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Unit 1 Assignment:

The following Course Outcome is assessed in this Assignment:

MT450-1: Examine how marketing strategies influence marketing decisions.

Introduction and instructions: In this Assignment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to a simulation. First read the background concerning the scenario

Adaptive Sports Global

(ASG) company. Then view the simulation provided all the way through to gain a glimpse of what it might be like to work as a marketing product line manager in a well-funded startup company.

The second simulation will provide details you need to understand to more successfully complete the Assignment. Once you have thoroughly viewed the second simulation at least once, address the required checklist items below to complete the Assignment.

Read 

Adaptive Sports Global
 (ASG) background information needed for this Assignment.

Scenario: Adaptive Sports Global

-View the meeting of the marketing director at Adaptive Sports Global (ASG), and the

marketing management team meeting

, to begin to develop the marketing strategy and marketing plan.

–

View the simulation for details

 for the Assignment below.

· Choose one of three product lines listed below for which you want to be responsible. Then respond to all the checklist items.

The first products within each of these three product lines that ASG will introduce to the market in three months (in the colors of red, navy, white, blue, black, green, and grey-unless otherwise stipulated) are:

Product line 1. Winter line:

Ski poles that convert to adjustable shock resistant hiking poles with a push of a button.

Skis that become snowshoes. Retractable length and when a button is pushed, cleats descend.

Ski boots (black or brown) that adapt to sleet, ice, or snow and/or unstable terrain, with retractable cleats; these boots can even be used for golfing.

Snowboards (ultra-aqua; navy; grey with logo) with lightweight retractable legs that become benches.

Product line 2. Spring/Summer/Fall line:

Boat and parasailing sails that adapt to wind, rain, and temperature conditions. They come in sizes for standard craft and in several colors. Parasails also double as tents.

Tennis rackets that convert to racquetball rackets with a collapsible shaft that stays stable under any normal use impact conditions.

Hiking/walking shoes (brown or black) that are waterproof but breathable and elevate when thick mud or rain are detected.

Surf boards (white/blue stripes; blue, white stripes) that have collapsible legs to convert to beach lounges.

Product line 3. Apparel: Hats, helmets, vests, and jackets (male and female lines): Fabrics and materials that adapt to the wearer’s temperature as well as the ambient temperature and that are sustainably made in the United States (US).

Checklist: Based on your analysis of the information provided regarding ASG and the simulation details provided above:

· Describe the company’s core competencies based on the limited information in the scenario.

· Provide a general company SWOT analysis based on the company scenario.

· Explain which of Porter’s three overall marketing strategies from the Learning Activity the company should use, and why.

· Identify your chosen ASG product line.

· Summarize the competition to your chosen product line as found on the Internet.

· Explain the distribution strategy that should be used for this product line. Should ASG consider strategic alliances for your product line? Why or why not?

· Analyze how your chosen marketing strategy (from Porter) shown above impacts what the 4 P’s will be for one (1) of the products from your chosen product line.

Respond in a minimum 350- to 500-word document in Microsoft® Word® in addition to the title and reference pages using APA format and citation style.

