The Bibliography should have 12-15 references minimum supporting your research.
Your response should be typed in an easy-to-read font (Times New Roman 12 font recommended) in MS Word (no pdfs or rtfs or non standard formats). Please include a cover sheet with your full name, the case name, our course number (NETW583), and the date you submit.
Running head: OUTLINE OF THE STRATEGIC PLAN 1
OUTLINE OF THE STRATEGIC PLAN 2
Strategic Plan for the NBA to increase audience
Cedrick Greer
NET583
2/6/2020
Strategic Plan for the NBA to increase audience
Outline
I. Analysis of the financial status of potential customers
a. Analyzing the financial situation of the fans so that pricing is done in a way that fans can pay for the ticket
i. The analysis helps the management to understand what price should be changed so that more fans who are the students can be in the position to attend
ii. Price should be low because more fans are students, so by pricing, students cannot be in a position to pay.
iii. Students are unable to pay when tickets are price high because they depend on their parents for survival.
I. Students get little money for their basic needs, and little is left, which can be used to buy a ticket.
a. Tickets to watch games are viewed as a luxury and not basic need; therefore, being given the last position.
b. For those who are unable to purchase should be given promotional tickets (Tomlinson, Buttle, & Moores, 1995).
II. Preparation of event posters for promotions and advertisements
a. Signs are essential in creating awareness to the general public about the event, which increases the number of audiences.
b. Posters attract the attention of students as it has visual retention impact, unlike when information is shared verbally.
c. When information is shared verbally, most individuals don’t take seriously, unlike when they read on their own on posters.
d. Reading on posters means that an individual is interested in the event, unlike telling people who may not be affected.
I. Involving influential individuals such as celebrities in organizing the event
a. Stars have a good connection with fans, so by including then in organizing and awareness creation, it attracts more fans.
b. Some fans will be motivated to attend the event to see the celebrities, and as a result, they will participate in-game (Tomlinson et al., 1995).
1. Use of social media platforms such as Twitter, Facebook, and WhatsApp to advertise the game event
Most fans are students and are active on social media, so by using social media to promote, it will increase the number of audiences.
The number of audiences will increase because awareness of the event will increase as more potential fans will get the information on social media.
I. Creation of website where fans will be interacting
a. The website will help fans interact with each other, which creates a strong base for basketball, which makes the event interesting.
b. The website creates awareness because it allows users who are the fans to interact with each other.
c. Through the interactions, various dates of the events are shared, and it helps fans to remember the times of the game.
d. When fans remember the events, then attendance will increase.
References
Seungmo, K., Greenwell, T. C., Andrew, D. P., Lee, J., & Mahony, D. F. (2008). An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans. Sport Marketing Quarterly, 17(2), 109.
Tomlinson, M., Buttle, F., & Moores, B. (1995). The fan as a customer: Customer service in sports marketing. Journal of hospitality & leisure marketing, 3(1), 19-36.
Running head: OUTLINE OF THE STRATEGIC PLAN 1
OUTLINE OF THE STRATEGIC PLAN 2
Strategic Plan for the NBA to increase audience
Cedrick Greer
NET583
2/6/2020
Strategic Plan for the NBA to increase audience
Outline
I. Analysis of the financial status of potential customers
a. Analyzing the financial situation of the fans so that pricing is done in a way that fans can pay for the ticket
i. The analysis helps the management to understand what price should be changed so that more fans who are the students can be in the position to attend
ii. Price should be low because more fans are students, so by pricing, students cannot be in a position to pay.
iii. Students are unable to pay when tickets are price high because they depend on their parents for survival.
I. Students get little money for their basic needs, and little is left, which can be used to buy a ticket.
a. Tickets to watch games are viewed as a luxury and not basic need; therefore, being given the last position.
b. For those who are unable to purchase should be given promotional tickets (Tomlinson, Buttle, & Moores, 1995).
