The purpose of this assignment is to create a business model canvas, highlighting how human-centered design and technological advances can be used to solve real-world business problems. Completion of this assignment will include 500-750 word summary of the business model canvas with time and potential expenses and 9 section ideas below:
1. key partners
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2. key activities
3. key resources
4. value propositions
5. customer relationships
6. customer segments
7. channels
8. cost structure
9. revenue streams
Completion of this assignment will include a completed PDF from the “Business Model Canvas” website with all nine boxes completed (key partners, key activities, key resources, value propositions, customer relationships, customer segments, channels, cost structure, and revenue streams).
The final submission will have an introduction and a conclusion that incorporate the improved hypothesis and persona through the utilization of human-centered design. This assignment must include at least five references. Footnotes can be added within the paper.
Draft instructor feedback: Missing 2 contents – Time & Potential Expense and Revenue Streams. See Rubric attached.
ENT-436 CLC Hypothesis Group 2
Instructions: Document the agreed-upon team problem statement above the chart and complete each row and column as directed in the assignment.
Team problem statement: _ Health care concerns in the United States are at an all-time high due to various circumstances, illness and life situations that are faced from birth through death. From mental health, obesity and care for senior citizens, each American is affected by the health care system in one form another. These effects range from not having the proper care, not being able to afford what is available, to not having the options to best suit the needs of the individual.
_____________________________________________________________________
Good Hypothesis
Better Version
Best Version
Independent Variable
Dependent Variable
Example:
The addition of fresh water wells within Rio de Janeiro will help.
Example:
The addition of fresh water wells within Rio de Janeiro will increase citizens’ health.
Example:
The addition of seven fresh water wells within the shanty town of Rozinho, outside of Rio de Janeiro, will decrease the amount of necessary doctor visits by 20%.
Example:
Fresh water wells.
Example:
Amount of doctor visits.
Health care costs for seniors living solely on social security and/or disability prevent them from getting needed care
Health care costs for seniors living solely on social security in Augusta, GA prevent them from getting needed care most of the time.
Health costs for seniors living solely on social security in the Kissingbower neighborhood of Augusta, GA prevent them from getting needed medical care at least 70% of the time.
Level of health care costs experienced.
Treatment sought.
The Affordable Care Act has decreased the individual cost of health care.
The Affordable Care Act has decreased the individual cost of health care in Augusta, GA.
The Affordable Care Act has decreased the cost of individual health care in the Kissingbower neighborhood of Augusta, GA by 10% or more.
Dates health care was provided,
Individual total health care costs per visit including insurance costs and deductibles.
Transformation of behavior and food will reduce obesity and health care cost.
Transformation of behavior consisting of exercise, portion control, and types of food indigestion will reduce obesity and health care cost in America.
Transformation of behavior consisting of active exercise, portion control, and types of food indigestion will reduce gain in obesity and cost of health care in America among all age groups ranging from children to adults.
Behavioral and activity transformation.
Level of obesity and cost of health care.
An increase in healthcare funding will help towards Special Needs children early intervention programs.
The increase of healthcare funds in state programs towards Special Needs children will help in improved early intervention programs.
The increase of healthcare funds in state programs towards Special Needs children will provide more options that will widen the access to more medical professionals for improved early intervention programs.
Special Needs Children
Increase in healthcare funds. Improved early intervention programs. Access to more medical professionals.
Healthy food options will decrease obesity.
Healthy food choices in grocery stores, will cut down on the obesity rate in American adults.
In rural and lower economic status cities in America, box chain grocery stores providing affordable healthy food options in grocery stores, will decrease the obesity rate in American adults and lower the health care costs related to obesity to below 21%.
Healthy food options
health care costs, obesity rates
Providing better help for substance abuse users will affect health care costs.
Providing treatment and prevention for substance abuse will help health care costs.
Health insurance in the United States, providing substance abuse treatment and prevention at no cost to Americans, will reduce the $740 Billion costs attributed to substance abuse in America, including crime, lost work productivity and health care.
