extensive research regarding these companies and you will analyze financial statements
(while also providing projections). If the financial reporting is an area of less experience for you, please be
encouraged to look at the Individual Case Study Assignment very early in the course. That way, you will have
ample time to research and respond to the case requirements. Please leverage your current and prior
textbooks, your research and practical materials that you may find helpful in developing and interpreting the
financial statements.
Although challenging, I am pleased and thankful to report that our students excel in these cases. It is clear
that the quality, depth and academic rigor of our program have prepared us very well to meet such
challenges. I pray that you enjoy a similar experience, as I am sure you will.

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