G113598 Page 1
Dec. 31 2019 Round 0
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
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Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $46,669 $46,669 $46,669 $46,669 $46,669 $46,669 $46,669
EBIT $6,213 $6,213 $6,213 $6,213 $6,213 $6,213 $6,213
Profits $2,864 $2,864 $2,864 $2,864 $2,864 $2,864 $2,864
Cumulative Profit $2,864 $2,864 $2,864 $2,864 $2,864 $2,864 $2,864
SG&A: Sales 12.3% 12.3% 12.3% 12.3% 12.3% 12.3% 12.3%
Contribution Margin 30.8% 30.8% 30.8% 30.8% 30.8% 30.8% 30.8%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 7.5% 7.5% 7.5% 7.5% 7.5% 7.5% 7.5%
ROE 13.0% 13.0% 13.0% 13.0% 13.0% 13.0% 13.0%
ROS 6.1% 6.1% 6.1% 6.1% 6.1% 6.1% 6.1%
Asset Turnover 1.23 1.23 1.23 1.23 1.23 1.23 1.23
Leverage 1.72 1.72 1.72 1.72 1.72 1.72 1.72
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
Europe 0% 0% 0% 0% 0% 0%
Asia Pacific 0% 0% 0% 0% 0% 0%
Total 16.7% 16.7% 16.7% 16.7% 16.7% 16.7%
G113598 Page 2
Dec. 31 2019 Round 0
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Baldwin $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Chester $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Digby $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Erie $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Ferris $15.33 $0.00 2,000,000 $31 $11.03 $1.43 $0.00 0% 10.70
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
Baldwin 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
Chester 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
Digby 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
Erie 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
Ferris 11.0S2021 2,200,000 10.9% 101.00 BB
12.5S2023 4,400,000 11.7% 106.60 BB
14.0S2025 6,600,000 12.1% 115.50 BB
G113598 Page 3
Dec. 31 2019 Round 0
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $2,864 $2,864 $2,864 $2,864 $2,864 $2,864
Adjustment For Non Cash Items
Depreciation $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $777 $777 $777 $777 $777 $777
Inventory ($1,681) ($1,681) ($1,681) ($1,681) ($1,681) ($1,681)
Accounts Receivable $3,164 $3,164 $3,164 $3,164 $3,164 $3,164
Net Cash From Operations $7,525 $7,525 $7,525 $7,525 $7,525 $7,525
Cash Flows From Investing Activities
Plant Improvements (Net) $0 $0 $0 $0 $0 $0
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 $0 $0
Sales of Common Stock $0 $0 $0 $0 $0 $0
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $0 $0 $0 $0 $0 $0
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt $0 $0 $0 $0 $0 $0
Cash From Current Debt Borrowing $0 $0 $0 $0 $0 $0
Cash From Emergency Loan $0 $0 $0 $0 $0 $0
Net Cash From Financing Activities $0 $0 $0 $0 $0 $0
Effect of Exchange Rate $0 $0 $0 $0 $0 $0
Net Change In Cash Position $7,525 $7,525 $7,525 $7,525 $7,525 $7,525
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $8,525 $8,525 $8,525 $8,525 $8,525 $8,525
Accounts Receivable $3,836 $3,836 $3,836 $3,836 $3,836 $3,836
Inventory $1,681 $1,681 $1,681 $1,681 $1,681 $1,681
Total Current Assets $14,042 $14,042 $14,042 $14,042 $14,042 $14,042
Plant and Equipment $36,000 $36,000 $36,000 $36,000 $36,000 $36,000
Accumulated Depreciation ($12,000) ($12,000) ($12,000) ($12,000) ($12,000) ($12,000)
Total Fixed Assets $24,000 $24,000 $24,000 $24,000 $24,000 $24,000
Total Assets $38,042 $38,042 $38,042 $38,042 $38,042 $38,042
Account Payable $2,777 $2,777 $2,777 $2,777 $2,777 $2,777
Current Debt $0 $0 $0 $0 $0 $0
Long Term Debt $13,200 $13,200 $13,200 $13,200 $13,200 $13,200
Total Liabilities $15,977 $15,977 $15,977 $15,977 $15,977 $15,977
Common Stock $5,808 $5,808 $5,808 $5,808 $5,808 $5,808
Retained Earnings $16,256 $16,256 $16,256 $16,256 $16,256 $16,256
Total Equity $22,064 $22,064 $22,064 $22,064 $22,064 $22,064
Total Liabilities Owners Equity $38,042 $38,042 $38,042 $38,042 $38,042 $38,042
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $46,669 $46,669 $46,669 $46,669 $46,669 $46,669
Variable Costs(Labor,Material,Carry,Shipping) $32,312 $32,312 $32,312 $32,312 $32,312 $32,312
Depreciation $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
SG&A (R&D/Promo/Sales/Admin) $5,744 $5,744 $5,744 $5,744 $5,744 $5,744
Other (Fees/Writeoffs) $0 $0 $0 $0 $0 $0
EBIT $6,213 $6,213 $6,213 $6,213 $6,213 $6,213
Interest (Short Term / Long Term) $1,716 $1,716 $1,716 $1,716 $1,716 $1,716
Taxes $1,574 $1,574 $1,574 $1,574 $1,574 $1,574
Profit Sharing $58 $58 $58 $58 $58 $58
Net Profit $2,864 $2,864 $2,864 $2,864 $2,864 $2,864
G113598 Page 4
Dec. 31 2019 Round 0
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $46,668,779 $46,668,779 $46,668,779 $46,668,779 $46,668,779 $46,668,779
Variable Costs $32,312,034 $32,312,034 $32,312,034 $32,312,034 $32,312,034 $32,312,034
Depreciation $2,400,000 $2,400,000 $2,400,000 $2,400,000 $2,400,000 $2,400,000
SG&A: Sales $5,743,990 $5,743,990 $5,743,990 $5,743,990 $5,743,990 $5,743,990
Other $0 $0 $0 $0 $0 $0
EBIT $6,212,755 $6,212,755 $6,212,755 $6,212,755 $6,212,755 $6,212,755
Interest $1,716,000 $1,716,000 $1,716,000 $1,716,000 $1,716,000 $1,716,000
Taxes $1,573,864 $1,573,864 $1,573,864 $1,573,864 $1,573,864 $1,573,864
Profit Sharing $58,458 $58,458 $58,458 $58,458 $58,458 $58,458
Net Profit $2,864,433 $2,864,433 $2,864,433 $2,864,433 $2,864,433 $2,864,433
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $0 $0 $0 $0 $0 $0
Variable Costs $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $0 $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $0 $0 $0 $0 $0 $0
Profit Sharing $0 $0 $0 $0 $0 $0
Net Profit $0 $0 $0 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $0 $0 $0 $0 $0 $0
Variable Costs $0 $0 $0 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $0 $0 $0 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $0 $0 $0 $0 $0 $0
Profit Sharing $0 $0 $0 $0 $0 $0
Net Profit $0 $0 $0 $0 $0 $0
G113598 Page 5
Dec. 31 2019 Round 0
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 2,000 2,000 2,000 2,000 2,000 2,000
Automation 3.0 3.0 3.0 3.0 3.0 3.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
Baker 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
Cake 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
Daze 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
Eat 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
Fast 1505 1584 0 78 0 0 $31.00 $12.76 $8.57 $0.00
G113598 Page 6
Dec. 31 2019 Round 0
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Baker 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Cake 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Daze 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Eat 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Fast 973 $31.00 13 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
G113598 Page 7
Dec. 31 2019 Round 0
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Baker 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Cake 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Daze 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Eat 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
Fast 533 $31.00 16 6.4 6.4 21,000 3.1 No $12.76 $8.57 30.76%
G113598 Page 8
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 65% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 5,838
Total Sales(Seg) 5,838
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $15.00-$35.00 55%
Age 3.0 19%
Positioning (Speed 4.8, Accuracy 4.8) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Baker Cake Daze Eat Fast – –
Sales Actual Sales 973 973 973 973 973 973 – –
Ptnl. Sales 973 973 973 973 973 973 – –
Stock Out No No No No No No – –
Market Share 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% – –
Local Price $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 – –
Satisfaction 13 13 13 13 13 13 – –
Marketing Prod Promo $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 – –
Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 – –
Awareness 55% 55% 55% 55% 55% 55% – –
Prod Sales $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 – –
Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 – –
Accessibility 40% 40% 40% 40% 40% 40% – –
Specs Speed 6.4 6.4 6.4 6.4 6.4 6.4 – –
Accuracy 6.4 6.4 6.4 6.4 6.4 6.4 – –
Service Life 21,000 21,000 21,000 21,000 21,000 21,000 – –
Revision Date Nov-16 Nov-16 Nov-16 Nov-16 Nov-16 Nov-16 – –
Age Dec. 31 3.1 3.1 3.1 3.1 3.1 3.1 – –
Region Kit No No No No No No – –
G113598 Page 9
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 35% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 3,195
Total Sales(Seg) 3,195
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 7.4, Accuracy 7.4) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $25.00-$45.00 10%
Top Products In Americas
Name Able Baker Cake Daze Eat Fast – –
Sales Actual Sales 533 533 533 533 533 533 – –
Ptnl. Sales 533 533 533 533 533 533 – –
Stock Out No No No No No No – –
Market Share 16.7% 16.7% 16.7% 16.7% 16.7% 16.7% – –
Local Price $31.00 $31.00 $31.00 $31.00 $31.00 $31.00 – –
Satisfaction 16 16 16 16 16 16 – –
Marketing Prod Promo $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 – –
Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 – –
Awareness 55% 55% 55% 55% 55% 55% – –
Prod Sales $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 – –
Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 – –
Accessibility 42% 42% 42% 42% 42% 42% – –
Specs Speed 6.4 6.4 6.4 6.4 6.4 6.4 – –
Accuracy 6.4 6.4 6.4 6.4 6.4 6.4 – –
Service Life 21,000 21,000 21,000 21,000 21,000 21,000 – –
Revision Date Nov-16 Nov-16 Nov-16 Nov-16 Nov-16 Nov-16 – –
Age Dec. 31 3.1 3.1 3.1 3.1 3.1 3.1 – –
Region Kit No No No No No No – –
G113598 Page 10
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 74% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $0.90
Total Demand 1,994
Total Sales(Seg) 0
Unmet Demand 1,994
Buying Criteria Expectations Importance
Local Price €15.00-€35.00 50%
Positioning (Speed 4.8, Accuracy 4.8) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name – – – – – – – –
Sales Actual Sales – – – – – – – –
Ptnl. Sales – – – – – – – –
Stock Out – – – – – – – –
Market Share – – – – – – – –
Local Price – – – – – – – –
Satisfaction – – – – – – – –
Marketing Prod Promo – – – – – – – –
Investments Reg Promo – – – – – – – –
Awareness – – – – – – – –
Prod Sales – – – – – – – –
Reg Sales – – – – – – – –
Accessibility – – – – – – – –
Specs Speed – – – – – – – –
Accuracy – – – – – – – –
Service Life – – – – – – – –
Revision Date – – – – – – – –
Age Dec. 31 – – – – – – – –
Region Kit – – – – – – – –
G113598 Page 11
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 26% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $0.90
Total Demand 697
Total Sales(Seg) 0
Unmet Demand 697
Buying Criteria Expectations Importance
Positioning (Speed 7.4, Accuracy 7.4) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €25.00-€45.00 8%
Top Products In Europe
Name – – – – – – – –
Sales Actual Sales – – – – – – – –
Ptnl. Sales – – – – – – – –
Stock Out – – – – – – – –
Market Share – – – – – – – –
Local Price – – – – – – – –
Satisfaction – – – – – – – –
Marketing Prod Promo – – – – – – – –
Investments Reg Promo – – – – – – – –
Awareness – – – – – – – –
Prod Sales – – – – – – – –
Reg Sales – – – – – – – –
Accessibility – – – – – – – –
Specs Speed – – – – – – – –
Accuracy – – – – – – – –
Service Life – – – – – – – –
Revision Date – – – – – – – –
Age Dec. 31 – – – – – – – –
Region Kit – – – – – – – –
G113598 Page 12
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 72% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.20
Total Demand 553
Total Sales(Seg) 0
Unmet Demand 553
Buying Criteria Expectations Importance
Local Price S$15.00-S$35.00 60%
Positioning (Speed 4.8, Accuracy 4.8) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name – – – – – – – –
Sales Actual Sales – – – – – – – –
Ptnl. Sales – – – – – – – –
Stock Out – – – – – – – –
Market Share – – – – – – – –
Local Price – – – – – – – –
Satisfaction – – – – – – – –
Marketing Prod Promo – – – – – – – –
Investments Reg Promo – – – – – – – –
Awareness – – – – – – – –
Prod Sales – – – – – – – –
Reg Sales – – – – – – – –
Accessibility – – – – – – – –
Specs Speed – – – – – – – –
Accuracy – – – – – – – –
Service Life – – – – – – – –
Revision Date – – – – – – – –
Age Dec. 31 – – – – – – – –
Region Kit – – – – – – – –
G113598 Page 13
Dec. 31 2019 Round 0
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 28% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.20
Total Demand 216
Total Sales(Seg) 0
Unmet Demand 216
Buying Criteria Expectations Importance
Positioning (Speed 7.4, Accuracy 7.4) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$25.00-S$45.00 11%
Top Products In Asia Pacific
Name – – – – – – – –
Sales Actual Sales – – – – – – – –
Ptnl. Sales – – – – – – – –
Stock Out – – – – – – – –
Market Share – – – – – – – –
Local Price – – – – – – – –
Satisfaction – – – – – – – –
Marketing Prod Promo – – – – – – – –
Investments Reg Promo – – – – – – – –
Awareness – – – – – – – –
Prod Sales – – – – – – – –
Reg Sales – – – – – – – –
Accessibility – – – – – – – –
Specs Speed – – – – – – – –
Accuracy – – – – – – – –
Service Life – – – – – – – –
Revision Date – – – – – – – –
Age Dec. 31 – – – – – – – –
Region Kit – – – – – – – –
G113598 Page 14
Dec. 31 2019 Round 0
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 17% 17% 0% 0% 0% 0% 17% 17%
Baker 17% 17% 0% 0% 0% 0% 17% 17%
Cake 17% 17% 0% 0% 0% 0% 17% 17%
Daze 17% 17% 0% 0% 0% 0% 17% 17%
Eat 17% 17% 0% 0% 0% 0% 17% 17%
Fast 17% 17% 0% 0% 0% 0% 17% 17%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 17% 17% 0% 0% 0% 0% 17% 17%
Baker 17% 17% 0% 0% 0% 0% 17% 17%
Cake 17% 17% 0% 0% 0% 0% 17% 17%
Daze 17% 17% 0% 0% 0% 0% 17% 17%
Eat 17% 17% 0% 0% 0% 0% 17% 17%
Fast 17% 17% 0% 0% 0% 0% 17% 17%
G113598 Page 15
Dec. 31 2019 Round 0
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 6.4 6.4 21,000 20-Nov-16 – A
Baldwin Baker 6.4 6.4 21,000 20-Nov-16 – A
Chester Cake 6.4 6.4 21,000 20-Nov-16 – A
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 6.4 6.4 21,000 20-Nov-16 – A
Ferris Fast 6.4 6.4 21,000 20-Nov-16 – A
G113598 Page 1
Dec. 31 2020 Round 1
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $107,747 $17,023 $76,655 $51,555 $60,582 $84,319 $66,314
EBIT $11,923 ($2,668) $11,299 $9,325 $16,874 $8,791 $9,257
Profits $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785 $4,081
Cumulative Profit $6,894 $15 $8,043 $7,711 $12,362 $6,649 $6,946
SG&A: Sales 13.0% 31.6% 16.3% 10.5% 15.0% 12.1% 16.4%
Contribution Margin 27.6% 30.0% 35.6% 33.2% 47.0% 26.5% 33.3%
Emergency Loan $0 $0 $0 $0 $0 $0 $0
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 6.5% -8.6% 9.6% 11.3% 20.8% 7.0% 7.8%
ROE 12.7% -14.8% 15.8% 18.0% 36.3% 14.3% 13.7%
ROS 3.7% -16.7% 6.8% 9.4% 15.7% 4.5% 3.9%
Asset Turnover 1.73 0.51 1.42 1.20 1.33 1.57 1.29
Leverage 1.96 1.73 1.65 1.59 1.74 2.03 1.78
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 21.4% 5.6% 18.5% 17.0% 15.5% 22.0%
Europe 77.6% 0% 22.4% 0% 0% 0%
Asia Pacific 0% 0% 16.1% 0% 0% 83.9%
Total 28.5% 4.4% 18.9% 13.2% 12.0% 23.1%
G113598 Page 2
Dec. 31 2020 Round 1
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $21.14 $5.81 2,399,964 $51 $13.24 $1.68 $0.00 0% 12.59
Baldwin $8.20 ($7.13) 2,000,000 $16 $9.61 ($1.42) $0.00 0% -5.75
Chester $23.19 $7.86 2,391,418 $55 $13.73 $2.17 $0.10 0% 10.71
Digby $23.59 $8.26 2,000,000 $47 $13.46 $2.42 $0.00 0% 9.73
Erie $32.89 $17.56 2,000,000 $66 $13.10 $4.75 $2.68 8% 6.93
Ferris $21.28 $5.95 2,054,534 $44 $12.89 $1.84 $0.00 0% 11.55
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 11.0S2021 2,200,000 11.1% 99.37 CCC
12.5S2023 4,400,000 12.3% 101.90 CCC
14.0S2025 6,600,000 12.9% 108.40 CCC
10.4S2030 6,000,000 11.2% 92.56 CCC
Baldwin 11.0S2021 2,200,000 11.0% 100.10 BB
12.5S2023 4,400,000 12.0% 103.90 BB
14.0S2025 6,600,000 12.6% 111.50 BB
Chester 11.0S2021 2,200,000 11.0% 100.40 BB
12.5S2023 4,400,000 11.9% 104.70 BB
14.0S2025 6,600,000 12.4% 112.70 BB
10.4S2030 4,000,000 10.5% 98.80 BB
Digby 11.0S2021 2,200,000 10.9% 100.50 BBB
12.5S2023 4,400,000 11.9% 105.20 BBB
14.0S2025 6,600,000 12.3% 113.50 BBB
Erie 12.5S2023 3,313,154 12.0% 103.90 BB
14.0S2025 6,600,000 12.6% 111.50 BB
Ferris 11.0S2021 2,200,000 11.1% 99.20 CCC
12.5S2023 4,400,000 12.3% 101.40 CCC
14.0S2025 6,600,000 13.0% 107.60 CCC
10.4S2030 2,218,641 11.4% 91.49 CCC
G113598 Page 3
Dec. 31 2020 Round 1
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785
Adjustment For Non Cash Items
Depreciation $3,206 $2,400 $2,933 $2,400 $2,400 $3,200
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $95 $0
Changes in current assets and liabilities
Accounts Payable $4,538 ($1,936) $1,265 ($85) ($277) $2,181
Inventory $1,681 $1,681 $15 $1,681 $1,681 $1,681
Accounts Receivable ($2,068) $2,437 ($364) ($402) ($1,144) ($3,095)
Net Cash From Operations $11,386 $1,732 $9,028 $8,441 $12,252 $7,753
Cash Flows From Investing Activities
Plant Improvements (Net) ($12,096) $0 ($8,000) $0 $0 ($12,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 ($239) $0 ($5,369) $0
Sales of Common Stock $6,131 $0 $6,000 $0 $0 $836
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $6,000 $0 $4,000 $0 $0 $2,219
Early Retirement of Long Term Debt $0 $0 $0 $0 ($3,381) $0
Retirement of Current Debt $0 $0 $0 $0 $0 $0
Cash From Current Debt Borrowing $4,000 $0 $0 $0 $6,963 $6,963
Cash From Emergency Loan $0 $0 $0 $0 $0 $0
Net Cash From Financing Activities $16,131 $0 $9,761 $0 ($1,787) $10,018
Effect of Exchange Rate ($448) $0 ($177) $0 $0 ($206)
Net Change In Cash Position $14,973 $1,732 $10,612 $8,441 $10,464 $5,565
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $23,498 $10,257 $19,137 $16,966 $18,989 $14,090
Accounts Receivable $5,904 $1,399 $4,200 $4,237 $4,979 $6,930
Inventory $0 $0 $1,666 $0 $0 $0
Total Current Assets $29,402 $11,656 $25,003 $21,204 $23,969 $21,020
Plant and Equipment $48,096 $36,000 $44,000 $36,000 $36,000 $48,000
Accumulated Depreciation ($15,206) ($14,400) ($14,933) ($14,400) ($14,400) ($15,200)
Total Fixed Assets $32,890 $21,600 $29,067 $21,600 $21,600 $32,800
Total Assets $62,291 $33,256 $54,070 $42,804 $45,569 $53,820
Account Payable $7,315 $841 $4,043 $2,692 $2,500 $4,959
Current Debt $4,000 $0 $0 $0 $6,963 $6,963
Long Term Debt $19,200 $13,200 $17,200 $13,200 $9,913 $15,419
Total Liabilities $30,515 $14,041 $21,243 $15,892 $19,377 $27,341
Common Stock $11,939 $5,808 $11,808 $5,808 $5,808 $6,644
Retained Earnings $19,837 $13,407 $21,019 $21,103 $20,384 $19,835
Total Equity $31,776 $19,215 $32,827 $26,911 $26,192 $26,479
Total Liabilities Owners Equity $62,291 $33,256 $54,070 $42,804 $45,569 $53,820
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $107,747 $17,023 $76,655 $51,555 $60,582 $84,319
Variable Costs(Labor,Material,Carry,Shipping) $77,965 $11,917 $49,399 $34,438 $32,097 $62,013
Depreciation $3,206 $2,400 $2,933 $2,400 $2,400 $3,200
SG&A (R&D/Promo/Sales/Admin) $14,046 $5,374 $12,524 $5,392 $9,066 $10,162
Other (Fees/Writeoffs) $607 $0 $500 $0 $145 $153
EBIT $11,923 ($2,668) $11,299 $9,325 $16,874 $8,791
Interest (Short Term / Long Term) $2,700 $1,716 $2,132 $1,716 $1,965 $2,573
Taxes $5,111 ($1,534) $3,859 $2,663 $5,218 $2,332
Profit Sharing $82 $0 $129 $99 $194 $101
Net Profit $4,029 ($2,849) $5,179 $4,847 $9,497 $3,785
G113598 Page 4
Dec. 31 2020 Round 1
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $62,908,581 $17,023,286 $59,002,172 $51,555,128 $60,581,784 $63,694,417
Variable Costs $43,067,740 $11,917,000 $36,016,607 $34,438,469 $32,096,719 $43,512,825
Depreciation $3,206,400 $2,400,000 $2,933,333 $2,400,000 $2,400,000 $3,200,000
SG&A: Sales $8,586,434 $5,373,929 $7,475,330 $5,391,655 $9,065,908 $6,481,919
Other $606,550 $0 $500,000 $0 $145,233 $152,729
EBIT $7,441,458 ($2,667,644) $12,076,901 $9,325,004 $16,873,924 $10,346,944
Interest $2,700,000 $1,716,000 $2,132,000 $1,716,000 $1,964,857 $2,573,452
Taxes $1,659,510 ($1,534,275) $3,480,716 $2,663,151 $5,218,173 $2,720,723
Profit Sharing $61,639 $0 $129,284 $98,917 $193,818 $101,055
Net Profit $3,020,309 ($2,849,369) $6,334,902 $4,846,935 $9,497,075 $4,951,715
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $44,838,750 $0 $13,633,008 $0 $0 $0
Variable Costs $34,897,462 $0 $10,057,675 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $5,459,945 $0 $4,157,746 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $4,481,343 $0 ($582,413) $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $3,451,773 $0 $427,113 $0 $0 $0
Profit Sharing $20,591 $0 $0 $0 $0 $0
Net Profit $1,008,978 $0 ($1,009,526) $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $0 $0 $4,019,602 $0 $0 $20,625,000
Variable Costs $0 $0 $3,324,868 $0 $0 $18,500,292
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $0 $0 $890,452 $0 $0 $3,680,433
Other $0 $0 $0 $0 $0 $0
EBIT $0 $0 ($195,718) $0 $0 ($1,555,724)
Interest $0 $0 $0 $0 $0 $0
Taxes $0 $0 ($48,930) $0 $0 ($388,931)
Profit Sharing $0 $0 $0 $0 $0 $0
Net Profit $0 $0 ($146,789) $0 $0 ($1,166,793)
G113598 Page 5
Dec. 31 2020 Round 1
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 2,320 2,000 2,000 2,000 2,000 2,000
Automation 3.6 3.0 4.0 3.0 3.0 4.5
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 3592 2282 1230 0 0 0 $30.00 $11.73 $8.73 $1.25
Archer 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 549 470 0 0 0 0 $31.00 $12.79 $8.91 $0.00
Bob 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 2391 1979 417 84 0 0 $30.69 $11.74 $8.15 $0.69
Candy 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Daze 1663 1584 0 0 0 0 $31.00 $11.76 $8.95 $0.00
Eat 1515 1435 0 0 0 0 $40.00 $12.24 $8.95 $0.00
Fast 2909 1980 850 0 0 0 $28.50 $12.72 $7.95 $0.64
Fierce 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
G113598 Page 6
Dec. 31 2020 Round 1
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Fast 1,556 $29.50 12 6.4 6.4 21,000 4.1 Yes $12.72 $7.43 31.69%
Able 1,491 $30.00 12 6.4 6.4 21,000 4.1 No $11.75 $8.79 31.54%
Cake 1,206 $32.50 8 6.4 6.4 21,000 4.1 No $11.75 $7.98 38.96%
Daze 1,161 $31.00 10 6.4 6.4 21,000 4.1 No $11.76 $8.95 33.20%
Eat 444 $40.00 1 7.4 7.4 22,000 1.1 Yes $12.24 $8.95 47.02%
Baker 330 $31.00 9 7.0 7.0 21,000 2.2 Yes $12.79 $8.91 30.00%
Europe Able 1,088 €28.50 11 6.4 6.4 21,000 4.1 No $11.71 $8.64 22.17%
Cake 305 €30.00 9 6.4 6.4 21,000 4.1 No $11.71 $8.59 26.23%
Asia Pacific Fast 535 S$34.38 5 6.4 6.4 21,000 4.1 Yes $12.72 $9.45 10.30%
Cake 101 S$35.00 3 6.4 6.4 21,000 4.1 No $11.71 $8.95 17.28%
G113598 Page 7
Dec. 31 2020 Round 1
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 1,071 $40.00 44 7.4 7.4 22,000 1.1 Yes $12.24 $8.95 47.02%
Cake 609 $32.50 7 6.4 6.4 21,000 4.1 No $11.75 $7.98 38.96%
Able 606 $30.00 8 6.4 6.4 21,000 4.1 No $11.75 $8.79 31.54%
