Must Use Cosmo Business Case to Complete only the Project Scope and Work breakdown Structure sections of the Project Plan.

Should only be about 2-3 Pages

Develop a Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business, using the Project Management Plan template.

Introduction

This portfolio work project focuses on the Project Scope, including a Work Breakdown Schedule (WBS), for Cosmos, Inc. or your selected business. These are 

the next key components of your Project Management Plan.

Scenario

Based on the analysis completed by a task force at Cosmo, Inc., the marketing department must develop, implement, and test a new marketing campaign focused on maintaining current customer levels and increasing their customer base through the utilization of new technology. Refer to the

Cosmo, Inc. Business Case

document for more information.

Must Use Cosmo Business Case to Complete only the Project Scope and Work breakdown Structure sections of the Project Plan.

Please Refer to Attachments to complete assignments and base section and answers from the instructions and scoring guide!

Requirements

Using the 

Project Plan Template

, include the following in the Project Scope and Work Breakdown Schedule sections of your Project Management Plan:

· Project Scope Overview.

. This describes the background and context for the project and why it is being undertaken. This is the business value of the work being performed.

· Project Scope Description.

. Develop a scope section, including the types of deliverables, the life-cycle process, types of data, sources or databases, and organizations that are included in this project.

. Explain what is in scope and what is not in scope.

· Acceptance Criteria.

. Describe required work for successful project completion. This is to be only required work.

· Deliverables.

. List deliverables to be performed and not performed as part of this project. Indicate constraint(s), dependencies, assumptions, and mitigation strategies.

· Work Breakdown Structure (WBS).

. Develop a work breakdown schedule. This includes an introduction and graphical representation of the totality of work identified in the Project Scope. Note: You may create graphical examples in Microsoft Word, PowerPoint, or Visio and save as a picture to be inserted into your plan.

PM50

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8 Business Case

PM5018 Business Case

Cosmo, Inc.

Cosmo, Inc. is a leader in the development and distribution of wearable technology, including fitness coaching, nutritional coaching, and lifestyle advising products. The company holds a 33-percent market share in the wearable technology category. After doing marketing analysis, senior leadership realizes the onset of competition could negatively impact future earnings.

CEO and President Harold Living tells his leadership Cosmo, Inc. needs a new marketing strategy to not only increase market share but to maintain current levels. Based on data analytics, Cosmo decides to incorporate technology trends into the company’s strategic marketing, including:

· Internet of Things (IoT).

· Digital services.

· Data analytics.

· The mobile technology movement.

Living selects a task force to review Cosmo, Inc. and their competitors’ data analytic reports to recommend a new strategy.

Customer Demographics

Demographics include but are not limited to:

· Ages

2

5–50.

· College educated.

· Annual income greater than $75,000.

· Residents in cities with population greater than 500,000.

· Technology savvy.

· Utilize mobile technology at work and home.

· Utilize Cloud technology at work and home.

Marketing Campaign Strategy Objectives

The campaign’s goals are as follows:

· Develop a marketing campaign strategy to increase production of wearable technology by 25 percent.

· Increase customer base by 20 percent by identifying unknown customer segmentations based on age, demographics, income, education, and technology.

· Utilize current technologies, including social media and data analytics, for predictive analytics to identify known and unknown customer segments.

· Become a leading competitor in wearable technologies.

· Become a leading competitor using trending technologies, including IoT, mobile technology, and artificial intelligence applications.

· Integrate technology into current ERP and Marketing systems to create an improved digital business of the future and to deliver and support products to improve the customer experience and “mesh” embedded services of people, devices, and content.

· Develop and implement a new process within the Customer Service department to establish new-product support services.

· Meet current and future neutrality regulations.

Project Specifics

Details about the project include but are not limited to:

· Timeframe: 10 weeks.

· Budget: $150,000.

· Campaign length: 6 months.

· Measurement: Performance reports to be developed in order to monitor the increase in customers and customer satisfaction rates.

· Departments involved:

· Marketing.

· Finance.

· Information Technology.

· Customer Service.

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2

Project Management Plan

[

Title

]

[Subtitle]

[Learner name:]

[Course number:]

[Date:]

Table of Contents

3

Executive Summary (Assessment 4)

4
Project Charter (Assessment

1

)

7
Project Scope (Assessment

2

)

7

Work Breakdown Structure (WBS) (Assessment 2)

7

Project Management Cost (Budget) (Assessment 3)

8

Project Management Schedule (Assessment 3)

8

Risk Management Plan (Assessment 4)

9

Project Quality Plan (Assessment 4)

9

Project Close and Lessons Learned (Assessment 4)

10

Appendices

11

References

Executive Summary (Assessment 4)

The reason for this plan is to accomplish certain advantages and item advancement. The plan is wanted to be done all the while with four media in a half year. The current financial limit is ten thousand dollars. The online life making to utilize are YouTube, Instagram, Facebook, and Sponsorship. This report examines the circumstance of the organization and assesses these significant factors in light of current media uses and the past promoting interchanges endeavors to build up an increasingly compelling effort.

