You work as a communication specialist at Warby Parker, reporting to co-CEO David Gilboa. Using the skills you’ve been practicing in this course, respond to this challenge:
You’re helping Gilboa prepare a report about the company. Gilboa characterizes the report as a “public business plan,” in that it will discuss the company and its objectives, strategies, and operations without disclosing the sort of confidential international that a typical business plan includes. The target audience includes potential investors, employees, and business partners.
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To help overcome shoppers’ reluctance to buy eyewear online, Warby Parker offers Home Try-On, in which people can order five pairs of frames, keep them for five days a no costs, then decide which pair they would like to order. This gives shoppers lots of time to try on the frames they are considering and get the options of family and friends.
On the job (Internal, Unsolicited Proposal): Write a 2 page single spaced internal proposal to your boss or supervisor. Select one of the topics below listed as A-D, and make sure to include it as one of your headings. Remember to include additional headings or sub-headings for each section in the proposal that explain this program- i.e. Background, Solution, Recommendation. Make sure to correctly identify and analyze your audience, as well as any possible secondary audiences. Usually, the person to whom you submit your proposal is in a position to order the implementation of the change recommended.
- Home Try-On: Making online shopping even better than in-store shopping
- Home-Try On: Our tried and true way to eliminate the risk of buying eyewear online
- Home Try-On: Now you can try on five frames in the comfort of your own home
- Home Try-On: How we can reduce a major perceived risk in the Warby business model
BUSINESS PROPOSAL
TO: David Gilboa, CEO of Warby Parker
FROM: Michelle Nevarez, Co
m
munication Specialist at Warby Parker
DATE: June 17, 2020
SUBJECT: Home Try-On: Making online shopping even better than in-store shopping using new
Try it On Live Feature
EXECUTIVE SUMMARY
After extensive research following the last company meeting, I have been exploring different
avenues of the online shopping experience. What can make the online shopping experience more
efficient, cost-saving for the company, and overall improve customer satisfaction and experience.
I believe launching the Try it on Live feature in our current web application, and website would
address all three goals.
What is the Try it on Live feature?
An additional feature added to our web application and website that allows the customer
to view how the glasses would look on their face. The application would provide a 180-degree
view. The customer can look straight ahead, turn their head left or right, and view the glasses in
full view and real-time.
Why the Try it on Live feature is appealing for the customer?
The customer can virtually try on a pair of sunglasses from the comfort of their own
home. They can save the picture for reference and get an idea of the size of the sunglass frame
and how it will fit their face. This eliminates the customer having to go to the physical store and
stand in lines. Gift-giving is also made easier since the customer can shop for friends and family
by uploading pictures and virtually trying on the frames as well.
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Cost savings for the company
Other try on options such as shipping the customer multiple pairs of glasses to try on and
return can be more costly for the company. The opportunity to virtually try on as many
sunglasses as the customer wants, in any setting, at any time, saves the company costly shipping
labels and return labels.
Timeline
The full development of the project would take 45 days to develop, process through QA,
and go-live. The development team would spend 112 hours utilizing 1 developer, 2 QA
specialists, and 1 customer satisfaction specialist.
STATEMENT OF THE PROBLEM OR OPPORTUNITY
Buying sunglasses online can be difficult. There is no real way to know the size of the frames
will flatter or fit your face. The uncertainty of not knowing if the glasses will be of your liking
can lead to buyer’s hesitation.
Try it On Live resolves these issues. The customer has the option to select whichever pair of
glasses they like and virtually try them on. The customer will know if the sizing of the frames are
flattering and prevents the likeliness of returns with the increase of customer satisfaction.
OBJECTIVES
We predict a 35% increase in sales (avg. $3,500) with a 20% decrease in returned products.
(approx. $2,000)
Customer satisfaction will be calculated using online surveys.
We predict a 25% increase in customer satisfaction
40% Savings on return labels/ Customer product retention (avg. $2,000)
15% savings in shipping cost (Avg. $750)
Average decrease of 200+ Hours/Month in the packaging department equaling approx. $3,000 a
month in hourly pay.
Total Net Profit/Savings: $11, 250 per month
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TIMELINE/RESOURCES
8/3/2020: Development hours would commence utilizing 1 developer with the project to be
completed by 8/20/2020.
8/21/2020: 2 QA Specialists will begin testing the feature in the sandbox environment for a total
of 96 hours. This includes reporting bugs and rolling out the fixes.
8/28/2020: QA Completion date
8/31/2020: Go-Live
8/31/2020: Customer Surveys deployed
8/31/2020-9/30/2020: 1 dedicated Customer Satisfaction Specialist assigned to in-app chat and
messaging center to assist customers, train, and report any customer related issues that come in
via email, chat, or phone.
https://www.coursehero.com/file/68668304/COM-3110-Business-Proposaldocx/
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