Fast 603 $29.50 8 6.4 6.4 21,000 4.1 Yes $12.72 $7.43 31.69%
Daze 502 $31.00 8 6.4 6.4 21,000 4.1 No $11.76 $8.95 33.20%
Baker 219 $31.00 17 7.0 7.0 21,000 2.2 Yes $12.79 $8.91 30.00%
Europe Able 407 €28.50 5 6.4 6.4 21,000 4.1 No $11.71 $8.64 22.17%
Cake 127 €30.00 5 6.4 6.4 21,000 4.1 No $11.71 $8.59 26.23%
Asia Pacific Fast 215 S$34.38 5 6.4 6.4 21,000 4.1 Yes $12.72 $9.45 10.30%
Cake 43 S$35.00 4 6.4 6.4 21,000 4.1 No $11.71 $8.95 17.28%
G113598 Page 8
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 63% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 6,188
Total Sales(Seg) 6,188
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $14.50-$34.50 55%
Age 3.0 19%
Positioning (Speed 5.3, Accuracy 5.3) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Fast Able Cake Daze Eat Baker – –
Sales Actual Sales 1,556 1,491 1,206 1,161 444 330 – –
Ptnl. Sales 1,385 1,403 939 1,187 354 920 – –
Stock Out Yes Yes No Yes Yes Yes – –
Market Share 25.2% 24.1% 19.5% 18.8% 7.2% 5.3% – –
Local Price $29.50 $30.00 $32.50 $31.00 $40.00 $31.00 – –
Satisfaction 12 12 8 10 1 9 – –
Marketing Prod Promo $1,000 $1,500 $1,000 $1,000 $2,500 $750 – –
Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $750 – –
Awareness 58% 69% 58% 58% 82% 50% – –
Prod Sales $1,000 $2,000 $1,500 $1,500 $2,500 $500 – –
Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $500 – –
Accessibility 37% 47% 42% 42% 34% 29% – –
Specs Speed 6.4 6.4 6.4 6.4 7.4 7.0 – –
Accuracy 6.4 6.4 6.4 6.4 7.4 7.0 – –
Service Life 21,000 21,000 21,000 21,000 22,000 21,000 – –
Revision Date Jun-20 Feb-21 Sep-21 Nov-16 Dec-20 Aug-20 – –
Age Dec. 31 4.1 4.1 4.1 4.1 1.1 2.2 – –
Region Kit Yes No No No Yes Yes – –
G113598 Page 9
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 37% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 3,610
Total Sales(Seg) 3,610
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 8.1, Accuracy 8.1) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $24.50-$44.50 10%
Top Products In Americas
Name Eat Cake Able Fast Daze Baker – –
Sales Actual Sales 1,071 609 606 603 502 219 – –
Ptnl. Sales 897 468 557 524 514 650 – –
Stock Out Yes No Yes Yes Yes Yes – –
Market Share 29.7% 16.9% 16.8% 16.7% 13.9% 6.1% – –
Local Price $40.00 $32.50 $30.00 $29.50 $31.00 $31.00 – –
Satisfaction 44 7 8 8 8 17 – –
Marketing Prod Promo $2,500 $1,000 $1,500 $1,000 $1,000 $750 – –
Investments Reg Promo $1,000 $1,000 $1,000 $1,000 $1,000 $750 – –
Awareness 82% 58% 69% 58% 58% 50% – –
Prod Sales $2,500 $1,500 $2,000 $1,000 $1,500 $500 – –
Reg Sales $1,500 $1,500 $1,500 $1,500 $1,500 $500 – –
Accessibility 53% 43% 48% 38% 43% 30% – –
Specs Speed 7.4 6.4 6.4 6.4 6.4 7.0 – –
Accuracy 7.4 6.4 6.4 6.4 6.4 7.0 – –
Service Life 22,000 21,000 21,000 21,000 21,000 21,000 – –
Revision Date Dec-20 Sep-21 Feb-21 Jun-20 Nov-16 Aug-20 – –
Age Dec. 31 1.1 4.1 4.1 4.1 4.1 2.2 – –
Region Kit Yes No No Yes No Yes – –
G113598 Page 10
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 72% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $0.95
Total Demand 2,353
Total Sales(Seg) 1,393
Unmet Demand 960
Buying Criteria Expectations Importance
Local Price €14.50-€34.50 50%
Positioning (Speed 5.3, Accuracy 5.3) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Cake – – – – – –
Sales Actual Sales 1,088 305 – – – – – –
Ptnl. Sales 1,282 1,070 – – – – – –
Stock Out Yes Yes – – – – – –
Market Share 78.1% 21.9% – – – – – –
Local Price €28.50 €30.00 – – – – – –
Satisfaction 11 9 – – – – – –
Marketing Prod Promo $1,400 $1,500 – – – – – –
Investments Reg Promo $1,000 $500 – – – – – –
Awareness 55% 53% – – – – – –
Prod Sales $1,600 $1,500 – – – – – –
Reg Sales $1,000 $500 – – – – – –
Accessibility 14% 11% – – – – – –
Specs Speed 6.4 6.4 – – – – – –
Accuracy 6.4 6.4 – – – – – –
Service Life 21,000 21,000 – – – – – –
Revision Date Feb-21 Sep-21 – – – – – –
Age Dec. 31 4.1 4.1 – – – – – –
Region Kit No No – – – – – –
G113598 Page 11
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 28% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $0.95
Total Demand 913
Total Sales(Seg) 534
Unmet Demand 379
Buying Criteria Expectations Importance
Positioning (Speed 8.1, Accuracy 8.1) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €24.50-€44.50 8%
Top Products In Europe
Name Able Cake – – – – – –
Sales Actual Sales 407 127 – – – – – –
Ptnl. Sales 474 439 – – – – – –
Stock Out Yes Yes – – – – – –
Market Share 76.2% 23.8% – – – – – –
Local Price €28.50 €30.00 – – – – – –
Satisfaction 5 5 – – – – – –
Marketing Prod Promo $1,400 $1,500 – – – – – –
Investments Reg Promo $1,000 $500 – – – – – –
Awareness 55% 53% – – – – – –
Prod Sales $1,600 $1,500 – – – – – –
Reg Sales $1,000 $500 – – – – – –
Accessibility 14% 11% – – – – – –
Specs Speed 6.4 6.4 – – – – – –
Accuracy 6.4 6.4 – – – – – –
Service Life 21,000 21,000 – – – – – –
Revision Date Feb-21 Sep-21 – – – – – –
Age Dec. 31 4.1 4.1 – – – – – –
Region Kit No No – – – – – –
G113598 Page 12
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 71% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.25
Total Demand 790
Total Sales(Seg) 635
Unmet Demand 155
Buying Criteria Expectations Importance
Local Price S$14.50-S$34.50 60%
Positioning (Speed 5.3, Accuracy 5.3) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Cake – – – – – –
Sales Actual Sales 535 101 – – – – – –
Ptnl. Sales 481 309 – – – – – –
Stock Out Yes Yes – – – – – –
Market Share 84.2% 15.8% – – – – – –
Local Price S$34.38 S$35.00 – – – – – –
Satisfaction 5 3 – – – – – –
Marketing Prod Promo $1,000 $300 – – – – – –
Investments Reg Promo $500 $0 – – – – – –
Awareness 42% 26% – – – – – –
Prod Sales $1,500 $500 – – – – – –
Reg Sales $500 $0 – – – – – –
Accessibility 11% 1% – – – – – –
Specs Speed 6.4 6.4 – – – – – –
Accuracy 6.4 6.4 – – – – – –
Service Life 21,000 21,000 – – – – – –
Revision Date Jun-20 Sep-21 – – – – – –
Age Dec. 31 4.1 4.1 – – – – – –
Region Kit Yes No – – – – – –
G113598 Page 13
Dec. 31 2020 Round 1
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 29% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.25
Total Demand 322
Total Sales(Seg) 258
Unmet Demand 64
Buying Criteria Expectations Importance
Positioning (Speed 8.1, Accuracy 8.1) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$24.50-S$44.50 11%
Top Products In Asia Pacific
Name Fast Cake – – – – – –
Sales Actual Sales 215 43 – – – – – –
Ptnl. Sales 192 130 – – – – – –
Stock Out Yes Yes – – – – – –
Market Share 83.4% 16.6% – – – – – –
Local Price S$34.38 S$35.00 – – – – – –
Satisfaction 5 4 – – – – – –
Marketing Prod Promo $1,000 $300 – – – – – –
Investments Reg Promo $500 $0 – – – – – –
Awareness 42% 26% – – – – – –
Prod Sales $1,500 $500 – – – – – –
Reg Sales $500 $0 – – – – – –
Accessibility 11% 1% – – – – – –
Specs Speed 6.4 6.4 – – – – – –
Accuracy 6.4 6.4 – – – – – –
Service Life 21,000 21,000 – – – – – –
Revision Date Jun-20 Sep-21 – – – – – –
Age Dec. 31 4.1 4.1 – – – – – –
Region Kit Yes No – – – – – –
G113598 Page 14
Dec. 31 2020 Round 1
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 24% 23% 78% 55% 0% 0% 31% 29%
Baker 5% 15% 0% 0% 0% 0% 4% 10%
Cake 19% 15% 22% 45% 16% 39% 20% 25%
Daze 19% 19% 0% 0% 0% 0% 14% 13%
Eat 7% 6% 0% 0% 0% 0% 5% 4%
Fast 25% 22% 0% 0% 84% 61% 25% 20%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 17% 15% 76% 52% 0% 0% 23% 21%
Baker 6% 18% 0% 0% 0% 0% 5% 13%
Cake 17% 13% 24% 48% 17% 40% 18% 21%
Daze 14% 14% 0% 0% 0% 0% 11% 11%
Eat 30% 25% 0% 0% 0% 0% 24% 19%
Fast 17% 15% 0% 0% 83% 60% 19% 15%
G113598 Page 15
Dec. 31 2020 Round 1
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 6.4 6.4 21,000 18-Feb-21 – A, E
Archer – – – 23-Jan-22 – –
Baldwin Baker 7.0 7.0 21,000 27-Aug-20 A A
Bob – – – 20-Sep-21 – –
Chester Cake 6.4 6.4 21,000 07-Sep-21 – A, E, AP
Candy – – – 12-Aug-21 – –
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 7.4 7.4 22,000 15-Dec-20 A A
Ferris Fast 6.4 6.4 21,000 29-Jun-20 A, AP A, AP
Fierce – – – 29-Jan-21 – –
G113598 Page 1
Dec. 31 2023 Round 4
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $231,813 $62,443 $156,380 $24,164 $131,172 $100,373 $117,724
EBIT $48,620 ($8,342) $12,169 ($3,119) $26,670 $16,112 $15,352
Profits $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558 $4,700
Cumulative Profit $54,580 ($15,086) $3,167 $3,780 $47,211 $17,602 $18,542
SG&A: Sales 11.6% 27.1% 14.0% 21.5% 15.7% 14.7% 17.4%
Contribution Margin 37.3% 17.9% 25.4% 18.5% 40.0% 38.0% 29.5%
Emergency Loan $0 $38,954 $0 $16,526 $0 $0 $9,247
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 14.2% -20.2% 2.5% -8.6% 15.7% 6.1% 1.6%
ROE 27.3% -263.8% 5.4% -19.8% 30.6% 12.5% -34.6%
ROS 9.8% -20.7% 1.5% -18.9% 10.7% 6.5% -1.8%
Asset Turnover 1.45 0.98 1.72 0.46 1.47 0.93 1.17
Leverage 1.91 13.04 2.13 2.31 1.95 2.06 3.90
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 25.4% 5.8% 19.0% 6.2% 22.9% 20.6%
Europe 51.2% 15.8% 33.0% 0% 0% 0%
Asia Pacific 20.7% 9.6% 27.8% 0% 11.6% 30.3%
Total 31.7% 9.1% 24.1% 3.6% 15.0% 16.5%
G113598 Page 2
Dec. 31 2023 Round 4
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $70.63 $26.32 2,626,607 $186 $31.76 $8.65 $0.00 0% 8.16
Baldwin $1.00 $0.00 2,294,066 $2 $2.13 ($5.62) $0.00 0% -0.18
Chester $13.61 $7.30 4,131,838 $56 $10.35 $0.56 $0.10 1% 24.45
Digby $1.00 ($13.21) 2,000,000 $2 $11.49 ($2.28) $0.00 0% -0.44
Erie $53.65 $5.34 1,991,122 $107 $23.07 $7.06 $0.00 0% 7.60
Ferris $28.09 $7.33 2,830,050 $79 $18.57 $2.32 $0.00 0% 12.12
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 14.0S2025 6,600,000 13.8% 101.70 CCC
10.4S2030 6,000,000 11.8% 88.50 CCC
11.7S2031 2,000,000 12.5% 93.76 CCC
12.2S2032 18,000,000 12.7% 95.89 CCC
13.0S2033 25,000,000 13.0% 100.00 CCC
Baldwin 14.0S2025 6,600,000 14.3% 97.89 DDD
10.9S2031 4,000,000 13.5% 80.45 DDD
Chester 14.0S2025 6,600,000 13.9% 100.70 CC
10.4S2030 4,000,000 12.1% 86.11 CC
10.6S2031 8,253,000 12.3% 85.89 CC
12.8S2032 10,795,000 13.3% 95.98 CC
13.1S2033 3,000,000 13.5% 97.35 CC
Digby 14.0S2025 6,600,000 14.0% 100.00 C
Erie 14.0S2025 6,600,000 13.8% 101.50 CCC
12.2S2032 5,982,262 12.8% 95.40 CCC
12.8S2033 7,529,244 13.0% 98.38 CCC
Ferris 14.0S2025 6,600,000 13.9% 101.00 CCC
10.4S2030 2,218,641 12.0% 86.90 CCC
11.9S2031 5,407,493 12.8% 92.90 CCC
12.7S2032 8,041,845 13.2% 96.46 CCC
12.5S2033 9,015,188 13.1% 95.19 CCC
G113598 Page 3
Dec. 31 2023 Round 4
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558
Adjustment For Non Cash Items
Depreciation $9,442 $2,579 $5,300 $2,400 $4,856 $6,567
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $2,685 ($1,589) $2,386 ($38) $3,695 $1,936
Inventory $28,090 ($14,066) $13,850 ($15,535) ($2,272) ($1,921)
Accounts Receivable ($6,704) $721 ($2,603) $543 ($4,252) ($1,591)
Net Cash From Operations $56,246 ($25,256) $21,233 ($17,185) $16,091 $11,549
Cash Flows From Investing Activities
Plant Improvements (Net) ($40,800) $0 ($10,200) $0 ($15,800) ($19,500)
Cash Flows From Financing Activities
Dividends Paid $0 $0 ($413) $0 $0 $0
Sales of Common Stock $1,700 $0 $4,342 $0 $3 $3,711
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $25,000 $0 $3,000 $0 $7,529 $9,015
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt ($17,844) ($13,299) $0 $0 ($14,826) ($8,155)
Cash From Current Debt Borrowing $0 $0 $0 $0 $14,185 $14,916
Cash From Emergency Loan $0 $38,954 $0 $16,526 $0 $0
Net Cash From Financing Activities $8,856 $25,655 $6,929 $16,526 $6,892 $19,488
Effect of Exchange Rate ($1,230) ($399) ($857) $0 ($157) ($283)
Net Change In Cash Position $23,071 $0 $17,105 ($659) $7,026 $11,254
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $23,071 $0 $23,707 $0 $19,776 $22,952
Accounts Receivable $19,053 $1,711 $12,853 $1,986 $10,781 $8,250
Inventory $11,795 $45,336 $3,937 $36,653 $11,764 $9,668
Total Current Assets $53,920 $47,046 $40,497 $38,639 $42,321 $40,870
Plant and Equipment $141,624 $38,680 $79,500 $36,000 $72,840 $98,500
Accumulated Depreciation ($35,838) ($21,957) ($28,960) ($21,600) ($25,699) ($31,033)
Total Fixed Assets $105,786 $16,723 $50,540 $14,400 $47,141 $67,467
Total Assets $159,705 $63,769 $91,037 $53,039 $89,462 $108,337
Account Payable $14,291 $4,924 $11,221 $2,533 $6,542 $5,181
Current Debt $4,400 $43,354 $4,400 $20,926 $16,874 $19,316
Long Term Debt $57,600 $10,600 $32,648 $6,600 $20,112 $31,283
Total Liabilities $76,291 $58,878 $48,269 $30,059 $43,528 $55,780
Common Stock $18,439 $8,008 $28,976 $5,808 $5,712 $22,400
Retained Earnings $64,975 ($3,117) $13,792 $17,172 $40,222 $30,157
Total Equity $83,414 $4,891 $42,768 $22,980 $45,934 $52,556
Total Liabilities Owners Equity $159,705 $63,769 $91,037 $53,039 $89,462 $108,337
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $231,813 $62,443 $156,380 $24,164 $131,172 $100,373
Variable Costs(Labor,Material,Carry,Shipping) $145,422 $51,282 $116,715 $19,683 $78,735 $62,272
Depreciation $9,442 $2,579 $5,300 $2,400 $4,856 $6,567
SG&A (R&D/Promo/Sales/Admin) $26,994 $16,924 $21,830 $5,200 $20,534 $14,787
Other (Fees/Writeoffs) $1,335 $0 $367 $0 $377 $636
EBIT $48,620 ($8,342) $12,169 ($3,119) $26,670 $16,112
Interest (Short Term / Long Term) $7,738 $8,838 $4,504 $3,890 $4,541 $6,091
Taxes $17,684 ($4,278) $5,294 ($2,453) $7,774 $3,329
Profit Sharing $464 $0 $71 $0 $291 $134
Net Profit $22,733 ($12,901) $2,299 ($4,556) $14,064 $6,558
G113598 Page 4
Dec. 31 2023 Round 4
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $108,774,339 $22,523,205 $70,702,018 $24,163,730 $115,461,801 $72,090,543
Variable Costs $67,430,714 $17,592,751 $48,610,495 $19,682,799 $68,731,230 $42,724,073
Depreciation $9,441,600 $2,578,667 $5,300,000 $2,400,000 $4,856,000 $6,566,667
SG&A: Sales $13,385,219 $6,719,951 $10,782,587 $5,199,916 $14,540,425 $7,832,545
Other $1,335,000 $0 $367,100 $0 $376,633 $636,315
EBIT $17,181,806 ($4,368,164) $5,641,836 ($3,118,985) $26,957,513 $14,330,943
Interest $7,738,400 $8,837,547 $4,504,378 $3,889,626 $4,541,268 $6,090,571
Taxes $3,305,192 ($4,621,999) $398,110 ($2,453,014) $7,845,686 $2,884,130
Profit Sharing $122,764 $0 $14,787 $0 $291,411 $107,125
Net Profit $6,015,450 ($8,583,712) $724,561 ($4,555,597) $14,279,148 $5,249,117
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $101,232,812 $30,654,906 $59,913,513 $0 $0 $0
Variable Costs $63,442,797 $24,479,733 $46,056,076 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $9,732,428 $6,776,873 $5,743,073 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $28,057,586 ($601,700) $8,114,364 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $13,533,904 $1,186,927 $5,292,705 $0 $0 $0
Profit Sharing $290,474 $0 $56,433 $0 $0 $0
Net Profit $14,233,209 ($1,788,627) $2,765,226 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $21,805,354 $9,264,830 $25,764,353 $0 $15,710,326 $28,282,566
Variable Costs $14,548,770 $9,209,467 $22,047,977 $0 $10,003,379 $19,547,860
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $3,876,436 $3,427,142 $5,304,029 $0 $5,994,011 $6,953,988
Other $0 $0 $0 $0 $0 $0
EBIT $3,380,149 ($3,371,779) ($1,587,652) $0 ($287,063) $1,780,718
Interest $0 $0 $0 $0 $0 $0
Taxes $845,037 ($842,945) ($396,913) $0 ($71,766) $445,179
Profit Sharing $50,702 $0 $0 $0 $0 $26,711
Net Profit $2,484,409 ($2,528,834) ($1,190,739) $0 ($215,298) $1,308,828
G113598 Page 5
Dec. 31 2023 Round 4
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 4,500 2,100 3,300 2,000 3,500 3,750
Automation 6.0 3.1 4.5 3.0 3.6 5.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4537 3016 1420 81 0 325 $29.33 $9.66 $8.15 $1.61
Archer 2391 1334 0 0 0 202 $40.10 $13.95 $7.95 $1.48
Ariana 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 1987 1861 730 743 652 577 $30.80 $10.97 $10.28 $1.82
Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 3041 1818 669 0 0 89 $30.17 $11.86 $9.07 $1.54
Candy 2240 1404 737 0 0 81 $28.00 $10.53 $9.29 $1.56
Care 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Daze 779 1584 0 1869 0 0 $31.00 $9.53 $10.08 $0.00
Eat 2321 2376 0 410 0 52 $40.00 $13.91 $9.54 $0.42
Enter 958 990 0 32 0 0 $40.00 $13.33 $9.53 $0.00
Fast 2136 2227 0 249 0 45 $28.00 $9.27 $7.73 $0.73
Fierce 1482 1485 50 243 0 50 $27.25 $7.20 $7.79 $0.68
G113598 Page 6
Dec. 31 2023 Round 4
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 1,742 $30.50 24 6.8 6.8 18,000 3.0 Yes $9.59 $9.26 37.89%
Fast 1,432 $28.00 20 7.0 7.0 17,000 3.8 Yes $9.26 $7.71 38.19%
Cake 1,133 $31.00 16 8.0 8.0 19,000 3.2 Yes $11.89 $8.73 33.48%
Fierce 1,015 $27.50 15 6.5 6.5 14,000 2.2 No $7.20 $7.69 44.38%
Candy 728 $27.50 14 7.4 7.4 18,000 1.4 Yes $10.53 $9.35 27.69%
Daze 705 $31.00 8 6.4 6.4 21,000 7.1 No $9.53 $10.08 18.54%
Baker 613 $31.00 7 7.0 7.0 21,000 5.2 Yes $11.43 $10.14 21.89%
Europe Able 1,698 €30.50 23 6.8 6.8 18,000 3.0 Yes $9.98 $7.41 33.15%
Cake 891 €31.50 12 8.0 8.0 19,000 3.2 Yes $11.80 $9.36 23.31%
Baker 745 €32.70 9 7.0 7.0 21,000 5.2 Yes $10.63 $10.46 20.14%
Candy 529 €29.50 11 7.4 7.4 18,000 1.4 Yes $10.53 $9.23 22.83%
Archer 2 €39.30 0 9.5 9.5 21,000 1.9 No $12.47 $6.60 43.86%
Asia Pacific Fast 570 S$32.20 10 7.0 7.0 17,000 3.8 Yes $9.31 $7.79 29.39%
Able 419 S$31.05 8 6.8 6.8 18,000 3.0 No $8.64 $6.63 28.93%
Fierce 368 S$31.05 7 6.5 6.5 14,000 2.2 No $7.20 $8.06 33.25%
Cake 360 S$32.20 6 8.0 8.0 19,000 3.2 Yes $11.94 $9.35 13.06%
Candy 329 S$31.05 6 7.4 7.4 18,000 1.4 Yes $10.51 $9.26 15.80%
Baker 265 S$33.00 4 7.0 7.0 21,000 5.2 Yes $10.94 $10.05 0.60%
G113598 Page 7
Dec. 31 2023 Round 4
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 1,929 $40.00 79 10.0 10.0 22,000 1.2 Yes $14.09 $9.54 39.41%
Archer 1,175 $40.00 40 9.5 9.5 21,000 1.9 Yes $15.43 $9.31 38.16%
Enter 958 $40.00 61 10.0 10.0 22,500 0.6 No $13.33 $9.53 42.62%
Able 282 $30.50 8 6.8 6.8 18,000 3.0 Yes $9.59 $9.26 37.89%
Cake 267 $31.00 9 8.0 8.0 19,000 3.2 Yes $11.89 $8.73 33.48%
Candy 265 $27.50 14 7.4 7.4 18,000 1.4 Yes $10.53 $9.35 27.69%
Baker 113 $31.00 4 7.0 7.0 21,000 5.2 Yes $11.43 $10.14 21.89%
Fast 84 $28.00 4 7.0 7.0 17,000 3.8 Yes $9.26 $7.71 38.19%
Daze 74 $31.00 2 6.4 6.4 21,000 7.1 No $9.53 $10.08 18.54%
Fierce 63 $27.50 1 6.5 6.5 14,000 2.2 No $7.20 $7.69 44.38%
Europe Archer 1,003 €39.30 27 9.5 9.5 21,000 1.9 No $12.47 $6.60 43.86%
Able 326 €30.50 6 6.8 6.8 18,000 3.0 Yes $9.98 $7.41 33.15%
Cake 288 €31.50 6 8.0 8.0 19,000 3.2 Yes $11.80 $9.36 23.31%
Candy 242 €29.50 10 7.4 7.4 18,000 1.4 Yes $10.53 $9.23 22.83%
Baker 193 €32.70 3 7.0 7.0 21,000 5.2 Yes $10.63 $10.46 20.14%
Asia Pacific Eat 393 S$46.00 22 10.0 10.0 22,000 1.2 No $13.03 $9.53 36.33%
Archer 210 S$47.15 9 9.5 9.5 21,000 1.9 No $12.76 $6.80 39.95%
Candy 147 S$31.05 8 7.4 7.4 18,000 1.4 Yes $10.51 $9.26 15.80%
Cake 101 S$32.20 5 8.0 8.0 19,000 3.2 Yes $11.94 $9.35 13.06%
Able 70 S$31.05 3 6.8 6.8 18,000 3.0 No $8.64 $6.63 28.93%
Baker 58 S$33.00 3 7.0 7.0 21,000 5.2 Yes $10.94 $10.05 0.60%
Fast 51 S$32.20 3 7.0 7.0 17,000 3.8 Yes $9.31 $7.79 29.39%
Fierce 36 S$31.05 1 6.5 6.5 14,000 2.2 No $7.20 $8.06 33.25%
G113598 Page 8
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 59% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 7,370
Total Sales(Seg) 7,370
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $13.00-$33.00 55%
Age 3.0 19%
Positioning (Speed 6.8, Accuracy 6.8) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Fast Cake Fierce Candy Daze Baker –
Sales Actual Sales 1,742 1,432 1,133 1,015 728 705 613 –
Ptnl. Sales 1,671 1,373 1,149 973 934 677 589 –
Stock Out No No Yes No Yes No No –
Market Share 23.6% 19.4% 15.4% 13.8% 9.9% 9.6% 8.3% –
Local Price $30.50 $28.00 $31.00 $27.50 $27.50 $31.00 $31.00 –
Satisfaction 24 20 16 15 14 8 7 –
Marketing Prod Promo $1,500 $1,000 $1,000 $1,000 $1,000 $1,000 $500 –
Investments Reg Promo $1,500 $1,000 $2,000 $1,000 $2,000 $1,000 $500 –
Awareness 95% 63% 84% 52% 56% 63% 29% –
Prod Sales $1,700 $1,000 $1,000 $1,000 $1,000 $1,500 $2,000 –
Reg Sales $2,000 $1,500 $2,000 $1,500 $2,000 $1,500 $2,000 –
Accessibility 51% 63% 65% 63% 65% 44% 56% –
Specs Speed 6.8 7.0 8.0 6.5 7.4 6.4 7.0 –
Accuracy 6.8 7.0 8.0 6.5 7.4 6.4 7.0 –
Service Life 18,000 17,000 19,000 14,000 18,000 21,000 21,000 –
Revision Date Dec-22 Jul-23 May-24 Aug-22 Mar-23 Nov-16 Jun-23 –
Age Dec. 31 3.0 3.8 3.2 2.2 1.4 7.1 5.2 –
Region Kit Yes Yes Yes No Yes No Yes –
G113598 Page 9
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 41% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 5,209
Total Sales(Seg) 5,209
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 10.2, Accuracy
10.2) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $23.00-$43.00 10%
Top Products In Americas
Name Eat Archer Enter Able Cake Candy Baker Fast
Sales Actual Sales 1,929 1,175 958 282 267 265 113 84
Ptnl. Sales 1,843 1,260 903 272 272 340 108 80
Stock Out No Yes No No Yes Yes No No
Market Share 37.0% 22.6% 18.4% 5.4% 5.1% 5.1% 2.2% 1.6%
Local Price $40.00 $40.00 $40.00 $30.50 $31.00 $27.50 $31.00 $28.00
Satisfaction 79 40 61 8 9 14 4 4
Marketing Prod Promo $1,500 $1,900 $1,500 $1,500 $1,000 $1,000 $500 $1,000
Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $500 $1,000
Awareness 100% 87% 61% 95% 84% 56% 29% 63%
Prod Sales $3,000 $1,900 $2,500 $1,700 $1,000 $1,000 $2,000 $1,000
Reg Sales $2,500 $2,000 $2,500 $2,000 $2,000 $2,000 $2,000 $1,500
Accessibility 85% 77% 85% 77% 65% 65% 56% 38%
Specs Speed 10.0 9.5 10.0 6.8 8.0 7.4 7.0 7.0
Accuracy 10.0 9.5 10.0 6.8 8.0 7.4 7.0 7.0
Service Life 22,000 21,000 22,500 18,000 19,000 18,000 21,000 17,000
Revision Date Jun-23 Apr-25 May-23 Dec-22 May-24 Mar-23 Jun-23 Jul-23
Age Dec. 31 1.2 1.9 0.6 3.0 3.2 1.4 5.2 3.8
Region Kit Yes Yes No Yes Yes Yes Yes Yes
G113598 Page 10
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 65% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.00
Total Demand 3,866
Total Sales(Seg) 3,866
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price €13.00-€33.00 50%
Positioning (Speed 6.8, Accuracy 6.8) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Cake Baker Candy Archer – – –
Sales Actual Sales 1,698 891 745 529 2 – – –
Ptnl. Sales 1,604 854 654 751 3 – – –
Stock Out Yes Yes No Yes Yes – – –
Market Share 43.9% 23.1% 19.3% 13.7% 0.1% – – –
Local Price €30.50 €31.50 €32.70 €29.50 €39.30 – – –
Satisfaction 23 12 9 11 0 – – –
Marketing Prod Promo $1,500 $600 $2,000 $500 $1,700 – – –
Investments Reg Promo $1,000 $1,500 $2,000 $1,500 $1,000 – – –
Awareness 84% 60% 80% 51% 61% – – –
Prod Sales $1,900 $600 $1,250 $500 $1,800 – – –
Reg Sales $1,000 $1,500 $1,250 $1,500 $1,000 – – –
Accessibility 39% 45% 18% 45% 39% – – –
Specs Speed 6.8 8.0 7.0 7.4 9.5 – – –
Accuracy 6.8 8.0 7.0 7.4 9.5 – – –
Service Life 18,000 19,000 21,000 18,000 21,000 – – –
Revision Date Dec-22 May-24 Jun-23 Mar-23 Apr-25 – – –
Age Dec. 31 3.0 3.2 5.2 1.4 1.9 – – –
Region Kit Yes Yes Yes Yes No – – –
G113598 Page 11
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 35% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.00