Project Charter (Assessment 1)

Project Title: Monster Campaign

Project Start Date: May

Projected Finish Date: October

Budget Information: $150,000

Project Manager

: Information technology and marketing

Business Need

The media of Cosmos Inc, for example, promoting a post, are essentially about the foundation of men’s open-air games. The greater part of the watchers focus on this item are men who resemble open-air sports. This report does web-based social networking and email crusade for ladies crowds to build up this item. It is suggested moves should make and regions they need to concentrate on dependent on this report examination and bits of knowledge. The undertaking has begun selling and advancing items on the website page. Starting now and into the foreseeable future, the period of new advanced advertising has started, and the product has accomplished profitability through long range interpersonal communication stages. Internet-based life is growing rapidly. As a matter of first importance, the impact of informal community is wide. The most loved three significant web-based life are Facebook, Twitter, and Instagram. Beast Energy phenomenally improves customer familiarity with items through the advancement of web-based life. With the development in deals of these media channels, the vast majority of the publicizing costs are spared. The organization began posting on Facebook in 2008, discharged recordings on YouTube in 2006. From over 10 years of online networking advancement, unmistakably they possessed a proficient gathering to advance and mastermind the online networking advertising. Besides, a social channel is useful for developing items faithfulness. At the point when a group of people has an item, they will begin to get a kick out of the chance to talk, shared or purchase. Brands can utilize the social stage with customers to convey profoundly, fabricate common trust, and construct a long haul stable “fans” as a faithful client gathering’s supporters have accomplished a huge number of measurements, right now, Facebook supporters around 25 million, YouTube has come to about 1.6 million, Instagram is 4.6 million.

Project Objectives

· As wearables multiply, they will add to a tremendous universe of interconnected savvy gadgets. This is the place the genuine guarantee of wearable tech lies for advertisers: consolidating the refined information on the spot with the Internet of Things to tackle quite certain issues and make comfort.

· Information on physiological changes, everyday schedules and the dynamic procedure can be earth-shattering disclosures for your image.

Approach

Today, a run of the mill shopper experiences search data, numerous sites, portable applications and here and there in-store visits before choosing to purchase. They will likewise modify this present purchaser’s excursion by adding to it or possibly making it shorter.

Project Assumptions:

Wearable innovation can possibly change how advertisers accumulate information, contact clients, publicize and convert clients.

Project Constraints:

Creating and keeping up an exact spending plan is pivotal to keeping your showcasing endeavors effective. Making and keeping up an exhaustive spending plan gives the conviction and straightforwardness expected to keep up dissolvability and accumulate the help of financial specialists and different partners.

Project Dependencies:

The assurance of whether your methodologies are practical will be totally comparative with the money related cutoff points you place for each channel. Cutoff points ought to be founded on statistical surveying to comprehend the expenses and prerequisites related to accessible dispersion strategies. Assign adequate adds up to permit promoting that is comprehensively enough conveyed to soak your market, guaranteeing that the best level of potential possibilities is come to.

Initial Risk Factors

Probably the best strategies incorporate official statements, web based life, proficient systems administration, blogging stages, and backing/information gatherings. A fitting mix of these, energized by statistical surveying, will bring about a showcasing procedure that is altogether more affordable than elective methods. The essential expenses of using these channels is normally the staff required to build up the substance and deal with the postings. An extra preferred position of advanced diverts is the straightforwardness in foreseeing costs. Most mediums have clear cost appraises and give rough costs dependent on foreseen reaction rates.

Regulatory Cost and Impact

Keeping up gainfulness for a wearable tech firm requires intermittent spending refreshes. No less than each financial quarter, the monetary allowance ought to be explored for precision and for pertinence to current showcasing results and needs. An accomplished advertising showcasing firm can direct you in deciding the fitting extent of promoting and precisely assessing costs. At the point when either promoting costs have surpassed budgetary cutoff points, or the aftereffects of advertising efforts have been not exactly expected, the monetary allowance ought to be reconfigured to help development.

Roles and Responsibilities

Role	Name	Organization and Position	Responsibilities and Tasks on the Project	Contact Information
Project Sponsor	Cosmo Inc	The company will invest in the strategy from its reserves.	The company needs to focus on the marketing and media-based advertising elements for the current decade.
Project Manager	Harold Living	CEO	He has started shifting the focus of the company on media tech
Title	Media manager	Cosmo Inc	The company needs to hire a new media manager.

Sign-Off:

Comments: This new approach will not only show that the company is a specialist in media technology outcomes, but it will also help it re-brand its marketing image.