ASG_general_backg

round

Adaptive Sports Global (ASG) Corporation*
This brand new ASG startup company has just hired you on as one of three new
marketing product line managers reporting to the marketing director. Several years in
the planning, the start-up is now becoming operational. The founders are engineers and
managers who are sports enthusiasts that wanted better clothing and gear to pursue
their sports passions. Besides hiring based on specific qualifications for the particular
job, they only hire athletes and weekend sports enthusiasts who use various types of
sporting gear and clothing in their personal lives and can therefore relate to the user.
They allow the first two weeks at the company for intensive training and using the gear
to become thoroughly familiar with the product. Whatever feedback they get from users
they funnel into the production and design to make improvements. All production is
done within the United States (U.S.) The founders want to keep the company relatively
small in staff but with a global market. The headquarters is located outside of Pittsburg
PA. The headquarters building as well as their production facilities (which predominantly
uses robots for actual production work) and large warehouse are Green Seal® and
LEED certified®*(Green Seal; BuidingGreen, 2019). The company is committed to
planting the amount of trees each year to offset their carbon emissions generated from
production. The majority of products are currently sold directly to customers through the
company website.
The mission of the company is: We make quality clothes and equipment that we sell to
active people anywhere, that adapt to the terrain and climate in a sustainable manner.
The objectives, according to the executives of ASG, are:
 Create sustainable clothes that adapt to temperature variations and weather
conditions in a sustainable manner.
 Design and produce sports equipment that will adapt to (1) differing terrains and
climates as well as (2) adapt to different sports and (3) provide excellent
performance.
The department has hired you as one of three new marketing product line managers
(you can read the general product manager job duties).
Product line 1. Sports Equipment: Winter sports (skiing, snowboarding, winter
climbing, skating, ice hockey, etc.) and shoes or boots that apply.
Product line 2. Sports Equipment: All other sports: Sailing (and parasailing), surfing,
tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and footwear that fit those
sports.
Product line 3. Apparel: All sports clothing lines, starting with hats, helmets, vests, and
jackets (male and female lines).
All equipment and apparel is either compostable, or can be recycled. All equipment comes with
a free return label when the person has finished with the equipment so that it may be recycled.

https://kapextmediassl-a.akamaihd.net/business/MT450/1904c/sustainable

https://kapextmediassl-a.akamaihd.net/business/MT450/1904c/plm_duties

corporate
structure: 46
employees
to date
ASG
For instance, wooden surf boards that are cracked from impact on rocks etc. can be sent back
to ASG. The company then recycles the components to make new surfboards or repairs them
and donates them to third world areas or poorer countries where sports equipment might be
considered unattainable economically.
*Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to
real organizations or individuals is purely coincidental. This exercise may include actual companies and
brand names solely for instructional purposes; this exercise is not associated with any such actual
company or brand name. All trademarks remain the property of their respective owners.
Reference
BuildingGreen, Inc. (2019). LEED. Retrieved from https://www.buildinggreen.com/leed
Green Seal. (2019). Make healthier, greener choices with confidence. Retrieved from

Home

ASG Company Structure:

http:https://greenseal.org

https://www.buildinggreen.com/leed

Making Decisions- MT217

Wexly is a large publicly owned corporation which you are the president. When making decisions, do you make them to maximize stockholders’ wealth or for your personal gains? What actions could stockholders take to make sure the interest of both parties is served? What can influence management’s actions

DISCUSSION 1-BU204

Economic Principles

This Discussion deals with the 12 Principles of Economics. The specific discussion areas include the economic principles that guide how people make economic decisions (choices), how people interact in markets, and how the economy as a whole works.

Read Chapter 1 to identify particular economic principles that guide the various economic decision making processes. Remember to include your references or links to the websites that are important contributors to your comments.

Economic agents are those individuals, firms, and government officials that make decisions that affect the economy.

a. Why do economic agents need to make choices in the decision making process? What are the factors that force us to make choices among the viable alternatives at our disposal during a given period of time?

b. Why do economic agents face tradeoff in our economic choices (economic decision making) process? How do we make a rational choice among the viable alternatives we have as individuals or business owners?

Topic: Marketing in the Larger Organization Structure

Read the 

background concerning ASG

, the sports product company you will be working with for several units.

After reading about the company:

· Describe what you think the company’s values are.

· Explain what values of yours would align with this company’s values, mission, and objectives if you were to be hired there?

·

Based on the company structure, identify what departments can you see that will be working regularly with the marketing department. Which departments might have to expand rapidly based on exponential success over the Internet?