Total Demand 2,052
Total Sales(Seg) 2,052
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 10.2, Accuracy
10.2) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €23.00-€43.00 8%
Top Products In Europe
Name Archer Able Cake Candy Baker – – –
Sales Actual Sales 1,003 326 288 242 193 – – –
Ptnl. Sales 1,100 259 240 342 111 – – –
Stock Out Yes Yes Yes Yes No – – –
Market Share 48.9% 15.9% 14.1% 11.8% 9.4% – – –
Local Price €39.30 €30.50 €31.50 €29.50 €32.70 – – –
Satisfaction 27 6 6 10 3 – – –
Marketing Prod Promo $1,700 $1,500 $600 $500 $2,000 – – –
Investments Reg Promo $1,000 $1,000 $1,500 $1,500 $2,000 – – –
Awareness 61% 84% 60% 51% 80% – – –
Prod Sales $1,800 $1,900 $600 $500 $1,250 – – –
Reg Sales $1,000 $1,000 $1,500 $1,500 $1,250 – – –
Accessibility 49% 49% 45% 45% 19% – – –
Specs Speed 9.5 6.8 8.0 7.4 7.0 – – –
Accuracy 9.5 6.8 8.0 7.4 7.0 – – –
Service Life 21,000 18,000 19,000 18,000 21,000 – – –
Revision Date Apr-25 Dec-22 May-24 Mar-23 Jun-23 – – –
Age Dec. 31 1.9 3.0 3.2 1.4 5.2 – – –
Region Kit No Yes Yes Yes Yes – – –
G113598 Page 12
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 68% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.15
Total Demand 2,310
Total Sales(Seg) 2,310
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$13.00-S$33.00 60%
Positioning (Speed 6.8, Accuracy 6.8) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Able Fierce Cake Candy Baker – –
Sales Actual Sales 570 419 368 360 329 265 – –
Ptnl. Sales 570 419 368 360 329 265 – –
Stock Out No No No No No No – –
Market Share 24.7% 18.1% 15.9% 15.6% 14.2% 11.5% – –
Local Price S$32.20 S$31.05 S$31.05 S$32.20 S$31.05 S$33.00 – –
Satisfaction 10 8 7 6 6 4 – –
Marketing Prod Promo $1,000 $400 $1,000 $500 $500 $750 – –
Investments Reg Promo $1,000 $500 $1,000 $1,500 $1,500 $750 – –
Awareness 58% 23% 54% 30% 40% 40% – –
Prod Sales $1,500 $700 $1,000 $500 $500 $900 – –
Reg Sales $1,000 $1,000 $1,000 $1,500 $1,500 $900 – –
Accessibility 59% 14% 59% 29% 29% 13% – –
Specs Speed 7.0 6.8 6.5 8.0 7.4 7.0 – –
Accuracy 7.0 6.8 6.5 8.0 7.4 7.0 – –
Service Life 17,000 18,000 14,000 19,000 18,000 21,000 – –
Revision Date Jul-23 Dec-22 Aug-22 May-24 Mar-23 Jun-23 – –
Age Dec. 31 3.8 3.0 2.2 3.2 1.4 5.2 – –
Region Kit Yes No No Yes Yes Yes – –
G113598 Page 13
Dec. 31 2023 Round 4
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 32% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.15
Total Demand 1,066
Total Sales(Seg) 1,066
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 10.2, Accuracy
10.2) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$23.00-S$43.00 11%
Top Products In Asia Pacific
Name Eat Archer Candy Cake Able Baker Fast Fierce
Sales Actual Sales 393 210 147 101 70 58 51 36
Ptnl. Sales 393 210 147 101 70 58 51 36
Stock Out No No No No No No No No
Market Share 36.9% 19.7% 13.8% 9.5% 6.6% 5.4% 4.8% 3.4%
Local Price S$46.00 S$47.15 S$31.05 S$32.20 S$31.05 S$33.00 S$32.20 S$31.05
Satisfaction 22 9 8 5 3 3 3 1
Marketing Prod Promo $1,500 $500 $500 $500 $400 $750 $1,000 $1,000
Investments Reg Promo $500 $500 $1,500 $1,500 $500 $750 $1,000 $1,000
Awareness 53% 28% 40% 30% 23% 40% 58% 54%
Prod Sales $2,500 $500 $500 $500 $700 $900 $1,500 $1,000
Reg Sales $1,000 $1,000 $1,500 $1,500 $1,000 $900 $1,000 $1,000
Accessibility 14% 23% 29% 29% 23% 14% 36% 36%
Specs Speed 10.0 9.5 7.4 8.0 6.8 7.0 7.0 6.5
Accuracy 10.0 9.5 7.4 8.0 6.8 7.0 7.0 6.5
Service Life 22,000 21,000 18,000 19,000 18,000 21,000 17,000 14,000
Revision Date Jun-23 Apr-25 Mar-23 May-24 Dec-22 Jun-23 Jul-23 Aug-22
Age Dec. 31 1.2 1.9 1.4 3.2 3.0 5.2 3.8 2.2
Region Kit No No Yes Yes No Yes Yes No
G113598 Page 14
Dec. 31 2023 Round 4
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 24% 23% 44% 41% 18% 18% 28% 27%
Archer 0% 0% 0% 0% 0% 0% 0% 0%
Baker 8% 8% 19% 17% 11% 11% 12% 11%
Cake 15% 16% 23% 22% 16% 16% 18% 17%
Candy 10% 13% 14% 19% 14% 14% 12% 15%
Daze 10% 9% 0% 0% 0% 0% 5% 5%
Fast 19% 19% 0% 0% 25% 25% 15% 14%
Fierce 14% 13% 0% 0% 16% 16% 10% 10%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 5% 5% 16% 13% 7% 7% 8% 7%
Archer 23% 24% 49% 54% 20% 20% 29% 31%
Baker 2% 2% 9% 5% 5% 5% 4% 3%
Cake 5% 5% 14% 12% 9% 9% 8% 7%
Candy 5% 7% 12% 17% 14% 14% 8% 10%
Daze 1% 1% 0% 0% 0% 0% 1% 1%
Eat 37% 35% 0% 0% 37% 37% 28% 27%
Enter 18% 17% 0% 0% 0% 0% 12% 11%
Fast 2% 2% 0% 0% 5% 5% 2% 2%
Fierce 1% 1% 0% 0% 3% 3% 1% 1%
G113598 Page 15
Dec. 31 2023 Round 4
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 6.8 6.8 18,000 19-Dec-22 A, E A, E, AP
Archer 9.5 9.5 21,000 16-Apr-25 A A, E, AP
Ariana – – – 25-Jan-24 – –
Baldwin Baker 7.0 7.0 21,000 30-Jun-23 A, E, AP A, E, AP
Barry – – – 14-Dec-25 – –
Chester Cake 8.0 8.0 19,000 01-May-24 A, E, AP A, E, AP
Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP
Care – – – 08-Mar-24 – –
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 10.0 10.0 22,000 06-Jun-23 A A, AP
Enter 10.0 10.0 22,500 30-May-23 – A
Ferris Fast 7.0 7.0 17,000 25-Jul-23 A, AP A, AP
Fierce 6.5 6.5 14,000 01-Aug-22 – A, AP
G113598 Page 1
Dec. 31 2022 Round 3
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $180,299 $88,772 $124,709 $30,772 $79,439 $81,018 $97,501
EBIT $35,148 $3,616 $10,764 $898 $16,530 $9,798 $12,792
Profits $16,704 ($2,477) $2,558 ($374) $8,242 $3,405 $4,676
Cumulative Profit $31,847 ($2,185) $868 $8,336 $33,147 $11,044 $13,843
SG&A: Sales 12.3% 15.5% 12.0% 17.0% 14.5% 18.2% 14.9%
Contribution Margin 36.1% 22.5% 24.8% 27.8% 40.5% 37.7% 31.6%
Emergency Loan $4,844 $13,299 $0 $0 $0 $0 $3,024
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 13.2% -4.7% 3.2% -0.9% 12.7% 4.2% 4.6%
ROE 27.7% -13.6% 6.8% -1.4% 25.7% 8.0% 8.9%
ROS 9.3% -2.8% 2.1% -1.2% 10.4% 4.2% 3.6%
Asset Turnover 1.42 1.67 1.55 0.75 1.22 1.00 1.27
Leverage 2.10 2.91 2.15 1.49 2.03 1.89 2.10
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 27.3% 9.6% 19.5% 8.6% 17.2% 17.9%
Europe 39.0% 29.9% 31.1% 0% 0% 0%
Asia Pacific 28.8% 15.4% 25.2% 0% 0% 30.6%
Total 30.3% 15.3% 23.1% 5.4% 10.8% 15.1%
G113598 Page 2
Dec. 31 2022 Round 3
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $44.31 $14.43 2,588,245 $115 $23.26 $6.45 $0.00 0% 6.87
Baldwin $1.00 ($5.97) 2,294,066 $2 $7.93 ($1.08) $0.00 0% -0.93
Chester $6.31 $3.28 3,443,319 $22 $10.86 $0.74 $0.00 0% 8.49
Digby $14.21 ($6.10) 2,000,000 $28 $13.77 ($0.19) $0.00 0% -75.87
Erie $48.30 ($2.06) 1,991,051 $96 $16.08 $4.14 $1.11 2% 11.67
Ferris $20.76 $1.54 2,651,265 $55 $16.06 $1.28 $0.00 0% 16.16
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 12.5S2023 4,400,000 12.6% 99.56 CC
14.0S2025 6,600,000 13.7% 102.40 CC
10.4S2030 6,000,000 11.9% 87.52 CC
11.7S2031 2,000,000 12.5% 93.33 CC
12.2S2032 18,000,000 12.8% 95.66 CC
Baldwin 12.5S2023 4,400,000 12.7% 98.51 DDD
14.0S2025 6,600,000 14.1% 99.54 DDD
10.9S2031 4,000,000 13.0% 83.80 DDD
Chester 12.5S2023 4,400,000 12.6% 99.47 CC
14.0S2025 6,600,000 13.7% 102.10 CC
10.4S2030 4,000,000 11.9% 87.09 CC
10.6S2031 8,253,000 12.2% 87.22 CC
12.8S2032 10,795,000 13.0% 98.38 CC
Digby 12.5S2023 4,400,000 12.3% 101.40 BBB
14.0S2025 6,600,000 13.0% 107.30 BBB
Erie 12.5S2023 2,689,382 12.5% 99.73 CCC
14.0S2025 6,600,000 13.6% 102.80 CCC
12.2S2032 5,982,262 12.6% 96.72 CCC
Ferris 12.5S2023 4,400,000 12.5% 100.00 CCC
14.0S2025 6,600,000 13.5% 103.60 CCC
10.4S2030 2,218,641 11.6% 89.75 CCC
11.9S2031 5,407,493 12.3% 96.86 CCC
12.7S2032 8,041,845 12.6% 101.10 CCC
G113598 Page 3
Dec. 31 2022 Round 3
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $16,704 ($2,477) $2,558 ($374) $8,242 $3,405
Adjustment For Non Cash Items
Depreciation $6,722 $2,579 $4,620 $2,400 $3,803 $5,267
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $3,079 ($977) $1,514 ($53) ($3,381) ($2,294)
Inventory ($30,809) ($14,211) $11,030 ($11,589) $11,522 $10,100
Accounts Receivable ($3,923) $5,713 ($6,623) $303 $1,065 ($497)
Net Cash From Operations ($8,226) ($9,373) $13,099 ($9,314) $21,251 $15,982
Cash Flows From Investing Activities
Plant Improvements (Net) ($33,792) ($2,680) ($7,700) $0 ($17,440) ($19,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($2,206) $0
Sales of Common Stock $2,800 $1,200 $1,736 $0 $0 $6,081
Purchase of Common Stock $0 $0 $0 $0 ($451) $0
Cash from Long Term Debt Issued $18,000 $0 $10,795 $0 $5,982 $8,042
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt ($13,200) ($4,700) ($10,731) ($2,200) ($10,259) ($14,842)
Cash From Current Debt Borrowing $13,000 $0 $0 $0 $14,826 $8,155
Cash From Emergency Loan $4,844 $13,299 $0 $0 $0 $0
Net Cash From Financing Activities $25,444 $9,799 $1,800 ($2,200) $7,893 $7,436
Effect of Exchange Rate ($730) ($544) ($596) $0 $0 ($207)
Net Change In Cash Position ($17,304) ($2,798) $6,603 ($11,514) $11,703 $4,211
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $0 $0 $6,603 $659 $12,750 $11,698
Accounts Receivable $12,349 $2,432 $10,250 $2,529 $6,529 $6,659
Inventory $39,886 $31,270 $17,787 $21,119 $9,492 $7,747
Total Current Assets $52,235 $33,702 $34,640 $24,307 $28,771 $26,104
Plant and Equipment $100,824 $38,680 $69,300 $36,000 $57,040 $79,000
Accumulated Depreciation ($26,397) ($19,379) ($23,660) ($19,200) ($20,843) ($24,467)
Total Fixed Assets $74,427 $19,301 $45,640 $16,800 $36,197 $54,533
Total Assets $126,662 $53,003 $80,280 $41,107 $64,968 $80,637
Account Payable $11,606 $6,513 $8,835 $2,571 $2,847 $3,244
Current Debt $17,844 $13,299 $0 $0 $14,826 $8,155
Long Term Debt $37,000 $15,000 $34,048 $11,000 $15,272 $26,668
Total Liabilities $66,450 $34,812 $42,883 $13,571 $32,944 $38,067
Common Stock $16,739 $8,008 $24,634 $5,808 $5,709 $18,688
Retained Earnings $43,473 $10,183 $12,763 $21,728 $26,315 $23,882
Total Equity $60,212 $18,191 $37,397 $27,536 $32,024 $42,570
Total Liabilities Owners Equity $126,662 $53,003 $80,280 $41,107 $64,968 $80,637
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $180,299 $88,772 $124,709 $30,772 $79,439 $81,018
Variable Costs(Labor,Material,Carry,Shipping) $115,185 $68,783 $93,783 $22,228 $47,299 $50,504
Depreciation $6,722 $2,579 $4,620 $2,400 $3,803 $5,267
SG&A (R&D/Promo/Sales/Admin) $22,205 $13,733 $14,916 $5,246 $11,502 $14,743
Other (Fees/Writeoffs) $1,040 $60 $627 $0 $306 $706
EBIT $35,148 $3,616 $10,764 $898 $16,530 $9,798
Interest (Short Term / Long Term) $6,606 $4,077 $4,147 $1,474 $3,591 $4,291
Taxes $11,496 $1,951 $4,007 ($202) $4,529 $2,018
Profit Sharing $341 $65 $52 $0 $168 $83
Net Profit $16,704 ($2,477) $2,558 ($374) $8,242 $3,405
G113598 Page 4
Dec. 31 2022 Round 3
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $107,286,546 $34,325,761 $65,119,736 $30,772,447 $79,439,136 $60,305,188
Variable Costs $68,262,884 $26,678,572 $46,653,886 $22,228,379 $47,298,831 $35,820,576
Depreciation $6,721,600 $2,578,667 $4,620,000 $2,400,000 $3,802,667 $5,266,667
SG&A: Sales $12,426,145 $5,544,237 $7,375,146 $5,246,177 $11,501,618 $7,805,259
Other $1,040,000 $60,000 $626,550 $0 $305,874 $706,160
EBIT $18,835,918 ($535,715) $5,844,153 $897,891 $16,530,146 $10,706,526
Interest $6,606,300 $4,077,090 $4,146,578 $1,474,000 $3,591,181 $4,291,064
Taxes $4,280,366 ($1,614,482) $594,151 ($201,638) $4,528,638 $2,245,412
Profit Sharing $158,985 $0 $22,068 $0 $168,207 $83,401
Net Profit $7,790,266 ($2,998,323) $1,081,356 ($374,471) $8,242,121 $4,086,649
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $50,961,478 $44,142,642 $42,001,628 $0 $0 $0
Variable Costs $33,007,315 $31,901,354 $32,816,436 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $5,890,481 $4,512,955 $5,005,911 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $12,063,682 $7,728,333 $4,179,281 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $6,153,645 $4,459,485 $3,227,443 $0 $0 $0
Profit Sharing $118,201 $65,377 $19,037 $0 $0 $0
Net Profit $5,791,837 $3,203,471 $932,801 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $22,050,509 $10,303,193 $17,587,837 $0 $0 $20,712,340
Variable Costs $13,914,414 $10,203,233 $14,312,633 $0 $0 $14,683,485
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $3,888,104 $3,676,079 $2,535,014 $0 $0 $6,937,294
Other $0 $0 $0 $0 $0 $0
EBIT $4,247,991 ($3,576,119) $740,190 $0 $0 ($908,440)
Interest $0 $0 $0 $0 $0 $0
Taxes $1,061,998 ($894,030) $185,047 $0 $0 ($227,110)
Profit Sharing $63,720 $0 $11,103 $0 $0 $0
Net Profit $3,122,273 ($2,682,089) $544,039 $0 $0 ($681,330)
G113598 Page 5
Dec. 31 2022 Round 3
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 3,500 2,100 3,150 2,000 3,000 3,000
Automation 5.4 3.1 4.0 3.0 3.2 5.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4041 2415 1660 446 0 60 $28.67 $8.13 $8.26 $1.55
Archer 1543 1049 1753 1137 0 122 $40.50 $15.10 $9.02 $0.45
Ariana 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 2816 1722 1740 727 0 641 $30.80 $11.33 $10.00 $1.76
Bob 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 2481 2201 197 470 0 171 $30.00 $12.23 $8.82 $1.25
Candy 1762 875 379 0 0 180 $29.00 $10.08 $9.08 $1.45
Daze 993 1584 0 1064 0 0 $31.00 $10.10 $9.74 $0.00
Eat 1986 1485 0 408 0 0 $40.00 $13.66 $9.58 $0.00
Enter 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Fast 1697 1089 0 131 0 72 $29.00 $10.92 $7.70 $0.67
Fierce 1083 1237 0 183 0 58 $29.25 $7.48 $7.47 $0.60
G113598 Page 6
Dec. 31 2022 Round 3
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 1,765 $30.00 16 6.8 6.8 18,000 2.0 Yes $8.17 $9.03 41.05%
Fast 1,151 $29.00 12 6.4 6.4 18,500 6.1 Yes $10.95 $7.49 35.59%
Baker 932 $31.00 9 7.0 7.0 21,000 4.2 Yes $12.24 $10.10 22.28%
Cake 869 $30.00 12 8.0 8.0 19,000 2.2 Yes $12.07 $8.68 28.03%
Daze 855 $31.00 9 6.4 6.4 21,000 6.1 No $10.10 $9.74 27.77%
Fierce 732 $29.50 8 6.5 6.5 14,000 1.2 No $7.49 $7.45 48.01%
Candy 638 $27.00 11 6.7 6.7 18,000 1.0 No $9.97 $9.21 28.96%
Eat 11 $40.00 0 9.4 9.4 22,000 0.8 Yes $13.66 $9.58 40.46%
Europe Able 1,559 €30.45 15 6.8 6.8 18,000 2.0 Yes $8.08 $7.70 35.23%
Baker 857 €34.34 6 7.0 7.0 21,000 4.2 No $10.67 $9.97 27.73%
Cake 338 €31.50 9 8.0 8.0 19,000 2.2 Yes $12.48 $8.97 18.49%
Candy 331 €31.50 10 6.7 6.7 18,000 1.0 Yes $10.04 $9.05 26.38%
Asia Pacific Fast 411 S$31.90 8 6.4 6.4 18,500 6.1 Yes $10.85 $8.25 24.10%
Able 361 S$29.70 7 6.8 6.8 18,000 2.0 No $8.16 $7.06 33.15%
Baker 293 S$31.57 5 7.0 7.0 21,000 4.2 No $11.06 $9.84 0.97%
Fierce 214 S$31.90 4 6.5 6.5 14,000 1.2 No $7.48 $7.53 37.96%
Candy 192 S$33.00 4 6.7 6.7 18,000 1.0 Yes $10.47 $8.80 22.26%
Cake 145 S$33.00 4 8.0 8.0 19,000 2.2 Yes $12.25 $9.10 14.68%
G113598 Page 7
Dec. 31 2022 Round 3
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 1,975 $40.00 80 9.4 9.4 22,000 0.8 Yes $13.66 $9.58 40.46%
Archer 1,263 $40.00 53 9.5 9.5 21,000 0.9 Yes $15.47 $9.40 31.12%
Cake 530 $30.00 15 8.0 8.0 19,000 2.2 Yes $12.07 $8.68 28.03%
Candy 218 $27.00 11 6.7 6.7 18,000 1.0 No $9.97 $9.21 28.96%
Baker 175 $31.00 5 7.0 7.0 21,000 4.2 Yes $12.24 $10.10 22.28%
Daze 138 $31.00 5 6.4 6.4 21,000 6.1 No $10.10 $9.74 27.77%
Able 128 $30.00 13 6.8 6.8 18,000 2.0 Yes $8.17 $9.03 41.05%
Fierce 93 $29.50 4 6.5 6.5 14,000 1.2 No $7.49 $7.45 48.01%
Fast 90 $29.00 3 6.4 6.4 18,500 6.1 Yes $10.95 $7.49 35.59%
Europe Baker 493 €34.34 3 7.0 7.0 21,000 4.2 No $10.67 $9.97 27.73%
Cake 462 €31.50 11 8.0 8.0 19,000 2.2 Yes $12.48 $8.97 18.49%
Candy 269 €31.50 11 6.7 6.7 18,000 1.0 Yes $10.04 $9.05 26.38%
Able 199 €30.45 9 6.8 6.8 18,000 2.0 Yes $8.08 $7.70 35.23%
Asia Pacific Archer 280 S$45.10 21 9.5 9.5 21,000 0.9 No $13.45 $7.29 40.35%
Cake 137 S$33.00 7 8.0 8.0 19,000 2.2 Yes $12.25 $9.10 14.68%
Candy 113 S$33.00 7 6.7 6.7 18,000 1.0 Yes $10.47 $8.80 22.26%
Baker 66 S$31.57 4 7.0 7.0 21,000 4.2 No $11.06 $9.84 0.97%
Fast 45 S$31.90 3 6.4 6.4 18,500 6.1 Yes $10.85 $8.25 24.10%
Fierce 43 S$31.90 3 6.5 6.5 14,000 1.2 No $7.48 $7.53 37.96%
Able 31 S$29.70 5 6.8 6.8 18,000 2.0 No $8.16 $7.06 33.15%
G113598 Page 8
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 60% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 6,953
Total Sales(Seg) 6,953
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $13.50-$33.50 55%
Age 3.0 19%
Positioning (Speed 6.3, Accuracy 6.3) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Fast Baker Cake Daze Fierce Candy Eat
Sales Actual Sales 1,765 1,151 932 869 855 732 638 11
Ptnl. Sales 1,684 1,091 888 820 810 696 952 11
Stock Out No No No No No No Yes No
Market Share 25.4% 16.5% 13.4% 12.5% 12.3% 10.5% 9.2% 0.2%
Local Price $30.00 $29.00 $31.00 $30.00 $31.00 $29.50 $27.00 $40.00
Satisfaction 16 12 9 12 9 8 11 0
Marketing Prod Promo $1,500 $1,000 $500 $1,000 $1,000 $1,000 $500 $1,500
Investments Reg Promo $1,500 $1,000 $500 $1,300 $1,000 $1,000 $1,300 $1,500
Awareness 88% 62% 34% 79% 62% 45% 38% 100%
Prod Sales $1,000 $1,000 $2,000 $1,000 $1,500 $1,000 $500 $3,000
Reg Sales $2,000 $1,500 $2,000 $1,300 $1,500 $1,500 $1,300 $2,500
Accessibility 48% 56% 50% 54% 44% 56% 54% 25%
Specs Speed 6.8 6.4 7.0 8.0 6.4 6.5 6.7 9.4
Accuracy 6.8 6.4 7.0 8.0 6.4 6.5 6.7 9.4
Service Life 18,000 18,500 21,000 19,000 21,000 14,000 18,000 22,000
Revision Date Dec-22 Feb-21 Aug-20 Mar-22 Nov-16 Aug-22 May-22 Sep-22
Age Dec. 31 2.0 6.1 4.2 2.2 6.1 1.2 1.0 0.8
Region Kit Yes Yes Yes Yes No No No Yes
G113598 Page 9
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 40% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 4,610
Total Sales(Seg) 4,610
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 9.5, Accuracy 9.5) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $23.50-$43.50 10%
Top Products In Americas
Name Eat Archer Cake Candy Baker Daze Able Fierce
Sales Actual Sales 1,975 1,263 530 218 175 138 128 93
Ptnl. Sales 1,932 1,234 521 312 172 135 126 91
Stock Out No No No Yes No No No No
Market Share 42.8% 27.4% 11.5% 4.7% 3.8% 3.0% 2.8% 2.0%
Local Price $40.00 $40.00 $30.00 $27.00 $31.00 $31.00 $30.00 $29.50
Satisfaction 80 53 15 11 5 5 13 4
Marketing Prod Promo $1,500 $2,000 $1,000 $500 $500 $1,000 $1,500 $1,000
Investments Reg Promo $1,500 $1,500 $1,300 $1,300 $500 $1,000 $1,500 $1,000
Awareness 100% 68% 79% 38% 34% 62% 88% 45%
Prod Sales $3,000 $1,500 $1,000 $500 $2,000 $1,500 $1,000 $1,000
Reg Sales $2,500 $2,000 $1,300 $1,300 $2,000 $1,500 $2,000 $1,500
Accessibility 75% 64% 55% 55% 50% 44% 64% 41%
Specs Speed 9.4 9.5 8.0 6.7 7.0 6.4 6.8 6.5
Accuracy 9.4 9.5 8.0 6.7 7.0 6.4 6.8 6.5
Service Life 22,000 21,000 19,000 18,000 21,000 21,000 18,000 14,000
Revision Date Sep-22 Jan-22 Mar-22 May-22 Aug-20 Nov-16 Dec-22 Aug-22
Age Dec. 31 0.8 0.9 2.2 1.0 4.2 6.1 2.0 1.2
Region Kit Yes Yes Yes No Yes No Yes No
G113598 Page 10
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 68% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.05
Total Demand 3,276
Total Sales(Seg) 3,084
Unmet Demand 192
Buying Criteria Expectations Importance
Local Price €13.50-€33.50 50%
Positioning (Speed 6.3, Accuracy 6.3) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Baker Cake Candy – – – –
Sales Actual Sales 1,559 857 338 331 – – – –
Ptnl. Sales 1,445 525 581 725 – – – –
Stock Out Yes Yes Yes Yes – – – –
Market Share 50.5% 27.8% 10.9% 10.7% – – – –
Local Price €30.45 €34.34 €31.50 €31.50 – – – –
Satisfaction 15 6 9 10 – – – –
Marketing Prod Promo $1,500 $1,000 $600 $500 – – – –
Investments Reg Promo $1,000 $1,000 $1,200 $1,200 – – – –
Awareness 77% 53% 64% 53% – – – –
Prod Sales $1,900 $950 $600 $500 – – – –
Reg Sales $1,000 $950 $1,200 $1,200 – – – –
Accessibility 32% 11% 41% 41% – – – –
Specs Speed 6.8 7.0 8.0 6.7 – – – –
Accuracy 6.8 7.0 8.0 6.7 – – – –
Service Life 18,000 21,000 19,000 18,000 – – – –
Revision Date Dec-22 Aug-20 Mar-22 May-22 – – – –
Age Dec. 31 2.0 4.2 2.2 1.0 – – – –
Region Kit Yes No Yes Yes – – – –
G113598 Page 11
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 32% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.05
Total Demand 1,566
Total Sales(Seg) 1,423
Unmet Demand 143
Buying Criteria Expectations Importance
Positioning (Speed 9.5, Accuracy 9.5) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €23.50-€43.50 8%
Top Products In Europe
Name Baker Cake Candy Able – – – –
Sales Actual Sales 493 462 269 199 – – – –
Ptnl. Sales 179 715 522 151 – – – –
Stock Out Yes Yes Yes Yes – – – –
Market Share 34.6% 32.5% 18.9% 14.0% – – – –
Local Price €34.34 €31.50 €31.50 €30.45 – – – –
Satisfaction 3 11 11 9 – – – –
Marketing Prod Promo $1,000 $600 $500 $1,500 – – – –
Investments Reg Promo $1,000 $1,200 $1,200 $1,000 – – – –
Awareness 53% 64% 53% 77% – – – –
Prod Sales $950 $600 $500 $1,900 – – – –
Reg Sales $950 $1,200 $1,200 $1,000 – – – –
Accessibility 12% 41% 41% 24% – – – –
Specs Speed 7.0 8.0 6.7 6.8 – – – –
Accuracy 7.0 8.0 6.7 6.8 – – – –
Service Life 21,000 19,000 18,000 18,000 – – – –
Revision Date Aug-20 Mar-22 May-22 Dec-22 – – – –
Age Dec. 31 4.2 2.2 1.0 2.0 – – – –
Region Kit No Yes Yes Yes – – – –
G113598 Page 12
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 69% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.10
Total Demand 1,616
Total Sales(Seg) 1,616
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$13.50-S$33.50 60%
Positioning (Speed 6.3, Accuracy 6.3) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Able Baker Fierce Candy Cake – –
Sales Actual Sales 411 361 293 214 192 145 – –
Ptnl. Sales 411 361 293 214 192 145 – –
Stock Out No No No No No No – –
Market Share 25.5% 22.3% 18.1% 13.3% 11.9% 9.0% – –
Local Price S$31.90 S$29.70 S$31.57 S$31.90 S$33.00 S$33.00 – –
Satisfaction 8 7 5 4 4 4 – –
Marketing Prod Promo $1,000 $400 $750 $1,000 $0 $0 – –
Investments Reg Promo $1,000 $500 $750 $1,000 $1,150 $1,150 – –
Awareness 55% 27% 39% 48% 38% 22% – –
Prod Sales $1,500 $700 $900 $1,000 $0 $0 – –
Reg Sales $1,000 $1,000 $900 $1,000 $1,150 $1,150 – –
Accessibility 48% 14% 10% 48% 19% 19% – –
Specs Speed 6.4 6.8 7.0 6.5 6.7 8.0 – –
Accuracy 6.4 6.8 7.0 6.5 6.7 8.0 – –
Service Life 18,500 18,000 21,000 14,000 18,000 19,000 – –
Revision Date Feb-21 Dec-22 Aug-20 Aug-22 May-22 Mar-22 – –
Age Dec. 31 6.1 2.0 4.2 1.2 1.0 2.2 – –
Region Kit Yes No No No Yes Yes – –
G113598 Page 13
Dec. 31 2022 Round 3
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 31% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.10
Total Demand 715
Total Sales(Seg) 715
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 9.5, Accuracy 9.5) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$23.50-S$43.50 11%
Top Products In Asia Pacific
Name Archer Cake Candy Baker Fast Fierce Able –
Sales Actual Sales 280 137 113 66 45 43 31 –
Ptnl. Sales 280 137 113 66 45 43 31 –
Stock Out No No No No No No No –
Market Share 39.2% 19.1% 15.8% 9.3% 6.3% 6.1% 4.3% –
Local Price S$45.10 S$33.00 S$33.00 S$31.57 S$31.90 S$31.90 S$29.70 –
Satisfaction 21 7 7 4 3 3 5 –
Marketing Prod Promo $500 $0 $0 $750 $1,000 $1,000 $400 –
Investments Reg Promo $500 $1,150 $1,150 $750 $1,000 $1,000 $500 –
Awareness 32% 22% 38% 39% 55% 48% 27% –
