- What is the basic customer need provided by Taco Bell?
- What is the key situation faced by Taco Bell?
- List Taco Bell’s main strengths (consumer view)
- List Taco Bell’s main weaknesses (consumer view)
- List Taco Bell’s main opportunities
- List Taco Bell’s main threats
- State their central marketing objective (must synch with # 2)
- Describe the typical customer purchasing behavior (Choose one : Impulse, Habitual, Limited or Extended)
- Make one value creation recommendation (must synch with # 2)
- Make one value capture recommendation (must synch with # 2)
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