ASG_general_backg

round

Adaptive Sports Global (ASG) Corporation*
This brand new ASG startup company has just hired you on as one of three new
marketing product line managers reporting to the marketing director. Several years in
the planning, the start-up is now becoming operational. The founders are engineers and
managers who are sports enthusiasts that wanted better clothing and gear to pursue
their sports passions. Besides hiring based on specific qualifications for the particular
job, they only hire athletes and weekend sports enthusiasts who use various types of
sporting gear and clothing in their personal lives and can therefore relate to the user.
They allow the first two weeks at the company for intensive training and using the gear
to become thoroughly familiar with the product. Whatever feedback they get from users
they funnel into the production and design to make improvements. All production is
done within the United States (U.S.) The founders want to keep the company relatively
small in staff but with a global market. The headquarters is located outside of Pittsburg
PA. The headquarters building as well as their production facilities (which predominantly
uses robots for actual production work) and large warehouse are Green Seal® and
LEED certified®*(Green Seal; BuidingGreen, 2019). The company is committed to
planting the amount of trees each year to offset their carbon emissions generated from
production. The majority of products are currently sold directly to customers through the
company website.
The mission of the company is: We make quality clothes and equipment that we sell to
active people anywhere, that adapt to the terrain and climate in a sustainable manner.
The objectives, according to the executives of ASG, are:
 Create sustainable clothes that adapt to temperature variations and weather
conditions in a sustainable manner.
 Design and produce sports equipment that will adapt to (1) differing terrains and
climates as well as (2) adapt to different sports and (3) provide excellent
performance.
The department has hired you as one of three new marketing product line managers
(you can read the general product manager job duties).
Product line 1. Sports Equipment: Winter sports (skiing, snowboarding, winter
climbing, skating, ice hockey, etc.) and shoes or boots that apply.
Product line 2. Sports Equipment: All other sports: Sailing (and parasailing), surfing,
tennis, golf, rock climbing (and indoor gym/parcourse, etc.) and footwear that fit those
sports.
Product line 3. Apparel: All sports clothing lines, starting with hats, helmets, vests, and
jackets (male and female lines).
All equipment and apparel is either compostable, or can be recycled. All equipment comes with
a free return label when the person has finished with the equipment so that it may be recycled.

https://kapextmediassl-a.akamaihd.net/business/MT450/1904c/sustainable

https://kapextmediassl-a.akamaihd.net/business/MT450/1904c/plm_duties

corporate
structure: 46
employees
to date
ASG
For instance, wooden surf boards that are cracked from impact on rocks etc. can be sent back
to ASG. The company then recycles the components to make new surfboards or repairs them
and donates them to third world areas or poorer countries where sports equipment might be
considered unattainable economically.
*Disclaimer: The organization and characters depicted in this exercise are fictional. Any resemblance to
real organizations or individuals is purely coincidental. This exercise may include actual companies and
brand names solely for instructional purposes; this exercise is not associated with any such actual
company or brand name. All trademarks remain the property of their respective owners.
Reference
BuildingGreen, Inc. (2019). LEED. Retrieved from https://www.buildinggreen.com/leed
Green Seal. (2019). Make healthier, greener choices with confidence. Retrieved from

Home

ASG Company Structure:

http:https://greenseal.org

https://www.buildinggreen.com/leed

Unit 1 Assignment: The 12 Principles of Economics 

In this Assignment, you will apply the 12 Principles of Economics to different scenarios.

Unit1_Assignment_
Rubric

Unit 1 [204]
Page 1 of 2
Unit 1 Assignment: The 12 Principles of
Economics

1. Your Assignment should have a cover sheet with the following information:

● Your Name
● Course Number
● Section Number
● Date

2. You may submit your Assignment using the Unit 1 Assignment template.

3. Your answers should follow APA formatting by being in double-spaced paragraph format, with
citations to your sources and, at the bottom of your last page, a list of references. Your answers
should also be in Standard English with correct spelling, punctuation, grammar, and style.

4. Respond to the questions in a thorough manner, providing specific examples of concepts, topics,
definitions, and other elements asked for in the questions. Your answers should be highly
organized, logical, and focused.