Prod Sales $500 $0 $0 $900 $1,500 $1,000 $700 –
Reg Sales $1,000 $1,150 $1,150 $900 $1,000 $1,000 $1,000 –
Accessibility 19% 19% 19% 11% 35% 35% 19% –
Specs Speed 9.5 8.0 6.7 7.0 6.4 6.5 6.8 –
Accuracy 9.5 8.0 6.7 7.0 6.4 6.5 6.8 –
Service Life 21,000 19,000 18,000 21,000 18,500 14,000 18,000 –
Revision Date Jan-22 Mar-22 May-22 Aug-20 Feb-21 Aug-22 Dec-22 –
Age Dec. 31 0.9 2.2 1.0 4.2 6.1 1.2 2.0 –
Region Kit No Yes Yes No Yes No No –
G113598 Page 14
Dec. 31 2022 Round 3
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 25% 24% 51% 44% 22% 22% 32% 29%
Baker 13% 13% 28% 16% 18% 18% 18% 14%
Cake 13% 12% 11% 18% 9% 9% 12% 13%
Candy 9% 14% 11% 22% 12% 12% 10% 16%
Daze 12% 12% 0% 0% 0% 0% 7% 7%
Eat 0% 0% 0% 0% 0% 0% 0% 0%
Fast 17% 16% 0% 0% 25% 25% 13% 13%
Fierce 11% 10% 0% 0% 13% 13% 8% 8%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 3% 3% 14% 10% 4% 4% 5% 4%
Archer 27% 27% 0% 0% 39% 39% 23% 22%
Baker 4% 4% 35% 11% 9% 9% 11% 6%
Cake 12% 11% 32% 46% 19% 19% 17% 20%
Candy 5% 7% 19% 33% 16% 16% 9% 14%
Daze 3% 3% 0% 0% 0% 0% 2% 2%
Eat 43% 42% 0% 0% 0% 0% 29% 28%
Fast 2% 2% 0% 0% 6% 6% 2% 2%
Fierce 2% 2% 0% 0% 6% 6% 2% 2%
G113598 Page 15
Dec. 31 2022 Round 3
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 6.8 6.8 18,000 19-Dec-22 A, E A, E, AP
Archer 9.5 9.5 21,000 23-Jan-22 A A, AP
Ariana – – – 25-Jan-24 – –
Baldwin Baker 7.0 7.0 21,000 27-Aug-20 A A, E, AP
Bob 5.4 5.3 19,000 20-Sep-21 A, E –
Chester Cake 8.0 8.0 19,000 16-Mar-22 A, E, AP A, E, AP
Candy 6.7 6.7 18,000 14-May-22 E, AP A, E, AP
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 9.4 9.4 22,000 12-Sep-22 A A
Enter – – – 30-May-23 – –
Ferris Fast 6.4 6.4 18,500 06-Feb-21 A, AP A, AP
Fierce 6.5 6.5 14,000 01-Aug-22 – A, AP
G113598 Page 1
Dec. 31 2024 Round 5
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $289,489 $99,651 $156,050 $17,505 $151,920 $121,029 $139,274
EBIT $67,897 $1,314 $5,285 ($7,775) $34,461 $23,280 $20,744
Profits $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910 $7,483
Cumulative Profit $87,886 ($18,364) $296 ($7,517) $65,343 $28,512 $26,026
SG&A: Sales 12.1% 21.5% 13.4% 29.4% 13.5% 12.8% 17.1%
Contribution Margin 40.6% 25.4% 21.6% -1.3% 40.6% 39.1% 27.7%
Emergency Loan $0 $11,051 $0 $48,838 $0 $0 $9,982
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 15.2% -12.7% -2.7% -16.2% 14.9% 8.7% 1.2%
ROE 28.2% -316.4% -6.1% -96.7% 29.0% 16.9% -57.5%
ROS 11.5% -3.3% -1.8% -64.5% 11.9% 9.0% -6.2%
Asset Turnover 1.32 3.88 1.45 0.25 1.25 0.96 1.52
Leverage 1.85 24.81 2.27 5.96 1.94 1.95 6.47
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 26.6% 9.9% 15.1% 4.1% 23.2% 21.0%
Europe 51.3% 17.6% 31.1% 0% 0% 0%
Asia Pacific 21.1% 11.9% 21.5% 0% 12.6% 32.9%
Total 32.4% 12.4% 20.8% 2.2% 14.8% 17.5%
G113598 Page 2
Dec. 31 2024 Round 5
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $99.00 $28.37 2,669,082 $264 $44.25 $12.48 $0.00 0% 7.93
Baldwin $1.00 $0.00 2,294,066 $2 $0.45 ($1.43) $0.00 0% -0.70
Chester $9.37 ($4.24) 4,751,638 $45 $9.97 ($0.60) $0.00 0% -15.50
Digby $1.00 $0.00 2,000,000 $2 $5.84 ($5.65) $0.00 0% -0.18
Erie $73.50 $19.85 1,991,122 $146 $31.36 $9.11 $0.69 1% 8.07
Ferris $38.36 $10.27 2,885,522 $111 $22.39 $3.78 $0.00 0% 10.15
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 14.0S2025 6,600,000 13.9% 100.60 B
10.4S2030 6,000,000 11.8% 88.50 B
11.7S2031 2,000,000 12.6% 92.99 B
12.2S2032 18,000,000 12.9% 94.78 B
13.0S2033 25,000,000 13.2% 98.48 B
13.0S2034 22,000,000 13.2% 98.39 B
Baldwin 14.0S2025 6,600,000 14.2% 98.45 DDD
10.9S2031 4,000,000 13.6% 80.09 DDD
Chester 14.0S2025 6,600,000 14.0% 99.65 C
10.4S2030 4,000,000 12.3% 84.61 C
10.6S2031 8,253,000 12.6% 83.90 C
12.8S2032 10,795,000 13.8% 92.68 C
13.1S2033 3,000,000 14.0% 93.66 C
13.6S2034 7,784,000 14.2% 95.89 C
Digby 14.0S2025 6,600,000 14.2% 98.45 DDD
Erie 14.0S2025 6,600,000 14.0% 100.40 CCC
12.2S2032 5,982,262 13.1% 93.42 CCC
12.8S2033 7,529,244 13.3% 95.98 CCC
13.1S2034 7,153,393 13.5% 97.35 CCC
Ferris 14.0S2025 6,600,000 14.0% 100.40 CCC
10.4S2030 2,218,641 11.9% 87.42 CCC
11.9S2031 5,407,493 12.8% 92.62 CCC
12.7S2032 8,041,845 13.3% 95.77 CCC
12.5S2033 9,015,188 13.2% 94.48 CCC
13.4S2034 7,606,569 13.5% 98.94 CCC
G113598 Page 3
Dec. 31 2024 Round 5
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910
Adjustment For Non Cash Items
Depreciation $13,375 $2,579 $6,505 $2,400 $6,409 $8,133
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $6,902 ($1,897) $8,666 ($24) $1,497 $650
Inventory ($1,544) $36,496 ($26,511) ($19,538) ($10,214) $1,789
Accounts Receivable ($4,741) ($1,019) $2,165 $547 ($1,705) ($1,698)
Net Cash From Operations $47,299 $32,879 ($12,046) ($27,912) $14,119 $19,784
Cash Flows From Investing Activities
Plant Improvements (Net) ($59,000) $0 ($18,080) $0 ($23,300) ($23,500)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($1,369) $0
Sales of Common Stock $3,000 $0 $11,243 $0 $0 $1,558
Purchase of Common Stock $0 $0 ($2,810) $0 $0 $0
Cash from Long Term Debt Issued $22,000 $0 $7,784 $0 $7,153 $7,607
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt ($4,400) ($43,354) ($4,400) ($20,926) ($16,874) ($19,316)
Cash From Current Debt Borrowing $0 $0 $0 $0 $23,621 $16,602
Cash From Emergency Loan $0 $11,051 $0 $48,838 $0 $0
Net Cash From Financing Activities $20,600 ($32,303) $11,817 $27,912 $12,531 $6,450
Effect of Exchange Rate ($1,609) ($576) ($955) $0 ($246) ($425)
Net Change In Cash Position $7,290 $0 ($19,264) $0 $3,104 $2,309
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $30,361 $0 $4,443 $0 $22,880 $25,261
Accounts Receivable $23,794 $2,730 $10,688 $1,439 $12,487 $9,948
Inventory $13,339 $8,840 $30,447 $56,191 $21,978 $7,880
Total Current Assets $67,494 $11,570 $45,579 $57,629 $57,344 $43,088
Plant and Equipment $200,624 $38,680 $97,580 $36,000 $96,140 $122,000
Accumulated Depreciation ($49,213) ($24,536) ($35,465) ($24,000) ($32,108) ($39,167)
Total Fixed Assets $151,411 $14,144 $62,115 $12,000 $64,032 $82,833
Total Assets $218,905 $25,714 $107,693 $69,629 $121,376 $125,922
Account Payable $21,193 $3,026 $19,887 $2,509 $8,039 $5,831
Current Debt $0 $11,051 $0 $48,838 $23,621 $16,602
Long Term Debt $79,600 $10,600 $40,432 $6,600 $27,265 $38,890
Total Liabilities $100,793 $24,678 $60,319 $57,947 $58,925 $61,323
Common Stock $21,439 $8,008 $38,127 $5,808 $5,712 $23,958
Retained Earnings $96,672 ($6,972) $9,248 $5,875 $56,738 $40,641
Total Equity $118,111 $1,036 $47,374 $11,683 $62,451 $64,599
Total Liabilities Owners Equity $218,905 $25,714 $107,693 $69,629 $121,376 $125,922
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $289,489 $99,651 $156,050 $17,505 $151,920 $121,029
Variable Costs(Labor,Material,Carry,Shipping) $171,959 $74,378 $122,318 $17,726 $90,235 $73,681
Depreciation $13,375 $2,579 $6,505 $2,400 $6,409 $8,133
SG&A (R&D/Promo/Sales/Admin) $35,008 $21,380 $20,948 $5,153 $20,457 $15,477
Other (Fees/Writeoffs) $1,250 $0 $994 $0 $358 $458
EBIT $67,897 $1,314 $5,285 ($7,775) $34,461 $23,280
Interest (Short Term / Long Term) $10,088 $3,328 $5,048 $9,606 $6,318 $6,958
Taxes $23,823 $1,265 $3,062 ($6,083) $9,641 $5,190
Profit Sharing $680 $0 $47 $0 $370 $223
Net Profit $33,306 ($3,278) ($2,872) ($11,298) $18,132 $10,910
G113598 Page 4
Dec. 31 2024 Round 5
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $128,578,793 $42,045,127 $60,552,543 $17,504,939 $127,298,295 $78,509,229
Variable Costs $77,405,408 $29,259,935 $43,519,327 $17,726,444 $74,554,140 $43,536,044
Depreciation $13,374,933 $2,578,667 $6,505,333 $2,400,000 $6,409,333 $8,133,333
SG&A: Sales $17,706,202 $9,543,830 $9,933,347 $5,153,304 $13,602,754 $8,330,873
Other $1,250,000 $0 $993,500 $0 $357,670 $458,243
EBIT $18,842,250 $662,695 ($398,964) ($7,774,809) $32,374,398 $18,050,736
Interest $10,088,000 $3,327,940 $5,048,202 $9,606,144 $6,318,363 $6,957,955
Taxes $3,063,988 ($932,836) ($1,906,508) ($6,083,334) $9,119,612 $3,882,473
Profit Sharing $113,805 $0 $0 $0 $338,728 $144,206
Net Profit $5,576,457 ($1,732,409) ($3,540,658) ($11,297,619) $16,597,694 $7,066,101
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $125,167,443 $40,963,337 $66,646,448 $0 $0 $0
Variable Costs $72,956,947 $30,678,705 $53,069,317 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $11,313,672 $7,552,974 $5,739,506 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $40,896,824 $2,731,659 $7,837,625 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $18,719,519 $2,717,481 $5,507,130 $0 $0 $0
Profit Sharing $443,546 $284 $46,610 $0 $0 $0
Net Profit $21,733,759 $13,894 $2,283,885 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $35,742,523 $16,642,619 $28,850,961 $0 $24,621,648 $42,519,937
Variable Costs $21,596,827 $14,439,813 $25,729,277 $0 $15,680,459 $30,144,509
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $5,987,697 $4,282,729 $5,274,938 $0 $6,854,203 $7,146,197
Other $0 $0 $0 $0 $0 $0
EBIT $8,157,998 ($2,079,923) ($2,153,254) $0 $2,086,986 $5,229,231
Interest $0 $0 $0 $0 $0 $0
Taxes $2,039,499 ($519,981) ($538,313) $0 $521,747 $1,307,308
Profit Sharing $122,370 $0 $0 $0 $31,305 $78,438
Net Profit $5,996,128 ($1,559,942) ($1,614,940) $0 $1,533,935 $3,843,485
G113598 Page 5
Dec. 31 2024 Round 5
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 5,000 2,100 3,710 2,000 4,250 4,000
Automation 8.0 3.1 5.0 3.0 4.0 6.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4180 2136 1780 41 0 102 $30.00 $9.09 $7.45 $1.65
Archer 1283 667 680 178 0 88 $39.67 $12.68 $7.73 $1.24
Ariana 2864 2030 1070 0 0 235 $38.83 $14.58 $6.89 $1.76
AP360 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 3189 871 730 130 0 256 $30.80 $10.75 $10.61 $1.63
Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 2873 2168 1402 539 0 246 $30.00 $11.64 $9.64 $1.83
Candy 2464 1372 1010 0 0 0 $27.67 $9.88 $9.70 $1.63
Care 0 0 600 200 200 200 $0.00 $0.00 $0.00 $0.00
Daze 565 1584 0 2888 0 0 $31.00 $9.04 $10.41 $0.00
Eat 2485 2574 50 471 0 130 $40.00 $13.51 $9.50 $0.62
Enter 1313 1633 0 353 0 0 $40.00 $12.54 $9.45 $0.00
Fast 2492 2475 0 252 0 26 $26.50 $9.07 $6.85 $0.96
Fierce 2001 1485 450 180 0 48 $27.25 $6.63 $7.87 $0.81
G113598 Page 6
Dec. 31 2024 Round 5
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 1,715 $30.50 16 6.8 6.8 18,000 4.0 Yes $9.18 $10.09 36.65%
Fast 1,483 $27.00 15 7.0 7.0 17,000 4.8 Yes $9.08 $6.88 39.71%
Fierce 1,335 $27.50 12 7.5 7.5 14,000 1.6 No $6.65 $6.90 49.93%
Baker 1,191 $31.00 15 7.5 7.3 21,000 3.5 Yes $10.93 $10.40 30.41%
Candy 856 $27.50 25 7.4 7.4 18,000 2.4 Yes $9.86 $9.59 29.30%
Cake 598 $31.00 5 9.6 9.6 19,000 2.5 Yes $11.63 $9.21 28.61%
Daze 555 $31.00 6 6.4 6.4 21,000 8.1 No $9.04 $10.41 -1.27%
Archer 77 $40.00 2 9.5 9.5 21,000 2.9 Yes $13.31 $7.64 46.07%
Enter 1 $40.00 0 10.0 10.0 22,500 1.6 No $12.54 $9.45 43.24%
Europe Able 1,851 €33.55 12 6.8 6.8 18,000 4.0 Yes $9.16 $5.21 43.05%
Baker 1,041 €35.97 10 7.5 7.3 21,000 3.5 Yes $10.53 $10.96 25.11%
Cake 865 €34.10 3 9.6 9.6 19,000 2.5 Yes $11.63 $9.84 21.06%
Candy 693 €31.35 15 7.4 7.4 18,000 2.4 Yes $9.86 $9.52 21.47%
Asia Pacific Fast 928 S$26.00 16 7.0 7.0 17,000 4.8 Yes $9.06 $6.80 29.16%
Fierce 642 S$27.00 10 7.5 7.5 14,000 1.6 No $6.60 $9.90 29.03%
Candy 524 S$27.00 15 7.4 7.4 18,000 2.4 Yes $9.94 $10.10 16.51%
Baker 512 S$28.70 11 7.5 7.3 21,000 3.5 Yes $10.78 $10.37 13.24%
Able 405 S$29.00 7 6.8 6.8 18,000 4.0 No $8.38 $6.50 38.35%
Cake 277 S$27.99 4 9.6 9.6 19,000 2.5 Yes $11.67 $10.07 7.48%
Archer 17 S$40.00 1 9.5 9.5 21,000 2.9 No $12.52 $7.73 39.44%
G113598 Page 7
Dec. 31 2024 Round 5
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 1,869 $40.00 78 10.7 10.7 22,000 1.3 Yes $13.76 $9.47 40.17%
Enter 1,312 $40.00 39 10.0 10.0 22,500 1.6 No $12.54 $9.45 43.24%
Ariana 1,110 $40.00 55 10.9 10.9 20,000 0.9 Yes $14.58 $9.57 39.61%
Archer 648 $40.00 17 9.5 9.5 21,000 2.9 Yes $13.31 $7.64 46.07%
Cake 450 $31.00 18 9.6 9.6 19,000 2.5 Yes $11.63 $9.21 28.61%
Baker 165 $31.00 5 7.5 7.3 21,000 3.5 Yes $10.93 $10.40 30.41%
Candy 164 $27.50 8 7.4 7.4 18,000 2.4 Yes $9.86 $9.59 29.30%
Able 94 $30.50 1 6.8 6.8 18,000 4.0 Yes $9.18 $10.09 36.65%
Fast 49 $27.00 1 7.0 7.0 17,000 4.8 Yes $9.08 $6.88 39.71%
Fierce 16 $27.50 3 7.5 7.5 14,000 1.6 No $6.65 $6.90 49.93%
Daze 10 $31.00 0 6.4 6.4 21,000 8.1 No $9.04 $10.41 -1.27%
Europe Ariana 1,313 €42.35 50 10.9 10.9 20,000 0.9 Yes $14.58 $5.54 39.93%
Cake 527 €34.10 12 9.6 9.6 19,000 2.5 Yes $11.63 $9.84 21.06%
Archer 393 €42.90 9 9.5 9.5 21,000 2.9 No $11.58 $7.88 42.42%
Baker 212 €35.97 4 7.5 7.3 21,000 3.5 Yes $10.53 $10.96 25.11%
Candy 132 €31.35 5 7.4 7.4 18,000 2.4 Yes $9.86 $9.52 21.47%
Able 92 €33.55 1 6.8 6.8 18,000 4.0 Yes $9.16 $5.21 43.05%
Asia Pacific Eat 616 S$40.00 42 10.7 10.7 22,000 1.3 No $12.75 $9.59 36.31%
Ariana 441 S$38.00 34 10.9 10.9 20,000 0.9 Yes $14.58 $4.15 40.54%
Cake 157 S$27.99 10 9.6 9.6 19,000 2.5 Yes $11.67 $10.07 7.48%
Archer 148 S$40.00 6 9.5 9.5 21,000 2.9 No $12.52 $7.73 39.44%
Candy 95 S$27.00 5 7.4 7.4 18,000 2.4 Yes $9.94 $10.10 16.51%
Baker 68 S$28.70 4 7.5 7.3 21,000 3.5 Yes $10.78 $10.37 13.24%
Fast 32 S$26.00 1 7.0 7.0 17,000 4.8 Yes $9.06 $6.80 29.16%
Able 23 S$29.00 0 6.8 6.8 18,000 4.0 No $8.38 $6.50 38.35%
Fierce 9 S$27.00 2 7.5 7.5 14,000 1.6 No $6.60 $9.90 29.03%
G113598 Page 8
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 57% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 7,812
Total Sales(Seg) 7,812
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $12.50-$32.50 55%
Age 3.0 19%
Positioning (Speed 7.3, Accuracy 7.3) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Fast Fierce Baker Candy Cake Daze Archer
Sales Actual Sales 1,715 1,483 1,335 1,191 856 598 555 77
Ptnl. Sales 1,580 1,333 1,196 1,058 1,528 550 498 68
Stock Out No No No No Yes No No No
Market Share 22.0% 19.0% 17.1% 15.2% 11.0% 7.7% 7.1% 1.0%
Local Price $30.50 $27.00 $27.50 $31.00 $27.50 $31.00 $31.00 $40.00
Satisfaction 16 15 12 15 25 5 6 2
Marketing Prod Promo $1,500 $1,000 $1,000 $2,000 $1,000 $1,050 $1,000 $1,400
Investments Reg Promo $1,500 $1,000 $1,000 $2,000 $2,000 $2,000 $1,000 $1,500
Awareness 100% 64% 56% 64% 68% 88% 64% 93%
Prod Sales $2,000 $1,000 $1,000 $1,500 $1,000 $1,050 $1,500 $1,400
Reg Sales $2,000 $1,500 $1,500 $1,500 $2,000 $2,000 $1,500 $2,000
Accessibility 58% 68% 68% 52% 76% 76% 45% 58%
Specs Speed 6.8 7.0 7.5 7.5 7.4 9.6 6.4 9.5
Accuracy 6.8 7.0 7.5 7.3 7.4 9.6 6.4 9.5
Service Life 18,000 17,000 14,000 21,000 18,000 19,000 21,000 21,000
Revision Date Jul-25 Jul-23 Dec-24 Apr-24 Mar-23 May-24 Nov-16 Apr-25
Age Dec. 31 4.0 4.8 1.6 3.5 2.4 2.5 8.1 2.9
Region Kit Yes Yes No Yes Yes Yes No Yes
G113598 Page 9
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 43% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 5,887
Total Sales(Seg) 5,887
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 10.9, Accuracy
10.9) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $22.50-$42.50 10%
Top Products In Americas
Name Eat Enter Ariana Archer Cake Baker Candy Able
Sales Actual Sales 1,869 1,312 1,110 648 450 165 164 94
Ptnl. Sales 1,802 1,270 1,148 630 434 160 279 92
Stock Out No No Yes No No No Yes No
Market Share 31.8% 22.3% 18.9% 11.0% 7.6% 2.8% 2.8% 1.6%
Local Price $40.00 $40.00 $40.00 $40.00 $31.00 $31.00 $27.50 $30.50
Satisfaction 78 39 55 17 18 5 8 1
Marketing Prod Promo $1,500 $1,500 $1,500 $1,400 $1,050 $2,000 $1,000 $1,500
Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,000 $2,000 $2,000 $1,500
Awareness 100% 77% 61% 93% 88% 64% 68% 100%
Prod Sales $2,500 $2,500 $1,500 $1,400 $1,050 $1,500 $1,000 $2,000
Reg Sales $2,500 $2,500 $2,000 $2,000 $2,000 $1,500 $2,000 $2,000
Accessibility 92% 92% 86% 86% 75% 45% 75% 86%
Specs Speed 10.7 10.0 10.9 9.5 9.6 7.5 7.4 6.8
Accuracy 10.7 10.0 10.9 9.5 9.6 7.3 7.4 6.8
Service Life 22,000 22,500 20,000 21,000 19,000 21,000 18,000 18,000
Revision Date Jul-24 May-23 Jan-24 Apr-25 May-24 Apr-24 Mar-23 Jul-25
Age Dec. 31 1.3 1.6 0.9 2.9 2.5 3.5 2.4 4.0
Region Kit Yes No Yes Yes Yes Yes Yes Yes
G113598 Page 10
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 63% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.10
Total Demand 4,562
Total Sales(Seg) 4,449
Unmet Demand 112
Buying Criteria Expectations Importance
Local Price €12.50-€32.50 50%
Positioning (Speed 7.3, Accuracy 7.3) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Baker Cake Candy – – – –
Sales Actual Sales 1,851 1,041 865 693 – – – –
Ptnl. Sales 1,740 1,002 448 1,371 – – – –
Stock Out Yes Yes Yes Yes – – – –
Market Share 41.6% 23.4% 19.4% 15.6% – – – –
Local Price €33.55 €35.97 €34.10 €31.35 – – – –
Satisfaction 12 10 3 15 – – – –
Marketing Prod Promo $1,500 $2,000 $600 $500 – – – –
Investments Reg Promo $1,700 $2,000 $1,500 $1,500 – – – –
Awareness 93% 99% 58% 49% – – – –
Prod Sales $1,900 $1,150 $600 $500 – – – –
Reg Sales $1,600 $1,150 $1,500 $1,500 – – – –
Accessibility 43% 17% 52% 52% – – – –
Specs Speed 6.8 7.5 9.6 7.4 – – – –
Accuracy 6.8 7.3 9.6 7.4 – – – –
Service Life 18,000 21,000 19,000 18,000 – – – –
Revision Date Jul-25 Apr-24 May-24 Mar-23 – – – –
Age Dec. 31 4.0 3.5 2.5 2.4 – – – –
Region Kit Yes Yes Yes Yes – – – –
G113598 Page 11
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 37% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.10
Total Demand 2,688
Total Sales(Seg) 2,670
Unmet Demand 18
Buying Criteria Expectations Importance
Positioning
(Speed 10.9, Accuracy
10.9) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €22.50-€42.50 8%
Top Products In Europe
Name Ariana Cake Archer Baker Candy Able – –
Sales Actual Sales 1,313 527 393 212 132 92 – –
Ptnl. Sales 1,360 373 453 159 250 92 – –
Stock Out Yes Yes Yes Yes Yes Yes – –
Market Share 49.2% 19.7% 14.7% 7.9% 5.0% 3.4% – –
Local Price €42.35 €34.10 €42.90 €35.97 €31.35 €33.55 – –
Satisfaction 50 12 9 4 5 1 – –
Marketing Prod Promo $1,200 $600 $0 $2,000 $500 $1,500 – –
Investments Reg Promo $1,700 $1,500 $1,700 $2,000 $1,500 $1,700 – –
Awareness 57% 58% 47% 99% 49% 93% – –
Prod Sales $1,600 $600 $0 $1,150 $500 $1,900 – –
Reg Sales $1,600 $1,500 $1,600 $1,150 $1,500 $1,600 – –
Accessibility 63% 52% 63% 17% 52% 63% – –
Specs Speed 10.9 9.6 9.5 7.5 7.4 6.8 – –
Accuracy 10.9 9.6 9.5 7.3 7.4 6.8 – –
Service Life 20,000 19,000 21,000 21,000 18,000 18,000 – –
Revision Date Jan-24 May-24 Apr-25 Apr-24 Mar-23 Jul-25 – –
Age Dec. 31 0.9 2.5 2.9 3.5 2.4 4.0 – –
Region Kit Yes Yes No Yes Yes Yes – –
G113598 Page 12
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 68% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.00
Total Demand 3,304
Total Sales(Seg) 3,304
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$12.50-S$32.50 60%
Positioning (Speed 7.3, Accuracy 7.3) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Fierce Candy Baker Able Cake Archer –
Sales Actual Sales 928 642 524 512 405 277 17 –
Ptnl. Sales 889 613 642 487 389 269 16 –
Stock Out No No Yes No No No No –
Market Share 28.1% 19.4% 15.9% 15.5% 12.3% 8.4% 0.5% –
Local Price S$26.00 S$27.00 S$27.00 S$28.70 S$29.00 S$27.99 S$40.00 –
Satisfaction 16 10 15 11 7 4 1 –
Marketing Prod Promo $1,000 $1,000 $500 $750 $600 $500 $0 –
Investments Reg Promo $1,000 $1,000 $1,500 $750 $500 $1,500 $500 –
Awareness 60% 57% 42% 40% 24% 35% 19% –
Prod Sales $1,500 $1,000 $500 $850 $700 $500 $0 –
Reg Sales $1,000 $1,000 $1,500 $850 $1,000 $1,500 $1,000 –
Accessibility 66% 66% 42% 15% 15% 42% 15% –
Specs Speed 7.0 7.5 7.4 7.5 6.8 9.6 9.5 –
Accuracy 7.0 7.5 7.4 7.3 6.8 9.6 9.5 –
Service Life 17,000 14,000 18,000 21,000 18,000 19,000 21,000 –
Revision Date Jul-23 Dec-24 Mar-23 Apr-24 Jul-25 May-24 Apr-25 –
Age Dec. 31 4.8 1.6 2.4 3.5 4.0 2.5 2.9 –
Region Kit Yes No Yes Yes No Yes No –
G113598 Page 13
Dec. 31 2024 Round 5
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 32% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.00
Total Demand 1,588
Total Sales(Seg) 1,588
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 10.9, Accuracy
10.9) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$22.50-S$42.50 11%
Top Products In Asia Pacific
Name Eat Ariana Cake Archer Candy Baker Fast Able
Sales Actual Sales 616 441 157 148 95 68 32 23
Ptnl. Sales 610 436 155 147 109 67 32 23
Stock Out No No No No Yes No No No
Market Share 38.8% 27.8% 9.9% 9.3% 6.0% 4.3% 2.0% 1.4%
Local Price S$40.00 S$38.00 S$27.99 S$40.00 S$27.00 S$28.70 S$26.00 S$29.00
Satisfaction 42 34 10 6 5 4 1 0
Marketing Prod Promo $1,500 $1,000 $500 $0 $500 $750 $1,000 $600
Investments Reg Promo $500 $500 $1,500 $500 $1,500 $750 $1,000 $500
Awareness 63% 42% 35% 19% 42% 40% 60% 24%
Prod Sales $3,000 $1,000 $500 $0 $500 $850 $1,500 $700
Reg Sales $1,500 $1,000 $1,500 $1,000 $1,500 $850 $1,000 $1,000
Accessibility 38% 33% 40% 33% 40% 12% 31% 33%
Specs Speed 10.7 10.9 9.6 9.5 7.4 7.5 7.0 6.8
Accuracy 10.7 10.9 9.6 9.5 7.4 7.3 7.0 6.8
Service Life 22,000 20,000 19,000 21,000 18,000 21,000 17,000 18,000
Revision Date Jul-24 Jan-24 May-24 Apr-25 Mar-23 Apr-24 Jul-23 Jul-25
Age Dec. 31 1.3 0.9 2.5 2.9 2.4 3.5 4.8 4.0
Region Kit No Yes Yes No Yes Yes Yes No
G113598 Page 14
Dec. 31 2024 Round 5
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 22% 20% 42% 38% 12% 12% 26% 24%
Archer 1% 1% 0% 0% 1% 0% 1% 1%
Baker 15% 14% 23% 22% 15% 15% 18% 16%
Cake 8% 7% 19% 10% 8% 8% 11% 8%
Candy 11% 20% 16% 30% 16% 19% 13% 23%
Daze 7% 6% 0% 0% 0% 0% 4% 3%
Enter 0% 0% 0% 0% 0% 0% 0% 0%
Fast 19% 17% 0% 0% 28% 27% 15% 14%
Fierce 17% 15% 0% 0% 19% 19% 13% 12%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 2% 2% 3% 3% 1% 1% 2% 2%
Archer 11% 11% 15% 17% 9% 9% 12% 12%
Ariana 19% 19% 49% 51% 28% 27% 28% 29%
Baker 3% 3% 8% 6% 4% 4% 4% 4%
Cake 8% 7% 20% 14% 10% 10% 11% 9%
Candy 3% 5% 5% 9% 6% 7% 4% 6%
Daze 0% 0% 0% 0% 0% 0% 0% 0%
Eat 32% 31% 0% 0% 39% 38% 24% 24%
Enter 22% 22% 0% 0% 0% 0% 13% 12%
Fast 1% 1% 0% 0% 2% 2% 1% 1%
Fierce 0% 0% 0% 0% 1% 1% 0% 0%
G113598 Page 15
Dec. 31 2024 Round 5
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 6.8 6.8 18,000 24-Jul-25 A, E A, E, AP
Archer 9.5 9.5 21,000 16-Apr-25 A A, E, AP
Ariana 10.9 10.9 20,000 25-Jan-24 A, E, AP A, E, AP
AP360 – – – 28-Jan-26 – –
Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP
Barry – – – 14-Dec-25 – –
Chester Cake 9.6 9.6 19,000 01-May-24 A, E, AP A, E, AP
Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP
Care 7.0 7.0 20,000 08-Mar-24 – –
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 10.7 10.7 22,000 09-Jul-24 A A, AP
Enter 10.0 10.0 22,500 30-May-23 – A
Ferris Fast 7.0 7.0 17,000 25-Jul-23 A, AP A, AP
Fierce 7.5 7.5 14,000 01-Dec-24 – A, AP
G113598 Page 1
Dec. 31 2025 Round 6
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $359,667 $61,462 $171,363 $15,392 $191,153 $157,781 $159,469
EBIT $103,674 ($5,101) $12,329 ($10,991) $41,568 $34,297 $29,296
Profits $53,242 ($5,787) $841 ($18,411) $22,399 $17,133 $11,569
Cumulative Profit $141,128 ($24,151) $1,137 ($25,928) $87,742 $45,645 $37,595
