Business original writing-international trade

see the files

10%

No attempt

Outstanding analysis which is close to publication
standard.

Publishable analysis, illustrates original
understanding.

0 No Submission

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Fail

2 Poor (1-29)

fail

3

incomplete

(30-

39) fail

4 Basic (40-49) Pass

5

appropriate

(50-

59) Pass

6 Competent (60-

69) Merit

7 commendable

(70-79) Dis

8 excellent (80-89) Dis

9 outstanding

(90-99) Dis

10 publishable

(100) Dis

Knowledge and Understanding: Demonstrate

understanding

of how and why nations engage

with

international

trade

10%

No attempt

Insufficient evidence to support an understanding

of

theory

An attempt to explain trade theory but

incomplete

A satisfactory attempt to explain trade theory with basic

understanding

A decent attempt at describing trade theory but does not go

beyond the lecture material

A competent

analysis

of trade theory which uses a range of appropriate

sources

to create

an argument

An authoritative analysis of trade theory which critically analysis

assumptions in the

literature

Excellent analysis which attempts to link theory to contemporary

issues

using a variety of

academic sources

Innovative analysis of trade theory going beyond lecture material to analyse contemporary

issues

Faultless

critical analysis which could be published in

current form

Knowledge and Understanding: Knowledge of trade is applied through both quantitative and qualitative

examples

10%

No attempt

Weak examples given which do not illustrate the arguments

made

Examples are given, but no

linkage to theory

Acceptable examples are given and attempts to link to theories

throughout

Decent examples are given, usually from the lecture material, perhaps does not effectively

analyse.

Effective examples are

used

throughout however it might miss critical

analysis

Insightful examples are used and critically analysed throughout to explain and apply

the theories

Excellent examples are critically analysed throughout which complement

theory used

Outstanding examples are applied and analysed through

use of theory.

Faultless use of examples which could be published in

current form

Knowledge and Understanding: Effectively discusses how trade is facilitated at global, regional and national

levels

10%

No attempt

No theoretical content

Insufficient evidence to illustrate awareness of regional and

global factors

Mostly descriptive with weaker examples, a lack of engagement with

academic texts

Some good examples and awareness although this is mostly

descriptive.

Effectively illustrates understanding through analysis of examples.

Perhaps this is a little descriptive and does not

relate to industry.

An authoritative analysis of how firms are influenced by trade

factors.

Includes critical analysis of appropriate

academic texts

Excellent analysis which goes beyond lecture material to critically apply

theory

Outstanding analysis which is close to publication

standard.

Publishable analysis, illustrates original

understanding.

Cognitive (thinking) skills: Application of knowledge of trade promotion tools and policies that affects chosen target market

Little understand of trade tools meant no

application

Is not focused on specific market

Mostly focused on specific market

throughout.

Mostly descriptive and little analysis of unique circumstances of

your strategy

Focus on chosen market throughout with some valid points,

perhaps no analysis

Effective application but lacks critical insight perhaps due to a lack of engagement with appropriate

literature

Examples and analysis is specific to the country/market chose

n.

Consistently high level of critical awareness of

various issues

Excellent analysis of theory and examples on specific market from academic sources obtained

independently.

Cognitive (thinking) Skills: Step-by-step approach to implementing export strategy with critical awareness of potential barriers to prevent successful

implication

10%

No attempt

Incomplete step-by-step guide which would not be

feasible

Complete guide but unfeasible

Step-by-step approach used, although unoriginal

Step-by-step approach used with some evidence that independent thought has been

used.

Barriers section is

incomplete

Limited discussion of barriers, perhaps without appropriate

support from academic sources

Insightful export strategy which is both appropriate and feasible.

Barriers are discussed and recommendations to overcome

these

Excellent strategy which provides solutions to barriers based on independent academic

research.

Outstanding approach which is close to publishable

standard.

Publishable strategy which could be implemented in a professional

context.

(
Summative Ass
essment Rubric
)

10%

No attempt

10%

No attempt

10%

No attempt

10%

No attempt

10%

No attempt

Practical Skills: Presentation using standard template, appropriate written communication

Does not follow template.

Cannot understand communicatio

n.

Does not follow template.

Communication is

poor.

Use of template with poor use of

language.

Template is used correctly throughout, some mistakes in

language.

Correct use of template.

Communication is appropriate throughout although could be

improved.

Excellent communication aimed at the correct audience,

report

template is

used.

Articulated throughout with a professional approach, template is used to compliment

report.

Template used to excellent effect. Language is professional

throughout.

Faultless language throughout. Professional approach to

presentation.

Transferable Skills: Ability to evaluate sources

Little use of sources

Sources were not questioned and used throughout without engaging

with them

Some evidence of evaluation of sources, although this may not be sufficient to illustrate different

perspectives.

A decent use of sources although these are all from module materials and not engaged

with

A good selection of sources, little evidence of independent research and evaluation of

sources

A wide variety of appropriate academic and professional sources are consulted and

evaluated

An excellent variety of academic and professional sources are used. Critical evaluation of sources

throughout

Professional use of sources in correct context. Illustrates ability to critique sources on a number of

factors.

Professional use of sources with evaluations based on theoretical and empirical

merit.

Transferable Skills: Quality of synopsis and recommendations

Recommendati ons do not correlate to

the

main body.

Recommendations and synopsis are not supported by

following text

Some support to the recommendations, although these may not be

appropriate

Appropriate recommendations and synopsis which may be too

long or short

Recommendations are appropriate and logical, well supported by

main body.

An excellent synopsis and recommendations which are professional and well supported by the rest of the

submission

Impressive synopsis and recommendations. All sections are covered and illustrates professional

standards

Outstanding synopsis and recommendations which could be for a professional

report.

Publishable and near

faultless.

Engagement: Participation in class debate, presentation and interaction with peers

Student does not prepared for seminar

activities

Student has gone some way to preparing themselves for

seminars

Student prepares for seminars but is not actively engaged in the

classwork

Student is prepared for all seminars and is an active member

of their team

Student is prepared for seminars, actively engages in the seminar and contributes to

activities

Student is prepared for seminars and brings new information to the seminars ready to share

with others

Is a leader in the class and mentors other students in their learning.

Always read more than the

suggested reading

As previous also contributes to classes with experiences found outside the classroom and leads other

through activities

As previous, also helps tutor through taking responsibility for own and others learning. A leader in the

classroom.

Referencing and Citation: Acknowledgement of sources of written and visual information

Some attempt to reference but either reference list or in-text citations are

missing

Some attempt to reference but a framework is not

used

Incorrect or inconsistent referencing

throughout

Incorrect or inconsistent referencing in

some places

Minor errors throughout the

report

Some errors in reference list only

Minor errors in reference list only

Minimal errors in reference list only

Faultless

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