Assignment

Each scenario below practices one of the 12 Principles of Economics. Match the principles to the
appropriate scenario listed and justify your answer. A principle will only be used once, and not all
principles are used.

The 12 Principles of Economics:

1. People must make choices because resources are scarce.
2. The opportunity cost of an item — what you must give up in order to get it — is its true cost.
3. “How much” decisions require making trade-offs at the margin: comparing the costs and benefits
of doing a little bit more of an activity versus doing a little bit less.
4. People usually respond to incentives, exploiting opportunities to make themselves better off.
5. There are gains from trade.
6. Because people respond to incentives, markets move toward equilibrium.
7. Resources should be used as efficiently as possible to achieve society’s goals.
8. Because people usually exploit gains from trade, markets usually lead to efficiency.
9. When markets don’t achieve efficiency, government intervention can improve society’s welfare.
10. One person’s spending is another person’s income.
11. Overall spending sometimes gets out of line with the economy’s productive capacity.
12. Government policies can change spending.

https://kapextmediassl-a.akamaihd.net/business/204/1902C/Assignment_Templates/Unit1_Template x

Unit 1 [204]
Page 2 of 2

Scenarios

1. Even though generally more expensive, energy efficient appliances and vehicles sell better with a
rebate or tax credit.
2. Airlines will charge a fee for each additional suitcase you may want to take with you on a trip.
3. At a restaurant, when ordering an entrée, you get to choose two side dishes from a group of five
side dishes.
4. Instead of growing your own food and making other necessities you decide to specialize in a
particular profession and purchase things, even things that you would have not been able to make
yourself.
5. There is an incredible variety of goods and services available at many different price points even
though no single entity or government is deciding or dictating the market what to do.
6. In its effort to limit the effects of rising inflation, the Federal Reserve System reduces the quantity
of money in the economy, but sees an increase in unemployment
7. While consuming the same amount of farmers’ labor and capital the newly developed hybrid crops
achieve twice the yields of the previous crops.
8. You have noticed that the same amount of money buys you fewer goods and services than it did a
year ago.
9. You worked for extra pay on a holiday and therefore missed out on your neighbor’s’ barbeque.
10. Two major suppliers of powdered baby food formula are challenged by government on grounds of
price fixing.

Directions for Submitting Your Assignment

Before you submit your Assignment, you should save your work on your computer in a location and
with a name that you will remember. Make sure your Assignment is in the appropriate template
provided. Then, when you are ready, you may submit to the Dropbox.

Unit 1 Assignment: The 12 Principles of Economics Points
Possible
Points
Earned
Criteria
Correct matching and explanation for each question. 40
Writing Style, Grammar, and APA Format 10
Total 50

Unit1_Template
x
[204] Unit 1 Assignment Template

Each scenario below practices one of the 12 Principles of Economics. Match the principles to the appropriate scenario listed and justify your answer. A principle will only be used once, and not all principles are used.

The 12 Principles of Economics:

1. People must make choices because resources are scarce.
2. The opportunity cost of an item — what you must give up in order to get it — is its true cost.
3. “How much” decisions require making trade-offs at the margin: comparing the costs and benefits of doing a little bit more of an activity versus doing a little bit less.
4. People usually respond to incentives, exploiting opportunities to make themselves better off.
5. There are gains from trade.
6. Because people respond to incentives, markets move toward equilibrium.
7. Resources should be used as efficiently as possible to achieve society’s goals.
8. Because people usually exploit gains from trade, markets usually lead to efficiency.
9. When markets don’t achieve efficiency, government intervention can improve society’s welfare.
10. One person’s spending is another person’s income.
11. Overall spending sometimes gets out of line with the economy’s productive capacity.
12. Government policies can change spending.
Scenarios
1. Even though generally more expensive, energy efficient appliances and vehicles sell better with a rebate or tax credit.
2. Airlines will charge a fee for each additional suitcase you may want to take with you on a trip.
3. At a restaurant, when ordering an entrée, you get to choose two side dishes from a group of five side dishes.
4. Instead of growing your own food and making other necessities you decide to specialize in a particular profession and purchase things, even things that you would have not been able to make yourself.
5. There is an incredible variety of goods and services available at many different price points even though no single entity or government is deciding or dictating the market what to do.
6. In its effort to limit the effects of rising inflation, the Federal Reserve System reduces the quantity of money in the economy, but sees an increase in unemployment
7. While consuming the same amount of farmers’ labor and capital the newly developed hybrid crops achieve twice the yields of the previous crops.
8. You have noticed that the same amount of money buys you fewer goods and services than it did a year ago.
9. You worked for extra pay on a holiday and therefore missed out on your neighbor’s’ barbeque.
10. Two major suppliers of powdered baby food formula are challenged by government on grounds of price fixing.
Page 1 of 1