SG&A: Sales 9.9% 29.2% 14.8% 33.4% 14.1% 10.4% 18.6%
Contribution Margin 43.8% 25.1% 27.4% -22.4% 39.6% 39.1% 25.4%
Emergency Loan $0 $4,686 $0 $85,457 $0 $0 $15,024
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 17.0% -43.7% 0.7% -21.0% 16.6% 10.5% -3.3%
ROE 31.4% -113.6% 1.5% -273.6% 34.2% 21.4% -49.8%
ROS 14.8% -9.4% 0.5% 0% 11.7% 10.9% 4.7%
Asset Turnover 1.15 4.64 1.33 0.18 1.42 0.97 1.61
Leverage 1.84 -2.60 2.30 -13.05 2.05 2.03 -1.24
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 30.4% 5.8% 14.7% 3.3% 23.2% 22.6%
Europe 59.3% 8.3% 32.3% 0% 0% 0%
Asia Pacific 19.5% 7.3% 17.5% 0% 18.9% 36.9%
Total 34.8% 6.8% 19.7% 1.7% 16.5% 20.5%
G113598 Page 2
Dec. 31 2025 Round 6
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $148.26 $49.26 2,669,082 $396 $63.46 $19.95 $0.00 0% 7.43
Baldwin $1.00 $0.00 2,294,066 $2 ($2.22) ($2.52) $0.00 0% -0.40
Chester $9.06 ($0.31) 5,701,917 $52 $9.83 $0.15 $0.00 0% 61.45
Digby $1.00 $0.00 2,000,000 $2 ($3.36) ($9.21) $0.00 0% -0.11
Erie $94.99 $21.49 1,991,122 $189 $32.92 $11.25 $9.43 10% 8.44
Ferris $53.46 $15.10 2,885,522 $154 $27.70 $5.94 $0.38 1% 9.00
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 10.4S2030 6,000,000 11.8% 88.27 B
11.7S2031 2,000,000 12.7% 91.79 B
12.2S2032 18,000,000 13.1% 93.10 B
13.0S2033 25,000,000 13.5% 96.26 B
13.0S2034 22,000,000 13.5% 96.01 B
Baldwin 10.9S2031 4,000,000 13.6% 80.26 DDD
Chester 10.4S2030 4,000,000 12.3% 84.88 C
10.6S2031 8,253,000 12.7% 83.68 C
12.8S2032 10,795,000 14.0% 91.24 C
13.1S2033 3,000,000 14.3% 91.90 C
13.6S2034 7,784,000 14.5% 93.77 C
14.4S2035 15,859,000 14.8% 97.48 C
Erie 12.2S2032 5,982,262 13.5% 90.68 CC
12.8S2033 7,529,244 13.8% 92.68 CC
13.1S2034 7,153,393 14.0% 93.66 CC
13.6S2035 5,598,142 14.2% 95.89 CC
Ferris 10.4S2030 2,218,641 12.0% 86.40 CC
11.9S2031 5,407,493 13.2% 90.38 CC
12.7S2032 8,041,845 13.7% 92.80 CC
12.5S2033 9,015,188 13.7% 91.30 CC
13.4S2034 7,606,569 14.1% 95.12 CC
13.6S2035 16,178,993 14.2% 95.89 CC
G113598 Page 3
Dec. 31 2025 Round 6
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $53,242 ($5,787) $841 ($18,411) $22,399 $17,133
Adjustment For Non Cash Items
Depreciation $18,202 $2,579 $8,114 $2,400 $6,776 $10,133
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $4,272 $31 ($3,573) ($12) $1,177 $1,715
Inventory ($6,782) $8,840 $1,829 ($20,770) $871 $3,852
Accounts Receivable ($5,768) $1,046 $1,299 $174 ($3,225) ($3,021)
Net Cash From Operations $63,164 $6,709 $8,510 ($36,619) $27,998 $29,812
Cash Flows From Investing Activities
Plant Improvements (Net) ($72,400) $0 ($24,133) $0 ($5,500) ($30,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($18,769) ($1,106)
Sales of Common Stock $0 $0 $8,904 $0 $0 $0
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $0 $0 $15,859 $0 $5,598 $16,179
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt $0 ($11,051) $0 ($48,838) ($23,621) ($16,602)
Cash From Current Debt Borrowing $38,000 $0 $0 $0 $27,005 $20,103
Cash From Emergency Loan $0 $4,686 $0 $85,457 $0 $0
Net Cash From Financing Activities $38,000 ($6,365) $24,763 $36,619 ($9,787) $18,574
Effect of Exchange Rate ($1,973) ($344) ($1,065) $0 ($537) ($686)
Net Change In Cash Position $26,791 $0 $8,075 $0 $12,173 $17,700
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $57,153 $0 $12,518 $0 $35,053 $42,961
Accounts Receivable $29,562 $1,684 $9,390 $1,265 $15,711 $12,968
Inventory $20,122 $0 $28,618 $76,960 $21,107 $4,028
Total Current Assets $106,836 $1,684 $50,526 $78,225 $71,871 $59,957
Plant and Equipment $273,024 $38,680 $121,713 $36,000 $101,640 $152,000
Accumulated Depreciation ($67,415) ($27,115) ($43,580) ($26,400) ($38,884) ($49,300)
Total Fixed Assets $205,609 $11,565 $78,134 $9,600 $62,756 $102,700
Total Assets $312,445 $13,249 $128,660 $87,825 $134,627 $162,657
Account Payable $25,465 $3,057 $16,314 $2,497 $9,216 $7,546
Current Debt $44,600 $11,286 $6,600 $92,057 $33,605 $26,703
Long Term Debt $73,000 $4,000 $49,691 $0 $26,263 $48,469
Total Liabilities $143,065 $18,343 $72,605 $94,554 $69,084 $82,718
Common Stock $21,439 $8,008 $47,031 $5,808 $5,712 $23,958
Retained Earnings $147,941 ($13,102) $9,024 ($12,536) $59,831 $55,982
Total Equity $169,380 ($5,094) $56,055 ($6,728) $65,543 $79,940
Total Liabilities Owners Equity $312,445 $13,249 $128,660 $87,825 $134,627 $162,657
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $359,667 $61,462 $171,363 $15,392 $191,153 $157,781
Variable Costs(Labor,Material,Carry,Shipping) $202,183 $46,038 $124,356 $18,844 $115,530 $96,144
Depreciation $18,202 $2,579 $8,114 $2,400 $6,776 $10,133
SG&A (R&D/Promo/Sales/Admin) $35,608 $17,946 $25,325 $5,139 $26,999 $16,398
Other (Fees/Writeoffs) $0 $0 $1,238 $0 $280 $809
EBIT $103,674 ($5,101) $12,329 ($10,991) $41,568 $34,297
Interest (Short Term / Long Term) $14,471 $2,219 $7,266 $17,333 $7,492 $9,500
Taxes $34,874 ($1,534) $4,116 ($9,914) $11,220 $7,315
Profit Sharing $1,087 $0 $105 $0 $457 $350
Net Profit $53,242 ($5,787) $841 ($18,411) $22,399 $17,133
G113598 Page 4
Dec. 31 2025 Round 6
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $162,343,915 $27,058,943 $64,867,987 $15,391,574 $137,424,343 $89,174,207
Variable Costs $93,754,183 $18,592,586 $42,776,608 $18,844,264 $81,061,699 $48,341,395
Depreciation $18,201,600 $2,578,667 $8,114,213 $2,400,000 $6,776,000 $10,133,333
SG&A: Sales $17,640,606 $8,171,969 $12,122,975 $5,138,511 $14,805,549 $9,237,259
Other $0 $0 $1,238,150 $0 $279,907 $808,950
EBIT $32,747,526 ($2,284,278) $616,041 ($10,991,201) $34,501,188 $20,653,270
Interest $14,471,400 $2,218,816 $7,265,898 $17,333,312 $7,491,881 $9,499,816
Taxes $6,396,644 ($1,576,083) ($2,327,450) ($9,913,580) $9,453,257 $3,903,709
Profit Sharing $237,590 $0 $0 $0 $351,121 $144,995
Net Profit $11,641,892 ($2,927,011) ($4,322,407) ($18,410,933) $17,204,928 $7,104,750
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $149,063,433 $19,620,000 $66,866,655 $0 $0 $0
Variable Costs $79,686,402 $15,111,372 $51,833,533 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $11,686,713 $6,454,052 $7,796,596 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $57,690,318 ($1,945,424) $7,236,526 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $25,168,756 $260,364 $5,324,688 $0 $0 $0
Profit Sharing $650,431 $0 $38,237 $0 $0 $0
Net Profit $31,871,130 ($2,205,788) $1,873,601 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $48,259,892 $14,782,567 $39,628,110 $0 $53,728,358 $68,606,890
Variable Costs $28,742,561 $12,334,041 $29,746,182 $0 $34,467,845 $47,802,795
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $6,281,088 $3,320,190 $5,405,926 $0 $12,193,887 $7,160,537
Other $0 $0 $0 $0 $0 $0
EBIT $13,236,243 ($871,664) $4,476,002 $0 $7,066,626 $13,643,557
Interest $0 $0 $0 $0 $0 $0
Taxes $3,309,061 ($217,916) $1,119,000 $0 $1,766,656 $3,410,889
Profit Sharing $198,544 $0 $67,140 $0 $105,999 $204,653
Net Profit $9,728,638 ($653,748) $3,289,861 $0 $5,193,970 $10,028,015
G113598 Page 5
Dec. 31 2025 Round 6
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 5,600 2,100 4,403 2,000 4,500 5,000
Automation 10.0 3.1 5.3 3.0 4.0 6.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4510 2426 1940 0 0 0 $30.00 $8.59 $6.21 $1.61
Archer 3086 1633 1950 220 0 544 $39.67 $13.88 $7.40 $1.52
Ariana 2582 1353 1140 41 0 106 $38.83 $13.63 $6.16 $1.66
AP360 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 1988 871 730 0 0 0 $30.80 $10.26 $11.35 $1.55
Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 2597 1983 195 53 0 314 $30.67 $11.31 $8.77 $1.79
Candy 3155 2219 1054 0 0 117 $29.67 $9.08 $9.52 $1.72
Care 0 0 200 400 200 200 $0.00 $0.00 $0.00 $0.00
Daze 497 1584 0 3976 0 0 $31.00 $8.62 $10.73 $0.00
Eat 3128 3119 0 420 0 173 $40.00 $13.27 $9.84 $0.68
Enter 1681 1336 300 256 0 53 $39.50 $12.07 $10.17 $0.74
Fast 2768 2673 0 145 0 39 $26.75 $7.55 $7.05 $1.20
Fierce 3220 2277 800 81 0 4 $26.00 $6.78 $8.34 $1.00
Fight 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
G113598 Page 6
Dec. 31 2025 Round 6
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 1,895 $30.50 25 7.8 7.8 19,000 2.7 Yes $8.60 $9.26 41.46%
Fierce 1,894 $26.00 20 7.5 7.5 14,000 2.6 No $6.78 $7.06 46.51%
Fast 1,432 $27.00 26 8.0 8.0 17,000 2.9 Yes $7.67 $7.04 44.86%
Candy 1,156 $28.50 25 7.4 7.4 18,000 3.4 Yes $9.08 $8.96 36.70%
Baker 823 $31.00 10 7.5 7.3 21,000 4.5 Yes $10.24 $11.06 31.29%
Cake 514 $31.00 4 10.0 10.0 18,000 2.0 Yes $11.43 $8.80 34.33%
Daze 497 $31.00 4 6.4 6.4 21,000 9.1 No $8.62 $10.73 -22.43%
Archer 42 $40.00 0 11.6 11.6 22,000 2.3 Yes $13.87 $8.61 42.80%
Enter 29 $39.00 0 10.9 10.9 22,500 1.4 No $12.11 $9.79 42.38%
Europe Able 1,870 €36.60 11 7.8 7.8 19,000 2.7 Yes $8.58 $3.07 51.95%
Candy 1,039 €34.20 11 7.4 7.4 18,000 3.4 Yes $9.08 $9.39 24.65%
Cake 563 €34.80 2 10.0 10.0 18,000 2.0 Yes $11.20 $8.36 22.18%
Baker 546 €39.24 3 7.5 7.3 21,000 4.5 Yes $10.12 $12.06 22.98%
Asia Pacific Fast 1,317 S$23.85 29 8.0 8.0 17,000 2.9 Yes $7.43 $7.07 35.63%
Fierce 1,270 S$23.40 20 7.5 7.5 14,000 2.6 No $6.79 $10.26 24.77%
Candy 844 S$28.80 12 7.4 7.4 18,000 3.4 Yes $9.08 $10.46 29.99%
Able 524 S$26.10 14 7.8 7.8 19,000 2.7 Yes $8.55 $6.30 40.18%
Baker 493 S$25.83 10 7.5 7.3 21,000 4.5 Yes $10.45 $11.00 16.56%
Cake 225 S$28.80 3 10.0 10.0 18,000 2.0 Yes $11.37 $10.04 17.53%
Enter 29 S$36.00 0 10.9 10.9 22,500 1.4 No $11.97 $11.09 35.28%
Archer 22 S$36.00 0 11.6 11.6 22,000 2.3 Yes $13.79 $5.88 34.14%
G113598 Page 7
Dec. 31 2025 Round 6
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 2,279 $40.00 81 11.4 11.4 22,000 1.4 Yes $13.53 $9.83 40.32%
Archer 1,420 $40.00 64 11.6 11.6 22,000 2.3 Yes $13.87 $8.61 42.80%
Enter 1,157 $39.00 51 10.9 10.9 22,500 1.4 No $12.11 $9.79 42.38%
Ariana 1,069 $40.00 36 10.9 10.9 20,000 1.9 Yes $13.56 $9.29 42.62%
Cake 474 $31.00 15 10.0 10.0 18,000 2.0 Yes $11.43 $8.80 34.33%
Able 109 $30.50 6 7.8 7.8 19,000 2.7 Yes $8.60 $9.26 41.46%
Baker 50 $31.00 0 7.5 7.3 21,000 4.5 Yes $10.24 $11.06 31.29%
Candy 46 $28.50 0 7.4 7.4 18,000 3.4 Yes $9.08 $8.96 36.70%
Fierce 37 $26.00 0 7.5 7.5 14,000 2.6 No $6.78 $7.06 46.51%
Fast 12 $27.00 3 8.0 8.0 17,000 2.9 Yes $7.67 $7.04 44.86%
Europe Archer 1,277 €46.80 18 11.6 11.6 22,000 2.3 Yes $13.93 $6.44 40.08%
Ariana 1,023 €46.20 17 10.9 10.9 20,000 1.9 Yes $13.56 $4.04 46.50%
Cake 681 €34.80 9 10.0 10.0 18,000 2.0 Yes $11.20 $8.36 22.18%
Able 93 €36.60 4 7.8 7.8 19,000 2.7 Yes $8.58 $3.07 51.95%
Baker 54 €39.24 0 7.5 7.3 21,000 4.5 Yes $10.12 $12.06 22.98%
Candy 42 €34.20 0 7.4 7.4 18,000 3.4 Yes $9.08 $9.39 24.65%
Asia Pacific Eat 849 S$36.00 54 11.4 11.4 22,000 1.4 No $12.56 $9.86 36.18%
Ariana 489 S$34.20 21 10.9 10.9 20,000 1.9 Yes $13.96 $3.76 45.38%
Enter 465 S$36.00 37 10.9 10.9 22,500 1.4 No $11.97 $11.09 35.28%
Archer 325 S$36.00 26 11.6 11.6 22,000 2.3 Yes $13.79 $5.88 34.14%
Cake 140 S$28.80 8 10.0 10.0 18,000 2.0 Yes $11.37 $10.04 17.53%
Candy 29 S$28.80 0 7.4 7.4 18,000 3.4 Yes $9.08 $10.46 29.99%
Baker 22 S$25.83 0 7.5 7.3 21,000 4.5 Yes $10.45 $11.00 16.56%
Able 20 S$26.10 3 7.8 7.8 19,000 2.7 Yes $8.55 $6.30 40.18%
Fierce 19 S$23.40 0 7.5 7.5 14,000 2.6 No $6.79 $10.26 24.77%
Fast 7 S$23.85 3 8.0 8.0 17,000 2.9 Yes $7.43 $7.07 35.63%
G113598 Page 8
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 55% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 8,281
Total Sales(Seg) 8,281
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $12.00-$32.00 55%
Age 3.0 19%
Positioning (Speed 7.8, Accuracy 7.8) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Fierce Fast Candy Baker Cake Daze Archer
Sales Actual Sales 1,895 1,894 1,432 1,156 823 514 497 42
Ptnl. Sales 1,497 1,462 1,111 2,281 1,100 394 381 33
Stock Out Yes No No Yes Yes No No No
Market Share 22.9% 22.9% 17.3% 14.0% 9.9% 6.2% 6.0% 0.5%
Local Price $30.50 $26.00 $27.00 $28.50 $31.00 $31.00 $31.00 $40.00
Satisfaction 25 20 26 25 10 4 4 0
Marketing Prod Promo $1,200 $1,000 $1,000 $1,500 $2,000 $1,050 $1,000 $1,400
Investments Reg Promo $1,500 $1,000 $1,000 $2,500 $2,000 $2,500 $1,000 $1,500
Awareness 97% 59% 64% 88% 88% 94% 64% 96%
Prod Sales $2,000 $1,000 $1,000 $1,500 $1,500 $1,050 $1,500 $1,400
Reg Sales $2,000 $1,500 $1,500 $2,500 $1,500 $2,500 $1,500 $2,000
Accessibility 64% 71% 71% 82% 50% 82% 45% 64%
Specs Speed 7.8 7.5 8.0 7.4 7.5 10.0 6.4 11.6
Accuracy 7.8 7.5 8.0 7.4 7.3 10.0 6.4 11.6
Service Life 19,000 14,000 17,000 18,000 21,000 18,000 21,000 22,000
Revision Date Jul-25 Dec-24 Dec-25 Mar-23 Apr-24 Jun-25 Nov-16 Apr-25
Age Dec. 31 2.7 2.6 2.9 3.4 4.5 2.0 9.1 2.3
Region Kit Yes No Yes Yes Yes Yes No Yes
G113598 Page 9
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 45% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 6,652
Total Sales(Seg) 6,652
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 11.6, Accuracy
11.6) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $22.00-$42.00 10%
Top Products In Americas
Name Eat Archer Enter Ariana Cake Able Baker Candy
Sales Actual Sales 2,279 1,420 1,157 1,069 474 109 50 46
Ptnl. Sales 2,107 1,343 1,076 1,377 438 107 67 95
Stock Out No No No No No Yes Yes Yes
Market Share 34.3% 21.3% 17.4% 16.1% 7.1% 1.6% 0.7% 0.7%
Local Price $40.00 $40.00 $39.00 $40.00 $31.00 $30.50 $31.00 $28.50
Satisfaction 81 64 51 36 15 6 0 0
Marketing Prod Promo $1,500 $1,400 $1,500 $1,500 $1,050 $1,200 $2,000 $1,500
Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $1,500 $2,000 $2,500
Awareness 100% 96% 87% 77% 94% 97% 88% 88%
Prod Sales $3,000 $1,400 $2,500 $1,500 $1,050 $2,000 $1,500 $1,500
Reg Sales $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $1,500 $2,500
Accessibility 97% 90% 97% 90% 74% 90% 32% 74%
Specs Speed 11.4 11.6 10.9 10.9 10.0 7.8 7.5 7.4
Accuracy 11.4 11.6 10.9 10.9 10.0 7.8 7.3 7.4
Service Life 22,000 22,000 22,500 20,000 18,000 19,000 21,000 18,000
Revision Date Jul-25 Apr-25 Sep-25 Mar-27 Jun-25 Jul-25 Apr-24 Mar-23
Age Dec. 31 1.4 2.3 1.4 1.9 2.0 2.7 4.5 3.4
Region Kit Yes Yes No Yes Yes Yes Yes Yes
G113598 Page 10
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 60% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.20
Total Demand 5,383
Total Sales(Seg) 4,017
Unmet Demand 1,365
Buying Criteria Expectations Importance
Local Price €12.00-€32.00 50%
Positioning (Speed 7.8, Accuracy 7.8) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Candy Cake Baker – – – –
Sales Actual Sales 1,870 1,039 563 546 – – – –
Ptnl. Sales 1,728 2,529 435 690 – – – –
Stock Out Yes Yes Yes Yes – – – –
Market Share 46.5% 25.9% 14.0% 13.6% – – – –
Local Price €36.60 €34.20 €34.80 €39.24 – – – –
Satisfaction 11 11 2 3 – – – –
Marketing Prod Promo $1,500 $1,000 $600 $2,000 – – – –
Investments Reg Promo $1,700 $2,000 $2,000 $2,000 – – – –
Awareness 100% 64% 61% 100% – – – –
Prod Sales $1,900 $1,000 $600 $1,150 – – – –
Reg Sales $1,600 $2,000 $2,000 $1,150 – – – –
Accessibility 36% 51% 51% 12% – – – –
Specs Speed 7.8 7.4 10.0 7.5 – – – –
Accuracy 7.8 7.4 10.0 7.3 – – – –
Service Life 19,000 18,000 18,000 21,000 – – – –
Revision Date Jul-25 Mar-23 Jun-25 Apr-24 – – – –
Age Dec. 31 2.7 3.4 2.0 4.5 – – – –
Region Kit Yes Yes Yes Yes – – – –
G113598 Page 11
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 40% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.20
Total Demand 3,521
Total Sales(Seg) 3,170
Unmet Demand 351
Buying Criteria Expectations Importance
Positioning
(Speed 11.6, Accuracy
11.6) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €22.00-€42.00 8%
Top Products In Europe
Name Archer Ariana Cake Able Baker Candy – –
Sales Actual Sales 1,277 1,023 681 93 54 42 – –
Ptnl. Sales 899 1,546 668 177 100 133 – –
Stock Out Yes Yes Yes Yes Yes Yes – –
Market Share 40.3% 32.3% 21.5% 2.9% 1.7% 1.3% – –
Local Price €46.80 €46.20 €34.80 €36.60 €39.24 €34.20 – –
Satisfaction 18 17 9 4 0 0 – –
Marketing Prod Promo $0 $1,200 $600 $1,500 $2,000 $1,000 – –
Investments Reg Promo $1,700 $1,700 $2,000 $1,700 $2,000 $2,000 – –
Awareness 39% 70% 61% 100% 100% 64% – –
Prod Sales $0 $1,600 $600 $1,900 $1,150 $1,000 – –
Reg Sales $1,600 $1,600 $2,000 $1,600 $1,150 $2,000 – –
Accessibility 53% 53% 50% 53% 13% 50% – –
Specs Speed 11.6 10.9 10.0 7.8 7.5 7.4 – –
Accuracy 11.6 10.9 10.0 7.8 7.3 7.4 – –
Service Life 22,000 20,000 18,000 19,000 21,000 18,000 – –
Revision Date Apr-25 Mar-27 Jun-25 Jul-25 Apr-24 Mar-23 – –
Age Dec. 31 2.3 1.9 2.0 2.7 4.5 3.4 – –
Region Kit Yes Yes Yes Yes Yes Yes – –
G113598 Page 12
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 67% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $0.90
Total Demand 4,725
Total Sales(Seg) 4,725
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$12.00-S$32.00 60%
Positioning (Speed 7.8, Accuracy 7.8) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Fierce Candy Able Baker Cake Enter Archer
Sales Actual Sales 1,317 1,270 844 524 493 225 29 22
Ptnl. Sales 1,187 1,136 760 649 735 208 27 22
Stock Out No No No Yes Yes No No No
Market Share 27.9% 26.9% 17.9% 11.1% 10.4% 4.8% 0.6% 0.5%
Local Price S$23.85 S$23.40 S$28.80 S$26.10 S$25.83 S$28.80 S$36.00 S$36.00
Satisfaction 29 20 12 14 10 3 0 0
Marketing Prod Promo $1,000 $1,000 $500 $600 $750 $500 $2,000 $0
Investments Reg Promo $1,000 $1,000 $1,500 $500 $750 $1,500 $1,000 $500
Awareness 62% 60% 43% 24% 40% 39% 65% 13%
Prod Sales $1,500 $1,000 $500 $700 $850 $500 $2,200 $0
Reg Sales $1,000 $1,000 $1,500 $1,000 $850 $1,500 $2,000 $1,000
Accessibility 70% 70% 42% 17% 16% 42% 2% 17%
Specs Speed 8.0 7.5 7.4 7.8 7.5 10.0 10.9 11.6
Accuracy 8.0 7.5 7.4 7.8 7.3 10.0 10.9 11.6
Service Life 17,000 14,000 18,000 19,000 21,000 18,000 22,500 22,000
Revision Date Dec-25 Dec-24 Mar-23 Jul-25 Apr-24 Jun-25 Sep-25 Apr-25
Age Dec. 31 2.9 2.6 3.4 2.7 4.5 2.0 1.4 2.3
Region Kit Yes No Yes Yes Yes Yes No Yes
G113598 Page 13
Dec. 31 2025 Round 6
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 33% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $0.90
Total Demand 2,366
Total Sales(Seg) 2,366
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 11.6, Accuracy
11.6) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$22.00-S$42.00 11%
Top Products In Asia Pacific
Name Eat Ariana Enter Archer Cake Candy Baker Able
Sales Actual Sales 849 489 465 325 140 29 22 20
Ptnl. Sales 844 487 462 323 140 29 27 28
Stock Out No No No No No No Yes Yes
Market Share 35.9% 20.7% 19.7% 13.7% 5.9% 1.2% 0.9% 0.8%
Local Price S$36.00 S$34.20 S$36.00 S$36.00 S$28.80 S$28.80 S$25.83 S$26.10
Satisfaction 54 21 37 26 8 0 0 3
Marketing Prod Promo $1,500 $1,000 $2,000 $0 $500 $500 $750 $600
Investments Reg Promo $1,000 $500 $1,000 $500 $1,500 $1,500 $750 $500
Awareness 74% 45% 65% 13% 39% 43% 40% 24%
Prod Sales $3,000 $1,000 $2,200 $0 $500 $500 $850 $700
Reg Sales $2,000 $1,000 $2,000 $1,000 $1,500 $1,500 $850 $1,000
Accessibility 60% 34% 60% 34% 36% 36% 9% 34%
Specs Speed 11.4 10.9 10.9 11.6 10.0 7.4 7.5 7.8
Accuracy 11.4 10.9 10.9 11.6 10.0 7.4 7.3 7.8
Service Life 22,000 20,000 22,500 22,000 18,000 18,000 21,000 19,000
Revision Date Jul-25 Mar-27 Sep-25 Apr-25 Jun-25 Mar-23 Apr-24 Jul-25
Age Dec. 31 1.4 1.9 1.4 2.3 2.0 3.4 4.5 2.7
Region Kit No Yes No Yes Yes Yes Yes Yes
G113598 Page 14
Dec. 31 2025 Round 6
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 23% 18% 47% 32% 11% 14% 25% 21%
Archer 1% 0% 0% 0% 0% 0% 0% 0%
Baker 10% 13% 14% 13% 10% 16% 11% 14%
Cake 6% 5% 14% 8% 5% 4% 8% 6%
Candy 14% 28% 26% 47% 18% 16% 18% 30%
Daze 6% 5% 0% 0% 0% 0% 3% 2%
Enter 0% 0% 0% 0% 1% 1% 0% 0%
Fast 17% 13% 0% 0% 28% 25% 16% 12%
Fierce 23% 18% 0% 0% 27% 24% 19% 14%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 2% 2% 3% 5% 1% 1% 2% 2%
Archer 21% 20% 40% 26% 14% 14% 25% 20%
Ariana 16% 21% 32% 44% 21% 21% 21% 27%
Baker 1% 1% 2% 3% 1% 1% 1% 2%
Cake 7% 7% 21% 19% 6% 6% 11% 10%
Candy 1% 1% 1% 4% 1% 1% 1% 2%
Eat 34% 32% 0% 0% 36% 36% 26% 24%
Enter 17% 16% 0% 0% 20% 20% 13% 12%
Fast 0% 0% 0% 0% 0% 0% 0% 0%
Fierce 1% 0% 0% 0% 1% 1% 0% 0%
G113598 Page 15
Dec. 31 2025 Round 6
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 7.8 7.8 19,000 24-Jul-25 A, E, AP A, E, AP
Archer 11.6 11.6 22,000 16-Apr-25 A, E, AP A, E, AP
Ariana 10.9 10.9 20,000 15-Mar-27 A, E, AP A, E, AP
AP360 – – – 28-Jan-26 – –
Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP
Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP –
Chester Cake 10.0 10.0 18,000 08-Jun-25 A, E, AP A, E, AP
Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP
Care 8.5 8.5 20,000 22-Jun-25 – –
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 11.4 11.4 22,000 10-Jul-25 A A, AP
Enter 10.9 10.9 22,500 08-Sep-25 – A, AP
Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP
Fierce 7.5 7.5 14,000 01-Dec-24 – A, AP
Fight – – – 10-Feb-26 – –
G113598 Page 1
Dec. 31 2021 Round 2
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $123,027 $99,101 $88,248 $34,453 $92,400 $74,976 $85,368
EBIT $19,791 $5,713 ($7,412) $3,240 $21,927 $6,192 $8,242
Profits $8,249 $277 ($9,733) $999 $12,544 $990 $2,221
Cumulative Profit $15,143 $292 ($1,690) $8,710 $24,905 $7,639 $9,167
SG&A: Sales 14.3% 14.8% 28.6% 15.3% 11.4% 16.7% 16.8%
Contribution Margin 34.2% 23.2% 25.9% 31.7% 38.0% 31.1% 30.7%
Emergency Loan $0 $0 $8,531 $0 $0 $0 $1,422
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 10.0% 0.6% -13.0% 2.3% 24.0% 1.4% 4.2%
ROE 19.9% 1.4% -28.9% 3.6% 47.4% 3.0% 7.7%
ROS 6.7% 0.3% -11.0% 2.9% 13.6% 1.3% 2.3%
Asset Turnover 1.50 2.10 1.18 0.79 1.77 1.04 1.39
Leverage 1.98 2.36 2.23 1.57 1.97 2.17 2.05
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 19.9% 15.5% 11.8% 10.4% 22.3% 20.0%
Europe 40.0% 28.6% 31.4% 0% 0% 0%
Asia Pacific 21.9% 23.4% 23.7% 0% 0% 31.0%
Total 25.0% 19.5% 17.8% 6.9% 14.6% 16.2%
G113598 Page 2
Dec. 31 2021 Round 2
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $29.89 $8.75 2,494,565 $75 $16.61 $3.31 $0.00 0% 9.04
Baldwin $6.97 ($1.22) 2,121,982 $15 $9.43 $0.13 $0.00 0% 53.42
Chester $3.03 ($20.16) 2,869,682 $9 $11.74 ($3.39) $0.00 0% -0.89
Digby $20.30 ($3.29) 2,000,000 $41 $13.96 $0.50 $0.00 0% 40.64
Erie $50.37 $17.47 2,000,000 $101 $13.22 $6.27 $6.15 12% 8.03
Ferris $19.21 ($2.06) 2,334,767 $45 $14.26 $0.42 $0.00 0% 45.34
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 12.5S2023 4,400,000 12.4% 100.50 CCC
14.0S2025 6,600,000 13.3% 105.40 CCC
10.4S2030 6,000,000 11.5% 90.48 CCC
11.7S2031 2,000,000 12.0% 97.20 CCC
Baldwin 12.5S2023 4,400,000 12.6% 99.17 C
14.0S2025 6,600,000 13.6% 103.00 C
10.9S2031 4,000,000 12.3% 88.60 C
Chester 12.5S2023 4,400,000 12.6% 99.50 CC
14.0S2025 6,600,000 13.5% 103.60 CC
10.4S2030 4,000,000 11.9% 87.59 CC
10.6S2031 8,253,000 12.1% 87.97 CC
Digby 12.5S2023 4,400,000 12.1% 102.90 BBB
14.0S2025 6,600,000 12.7% 110.00 BBB
Erie 12.5S2023 2,689,382 12.4% 100.50 CCC
14.0S2025 6,600,000 13.3% 105.40 CCC
Ferris 12.5S2023 4,400,000 12.5% 99.67 CC
14.0S2025 6,600,000 13.5% 103.90 CC