Treatment and prevention opportunities
crime, lost work productivity and health care costs
Stress causes mental disorders in adults
The increase in stress causes an increase in mental disorders among adults
The increase in stress to chronic levels in adults will increase chances of developing depression
Chronic Stress
Depression
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Rubic_Print_Format
| Course Code |
Class Code |
Assignment Title |
Total Points |
| ENT-436 |
ENT-436-O500 |
Final Business Model Canvas |
200.0 |
|
| Criteria |
Percentage |
Unsatisfactory (0.00%) |
Less than Satisfactory (65.00%) |
Satisfactory (75.00%) |
Good (85.00%) |
Excellent (100.00%) |
Comments |
Points Earned |
Criteria
| 100.0% |
| Business Model Canvas Written Paper |
1
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|
| 5.0% |
Business model canvas written paper is not included. |
Summary of business model canvas includes highlights from at least seven categories but does not explain how human-centered design and technological advances solve real-world problems. |
Summary of business model canvas includes highlights from all nine categories and mentions a brief summary of how human-centered design and technological advances solve real-world problems. |
Summary of business model canvas includes highlights from all nine categories and highlights how human-centered design and technological advances solve real-world problems. |
Summary of business model canvas includes highlights from all nine categories and thoroughly explains how human-centered design and technological advances solve real-world problems. |
| Key Partners |
5.0%
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| Content is not included. |
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|
|
| Content is lacking and not explained. |
|
|
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| Content is included but not explained. |
|
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| Content is included and briefly explained. |
|
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| Content is thoroughly researched and explained in detail. |
| Key Activities |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Value Propositions |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Customer Relationships |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Key Resources |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Channels |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Cost Structures |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Time and Expenses |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained. Content is thoroughly researched and explained in detail.
| Revenue Streams |
5.0% Content is not included. Content is lacking and not explained. Content is included but not explained. Content is included and briefly explained.
Performance Definition not added. |
| Research |
5.0%
No outside sources were used to support the assignment. |
Few outside sources were used to support the assignment. Limited research is apparent. |
Research is adequate. Sources are standard in relevance, quality of outside sources, or timeliness. |
Research is timely and relevant, and addresses all of the issues stated in the assignment criteria. |
Research is supportive of the rationale presented. Sources are distinctive and address all of the issues stated in the assignment criteria. |
| Originality |
5.0%
The work is an extensive collection and rehash of the ideas, products, images, or inventions of other people. There is no evidence of new thought or inventiveness. |
The work is a minimal collection or rehash of the ideas, products, images, or inventions of other people. There is no evidence of new thought. |
The product shows evidence of originality. While based on the ideas, products, images, or inventions of other people, the work does offer some new insights. |
The product shows evidence of originality and inventiveness. While based somewhat on the ideas, products, images, or inventions of other people, the work extends beyond that collection to offer new insights. |
The product shows significant evidence of originality and inventiveness. The majority of the content and many of the ideas are fresh, original, inventive, and based upon logical conclusions and sound research. |
| Mechanics of Writing (includes spelling, punctuation, grammar, and language use) |
| 15.0% |
Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice or sentence construction is employed. |
Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register) or word choice are present. Sentence structure is correct but not varied. |
Some mechanical errors or typos are present, but they are not overly distracting to the reader. Correct and varied sentence structure and audience-appropriate language are employed. |
Prose is largely free of mechanical errors, although a few may be present. The writer uses a variety of effective sentence structures and figures of speech. |
The writer is clearly in command of standard, written, academic English. |
| Documentation of Sources (citations, footnotes, references, bibliography, etc., as appropriate to assignment and style) |
15.0%
Sources are not documented. |
Documentation of sources is inconsistent or incorrect, as appropriate to assignment and style, with numerous formatting errors. |
Sources are documented, as appropriate to assignment and style, although some formatting errors may be present. |
Sources are documented, as appropriate to assignment and style, and format is mostly correct. |
Sources are completely and correctly documented, as appropriate to assignment and style, and format is free of error. |
| Total Weightage |
100% |