II. Preparation of event posters for promotions and advertisements
a. Signs are essential in creating awareness to the general public about the event, which increases the number of audiences.
b. Posters attract the attention of students as it has visual retention impact, unlike when information is shared verbally.
c. When information is shared verbally, most individuals don’t take seriously, unlike when they read on their own on posters.
d. Reading on posters means that an individual is interested in the event, unlike telling people who may not be affected.
I. Involving influential individuals such as celebrities in organizing the event
a. Stars have a good connection with fans, so by including then in organizing and awareness creation, it attracts more fans.
b. Some fans will be motivated to attend the event to see the celebrities, and as a result, they will participate in-game (Tomlinson et al., 1995).
1. Use of social media platforms such as Twitter, Facebook, and WhatsApp to advertise the game event
Most fans are students and are active on social media, so by using social media to promote, it will increase the number of audiences.
The number of audiences will increase because awareness of the event will increase as more potential fans will get the information on social media.
I. Creation of website where fans will be interacting
a. The website will help fans interact with each other, which creates a strong base for basketball, which makes the event interesting.
b. The website creates awareness because it allows users who are the fans to interact with each other.
c. Through the interactions, various dates of the events are shared, and it helps fans to remember the times of the game.
d. When fans remember the events, then attendance will increase.
References
Seungmo, K., Greenwell, T. C., Andrew, D. P., Lee, J., & Mahony, D. F. (2008). An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans. Sport Marketing Quarterly, 17(2), 109.
Tomlinson, M., Buttle, F., & Moores, B. (1995). The fan as a customer: Customer service in sports marketing. Journal of hospitality & leisure marketing, 3(1), 19-36.
We provide professional writing services to help you score straight A’s by submitting custom written assignments that mirror your guidelines.
Get result-oriented writing and never worry about grades anymore. We follow the highest quality standards to make sure that you get perfect assignments.
Our writers have experience in dealing with papers of every educational level. You can surely rely on the expertise of our qualified professionals.
Your deadline is our threshold for success and we take it very seriously. We make sure you receive your papers before your predefined time.
Someone from our customer support team is always here to respond to your questions. So, hit us up if you have got any ambiguity or concern.
Sit back and relax while we help you out with writing your papers. We have an ultimate policy for keeping your personal and order-related details a secret.
We assure you that your document will be thoroughly checked for plagiarism and grammatical errors as we use highly authentic and licit sources.
Still reluctant about placing an order? Our 100% Moneyback Guarantee backs you up on rare occasions where you aren’t satisfied with the writing.
You don’t have to wait for an update for hours; you can track the progress of your order any time you want. We share the status after each step.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
Although you can leverage our expertise for any writing task, we have a knack for creating flawless papers for the following document types.
From brainstorming your paper's outline to perfecting its grammar, we perform every step carefully to make your paper worthy of A grade.
Hire your preferred writer anytime. Simply specify if you want your preferred expert to write your paper and we’ll make that happen.
Get an elaborate and authentic grammar check report with your work to have the grammar goodness sealed in your document.
You can purchase this feature if you want our writers to sum up your paper in the form of a concise and well-articulated summary.
You don’t have to worry about plagiarism anymore. Get a plagiarism report to certify the uniqueness of your work.
Join us for the best experience while seeking writing assistance in your college life. A good grade is all you need to boost up your academic excellence and we are all about it.
We create perfect papers according to the guidelines.
We seamlessly edit out errors from your papers.
We thoroughly read your final draft to identify errors.
Work with ultimate peace of mind because we ensure that your academic work is our responsibility and your grades are a top concern for us!
Dedication. Quality. Commitment. Punctuality
Here is what we have achieved so far. These numbers are evidence that we go the extra mile to make your college journey successful.
We have the most intuitive and minimalistic process so that you can easily place an order. Just follow a few steps to unlock success.
We understand your guidelines first before delivering any writing service. You can discuss your writing needs and we will have them evaluated by our dedicated team.
We write your papers in a standardized way. We complete your work in such a way that it turns out to be a perfect description of your guidelines.
We promise you excellent grades and academic excellence that you always longed for. Our writers stay in touch with you via email.