10.4S2030 2,218,641 11.8% 88.06 CC
11.9S2031 5,407,493 12.4% 95.61 CC
G113598 Page 3
Dec. 31 2021 Round 2
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $8,249 $277 ($9,733) $999 $12,544 $990
Adjustment For Non Cash Items
Depreciation $4,469 $2,400 $4,107 $2,400 $2,640 $4,000
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $24 $0
Changes in current assets and liabilities
Accounts Payable $1,212 $6,649 $3,279 ($68) $3,728 $580
Inventory ($9,077) ($17,059) ($27,151) ($9,529) ($21,014) ($17,847)
Accounts Receivable ($2,523) ($6,746) $574 $1,406 ($2,615) $768
Net Cash From Operations $2,330 ($14,479) ($28,925) ($4,793) ($4,693) ($11,510)
Cash Flows From Investing Activities
Plant Improvements (Net) ($18,936) $0 ($17,600) $0 ($3,600) ($12,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($12,297) $0
Sales of Common Stock $2,000 $1,000 $11,090 $0 $0 $5,963
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $2,000 $4,000 $8,253 $0 $0 $5,407
Early Retirement of Long Term Debt $0 $0 $0 $0 ($648) $0
Retirement of Current Debt ($4,000) $0 $0 $0 ($6,963) ($6,963)
Cash From Current Debt Borrowing $11,000 $2,500 $0 $0 $10,259 $12,642
Cash From Emergency Loan $0 $0 $8,531 $0 $0 $0
Net Cash From Financing Activities $11,000 $7,500 $27,874 $0 ($9,650) $17,049
Effect of Exchange Rate ($588) ($479) ($486) $0 $0 ($141)
Net Change In Cash Position ($6,193) ($7,459) ($19,137) ($4,793) ($17,943) ($6,602)
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $17,304 $2,798 $0 $12,173 $1,046 $7,487
Accounts Receivable $8,427 $8,145 $3,627 $2,832 $7,595 $6,162
Inventory $9,077 $17,059 $28,817 $9,529 $21,014 $17,847
Total Current Assets $34,808 $28,003 $32,444 $24,535 $29,655 $31,497
Plant and Equipment $67,032 $36,000 $61,600 $36,000 $39,600 $60,000
Accumulated Depreciation ($19,675) ($16,800) ($19,040) ($16,800) ($17,040) ($19,200)
Total Fixed Assets $47,357 $19,200 $42,560 $19,200 $22,560 $40,800
Total Assets $82,164 $47,203 $75,004 $43,735 $52,215 $72,297
Account Payable $8,527 $7,490 $7,321 $2,624 $6,228 $5,538
Current Debt $13,200 $4,700 $10,731 $2,200 $10,259 $14,842
Long Term Debt $19,000 $15,000 $23,253 $11,000 $9,289 $18,626
Total Liabilities $40,727 $27,190 $41,305 $15,824 $25,777 $39,007
Common Stock $13,939 $6,808 $22,898 $5,808 $5,808 $12,607
Retained Earnings $27,498 $13,205 $10,801 $22,102 $20,631 $20,683
Total Equity $41,437 $20,013 $33,699 $27,910 $26,439 $33,290
Total Liabilities Owners Equity $82,164 $47,203 $75,004 $43,735 $52,215 $72,297
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $123,027 $99,101 $88,248 $34,453 $92,400 $74,976
Variable Costs(Labor,Material,Carry,Shipping) $80,937 $76,119 $65,381 $23,541 $57,286 $51,677
Depreciation $4,469 $2,400 $4,107 $2,400 $2,640 $4,000
SG&A (R&D/Promo/Sales/Admin) $17,630 $14,619 $25,205 $5,272 $10,513 $12,538
Other (Fees/Writeoffs) $200 $250 $967 $0 $34 $569
EBIT $19,791 $5,713 ($7,412) $3,240 $21,927 $6,192
Interest (Short Term / Long Term) $3,692 $2,357 $4,179 $1,672 $2,235 $3,907
Taxes $7,663 $3,024 ($1,858) $549 $6,892 $1,213
Profit Sharing $187 $56 $0 $20 $256 $83
Net Profit $8,249 $277 ($9,733) $999 $12,544 $990
G113598 Page 4
Dec. 31 2021 Round 2
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $64,238,690 $51,153,105 $39,679,617 $34,453,409 $92,400,119 $60,847,467
Variable Costs $40,705,609 $38,060,175 $27,505,231 $23,541,134 $57,286,327 $39,837,896
Depreciation $4,468,800 $2,400,000 $4,106,667 $2,400,000 $2,640,000 $4,000,000
SG&A: Sales $8,261,656 $6,420,012 $9,101,398 $5,271,943 $10,513,060 $6,121,938
Other $200,000 $250,000 $967,150 $0 $34,155 $568,531
EBIT $10,602,625 $4,022,918 ($2,000,829) $3,240,332 $21,926,577 $10,319,102
Interest $3,691,600 $2,356,500 $4,179,193 $1,672,000 $2,234,759 $3,906,658
Taxes $2,418,859 $583,246 ($2,163,008) $548,916 $6,892,136 $2,244,355
Profit Sharing $89,843 $21,663 $0 $20,388 $255,994 $83,362
Net Profit $4,402,323 $1,061,508 ($4,017,014) $999,027 $12,543,688 $4,084,727
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $49,277,712 $37,124,723 $37,808,937 $0 $0 $0
Variable Costs $33,328,744 $27,667,756 $28,384,716 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $5,523,372 $4,491,604 $10,046,562 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $10,425,596 $4,965,363 ($622,340) $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $5,553,688 $3,259,529 $1,502,253 $0 $0 $0
Profit Sharing $97,438 $34,117 $0 $0 $0 $0
Net Profit $4,774,470 $1,671,717 ($2,124,594) $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $9,510,699 $10,823,182 $10,759,501 $0 $0 $14,128,350
Variable Costs $6,902,988 $10,390,633 $9,490,748 $0 $0 $11,839,186
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $3,845,003 $3,707,493 $6,057,216 $0 $0 $6,416,086
Other $0 $0 $0 $0 $0 $0
EBIT ($1,237,292) ($3,274,945) ($4,788,463) $0 $0 ($4,126,922)
Interest $0 $0 $0 $0 $0 $0
Taxes ($309,323) ($818,736) ($1,197,116) $0 $0 ($1,031,731)
Profit Sharing $0 $0 $0 $0 $0 $0
Net Profit ($927,969) ($2,456,208) ($3,591,347) $0 $0 ($3,095,192)
G113598 Page 5
Dec. 31 2021 Round 2
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 2,580 2,000 2,800 2,000 2,200 2,500
Automation 4.8 3.0 4.0 3.0 3.0 4.5
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4062 2539 1995 227 90 154 $29.43 $9.78 $8.48 $1.39
Archer 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Baker 3163 1980 1905 92 107 522 $30.80 $12.39 $9.66 $1.38
Bob 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 2325 2158 807 639 0 84 $30.17 $11.28 $8.67 $1.32
Candy 563 613 637 400 53 233 $28.75 $9.75 $9.52 $2.90
Daze 1111 1584 0 472 0 0 $31.00 $10.76 $9.39 $0.00
Eat 2369 2178 1100 909 0 0 $39.00 $13.54 $9.57 $0.00
Fast 1570 1881 500 629 0 181 $28.75 $11.44 $8.10 $0.51
Fierce 1057 594 550 67 0 19 $28.00 $7.93 $8.73 $0.43
G113598 Page 6
Dec. 31 2021 Round 2
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Able 1,844 $30.30 22 5.8 5.8 16,000 3.0 Yes $9.88 $9.07 36.63%
Baker 1,136 $31.00 13 7.0 7.0 21,000 3.2 Yes $13.21 $9.70 25.60%
Fast 1,073 $29.00 11 6.4 6.4 18,500 5.1 Yes $11.44 $7.63 30.25%
Daze 857 $31.00 9 6.4 6.4 21,000 5.1 No $10.76 $9.39 31.67%
Cake 835 $31.50 9 7.8 7.8 19,000 2.7 Yes $11.29 $8.59 33.04%
Fierce 729 $28.00 8 5.8 5.8 14,000 0.9 No $7.93 $8.48 40.85%
Eat 85 $39.00 0 8.4 8.4 22,000 0.9 Yes $13.54 $9.57 38.00%
Europe Able 1,303 €29.45 18 5.8 5.8 16,000 3.0 Yes $9.88 $7.94 32.37%
Baker 679 €31.07 10 7.0 7.0 21,000 3.2 No $11.49 $9.61 25.47%
Cake 537 €28.97 10 7.8 7.8 19,000 2.7 Yes $11.27 $8.64 24.88%
Candy 258 €28.50 9 6.5 6.5 17,000 0.4 No $9.46 $9.72 25.00%
Asia Pacific Able 294 S$32.40 6 5.8 5.8 16,000 3.0 No $8.72 $7.40 27.42%
Fast 252 S$34.20 5 6.4 6.4 18,500 5.1 Yes $11.44 $9.92 10.51%
Baker 228 S$34.44 5 7.0 7.0 21,000 3.2 No $11.49 $9.63 4.00%
Cake 164 S$34.20 3 7.8 7.8 19,000 2.7 Yes $11.27 $9.08 16.75%
Fierce 126 S$33.60 3 5.8 5.8 14,000 0.9 No $7.93 $9.92 26.39%
Candy 65 S$33.00 4 6.5 6.5 17,000 0.4 Yes $10.88 $8.76 0.03%
G113598 Page 7
Dec. 31 2021 Round 2
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 2,285 $39.00 67 8.4 8.4 22,000 0.9 Yes $13.54 $9.57 38.00%
Baker 514 $31.00 10 7.0 7.0 21,000 3.2 Yes $13.21 $9.70 25.60%
Cake 425 $31.50 17 7.8 7.8 19,000 2.7 Yes $11.29 $8.59 33.04%
Able 276 $30.30 6 5.8 5.8 16,000 3.0 Yes $9.88 $9.07 36.63%
Daze 254 $31.00 6 6.4 6.4 21,000 5.1 No $10.76 $9.39 31.67%
Fast 179 $29.00 4 6.4 6.4 18,500 5.1 Yes $11.44 $7.63 30.25%
Fierce 148 $28.00 3 5.8 5.8 14,000 0.9 No $7.93 $8.48 40.85%
Europe Baker 456 €31.07 6 7.0 7.0 21,000 3.2 No $11.49 $9.61 25.47%
Able 287 €29.45 4 5.8 5.8 16,000 3.0 Yes $9.88 $7.94 32.37%
Cake 263 €28.97 16 7.8 7.8 19,000 2.7 Yes $11.27 $8.64 24.88%
Candy 189 €28.50 10 6.5 6.5 17,000 0.4 No $9.46 $9.72 25.00%
Asia Pacific Baker 149 S$34.44 6 7.0 7.0 21,000 3.2 No $11.49 $9.63 4.00%
Cake 101 S$34.20 9 7.8 7.8 19,000 2.7 Yes $11.27 $9.08 16.75%
Fast 66 S$34.20 3 6.4 6.4 18,500 5.1 Yes $11.44 $9.92 10.51%
Able 58 S$32.40 2 5.8 5.8 16,000 3.0 No $8.72 $7.40 27.42%
Fierce 54 S$33.60 3 5.8 5.8 14,000 0.9 No $7.93 $9.92 26.39%
Candy 51 S$33.00 7 6.5 6.5 17,000 0.4 Yes $10.88 $8.76 0.03%
G113598 Page 8
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 62% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 6,559
Total Sales(Seg) 6,559
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $14.00-$34.00 55%
Age 3.0 19%
Positioning (Speed 5.8, Accuracy 5.8) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Able Baker Fast Daze Cake Fierce Eat –
Sales Actual Sales 1,844 1,136 1,073 857 835 729 85 –
Ptnl. Sales 1,844 1,136 1,073 858 835 729 85 –
Stock Out No No No No No No No –
Market Share 28.1% 17.3% 16.4% 13.1% 12.7% 11.1% 1.3% –
Local Price $30.30 $31.00 $29.00 $31.00 $31.50 $28.00 $39.00 –
Satisfaction 22 13 11 9 9 8 0 –
Marketing Prod Promo $1,500 $500 $1,000 $1,000 $2,000 $500 $2,000 –
Investments Reg Promo $1,000 $500 $1,000 $1,000 $1,500 $1,000 $1,500 –
Awareness 78% 40% 61% 61% 82% 36% 98% –
Prod Sales $2,000 $2,000 $700 $1,500 $1,700 $700 $3,000 –
Reg Sales $2,000 $2,000 $1,500 $1,500 $1,500 $1,500 $2,500 –
Accessibility 54% 42% 45% 43% 51% 45% 35% –
Specs Speed 5.8 7.0 6.4 6.4 7.8 5.8 8.4 –
Accuracy 5.8 7.0 6.4 6.4 7.8 5.8 8.4 –
Service Life 16,000 21,000 18,500 21,000 19,000 14,000 22,000 –
Revision Date Feb-21 Aug-20 Feb-21 Nov-16 Dec-21 Jan-21 Sep-21 –
Age Dec. 31 3.0 3.2 5.1 5.1 2.7 0.9 0.9 –
Region Kit Yes Yes Yes No Yes No Yes –
G113598 Page 9
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 38% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 4,080
Total Sales(Seg) 4,080
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 8.8, Accuracy 8.8) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $24.00-$44.00 10%
Top Products In Americas
Name Eat Baker Cake Able Daze Fast Fierce –
Sales Actual Sales 2,285 514 425 276 254 179 148 –
Ptnl. Sales 2,285 514 425 276 254 179 148 –
Stock Out No No No No No No No –
Market Share 56.0% 12.6% 10.4% 6.8% 6.2% 4.4% 3.6% –
Local Price $39.00 $31.00 $31.50 $30.30 $31.00 $29.00 $28.00 –
Satisfaction 67 10 17 6 6 4 3 –
Marketing Prod Promo $2,000 $500 $2,000 $1,500 $1,000 $1,000 $500 –
Investments Reg Promo $1,500 $500 $1,500 $1,000 $1,000 $1,000 $1,000 –
Awareness 98% 40% 82% 78% 61% 61% 36% –
Prod Sales $3,000 $2,000 $1,700 $2,000 $1,500 $700 $700 –
Reg Sales $2,500 $2,000 $1,500 $2,000 $1,500 $1,500 $1,500 –
Accessibility 66% 42% 52% 54% 44% 38% 38% –
Specs Speed 8.4 7.0 7.8 5.8 6.4 6.4 5.8 –
Accuracy 8.4 7.0 7.8 5.8 6.4 6.4 5.8 –
Service Life 22,000 21,000 19,000 16,000 21,000 18,500 14,000 –
Revision Date Sep-21 Aug-20 Dec-21 Feb-21 Nov-16 Feb-21 Jan-21 –
Age Dec. 31 0.9 3.2 2.7 3.0 5.1 5.1 0.9 –
Region Kit Yes Yes Yes Yes No Yes No –
G113598 Page 10
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 70% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $0.95
Total Demand 2,776
Total Sales(Seg) 2,776
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price €14.00-€34.00 50%
Positioning (Speed 5.8, Accuracy 5.8) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Baker Cake Candy – – – –
Sales Actual Sales 1,303 679 537 258 – – – –
Ptnl. Sales 1,113 600 840 223 – – – –
Stock Out No No Yes No – – – –
Market Share 46.9% 24.5% 19.3% 9.3% – – – –
Local Price €29.45 €31.07 €28.97 €28.50 – – – –
Satisfaction 18 10 10 9 – – – –
Marketing Prod Promo $1,400 $1,000 $1,500 $1,300 – – – –
Investments Reg Promo $1,000 $1,000 $2,000 $2,000 – – – –
Awareness 67% 46% 75% 61% – – – –
Prod Sales $1,600 $950 $1,500 $1,300 – – – –
Reg Sales $1,000 $950 $2,000 $2,000 – – – –
Accessibility 23% 7% 39% 39% – – – –
Specs Speed 5.8 7.0 7.8 6.5 – – – –
Accuracy 5.8 7.0 7.8 6.5 – – – –
Service Life 16,000 21,000 19,000 17,000 – – – –
Revision Date Feb-21 Aug-20 Dec-21 Aug-21 – – – –
Age Dec. 31 3.0 3.2 2.7 0.4 – – – –
Region Kit Yes No Yes No – – – –
G113598 Page 11
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 30% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $0.95
Total Demand 1,196
Total Sales(Seg) 1,196
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 8.8, Accuracy 8.8) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €24.00-€44.00 8%
Top Products In Europe
Name Baker Able Cake Candy – – – –
Sales Actual Sales 456 287 263 189 – – – –
Ptnl. Sales 405 245 400 145 – – – –
Stock Out No No Yes No – – – –
Market Share 38.2% 24.0% 22.0% 15.8% – – – –
Local Price €31.07 €29.45 €28.97 €28.50 – – – –
Satisfaction 6 4 16 10 – – – –
Marketing Prod Promo $1,000 $1,400 $1,500 $1,300 – – – –
Investments Reg Promo $1,000 $1,000 $2,000 $2,000 – – – –
Awareness 46% 67% 75% 61% – – – –
Prod Sales $950 $1,600 $1,500 $1,300 – – – –
Reg Sales $950 $1,000 $2,000 $2,000 – – – –
Accessibility 7% 23% 39% 39% – – – –
Specs Speed 7.0 5.8 7.8 6.5 – – – –
Accuracy 7.0 5.8 7.8 6.5 – – – –
Service Life 21,000 16,000 19,000 17,000 – – – –
Revision Date Aug-20 Feb-21 Dec-21 Aug-21 – – – –
Age Dec. 31 3.2 3.0 2.7 0.4 – – – –
Region Kit No Yes Yes No – – – –
G113598 Page 12
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 70% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.20
Total Demand 1,130
Total Sales(Seg) 1,130
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$14.00-S$34.00 60%
Positioning (Speed 5.8, Accuracy 5.8) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Able Fast Baker Cake Fierce Candy – –
Sales Actual Sales 294 252 228 164 126 65 – –
Ptnl. Sales 294 252 228 164 126 65 – –
Stock Out No No No No No No – –
Market Share 26.0% 22.3% 20.2% 14.6% 11.2% 5.8% – –
Local Price S$32.40 S$34.20 S$34.44 S$34.20 S$33.60 S$33.00 – –
Satisfaction 6 5 5 3 3 4 – –
Marketing Prod Promo $600 $1,000 $750 $300 $700 $1,000 – –
Investments Reg Promo $500 $1,000 $750 $1,500 $1,000 $1,500 – –
Awareness 33% 49% 39% 28% 40% 51% – –
Prod Sales $1,500 $1,500 $900 $500 $1,000 $1,000 – –
Reg Sales $1,000 $1,000 $900 $1,500 $1,000 $1,500 – –
Accessibility 13% 33% 6% 22% 33% 22% – –
Specs Speed 5.8 6.4 7.0 7.8 5.8 6.5 – –
Accuracy 5.8 6.4 7.0 7.8 5.8 6.5 – –
Service Life 16,000 18,500 21,000 19,000 14,000 17,000 – –
Revision Date Feb-21 Feb-21 Aug-20 Dec-21 Jan-21 Aug-21 – –
Age Dec. 31 3.0 5.1 3.2 2.7 0.9 0.4 – –
Region Kit No Yes No Yes No Yes – –
G113598 Page 13
Dec. 31 2021 Round 2
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 30% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.20
Total Demand 480
Total Sales(Seg) 480
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning (Speed 8.8, Accuracy 8.8) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$24.00-S$44.00 11%
Top Products In Asia Pacific
Name Baker Cake Fast Able Fierce Candy – –
Sales Actual Sales 149 101 66 58 54 51 – –
Ptnl. Sales 149 101 66 58 54 51 – –
Stock Out No No No No No No – –
Market Share 31.0% 21.1% 13.8% 12.2% 11.3% 10.6% – –
Local Price S$34.44 S$34.20 S$34.20 S$32.40 S$33.60 S$33.00 – –
Satisfaction 6 9 3 2 3 7 – –
Marketing Prod Promo $750 $300 $1,000 $600 $700 $1,000 – –
Investments Reg Promo $750 $1,500 $1,000 $500 $1,000 $1,500 – –
Awareness 39% 28% 49% 33% 40% 51% – –
Prod Sales $900 $500 $1,500 $1,500 $1,000 $1,000 – –
Reg Sales $900 $1,500 $1,000 $1,000 $1,000 $1,500 – –
Accessibility 6% 22% 26% 13% 26% 22% – –
Specs Speed 7.0 7.8 6.4 5.8 5.8 6.5 – –
Accuracy 7.0 7.8 6.4 5.8 5.8 6.5 – –
Service Life 21,000 19,000 18,500 16,000 14,000 17,000 – –
Revision Date Aug-20 Dec-21 Feb-21 Feb-21 Jan-21 Aug-21 – –
Age Dec. 31 3.2 2.7 5.1 3.0 0.9 0.4 – –
Region Kit No Yes Yes No No Yes – –
G113598 Page 14
Dec. 31 2021 Round 2
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 28% 28% 47% 40% 26% 26% 33% 31%
Baker 17% 17% 24% 22% 20% 20% 20% 19%
Cake 13% 13% 19% 30% 15% 15% 15% 18%
Candy 0% 0% 9% 8% 6% 6% 3% 3%
Daze 13% 13% 0% 0% 0% 0% 8% 8%
Eat 1% 1% 0% 0% 0% 0% 1% 1%
Fast 16% 16% 0% 0% 22% 22% 13% 13%
Fierce 11% 11% 0% 0% 11% 11% 8% 8%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 7% 7% 24% 21% 12% 12% 11% 10%
Baker 13% 13% 38% 34% 31% 31% 19% 19%
Cake 10% 10% 22% 33% 21% 21% 14% 16%
Candy 0% 0% 16% 12% 11% 11% 4% 3%
Daze 6% 6% 0% 0% 0% 0% 4% 4%
Eat 56% 56% 0% 0% 0% 0% 40% 40%
Fast 4% 4% 0% 0% 14% 14% 4% 4%
Fierce 4% 4% 0% 0% 11% 11% 4% 4%
G113598 Page 15
Dec. 31 2021 Round 2
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 5.8 5.8 16,000 18-Feb-21 A, E A, E, AP
Archer – – – 23-Jan-22 – –
Baldwin Baker 7.0 7.0 21,000 27-Aug-20 A A, E, AP
Bob 5.4 5.3 19,000 20-Sep-21 A, E –
Chester Cake 7.8 7.8 19,000 06-Dec-21 A, E, AP A, E, AP
Candy 6.5 6.5 17,000 12-Aug-21 A, AP E, AP
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 8.4 8.4 22,000 02-Sep-21 A A
Ferris Fast 6.4 6.4 18,500 06-Feb-21 A, AP A, AP
Fierce 5.8 5.8 14,000 29-Jan-21 – A, AP
G113598 Page 1
Dec. 31 2027 Round 8
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $485,949 $90,731 $284,971 $3,779 $388,064 $239,666 $248,860
EBIT $125,810 ($11,483) $13,419 ($21,851) $77,267 $37,418 $36,763
Profits $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480 $8,942
Cumulative Profit $269,947 ($56,711) ($1,510) ($97,719) $163,116 $70,179 $57,884
SG&A: Sales 10.1% 31.0% 14.2% 133.8% 9.1% 7.5% 34.3%
Contribution Margin 43.6% 21.6% 23.3% -380.9% 31.2% 29.0% -38.7%
Emergency Loan $0 $88,888 $0 $212,960 $0 $0 $50,308
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 10.1% -32.2% -1.4% -30.5% 22.6% 9.3% -3.7%
ROE 17.2% -57.0% -3.6% -53.2% 44.9% 17.5% -5.7%
ROS 12.1% -23.9% -0.9% 0% 10.9% 7.7% 1.0%
Asset Turnover 0.83 1.35 1.57 0.03 2.07 1.20 1.17
Leverage 1.71 -1.77 2.59 -1.74 1.99 1.89 0.78
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 26.8% 4.9% 13.8% 0.7% 26.9% 26.8%
Europe 44.9% 8.3% 31.3% 0% 15.5% 0%
Asia Pacific 21.5% 3.8% 19.4% 0% 22.5% 32.8%
Total 30.4% 5.5% 20.8% 0.3% 22.1% 20.9%
G113598 Page 2
Dec. 31 2027 Round 8
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $223.50 $17.89 2,968,698 $664 $115.25 $19.87 $0.00 0% 11.25
Baldwin $1.00 $0.00 2,752,066 $3 ($13.83) ($7.88) $0.00 0% -0.13
Chester $7.94 ($1.82) 7,868,586 $62 $8.94 ($0.33) $0.00 0% -24.34
Digby $1.00 $0.00 2,000,000 $2 ($39.26) ($20.90) $0.00 0% -0.05
Erie $166.19 $35.23 1,991,122 $331 $47.20 $21.21 $11.45 7% 7.84
Ferris $58.27 $10.52 3,100,261 $181 $34.10 $5.96 $0.00 0% 9.78
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 10.4S2030 6,000,000 11.4% 90.99 BB
11.7S2031 2,000,000 12.7% 92.47 BB
12.2S2032 18,000,000 13.1% 92.84 BB
13.0S2033 25,000,000 13.7% 94.99 BB
13.0S2034 22,000,000 13.8% 94.48 BB
Baldwin 10.9S2031 4,000,000 13.2% 82.55 DDD
Chester 10.4S2030 4,000,000 12.0% 86.61 DDD
10.6S2031 8,253,000 12.6% 83.90 DDD
12.8S2032 10,795,000 14.5% 88.32 DDD
13.1S2033 3,000,000 14.9% 87.97 DDD
13.6S2034 7,784,000 15.3% 88.82 DDD
14.4S2035 15,859,000 15.8% 91.42 DDD
14.9S2036 12,815,000 16.0% 93.19 DDD
Erie 12.2S2032 220,742 13.6% 89.99 CCC
12.8S2033 7,529,244 14.1% 90.97 CCC
13.1S2034 7,153,393 14.3% 91.32 CCC
13.6S2035 5,598,142 14.6% 92.87 CCC
Ferris 10.4S2030 2,218,641 11.6% 89.71 CCC
11.9S2031 5,407,493 13.0% 91.42 CCC
12.7S2032 8,041,845 13.7% 92.61 CCC
12.5S2033 9,015,188 13.8% 90.89 CCC
13.4S2034 7,606,569 14.3% 93.74 CCC
13.6S2035 16,178,993 14.4% 94.15 CCC
14.4S2036 8,125,306 14.8% 97.61 CCC
G113598 Page 3
Dec. 31 2027 Round 8
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480
Adjustment For Non Cash Items
Depreciation $31,695 $2,799 $11,110 $2,400 $8,243 $13,133
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 $0 $0
Changes in current assets and liabilities
Accounts Payable $5,030 $6,345 $18,233 $12 $6,327 ($736)
Inventory ($53,964) ($49,733) ($26,691) ($28,176) $3,420 $5,068
Accounts Receivable ($2,461) ($1,342) ($4,634) $175 ($10,761) ($3,132)
Net Cash From Operations $39,290 ($63,619) ($4,548) ($67,384) $49,463 $32,814
Cash Flows From Investing Activities
Plant Improvements (Net) ($135,010) ($3,312) ($22,780) $0 ($22,000) ($15,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($22,804) $0
Sales of Common Stock $20,000 $458 $13,349 $0 $0 $10,254
Purchase of Common Stock $0 $0 ($3,337) $0 $0 $0
Cash from Long Term Debt Issued $80,000 $3,189 $10,052 $0 $5,125 $4,930
Early Retirement of Long Term Debt $0 $0 $0 $0 $0 $0
Retirement of Current Debt ($30,000) ($25,007) $0 ($145,575) ($34,479) ($26,129)
Cash From Current Debt Borrowing $50,000 $0 $0 $0 $46,381 $18,880
Cash From Emergency Loan $0 $88,888 $0 $212,960 $0 $0
Net Cash From Financing Activities $120,000 $67,528 $20,064 $67,384 ($5,777) $7,934
Effect of Exchange Rate ($3,204) ($597) ($2,083) $0 ($2,076) ($1,225)
Net Change In Cash Position $21,076 $0 ($9,347) $0 $19,609 $24,523
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $95,922 $0 $1,958 $0 $47,739 $35,416
Accounts Receivable $39,941 $2,486 $15,615 $311 $31,896 $19,699
Inventory $94,742 $55,415 $62,054 $131,839 $37,907 $21,922
Total Current Assets $230,605 $57,901 $79,627 $132,150 $117,541 $77,036
Plant and Equipment $475,424 $41,992 $166,649 $36,000 $123,640 $197,000
Accumulated Depreciation ($121,804) ($32,493) ($64,281) ($31,200) ($53,903) ($74,567)
Total Fixed Assets $353,620 $9,499 $102,368 $4,800 $69,737 $122,433
Total Assets $584,225 $67,400 $181,996 $136,950 $187,278 $199,469
Account Payable $39,069 $9,387 $39,102 $2,509 $21,286 $13,362
Current Debt $50,000 $88,888 $0 $212,960 $46,381 $18,880
Long Term Debt $153,000 $7,189 $72,558 $0 $25,627 $61,524
Total Liabilities $242,069 $105,464 $111,660 $215,469 $93,294 $93,766
Common Stock $71,439 $8,466 $67,704 $5,808 $5,712 $34,211
Retained Earnings $270,717 ($46,530) $2,633 ($84,327) $88,272 $71,492
Total Equity $342,156 ($38,064) $70,336 ($78,519) $93,984 $105,703
Total Liabilities Owners Equity $584,225 $67,400 $181,996 $136,950 $187,278 $199,469
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $485,949 $90,731 $284,971 $3,779 $388,064 $239,666
Variable Costs(Labor,Material,Carry,Shipping) $274,301 $71,120 $218,624 $18,173 $266,952 $170,273
Depreciation $31,695 $2,799 $11,110 $2,400 $8,243 $13,133
SG&A (R&D/Promo/Sales/Admin) $49,143 $28,113 $40,598 $5,057 $35,346 $18,083
Other (Fees/Writeoffs) $5,000 $182 $1,220 $0 $256 $759
EBIT $125,810 ($11,483) $13,419 ($21,851) $77,267 $37,418
Interest (Short Term / Long Term) $25,364 $18,571 $9,865 $42,449 $9,508 $10,791
Taxes $40,253 ($8,366) $6,018 ($22,505) $24,663 $7,770
Profit Sharing $1,204 $0 $101 $0 $862 $377
Net Profit $58,990 ($21,688) ($2,566) ($41,795) $42,234 $18,480
G113598 Page 4
Dec. 31 2027 Round 8
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $165,517,210 $31,016,716 $76,699,959 $3,778,538 $180,419,341 $117,192,472
Variable Costs $85,323,121 $24,906,980 $51,104,717 $18,172,597 $114,961,666 $70,791,488
Depreciation $31,694,933 $2,799,467 $11,109,947 $2,400,000 $8,242,667 $13,133,333
SG&A: Sales $16,707,073 $11,026,281 $14,935,764 $5,057,220 $15,170,630 $10,587,429
Other $5,000,000 $182,350 $1,220,105 $0 $256,261 $759,196
EBIT $26,792,083 ($7,898,361) ($1,670,575) ($21,851,279) $41,788,119 $21,921,026