References

BRIANNA. (2019, 11 4). 11 Steps to Building a Results-Focused Digital Marketing Campaign. Retrieved 3 26, 2020, from lyfemarketing.com: https://www.lyfemarketing.com/blog/digital-marketing-campaign/

https://www.lyfemarketing.com/blog/digital-marketing-campaign/. (n.d.).

7 Digital Marketing Strategies and How to Plan Your Own Campaign. Retrieved 3 27, 2020, from blog.hubspot.com: https://blog.hubspot.com/marketing/digital-strategy-guide

Newberry, E. L. (2019, 3 13). How to Create a Social Media Marketing Strategy in 8 Easy Steps. Retrieved 3 26, 2020, from blog.hootsuite.com: https://blog.hootsuite.com/how-to-create-a-social-media-marketing-plan/

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2

ProjectManagement Plan

[

Title

]

[Subtitle]

[Learner name:]

[Course number:]

[Date:]

Table of Contents

3

Executive Summary (Assessment 4)

4
Project Charter (Assessment

1

)

7

Project Scope (Assessment 2)

7

Work Breakdown Structure (WBS) (Assessment 2)

7

Project Management Cost (Budget) (Assessment 3)

8

Project Management Schedule (Assessment 3)

8

Risk Management Plan (Assessment 4)

9

Project Quality Plan (Assessment 4)

9

Project Close and Lessons Learned (Assessment 4)

10

Appendices

11

References

Executive Summary (Assessment 4)

Project Charter (Assessment 1)

Project Title:

Project Start Date:

Projected Finish Date:

Budget Information

Project Manager

:

Business Need

Project Objectives

Approach

Assumptions:

Constraints:

Dependencies:

Initial Risk Factors

Regulatory Cost and Impact

Roles and Responsibilities

Role	Name	Organization and Position	Responsibilities and Tasks on the Project	Contact Information
Project Sponsor
Project Manager
Title

Sign-Off:

Comments:

Project Scope (Assessment 2)

Overview

Description

In scope:

Out of scope:

Acceptance Criteria:

Deliverables:

Work Breakdown Structure (WBS) (Assessment 2)

WBS

Introduction:

WBS Graphical Representations:

Project Management Cost (Budget) (Assessment 3)

Introduction (Intent):

Project Budget:

(Note: Cut/Paste Summary tab from template here. Attached budget file as a separate attachment.)

Project Management Schedule (Assessment 3)

Introduction (Intent):

Microsoft Project Document:

(NOTE: Please, also, attach your MS Project Schedule file as a separate document. Links sometimes do not work.)

Risk Management Plan (Assessment 4)

Introduction:

Risk Matrix

Introduction and Legend (Intent):

Risk Description	Probability (L, M, H)	Impact (L, M, H)	Risk Owner	Risk Response (Mitigation)

Project Quality Plan (Assessment 4)

Introduction (Intent):

Plan Quality Management Processes:

· Inputs:

· Tools and Techniques:

· Outputs:

Manage Quality Assurance:

· Inputs:
· Tools and Techniques:
· Outputs:

Control Quality:

· Inputs:
· Tools and Techniques:
· Outputs:

Project Close and Lessons Learned (Assessment 4)

Appendices

References

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11

Project Scope and Work Breakdown Schedule Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED

Develop a scope
section.

Does not identify a
scope section.

Identifies but does not
develop a scope
section.

Develops a scope
section.

Develops a
comprehensive scope
section appropriate for
the selected business,
including information that
contributes to project
success and supports the
business value.

Explain what is in
scope and what is
not in scope.

Does not identify
what is in scope and
what is not in scope.

Identifies but does not
explain what is in
scope and what is not
in scope.

Explains what is in
scope and what is
not in scope.

Analyzes what is in scope
and what is not in scope
in a detailed and
comprehensive manner,
using relevant
acceptance criteria.

Describe required
work for successful
project completion.

Does not identify
required work for
successful project
completion.

Identifies but does not
describe required
work for successful
project completion.

Describes required
work for successful
project completion.

Analyzes required work
items in detailed and
comprehensive manner
that supports a
successful project
completion.

Develop a work
breakdown
structure.

Does not identify a
work breakdown
structure.

Identifies but does not
develop a work
breakdown structure.

Develops a work
breakdown structure.

Analyzes in a detailed
and comprehensive
manner the application of
techniques for developing
a work breakdown
structure.

Communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.

Does not
communicate in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.

Communicates in a
manner that is not
consistently
professional or not
consistent with
expectations for
members of the
project management
profession.

Communicates in a
manner that is
professional and
consistent with
expectations for
members of the
project management
profession.

Communicates in a
manner that is
professional and
consistent with
expectations for
members of the project
management profession.
Writing is clear, well
organized, and free of
grammatical and other
mechanical errors.