Unit 1 [MT217]

Page 1 of

2

Unit 1 Assignment: Writing Assignment

This Assignment requires that you view several tutorials. First, complete the first set of tutorials by

going to MFL Resources at the bottom of the left navigation of your course. Select MyFinanceLab
Study Plan, select the link, and complete the five tutorials listed. The second set of tutorials are listed
below. Two of these tutorials will introduce you to methods of calculation using a calculator, and using

Excel. The third tutorial is an introduction to finance in addition to providing some practical advice that
will help you to reflect on how this course will benefit you.

This Assignment will assess your knowledge based on the following outcome:

MT217-1: Explain how financial managers use financial calculators, Microsoft Excel, and financial

statements to measure the financial performance of a business entity.

Assignment Instructions:

Select the Assignment link in the left navigation under Unit 1. Then, select Unit 1 Lab Assignment
to complete the three items below. After completing, reflect on how learning how to use Excel and a

financial calculator to learn finance will assist you with your personal goals or as a business manager.

 Use Excel® to solve Example Problem 1.1 (use this when watching the video to solve
Problem 1.1)

 See what keystrokes are needed to solve Problem 1.1

 Four Facets of Finance- Explain It!

Use Microsoft Word to compose a 1-page APA 6th edition formatted paper and answer the questions
listed below:

1. Describe in detail the goals you have for this unit.

2. Describe how this unit will help you in your professional development.

3. After viewing the videos, what are the three most important concepts you learned?

4. How would learning how to use Excel and a financial calculator assist you with your personal
goals or as a business manager?

Assignment Checklist:

 Write your original response in Standard English, paying special attention to grammar, style,
and mechanics.

 Respond to the questions in a thorough manner, providing specific examples of concepts,
topics for each question.

 Ensure that your viewpoint and purpose are clearly stated.

 Demonstrate logical and appropriate transitions from one idea to another.

 Make sure to address the critical elements listed above and in the grading Rubric so you can
demonstrate your competence of the above outcomes you will be assessed on.

Unit 1 [MT217]

Page 2 of 2

 Your paper should be highly organized, logical, and focused.

Unit 1 [MT217]

Page 3 of 2

Directions for Submitting Your Assignment

Be sure to respond to these questions using the critical elements listed in the Assignment Checklist and

submit your paper to the Unit 1 Assignment Dropbox. This Assignment is due: Tuesday, midnight ET.

Unit 1 Assignment: Writing Assignment Points
Possible

Points
Earned

Content

Described in detail the goals for this unit.

4

Described how this unit will help with professional development. 4

Discussed the three most important concepts learned from the videos. 4

Explained how to use Excel and a financial calculator assists with personal
and career goals.

4

Analysis

Work demonstrates synthesis of concepts, research, and experience. 4

Work demonstrates the student’s ability to tie relevant information to real life

applications.

4

Analysis exceeds basic comprehension to demonstrate higher order thinking. 4

Writing

Correct use of APA 6th edition format; all sources used to support the paper
are referenced.

2

Sentences are clear, concise, and direct; tone is appropriate. 2

Spelling, grammar, and punctuation are correct. 2

Total 34