Interest $25,364,000 $18,570,828 $9,865,341 $42,449,197 $9,508,243 $10,790,699
Taxes $499,829 ($9,264,216) ($4,037,570) ($22,505,166) $11,297,957 $3,895,614
Profit Sharing $18,565 $0 $0 $0 $419,638 $144,694
Net Profit $909,689 ($17,204,973) ($7,498,345) ($41,795,309) $20,562,281 $7,090,018
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $215,265,428 $40,330,248 $123,295,464 $0 $78,734,566 $0
Variable Costs $121,783,552 $30,580,196 $99,025,434 $0 $57,813,928 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $17,603,156 $10,041,476 $13,765,401 $0 $7,311,960 $0
Other $0 $0 $0 $0 $0 $0
EBIT $75,878,719 ($291,424) $10,504,629 $0 $13,608,678 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $33,968,134 $1,721,605 $8,909,777 $0 $7,897,832 $0
Profit Sharing $838,212 $0 $31,897 $0 $114,217 $0
Net Profit $41,072,373 ($2,013,029) $1,562,955 $0 $5,596,628 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $105,166,722 $19,384,491 $84,975,554 $0 $128,910,215 $122,473,347
Variable Costs $67,194,772 $15,633,245 $68,493,927 $0 $94,176,548 $99,481,017
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $14,832,465 $7,044,856 $11,897,161 $0 $12,863,189 $7,495,535
Other $0 $0 $0 $0 $0 $0
EBIT $23,139,484 ($3,293,609) $4,584,466 $0 $21,870,478 $15,496,795
Interest $0 $0 $0 $0 $0 $0
Taxes $5,784,871 ($823,402) $1,146,116 $0 $5,467,619 $3,874,199
Profit Sharing $347,092 $0 $68,767 $0 $328,057 $232,452
Net Profit $17,007,521 ($2,470,207) $3,369,582 $0 $16,074,801 $11,390,144
G113598 Page 5
Dec. 31 2027 Round 8
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 10,000 2,280 5,600 2,000 5,500 6,500
Automation 10.0 3.1 5.8 3.0 4.0 6.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 5475 3258 2595 794 233 0 $31.40 $7.95 $7.18 $2.04
Archer 1613 2513 2190 1227 1566 405 $40.67 $13.16 $6.31 $1.44
Ariana 3878 1546 1525 0 237 0 $38.50 $13.07 $7.68 $1.74
AP360 3089 2349 710 120 0 0 $30.33 $9.01 $4.59 $1.95
Baker 1250 871 720 609 0 0 $30.80 $8.87 $12.82 $1.94
Barry 1308 1386 1560 1016 327 294 $39.33 $12.10 $12.82 $1.79
Cake 2351 1648 1385 456 0 460 $28.90 $10.00 $10.55 $1.95
Candy 4943 2234 3089 799 116 148 $26.83 $7.84 $11.33 $2.25
Care 2314 1276 1126 241 647 0 $36.67 $9.88 $10.93 $1.85
Daze 122 1584 0 6832 0 0 $31.00 $7.93 $11.36 $0.00
Eat 6604 3465 3050 559 190 221 $37.67 $12.52 $11.87 $1.64
Enter 3631 1980 1550 425 0 125 $38.50 $11.99 $11.88 $1.07
Fast 4054 3861 100 320 0 335 $26.00 $8.10 $7.86 $1.55
Fierce 4276 1188 2600 233 0 266 $23.50 $5.93 $10.77 $1.39
Fight 1342 1386 0 117 0 0 $25.00 $6.69 $7.75 $0.00
G113598 Page 6
Dec. 31 2027 Round 8
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Fierce 1,899 $23.00 23 8.0 8.0 14,000 2.5 No $6.01 $7.60 39.94%
Fast 1,538 $26.00 13 8.0 8.0 17,000 4.9 Yes $8.23 $7.62 37.50%
Able 1,500 $29.70 25 8.8 8.8 21,000 2.4 Yes $8.21 $7.49 43.78%
Fight 1,342 $25.00 15 8.0 8.0 16,000 1.9 No $6.69 $7.75 41.65%
Candy 986 $27.50 8 7.4 7.4 18,000 5.4 Yes $7.94 $10.53 26.30%
AP360 969 $30.00 12 8.3 8.3 19,000 1.9 Yes $9.07 $3.56 57.28%
Baker 402 $31.00 4 7.5 7.3 21,000 6.5 Yes $8.98 $12.12 19.52%
Care 354 $37.00 5 9.5 9.5 20,000 2.0 Yes $9.69 $10.04 44.62%
Cake 187 $30.00 0 12.1 12.1 18,000 1.3 Yes $9.98 $10.13 27.94%
Daze 122 $31.00 1 6.4 6.4 21,000 11.1 No $7.93 $11.36 -380.94%
Ariana 5 $40.00 0 12.3 12.3 22,000 2.4 Yes $12.94 $9.08 44.95%
Europe Able 2,456 €36.85 10 8.8 8.8 21,000 2.4 Yes $7.85 $4.41 53.94%
Candy 2,413 €29.70 6 7.4 7.4 18,000 5.4 Yes $7.78 $11.31 17.73%
AP360 1,484 €34.10 10 8.3 8.3 19,000 1.9 Yes $8.98 $5.76 42.77%
Baker 600 €35.97 2 7.5 7.3 21,000 6.5 Yes $8.82 $13.30 23.18%
Cake 406 €31.02 0 12.1 12.1 18,000 1.3 Yes $10.01 $10.01 18.37%
Care 136 €40.70 0 9.5 9.5 20,000 2.0 Yes $10.05 $11.82 25.77%
Asia Pacific Fast 2,516 S$26.00 12 8.0 8.0 17,000 4.9 Yes $8.01 $8.00 27.66%
Fierce 2,377 S$24.00 15 8.0 8.0 14,000 2.5 No $5.86 $13.29 8.58%
Candy 1,544 S$26.00 8 7.4 7.4 18,000 5.4 Yes $7.87 $11.87 13.49%
Able 1,498 S$31.00 14 8.8 8.8 21,000 2.4 Yes $7.85 $11.42 29.79%
AP360 597 S$30.00 10 8.3 8.3 19,000 1.9 Yes $8.98 $3.34 50.60%
Care 589 S$36.00 5 9.5 9.5 20,000 2.0 Yes $9.90 $10.94 35.18%
Cake 260 S$28.50 0 12.1 12.1 18,000 1.3 Yes $10.01 $12.21 4.31%
Baker 249 S$28.70 4 7.5 7.3 21,000 6.5 Yes $8.82 $12.77 16.07%
Ariana 31 S$35.00 0 12.3 12.3 22,000 2.4 Yes $13.03 $5.41 40.17%
G113598 Page 7
Dec. 31 2027 Round 8
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 2,702 $37.50 75 12.6 12.6 22,000 1.5 Yes $13.19 $10.73 34.64%
Enter 2,081 $38.00 74 12.7 12.7 22,500 1.3 No $11.99 $10.87 38.38%
Ariana 1,501 $40.00 44 12.3 12.3 22,000 2.4 Yes $12.94 $9.08 44.95%
Archer 774 $40.00 14 11.6 11.6 22,000 4.3 Yes $13.16 $2.44 53.58%
Cake 544 $30.00 28 12.1 12.1 18,000 1.3 Yes $9.98 $10.13 27.94%
Barry 476 $39.00 9 11.6 11.6 19,000 2.0 Yes $12.10 $12.79 19.82%
Care 392 $37.00 8 9.5 9.5 20,000 2.0 Yes $9.69 $10.04 44.62%
AP360 16 $30.00 0 8.3 8.3 19,000 1.9 Yes $9.07 $3.56 57.28%
Able 7 $29.70 1 8.8 8.8 21,000 2.4 Yes $8.21 $7.49 43.78%
Europe Eat 2,100 €41.25 32 12.6 12.6 22,000 1.5 No $12.04 $12.20 26.57%
Ariana 1,669 €44.55 23 12.3 12.3 22,000 2.4 Yes $13.20 $7.36 40.82%
Cake 679 €31.02 21 12.1 12.1 18,000 1.3 Yes $10.01 $10.01 18.37%
Care 609 €40.70 7 9.5 9.5 20,000 2.0 Yes $10.05 $11.82 25.77%
Barry 518 €44.00 5 11.6 11.6 19,000 2.0 Yes $12.10 $12.73 25.12%
Archer 440 €46.20 4 11.6 11.6 22,000 4.3 Yes $13.14 $11.05 7.65%
AP360 18 €34.10 0 8.3 8.3 19,000 1.9 Yes $8.98 $5.76 42.77%
Able 9 €36.85 0 8.8 8.8 21,000 2.4 Yes $7.85 $4.41 53.94%
Asia Pacific Eat 1,802 S$38.00 58 12.6 12.6 22,000 1.5 No $12.07 $13.20 25.84%
Enter 1,550 S$39.00 65 12.7 12.7 22,500 1.3 No $11.98 $13.25 28.20%
Ariana 671 S$35.00 31 12.3 12.3 22,000 2.4 Yes $13.03 $5.41 40.17%
Archer 398 S$40.00 8 11.6 11.6 22,000 4.3 Yes $13.19 $8.61 31.83%
Barry 314 S$39.00 7 11.6 11.6 19,000 2.0 Yes $12.10 $13.00 21.26%
Cake 275 S$28.50 17 12.1 12.1 18,000 1.3 Yes $10.01 $12.21 4.31%
Care 233 S$36.00 6 9.5 9.5 20,000 2.0 Yes $9.90 $10.94 35.18%
AP360 5 S$30.00 0 8.3 8.3 19,000 1.9 Yes $8.98 $3.34 50.60%
Able 4 S$31.00 0 8.8 8.8 21,000 2.4 Yes $7.85 $11.42 29.79%
G113598 Page 8
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 52% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 9,304
Total Sales(Seg) 9,304
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $11.00-$31.00 55%
Age 3.0 19%
Positioning (Speed 8.8, Accuracy 8.8) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Fierce Fast Able Fight Candy AP360 Baker Care
Sales Actual Sales 1,899 1,538 1,500 1,342 986 969 402 354
Ptnl. Sales 1,899 1,538 1,500 1,342 986 969 402 354
Stock Out No No No No No No No No
Market Share 20.4% 16.5% 16.1% 14.4% 10.6% 10.4% 4.3% 3.8%
Local Price $23.00 $26.00 $29.70 $25.00 $27.50 $30.00 $31.00 $37.00
Satisfaction 23 13 25 15 8 12 4 5
Marketing Prod Promo $1,000 $1,000 $1,200 $1,000 $900 $700 $2,000 $2,000
Investments Reg Promo $1,000 $1,000 $1,500 $1,000 $2,500 $1,500 $2,000 $2,500
Awareness 62% 65% 94% 53% 99% 49% 100% 71%
Prod Sales $1,000 $1,000 $1,600 $1,600 $1,500 $600 $1,500 $1,000
Reg Sales $1,500 $1,500 $2,000 $1,500 $2,500 $2,000 $1,500 $2,500
Accessibility 89% 89% 79% 89% 88% 79% 48% 88%
Specs Speed 8.0 8.0 8.8 8.0 7.4 8.3 7.5 9.5
Accuracy 8.0 8.0 8.8 8.0 7.4 8.3 7.3 9.5
Service Life 14,000 17,000 21,000 16,000 18,000 19,000 21,000 20,000
Revision Date Jul-27 Dec-25 Nov-27 Feb-26 Mar-23 Jan-26 Apr-24 Feb-27
Age Dec. 31 2.5 4.9 2.4 1.9 5.4 1.9 6.5 2.0
Region Kit No Yes Yes No Yes Yes Yes Yes
G113598 Page 9
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 48% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 8,494
Total Sales(Seg) 8,494
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 13.0, Accuracy
13.0) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $21.00-$41.00 10%
Top Products In Americas
Name Eat Enter Ariana Archer Cake Barry Care AP360
Sales Actual Sales 2,702 2,081 1,501 774 544 476 392 16
Ptnl. Sales 2,627 2,007 1,699 759 529 467 384 16
Stock Out No No Yes No No No No No
Market Share 31.8% 24.5% 17.7% 9.1% 6.4% 5.6% 4.6% 0.2%
Local Price $37.50 $38.00 $40.00 $40.00 $30.00 $39.00 $37.00 $30.00
Satisfaction 75 74 44 14 28 9 8 0
Marketing Prod Promo $1,500 $1,500 $1,500 $1,400 $900 $2,000 $2,000 $700
Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $2,000 $2,500 $1,500
Awareness 100% 99% 94% 100% 99% 70% 71% 49%
Prod Sales $3,000 $2,500 $1,500 $1,400 $1,060 $1,500 $1,000 $600
Reg Sales $2,500 $2,500 $2,000 $2,000 $2,500 $1,500 $2,500 $2,000
Accessibility 100% 100% 96% 96% 60% 30% 60% 96%
Specs Speed 12.6 12.7 12.3 11.6 12.1 11.6 9.5 8.3
Accuracy 12.6 12.7 12.3 11.6 12.1 11.6 9.5 8.3
Service Life 22,000 22,500 22,000 22,000 18,000 19,000 20,000 19,000
Revision Date Jun-27 Sep-27 Mar-27 Feb-28 Dec-27 Dec-25 Feb-27 Jan-26
Age Dec. 31 1.5 1.3 2.4 4.3 1.3 2.0 2.0 1.9
Region Kit Yes No Yes Yes Yes Yes Yes Yes
G113598 Page 10
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 55% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.10
Total Demand 7,495
Total Sales(Seg) 7,495
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price €11.00-€31.00 50%
Positioning (Speed 8.8, Accuracy 8.8) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Candy AP360 Baker Cake Care – –
Sales Actual Sales 2,456 2,413 1,484 600 406 136 – –
Ptnl. Sales 1,788 2,031 2,553 681 346 96 – –
Stock Out No No Yes Yes Yes No – –
Market Share 32.8% 32.2% 19.8% 8.0% 5.4% 1.8% – –
Local Price €36.85 €29.70 €34.10 €35.97 €31.02 €40.70 – –
Satisfaction 10 6 10 2 0 0 – –
Marketing Prod Promo $1,500 $1,200 $2,000 $2,000 $800 $2,500 – –
Investments Reg Promo $1,500 $2,000 $1,500 $2,000 $2,000 $2,000 – –
Awareness 100% 86% 74% 100% 72% 73% – –
Prod Sales $1,900 $1,100 $2,000 $1,150 $700 $2,500 – –
Reg Sales $1,500 $2,000 $1,500 $1,150 $2,000 $2,000 – –
Accessibility 56% 58% 56% 12% 58% 58% – –
Specs Speed 8.8 7.4 8.3 7.5 12.1 9.5 – –
Accuracy 8.8 7.4 8.3 7.3 12.1 9.5 – –
Service Life 21,000 18,000 19,000 21,000 18,000 20,000 – –
Revision Date Nov-27 Mar-23 Jan-26 Apr-24 Dec-27 Feb-27 – –
Age Dec. 31 2.4 5.4 1.9 6.5 1.3 2.0 – –
Region Kit Yes Yes Yes Yes Yes Yes – –
G113598 Page 11
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 45% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.10
Total Demand 6,042
Total Sales(Seg) 6,042
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 13.0, Accuracy
13.0) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €21.00-€41.00 8%
Top Products In Europe
Name Eat Ariana Cake Care Barry Archer AP360 Able
Sales Actual Sales 2,100 1,669 679 609 518 440 18 9
Ptnl. Sales 2,091 1,650 716 602 519 428 29 9
Stock Out No No Yes No No No Yes No
Market Share 34.7% 27.6% 11.2% 10.1% 8.6% 7.3% 0.3% 0.2%
Local Price €41.25 €44.55 €31.02 €40.70 €44.00 €46.20 €34.10 €36.85
Satisfaction 32 23 21 7 5 4 0 0
Marketing Prod Promo $1,500 $1,500 $800 $2,500 $2,000 $1,500 $2,000 $1,500
Investments Reg Promo $1,000 $1,500 $2,000 $2,000 $2,000 $1,500 $1,500 $1,500
Awareness 57% 89% 72% 73% 70% 65% 74% 100%
Prod Sales $2,500 $1,600 $700 $2,500 $1,150 $1,000 $2,000 $1,900
Reg Sales $1,500 $1,500 $2,000 $2,000 $1,150 $1,500 $1,500 $1,500
Accessibility 24% 61% 40% 40% 11% 61% 61% 61%
Specs Speed 12.6 12.3 12.1 9.5 11.6 11.6 8.3 8.8
Accuracy 12.6 12.3 12.1 9.5 11.6 11.6 8.3 8.8
Service Life 22,000 22,000 18,000 20,000 19,000 22,000 19,000 21,000
Revision Date Jun-27 Mar-27 Dec-27 Feb-27 Dec-25 Feb-28 Jan-26 Nov-27
Age Dec. 31 1.5 2.4 1.3 2.0 2.0 4.3 1.9 2.4
Region Kit No Yes Yes Yes Yes Yes Yes Yes
G113598 Page 12
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 65% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $1.00
Total Demand 9,662
Total Sales(Seg) 9,662
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$11.00-S$31.00 60%
Positioning (Speed 8.8, Accuracy 8.8) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Fierce Candy Able AP360 Care Cake Baker
Sales Actual Sales 2,516 2,377 1,544 1,498 597 589 260 249
Ptnl. Sales 2,136 2,010 1,310 1,313 1,397 608 219 640
Stock Out No No No Yes Yes Yes No Yes
Market Share 26.0% 24.6% 16.0% 15.5% 6.2% 6.1% 2.7% 2.6%
Local Price S$26.00 S$24.00 S$26.00 S$31.00 S$30.00 S$36.00 S$28.50 S$28.70
Satisfaction 12 15 8 14 10 5 0 4
Marketing Prod Promo $1,000 $1,000 $550 $2,000 $1,500 $2,000 $550 $750
Investments Reg Promo $1,000 $1,000 $2,500 $1,500 $1,500 $2,500 $2,500 $1,000
Awareness 64% 63% 56% 62% 59% 71% 54% 43%
Prod Sales $1,500 $1,000 $550 $2,000 $1,500 $2,000 $550 $850
Reg Sales $1,000 $1,000 $2,500 $1,300 $1,300 $2,500 $2,500 $1,000
Accessibility 75% 75% 57% 54% 54% 57% 57% 17%
Specs Speed 8.0 8.0 7.4 8.8 8.3 9.5 12.1 7.5
Accuracy 8.0 8.0 7.4 8.8 8.3 9.5 12.1 7.3
Service Life 17,000 14,000 18,000 21,000 19,000 20,000 18,000 21,000
Revision Date Dec-25 Jul-27 Mar-23 Nov-27 Jan-26 Feb-27 Dec-27 Apr-24
Age Dec. 31 4.9 2.5 5.4 2.4 1.9 2.0 1.3 6.5
Region Kit Yes No Yes Yes Yes Yes Yes Yes
G113598 Page 13
Dec. 31 2027 Round 8
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 35% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $1.00
Total Demand 5,252
Total Sales(Seg) 5,252
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 13.0, Accuracy
13.0) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$21.00-S$41.00 11%
Top Products In Asia Pacific
Name Eat Enter Ariana Archer Barry Cake Care AP360
Sales Actual Sales 1,802 1,550 671 398 314 275 233 5
Ptnl. Sales 1,658 1,429 975 375 295 256 250 11
Stock Out No No Yes No No No Yes Yes
Market Share 34.3% 29.5% 12.8% 7.6% 6.0% 5.2% 4.4% 0.1%
Local Price S$38.00 S$39.00 S$35.00 S$40.00 S$39.00 S$28.50 S$36.00 S$30.00
Satisfaction 58 65 31 8 7 17 6 0
Marketing Prod Promo $1,500 $2,000 $1,000 $1,000 $1,500 $550 $2,000 $1,500
Investments Reg Promo $1,000 $1,000 $1,500 $1,500 $1,000 $2,500 $2,500 $1,500
Awareness 87% 96% 60% 46% 57% 54% 71% 59%
Prod Sales $3,000 $2,200 $1,000 $1,200 $1,500 $550 $2,000 $1,500
Reg Sales $2,000 $2,000 $1,300 $1,300 $1,000 $2,500 $2,500 $1,300
Accessibility 85% 85% 62% 62% 17% 32% 32% 62%
Specs Speed 12.6 12.7 12.3 11.6 11.6 12.1 9.5 8.3
Accuracy 12.6 12.7 12.3 11.6 11.6 12.1 9.5 8.3
Service Life 22,000 22,500 22,000 22,000 19,000 18,000 20,000 19,000
Revision Date Jun-27 Sep-27 Mar-27 Feb-28 Dec-25 Dec-27 Feb-27 Jan-26
Age Dec. 31 1.5 1.3 2.4 4.3 2.0 1.3 2.0 1.9
Region Kit No No Yes Yes Yes Yes Yes Yes
G113598 Page 14
Dec. 31 2027 Round 8
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 16% 16% 33% 24% 16% 14% 21% 17%
Archer 0% 0% 0% 0% 0% 0% 0% 0%
Ariana 0% 0% 0% 0% 0% 0% 0% 0%
AP360 10% 10% 20% 34% 6% 14% 12% 19%
Baker 4% 4% 8% 9% 3% 7% 5% 7%
Barry 0% 0% 0% 0% 0% 0% 0% 0%
Cake 2% 2% 5% 5% 3% 2% 3% 3%
Candy 11% 11% 32% 27% 16% 14% 19% 16%
Care 4% 4% 2% 1% 6% 6% 4% 4%
Daze 1% 1% 0% 0% 0% 0% 0% 0%
Fast 17% 17% 0% 0% 26% 22% 15% 14%
Fierce 20% 20% 0% 0% 25% 21% 16% 15%
Fight 14% 14% 0% 0% 0% 0% 5% 5%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 0% 0% 0% 0% 0% 0% 0% 0%
Archer 9% 9% 7% 7% 8% 7% 8% 8%
Ariana 18% 20% 28% 27% 13% 19% 19% 22%
AP360 0% 0% 0% 0% 0% 0% 0% 0%
Barry 6% 5% 9% 9% 6% 6% 7% 6%
Cake 6% 6% 11% 12% 5% 5% 8% 8%
Care 5% 5% 10% 10% 4% 5% 6% 6%
Eat 32% 31% 35% 35% 34% 32% 33% 32%
Enter 24% 24% 0% 0% 30% 27% 18% 17%
G113598 Page 15
Dec. 31 2027 Round 8
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 8.8 8.8 21,000 01-Nov-27 A, E, AP A, E, AP
Archer 11.6 11.6 22,000 15-Feb-28 A, E, AP A, E, AP
Ariana 12.3 12.3 22,000 15-Mar-27 A, E, AP A, E, AP
AP360 8.3 8.3 19,000 28-Jan-26 A, E, AP A, E, AP
Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP
Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP A, E, AP
Chester Cake 12.1 12.1 18,000 04-Dec-27 A, E, AP A, E, AP
Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP
Care 9.5 9.5 20,000 13-Feb-27 A, E, AP A, E, AP
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 12.6 12.6 22,000 12-Jun-27 A A, E, AP
Enter 12.7 12.7 22,500 08-Sep-27 – A, AP
Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP
Fierce 8.0 8.0 14,000 10-Jul-27 – A, AP
Fight 8.0 8.0 16,000 10-Feb-26 – A
G113598 Page 1
Dec. 31 2026 Round 7
Summary Report
The summary report serves as a snapshot of the industry, your company and your competitors. You can quickly review
how your company is performing against the competition, scan ratios for areas of threat, and analyze high-level market
share breakdowns.
Financials ($000) Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
Sales $456,011 $41,735 $200,395 $5,908 $257,142 $201,559 $193,792
EBIT $130,362 ($9,687) $13,123 ($17,683) $56,781 $19,706 $32,100
Profits $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054 $11,346
Cumulative Profit $210,957 ($35,023) $1,056 ($55,924) $120,883 $51,699 $48,941
SG&A: Sales 9.0% 40.4% 13.3% 85.9% 10.6% 8.7% 28.0%
Contribution Margin 42.9% 23.3% 25.2% -172.8% 35.2% 24.7% -3.6%
Emergency Loan $0 $25,007 $0 $145,575 $0 $0 $28,430
Ratios Andrews Baldwin Chester Digby Erie Ferris
Industry
Avg.
ROA 17.3% -68.8% -0.1% -26.9% 22.6% 3.5% -8.7%
ROE 26.2% -67.0% -0.1% -81.7% 43.2% 7.7% -11.9%
ROS 15.3% -26.0% 0.0% 0% 12.9% 3.0% 0.9%
Asset Turnover 1.13 2.64 1.35 0.05 1.75 1.15 1.35
Leverage 1.51 -0.97 2.28 -3.03 1.91 2.24 0.66
Market Share
Market Share Andrews Baldwin Chester Digby Erie Ferris
Americas 30.3% 2.9% 14.3% 1.2% 26.2% 25.1%
Europe 61.5% 6.4% 32.0% 0% 0% 0%
Asia Pacific 20.6% 2.5% 16.2% 0% 22.2% 38.6%
Total 35.6% 3.7% 19.4% 0.5% 18.2% 22.4%
G113598 Page 2
Dec. 31 2026 Round 7
Market Report
The Market Report breaks down the publicly held debt and equity for each company. Although not the only indicator, tracking the trends can give good
insight into how a company is managing its growth and what the relative strength and size of each company is.
Stock Market Summary
Company Close Change Shares Market Cap Book Value EPS Dividend Yield P/E
Andrews $205.62 $57.36 2,871,430 $590 $92.77 $24.32 $0.00 0% 8.46
Baldwin $1.00 $0.00 2,294,066 $2 ($7.08) ($4.74) $0.00 0% -0.21
Chester $9.76 $0.69 6,842,286 $67 $9.50 ($0.01) $0.00 0% -828.04
Digby $1.00 $0.00 2,000,000 $2 ($18.36) ($15.00) $0.00 0% -0.07
Erie $130.96 $35.97 1,991,122 $261 $38.49 $16.64 $10.62 8% 7.87
Ferris $47.75 ($5.71) 2,885,522 $138 $27.10 $2.10 $2.36 5% 22.76
Stock Price
Bond Market Summary
Company Series Face Yield Close S&P
Andrews 10.4S2030 6,000,000 11.3% 92.27 BBB
11.7S2031 2,000,000 12.3% 95.43 BBB
12.2S2032 18,000,000 12.6% 96.80 BBB
13.0S2033 25,000,000 13.0% 100.00 BBB
13.0S2034 22,000,000 13.0% 100.00 BBB
Baldwin 10.9S2031 4,000,000 13.5% 81.04 DDD
Chester 10.4S2030 4,000,000 12.1% 85.84 C
10.6S2031 8,253,000 12.6% 84.06 C
12.8S2032 10,795,000 14.2% 90.27 C
13.1S2033 3,000,000 14.5% 90.54 C
13.6S2034 7,784,000 14.8% 92.03 C
14.4S2035 15,859,000 15.1% 95.30 C
14.9S2036 12,815,000 15.3% 97.53 C
Erie 12.2S2032 220,742 13.4% 91.18 CCC
12.8S2033 7,529,244 13.8% 92.82 CCC
13.1S2034 7,153,393 14.0% 93.61 CCC
13.6S2035 5,598,142 14.2% 95.63 CCC
Ferris 10.4S2030 2,218,641 12.1% 86.10 CC
11.9S2031 5,407,493 13.4% 88.68 CC
12.7S2032 8,041,845 14.1% 90.24 CC
12.5S2033 9,015,188 14.1% 88.45 CC
13.4S2034 7,606,569 14.6% 91.56 CC
13.6S2035 16,178,993 14.8% 91.97 CC
14.4S2036 8,125,306 15.1% 95.53 CC
G113598 Page 3
Dec. 31 2026 Round 7
Financial Summary
Financial statements provide insight into the company’s activities for the year from the financial perspective, presented
according to accounting rules.
Cash Flow Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Cash Flows From Operating Activities
Net Income (Loss) $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054
Adjustment For Non Cash Items
Depreciation $22,694 $2,579 $9,591 $2,400 $6,776 $12,133
Extraordinary Gains/Losses/Writeoff $0 $0 $0 $0 ($537) $0
Changes in current assets and liabilities
Accounts Payable $8,574 ($16) $4,555 $0 $5,744 $6,552
Inventory ($20,657) ($5,682) ($6,745) ($26,703) ($20,220) ($22,962)
Accounts Receivable ($7,919) $540 ($1,591) $779 ($5,424) ($3,598)
Net Cash From Operations $72,522 ($13,451) $5,729 ($53,519) $19,480 ($1,821)
Cash Flows From Investing Activities
Plant Improvements (Net) ($67,390) $0 ($22,156) $0 $0 ($30,000)
Cash Flows From Financing Activities
Dividends Paid $0 $0 $0 $0 ($21,142) ($6,803)
Sales of Common Stock $30,000 $0 $10,337 $0 $0 $0
Purchase of Common Stock $0 $0 $0 $0 $0 $0
Cash from Long Term Debt Issued $0 $0 $12,815 $0 $0 $8,125
Early Retirement of Long Term Debt $0 $0 $0 $0 ($5,225) $0
Retirement of Current Debt ($44,600) ($11,286) ($6,600) ($92,057) ($33,605) ($26,703)
Cash From Current Debt Borrowing $30,000 $0 $0 $0 $34,479 $26,129
Cash From Emergency Loan $0 $25,007 $0 $145,575 $0 $0
Net Cash From Financing Activities $15,400 $13,721 $16,552 $53,519 ($25,492) $749
Effect of Exchange Rate ($2,838) ($270) ($1,338) $0 ($911) ($997)
Net Change In Cash Position $17,694 $0 ($1,213) $0 ($6,923) ($32,069)
Balance Sheet Survey Andrews Baldwin Chester Digby Erie Ferris
Cash $74,846 $0 $11,305 $0 $28,129 $10,893
Accounts Receivable $37,480 $1,143 $10,981 $486 $21,135 $16,566
Inventory $40,779 $5,682 $35,364 $103,663 $41,327 $26,990
Total Current Assets $153,105 $6,825 $57,649 $104,149 $90,591 $54,450
Plant and Equipment $340,414 $38,680 $143,869 $36,000 $101,640 $182,000
Accumulated Depreciation ($90,109) ($29,693) ($53,171) ($28,800) ($45,660) ($61,433)
Total Fixed Assets $250,305 $8,987 $90,698 $7,200 $55,980 $120,567
Total Assets $403,410 $15,812 $148,347 $111,349 $146,571 $175,016
Account Payable $34,039 $3,041 $20,869 $2,497 $14,959 $14,098
Current Debt $30,000 $25,007 $0 $145,575 $34,479 $26,129
Long Term Debt $73,000 $4,000 $62,506 $0 $20,502 $56,594
Total Liabilities $137,039 $32,049 $83,375 $148,073 $69,940 $96,822
Common Stock $51,439 $8,008 $57,368 $5,808 $5,712 $23,958
Retained Earnings $214,932 ($24,245) $7,605 ($42,532) $70,919 $54,237
Total Equity $266,371 ($16,237) $64,973 ($36,724) $76,631 $78,194
Total Liabilities Owners Equity $403,410 $15,812 $148,347 $111,349 $146,571 $175,016
Income Statement Survey Andrews Baldwin Chester Digby Erie Ferris
Sales $456,011 $41,735 $200,395 $5,908 $257,142 $201,559
Variable Costs(Labor,Material,Carry,Shipping) $260,335 $32,001 $149,839 $16,118 $166,745 $151,806
Depreciation $22,694 $2,579 $9,591 $2,400 $6,776 $12,133
SG&A (R&D/Promo/Sales/Admin) $41,120 $16,842 $26,684 $5,072 $27,298 $17,508
Other (Fees/Writeoffs) $1,500 $0 $1,158 $0 ($459) $406
EBIT $130,362 ($9,687) $13,123 ($17,683) $56,781 $19,706
Interest (Short Term / Long Term) $12,884 $5,273 $8,317 $28,464 $7,171 $10,809
Taxes $46,224 ($4,088) $4,735 ($16,151) $15,792 $2,719
Profit Sharing $1,425 $0 $151 $0 $676 $124
Net Profit $69,829 ($10,872) ($81) ($29,996) $33,141 $6,054
G113598 Page 4
Dec. 31 2026 Round 7
Regional Income Statement
The Regional Income Statements outline the previous year’s earnings across each of the three regions. They reflect the
companies’ performances in terms of revenues and expenses for the previous 12 months.
Americas
Andrews Baldwin Chester Digby Erie Ferris
Sales $172,168,486 $14,689,801 $66,577,528 $5,907,939 $166,016,916 $101,903,055
Variable Costs $106,021,852 $10,700,017 $46,535,563 $16,118,370 $103,743,786 $63,489,715
Depreciation $22,694,267 $2,578,667 $9,591,280 $2,400,000 $6,776,000 $12,133,333
SG&A: Sales $17,732,874 $7,119,540 $12,484,934 $5,072,125 $14,884,717 $10,117,831
Other $1,500,000 $0 $1,157,600 $0 ($458,611) $406,265
EBIT $24,219,494 ($5,708,423) ($3,191,849) ($17,682,557) $41,071,024 $15,755,910
Interest $12,884,000 $5,272,849 $8,317,333 $28,464,474 $7,171,446 $10,808,943
Taxes $3,967,423 ($3,843,445) ($4,028,214) ($16,151,461) $11,864,852 $1,731,438
Profit Sharing $147,361 $0 $0 $0 $440,695 $64,311
Net Profit $7,220,710 ($7,137,827) ($7,480,968) ($29,995,570) $21,594,031 $3,151,218
Europe
Andrews Baldwin Chester Digby Erie Ferris
Sales $212,125,509 $19,620,000 $85,481,520 $0 $0 $0
Variable Costs $109,974,597 $15,059,844 $64,981,908 $0 $0 $0
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $13,935,201 $6,454,052 $8,529,511 $0 $0 $0
Other $0 $0 $0 $0 $0 $0
EBIT $88,215,711 ($1,893,896) $11,970,101 $0 $0 $0
Interest $0 $0 $0 $0 $0 $0
Taxes $37,774,675 $276,853 $7,677,101 $0 $0 $0
Profit Sharing $1,008,821 $0 $85,860 $0 $0 $0
Net Profit $49,432,215 ($2,170,749) $4,207,140 $0 $0 $0
Asia Pacific
Andrews Baldwin Chester Digby Erie Ferris
Sales $71,717,213 $7,425,288 $48,336,027 $0 $91,124,729 $99,655,758
Variable Costs $44,338,118 $6,241,115 $38,322,023 $0 $63,001,213 $88,316,248
Depreciation $0 $0 $0 $0 $0 $0
SG&A: Sales $9,452,343 $3,268,689 $5,669,492 $0 $12,413,595 $7,389,898
Other $0 $0 $0 $0 $0 $0
EBIT $17,926,752 ($2,084,516) $4,344,512 $0 $15,709,921 $3,949,612
Interest $0 $0 $0 $0 $0 $0
Taxes $4,481,688 ($521,129) $1,086,128 $0 $3,927,480 $987,403
Profit Sharing $268,901 $0 $65,168 $0 $235,649 $59,244
Net Profit $13,176,162 ($1,563,387) $3,193,216 $0 $11,546,792 $2,902,965
G113598 Page 5
Dec. 31 2026 Round 7
Production Analysis
The Production Analysis page has key data concerning the capacity and automation levels of competitors’ plants, plus a
range of other critical information for competitive analysis.
Plant Details
Andrews Baldwin Chester Digby Erie Ferris
Capacity 7,065 2,100 5,050 2,000 4,500 6,000
Automation 10.0 3.1 5.5 3.0 4.0 6.0
Name Units Sold Production Outsource
Inventory
Americas
Inventory
Europe
Inventory
Asia-Pacific
Average
Price
Average
Material
Costs
Average
Labor Costs
Average
Shipping
Able 4551 2813 2388 650 0 0 $30.73 $9.14 $6.14 $1.83
Archer 3798 966 2175 43 0 64 $40.67 $13.99 $8.76 $1.61
Ariana 2484 1619 1760 715 0 327 $39.50 $12.67 $6.75 $1.98
AP360 1950 1362 738 150 0 0 $30.00 $9.65 $5.13 $1.59
Baker 1333 871 730 268 0 0 $30.80 $9.43 $12.23 $1.84
Barry 0 0 0 0 0 0 $0.00 $0.00 $0.00 $0.00
Cake 3000 2052 815 226 0 8 $29.67 $9.98 $9.67 $1.91
Candy 3975 2767 1773 462 0 220 $28.10 $8.41 $10.09 $1.85
Care 0 0 0 400 200 200 $0.00 $0.00 $0.00 $0.00
Daze 191 1584 0 5370 0 0 $31.00 $8.25 $11.05 $0.00
Eat 4003 3069 1400 836 0 223 $39.25 $13.06 $11.00 $0.84
Enter 2545 1386 1500 525 0 124 $39.75 $12.00 $11.48 $0.91
Fast 3961 2673 1850 718 0 28 $26.00 $8.62 $9.82 $1.39
Fierce 3424 2524 1800 943 0 43 $23.50 $6.20 $10.11 $1.29
Fight 669 742 0 73 0 0 $27.00 $7.21 $7.41 $0.00
G113598 Page 6
Dec. 31 2026 Round 7
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Budget
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Fast 1,719 $26.00 22 8.0 8.0 17,000 3.9 Yes $8.60 $7.39 35.48%
Fierce 1,662 $23.00 22 7.5 7.5 14,000 3.6 No $6.21 $7.40 36.81%
Able 1,608 $29.70 21 7.8 7.8 19,000 3.7 Yes $9.14 $10.14 32.00%
Candy 1,360 $27.50 15 7.4 7.4 18,000 4.4 Yes $8.39 $9.88 30.84%
Fight 624 $27.00 10 8.0 8.0 16,000 0.9 No $7.21 $7.41 45.15%
Cake 584 $30.00 0 11.1 11.1 18,000 1.5 Yes $9.87 $9.82 32.55%
AP360 548 $30.00 9 8.3 8.3 19,000 0.9 Yes $9.65 $9.43 35.03%
Baker 474 $31.00 6 7.5 7.3 21,000 5.5 Yes $9.43 $11.71 27.16%
Daze 191 $31.00 2 6.4 6.4 21,000 10.1 No $8.25 $11.05 -172.83%
Ariana 7 $40.00 0 10.9 10.9 20,000 2.9 Yes $12.65 $9.16 39.49%
Europe Able 2,130 €35.18 12 7.8 7.8 19,000 3.7 Yes $9.14 $2.28 56.95%
Candy 1,636 €29.40 11 7.4 7.4 18,000 4.4 Yes $8.39 $9.75 24.47%
Cake 684 €30.98 0 11.1 11.1 18,000 1.5 Yes $9.80 $9.38 24.82%
Baker 600 €34.34 4 7.5 7.3 21,000 5.5 Yes $9.43 $12.67 23.24%
AP360 446 €32.55 9 8.3 8.3 19,000 0.9 Yes $9.65 $1.88 53.11%
Asia Pacific Fast 2,182 S$23.40 25 8.0 8.0 17,000 3.9 Yes $8.64 $11.75 11.82%
Fierce 1,761 S$21.60 20 7.5 7.5 14,000 3.6 No $6.19 $12.66 10.78%
Candy 980 S$25.92 10 7.4 7.4 18,000 4.4 Yes $8.46 $10.95 21.87%
Able 689 S$26.10 13 7.8 7.8 19,000 3.7 Yes $9.14 $8.82 29.45%
Cake 533 S$26.55 0 11.1 11.1 18,000 1.5 Yes $10.52 $10.02 21.81%
AP360 330 S$26.10 11 8.3 8.3 19,000 0.9 Yes $9.65 $1.66 52.39%
Baker 259 S$25.83 8 7.5 7.3 21,000 5.5 Yes $9.43 $12.19 15.95%
Ariana 21 S$34.20 1 10.9 10.9 20,000 2.9 Yes $12.83 $6.75 35.88%
Enter 1 S$36.00 0 11.8 11.8 22,500 1.4 No $11.99 $12.59 31.21%
G113598 Page 7
Dec. 31 2026 Round 7
Product Analysis
Allows you to identify the relative strength of your products compared with the competition – where they are superior and
where they need improvement.
Top Products In Performance
Region Name Units Sold Price
Customer
Satisfaction Accy Speed
Service
Life Age Region Kit
Material
Costs
Labor
Costs
Contrib.
Margin
Americas Eat 2,654 $38.50 79 12.0 12.0 22,000 1.5 Yes $13.43 $10.31 36.02%
Archer 1,657 $40.00 36 11.6 11.6 22,000 3.3 Yes $14.01 $8.34 43.97%
Enter 1,616 $39.50 63 11.8 11.8 22,500 1.4 No $12.01 $10.84 39.90%
Ariana 778 $40.00 15 10.9 10.9 20,000 2.9 Yes $12.65 $9.16 39.49%
Cake 389 $30.00 21 11.1 11.1 18,000 1.5 Yes $9.87 $9.82 32.55%
AP360 301 $30.00 4 8.3 8.3 19,000 0.9 Yes $9.65 $9.43 35.03%
Fight 45 $27.00 0 8.0 8.0 16,000 0.9 No $7.21 $7.41 45.15%
Able 43 $29.70 0 7.8 7.8 19,000 3.7 Yes $9.14 $10.14 32.00%
Fast 34 $26.00 0 8.0 8.0 17,000 3.9 Yes $8.60 $7.39 35.48%
Europe Archer 1,507 €44.10 16 11.6 11.6 22,000 3.3 Yes $14.03 $9.81 36.12%
Ariana 1,320 €42.52 10 10.9 10.9 20,000 2.9 Yes $12.63 $5.32 48.28%
Cake 661 €30.98 15 11.1 11.1 18,000 1.5 Yes $9.80 $9.38 24.82%
AP360 254 €32.55 3 8.3 8.3 19,000 0.9 Yes $9.65 $1.88 53.11%
Able 70 €35.18 0 7.8 7.8 19,000 3.7 Yes $9.14 $2.28 56.95%
Asia Pacific Eat 1,350 S$36.00 58 12.0 12.0 22,000 1.5 No $12.35 $12.36 30.62%
Enter 927 S$36.00 53 11.8 11.8 22,500 1.4 No $11.99 $12.59 31.21%
Archer 635 S$36.00 20 11.6 11.6 22,000 3.3 Yes $13.84 $7.38 39.96%
Ariana 358 S$34.20 10 10.9 10.9 20,000 2.9 Yes $12.83 $6.75 35.88%
Cake 149 S$26.55 11 11.1 11.1 18,000 1.5 Yes $10.52 $10.02 21.81%
AP360 70 S$26.10 3 8.3 8.3 19,000 0.9 Yes $9.65 $1.66 52.39%
Fast 25 S$23.40 0 8.0 8.0 17,000 3.9 Yes $8.64 $11.75 11.82%
Able 11 S$26.10 0 7.8 7.8 19,000 3.7 Yes $9.14 $8.82 29.45%
G113598 Page 8
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Budget
Seg %: Region 54% Growth Rate 6.0%
Seg %: Industry 47% FX Rate $1.00
Total Demand 8,778
Total Sales(Seg) 8,778
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price $11.50-$31.50 55%
Age 3.0 19%
Positioning (Speed 8.3, Accuracy 8.3) 17%
Service Life 14,000-20,000 9%
Top Products In Americas
Name Fast Fierce Able Candy Fight Cake AP360 Baker
Sales Actual Sales 1,719 1,662 1,608 1,360 624 584 548 474
Ptnl. Sales 1,719 1,662 1,608 1,360 624 584 548 474
Stock Out No No No No No No No No
Market Share 19.6% 18.9% 18.3% 15.5% 7.1% 6.6% 6.2% 5.4%
Local Price $26.00 $23.00 $29.70 $27.50 $27.00 $30.00 $30.00 $31.00
Satisfaction 22 22 21 15 10 0 9 6
Marketing Prod Promo $1,000 $1,000 $1,200 $1,300 $1,000 $1,060 $700 $2,000
Investments Reg Promo $1,000 $1,000 $1,500 $2,500 $1,000 $2,500 $1,500 $2,000
Awareness 64% 61% 95% 98% 46% 99% 45% 100%
Prod Sales $1,000 $1,000 $1,600 $1,500 $1,600 $1,060 $600 $1,500
Reg Sales $1,500 $1,500 $2,000 $2,500 $1,500 $2,500 $2,000 $1,500
Accessibility 82% 82% 73% 86% 82% 86% 73% 49%
Specs Speed 8.0 7.5 7.8 7.4 8.0 11.1 8.3 7.5
Accuracy 8.0 7.5 7.8 7.4 8.0 11.1 8.3 7.3
Service Life 17,000 14,000 19,000 18,000 16,000 18,000 19,000 21,000
Revision Date Dec-25 Dec-24 Nov-27 Mar-23 Feb-26 Dec-26 Jan-26 Apr-24
Age Dec. 31 3.9 3.6 3.7 4.4 0.9 1.5 0.9 5.5
Region Kit Yes No Yes Yes No Yes Yes Yes
G113598 Page 9
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Americas – Performance
Seg %: Region 46% Growth Rate 13.0%
Seg %: Industry 26% FX Rate $1.00
Total Demand 7,517
Total Sales(Seg) 7,517
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 12.3, Accuracy
12.3) 39%
Age 0.0 32%
Service Life 17,000-23,000 19%
Local Price $21.50-$41.50 10%
Top Products In Americas
Name Eat Archer Enter Ariana Cake AP360 Fight Able
Sales Actual Sales 2,654 1,657 1,616 778 389 301 45 43
Ptnl. Sales 2,642 1,677 1,612 775 388 300 45 43
Stock Out No No No No No No No No
Market Share 35.3% 22.0% 21.5% 10.3% 5.2% 4.0% 0.6% 0.6%
Local Price $38.50 $40.00 $39.50 $40.00 $30.00 $30.00 $27.00 $29.70
Satisfaction 79 36 63 15 21 4 0 0
Marketing Prod Promo $1,500 $1,400 $1,500 $1,500 $1,060 $700 $1,000 $1,200
Investments Reg Promo $1,500 $1,500 $1,500 $1,500 $2,500 $1,500 $1,000 $1,500
Awareness 100% 99% 94% 87% 99% 45% 46% 95%
Prod Sales $3,000 $1,400 $2,500 $1,500 $1,060 $600 $1,600 $1,600
Reg Sales $2,500 $2,000 $2,500 $2,000 $2,500 $2,000 $1,500 $2,000
Accessibility 100% 95% 100% 95% 65% 95% 17% 95%
Specs Speed 12.0 11.6 11.8 10.9 11.1 8.3 8.0 7.8
Accuracy 12.0 11.6 11.8 10.9 11.1 8.3 8.0 7.8
Service Life 22,000 22,000 22,500 20,000 18,000 19,000 16,000 19,000
Revision Date Jun-26 Feb-28 Sep-26 Mar-27 Dec-26 Jan-26 Feb-26 Nov-27
Age Dec. 31 1.5 3.3 1.4 2.9 1.5 0.9 0.9 3.7
Region Kit Yes Yes No Yes Yes Yes No Yes
G113598 Page 10
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Budget
Seg %: Region 58% Growth Rate 18.0%
Seg %: Industry 16% FX Rate $1.05
Total Demand 6,352
Total Sales(Seg) 5,495
Unmet Demand 857
Buying Criteria Expectations Importance
Local Price €11.50-€31.50 50%
Positioning (Speed 8.3, Accuracy 8.3) 21%
Age 3.0 15%
Service Life 14,000-20,000 14%
Top Products In Europe
Name Able Candy Cake Baker AP360 – – –
Sales Actual Sales 2,130 1,636 684 600 446 – – –
Ptnl. Sales 1,841 1,966 743 724 1,078 – – –
Stock Out Yes Yes Yes Yes Yes – – –
Market Share 38.8% 29.8% 12.4% 10.9% 8.1% – – –
Local Price €35.18 €29.40 €30.98 €34.34 €32.55 – – –
Satisfaction 12 11 0 4 9 – – –
Marketing Prod Promo $1,500 $1,200 $800 $2,000 $700 – – –
Investments Reg Promo $1,700 $2,000 $2,000 $2,000 $1,700 – – –
Awareness 100% 77% 67% 100% 46% – – –
Prod Sales $1,900 $1,100 $700 $1,150 $800 – – –
Reg Sales $1,800 $2,000 $2,000 $1,150 $1,800 – – –
Accessibility 50% 59% 59% 14% 50% – – –
Specs Speed 7.8 7.4 11.1 7.5 8.3 – – –
Accuracy 7.8 7.4 11.1 7.3 8.3 – – –
Service Life 19,000 18,000 18,000 21,000 19,000 – – –
Revision Date Nov-27 Mar-23 Dec-26 Apr-24 Jan-26 – – –
Age Dec. 31 3.7 4.4 1.5 5.5 0.9 – – –
Region Kit Yes Yes Yes Yes Yes – – –
G113598 Page 11
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Europe – Performance
Seg %: Region 42% Growth Rate 31.0%
Seg %: Industry 6% FX Rate $1.05
Total Demand 4,612
Total Sales(Seg) 3,812
Unmet Demand 800
Buying Criteria Expectations Importance
Positioning
(Speed 12.3, Accuracy
12.3) 43%
Age 0.0 33%
Service Life 17,000-23,000 16%
Local Price €21.50-€41.50 8%
Top Products In Europe
Name Archer Ariana Cake AP360 Able – – –
Sales Actual Sales 1,507 1,320 661 254 70 – – –
Ptnl. Sales 1,888 1,397 677 585 65 – – –
Stock Out Yes Yes Yes Yes Yes – – –
Market Share 39.5% 34.6% 17.3% 6.7% 1.8% – – –
Local Price €44.10 €42.52 €30.98 €32.55 €35.18 – – –
Satisfaction 16 10 15 3 0 – – –
Marketing Prod Promo $500 $1,200 $800 $700 $1,500 – – –
Investments Reg Promo $1,700 $1,700 $2,000 $1,700 $1,700 – – –
Awareness 43% 79% 67% 46% 100% – – –
Prod Sales $700 $1,600 $700 $800 $1,900 – – –
Reg Sales $1,800 $1,800 $2,000 $1,800 $1,800 – – –
Accessibility 67% 67% 42% 67% 67% – – –
Specs Speed 11.6 10.9 11.1 8.3 7.8 – – –
Accuracy 11.6 10.9 11.1 8.3 7.8 – – –
Service Life 22,000 20,000 18,000 19,000 19,000 – – –
Revision Date Feb-28 Mar-27 Dec-26 Jan-26 Nov-27 – – –
Age Dec. 31 3.3 2.9 1.5 0.9 3.7 – – –
Region Kit Yes Yes Yes Yes Yes – – –
G113598 Page 12
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Budget
Seg %: Region 66% Growth Rate 43.0%
Seg %: Industry 4% FX Rate $0.90
Total Demand 6,756
Total Sales(Seg) 6,756
Unmet Demand 0
Buying Criteria Expectations Importance
Local Price S$11.50-S$31.50 60%
Positioning (Speed 8.3, Accuracy 8.3) 14%
Service Life 14,000-20,000 14%
Age 3.0 12%
Top Products In Asia Pacific
Name Fast Fierce Candy Able Cake AP360 Baker Ariana
Sales Actual Sales 2,182 1,761 980 689 533 330 259 21
Ptnl. Sales 1,818 1,468 816 938 448 688 562 17
Stock Out No No No Yes No Yes Yes No
Market Share 32.3% 26.1% 14.5% 10.2% 7.9% 4.9% 3.8% 0.3%
Local Price S$23.40 S$21.60 S$25.92 S$26.10 S$26.55 S$26.10 S$25.83 S$34.20
Satisfaction 25 20 10 13 0 11 8 1
Marketing Prod Promo $1,000 $1,000 $550 $600 $550 $500 $750 $1,000
Investments Reg Promo $1,000 $1,000 $1,500 $900 $1,500 $900 $750 $900
Awareness 63% 62% 45% 28% 42% 35% 41% 50%
Prod Sales $1,500 $1,000 $550 $700 $550 $700 $850 $1,000
Reg Sales $1,000 $1,000 $1,500 $1,300 $1,500 $1,300 $850 $1,300
Accessibility 73% 73% 43% 30% 43% 30% 16% 30%
Specs Speed 8.0 7.5 7.4 7.8 11.1 8.3 7.5 10.9
Accuracy 8.0 7.5 7.4 7.8 11.1 8.3 7.3 10.9
Service Life 17,000 14,000 18,000 19,000 18,000 19,000 21,000 20,000
Revision Date Dec-25 Dec-24 Mar-23 Nov-27 Dec-26 Jan-26 Apr-24 Mar-27
Age Dec. 31 3.9 3.6 4.4 3.7 1.5 0.9 5.5 2.9
Region Kit Yes No Yes Yes Yes Yes Yes Yes
G113598 Page 13
Dec. 31 2026 Round 7
Marketing Analysis
The Marketing Analysis pages present a comprehensive overview of market demand by segment and region, plus your
sales and marketing performance compared with your competitors.
Asia Pacific – Performance
Seg %: Region 34% Growth Rate 49.0%
Seg %: Industry 2% FX Rate $0.90
Total Demand 3,525
Total Sales(Seg) 3,525
Unmet Demand 0
Buying Criteria Expectations Importance
Positioning
(Speed 12.3, Accuracy
12.3) 41%
Age 0.0 28%
Service Life 17,000-23,000 20%
Local Price S$21.50-S$41.50 11%
Top Products In Asia Pacific
Name Eat Enter Archer Ariana Cake AP360 Fast Able
Sales Actual Sales 1,350 927 635 358 149 70 25 11
Ptnl. Sales 1,319 907 619 349 145 146 24 15
Stock Out No No No No No Yes No Yes
Market Share 38.3% 26.3% 18.0% 10.2% 4.2% 2.0% 0.7% 0.3%
Local Price S$36.00 S$36.00 S$36.00 S$34.20 S$26.55 S$26.10 S$23.40 S$26.10
Satisfaction 58 53 20 10 11 3 0 0
Marketing Prod Promo $1,500 $2,000 $1,000 $1,000 $550 $500 $1,000 $600
Investments Reg Promo $1,000 $1,000 $900 $900 $1,500 $900 $1,000 $900
Awareness 82% 84% 30% 50% 42% 35% 63% 28%
Prod Sales $3,000 $2,200 $1,200 $1,000 $550 $700 $1,500 $700
Reg Sales $2,000 $2,000 $1,300 $1,300 $1,500 $1,300 $1,000 $1,300
Accessibility 75% 75% 53% 53% 30% 53% 15% 53%
Specs Speed 12.0 11.8 11.6 10.9 11.1 8.3 8.0 7.8
Accuracy 12.0 11.8 11.6 10.9 11.1 8.3 8.0 7.8
Service Life 22,000 22,500 22,000 20,000 18,000 19,000 17,000 19,000
Revision Date Jun-26 Sep-26 Feb-28 Mar-27 Dec-26 Jan-26 Dec-25 Nov-27
Age Dec. 31 1.5 1.4 3.3 2.9 1.5 0.9 3.9 3.7
Region Kit No No Yes Yes Yes Yes Yes Yes
G113598 Page 14
Dec. 31 2026 Round 7
Market Share Report
The Market Share Report is a snapshot of how well your products sold compared with potential sales. If a product
undersold its potential, it stocked out. Remember products can stock out mid-year if demand is high.
Americas Europe Asia Pacific Total
Budget Actual Potential Actual Potential Actual Potential Actual Potential
Able 18% 18% 39% 29% 10% 14% 21% 20%
Ariana 0% 0% 0% 0% 0% 0% 0% 0%
AP360 6% 6% 8% 17% 5% 10% 6% 11%
Baker 5% 5% 11% 11% 4% 8% 6% 8%
Cake 7% 7% 12% 12% 8% 7% 9% 8%
Candy 15% 15% 30% 31% 14% 12% 19% 19%
Daze 2% 2% 0% 0% 0% 0% 1% 1%
Enter 0% 0% 0% 0% 0% 0% 0% 0%
Fast 20% 20% 0% 0% 32% 27% 19% 16%
Fierce 19% 19% 0% 0% 26% 22% 16% 14%
Fight 7% 7% 0% 0% 0% 0% 3% 3%
Performance Actual Potential Actual Potential Actual Potential Actual Potential
Able 1% 1% 2% 1% 0% 0% 1% 1%
Archer 22% 22% 40% 41% 18% 18% 26% 27%
Ariana 10% 10% 35% 30% 10% 10% 17% 16%
AP360 4% 4% 7% 13% 2% 4% 4% 7%
Cake 5% 5% 17% 15% 4% 4% 8% 8%
Eat 35% 35% 0% 0% 38% 37% 27% 25%
Enter 21% 21% 0% 0% 26% 26% 17% 16%
Fast 0% 0% 0% 0% 1% 1% 0% 0%
Fierce 0% 0% 0% 0% 0% 0% 0% 0%
Fight 1% 1% 0% 0% 0% 0% 0% 0%
G113598 Page 15
Dec. 31 2026 Round 7
Perceptual Map
Summary
The Perceptual Map is a key component to understanding the product landscape in your industry. It shows all current
products (with specs). The table below shows when new products will enter the market, but not where.
Perceptual Map
Team Product Name Speed Accy Service Life Revised Region Kit Sold In
Andrews Able 7.8 7.8 19,000 01-Nov-27 A, E, AP A, E, AP
Archer 11.6 11.6 22,000 15-Feb-28 A, E, AP A, E, AP
Ariana 10.9 10.9 20,000 15-Mar-27 A, E, AP A, E, AP
AP360 8.3 8.3 19,000 28-Jan-26 A, E, AP A, E, AP
Baldwin Baker 7.5 7.3 21,000 11-Apr-24 A, E, AP A, E, AP
Barry 11.6 11.6 19,000 14-Dec-25 A, E, AP –
Chester Cake 11.1 11.1 18,000 15-Dec-26 A, E, AP A, E, AP
Candy 7.4 7.4 18,000 01-Mar-23 A, E, AP A, E, AP
Care 8.5 8.5 20,000 13-Feb-27 – –
Digby Daze 6.4 6.4 21,000 20-Nov-16 – A
Erie Eat 12.0 12.0 22,000 12-Jun-26 A A, AP
Enter 11.8 11.8 22,500 08-Sep-26 – A, AP
Ferris Fast 8.0 8.0 17,000 02-Dec-25 A, AP A, AP
Fierce 7.5 7.5 14,000 01-Dec-24 – A, AP
Fight 8.0 8.0 16,000 10-Feb-26 – A
BCO311 Global Business Summative assignment brief & rubrics
Task
Individually, write a report on the performance of your group during the Capsim® Global DNA simulation that includes the following information:
1. Briefly explain the main decisions and strategies that you have taken in each department (research, production, marketing, finance).
2. Explain how the different departments are interconnected in the game and what are the relationships between them in a real organization.
3. Use the reports available from Capsim® Global DNA (The Globe, for example) to explain your results and compare them to those of your competitors. What significant differences have you identified?
4. Provide examples of what you consider where wrong decisions and explain how you corrected this errors in subsequent rounds.
5. Enumerate two product strategies that you consider were successful and describe them (whether yours or from your competitors)
Word count guide approx. 2000 words.
The task must be submitted via Turnitin on Moodle.
Assignment launch: Week 10-11
Assignment deadline: Week 13
This task is worth 30% of your overall grade for this subject.
Learning Outcomes
The concepts in the rubric below refer to the following Learning Outcomes:
· Master the use of Capsim® Global DNA computer simulation.
· Assess and evaluate the challenges and rewards of international expansion.
· Critically examine various management functions and constrains in a international environment.
Rubric
Excellent
90-100%
Good
80-89%
Fair
70-79%
Marginal fail
60-69%
Fail
<60%
Knowledge
(20%)
Demonstrates exceptional knowledge and understanding of management concepts.
Demonstrate good knowledge and understanding of key concepts-
The report demonstrates a satisfactory level of knowledge and understanding of management concepts at this basic level.
Demonstrates limited knowledge and understanding of the key management concepts.
Demonstrates extremely poor knowledge and lack of understanding of the key management concepts.
Application
(30%)
All analytical tools are applied very well and highly relevant insight is drawn from them.
Most analytical tools are applied well and relevant insight is drawn from them.
Some analytical tools are applied well although there may be some minor misunderstandings. Some relevant insight may be drawn.
Some misunderstandings may be in evidence for one or two tools. Limited insight drawn from analysis.
There is almost no attempt to apply tools
Evaluation
(40%)
There is exceptional evidence of evaluation and justification of recommendations
There is some good evidence of evaluations of concepts and justification of recommendations
There is some evidence of evaluation of the concepts and justification of recommendations
There is little evidence of evaluation of concepts and justification of recommendations
There is no virtually no evidence of evaluation of concepts and justification of recommendations
Communication
(10%)
The management report is communicated extremely coherently, and referencing is accurate throughout
The management report is communicated quite clearly, and referencing is fairly accurate but there are some issues in terms of spelling and structure
The management report communicates the ideas in a mostly coherent way but there are some errors and some errors in referencing which are not accurate
The management report is understandable but is communicated poorly and referencing is inaccurate
The management report is extremely poor in terms of referencing (inaccurate or absent) and tends to be incoherent or insufficient (length) in terms of conveying ideas
