I need a paper for each assignment and can you please put the name of the assignment with the paper so when submitted it should be two different paper and not on the same paper. Post assignment by 6:30 PST please and thank you
1.) Gang Stories
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For this assignment, you will analyze the life of someone who has been involved in a gang. You can use the video in the link below, or you can use your own life experiences if you or someone you know has been involved in gangs.
My story; from gangland daughter to star teacher
Use the information on page 125 of your textbook (Table 5.2) to start your analysis of Pearl Arredondo’s life story, your own story if you have been affected by gangs, or someone you know. Then write a 4-page paper answering the following questions:
- How was she able to rise above crime, delinquency, and gang life?
- Identify at least four factors that you believe are important for one to understand the origins of the juvenile’s delinquent behavior.
- What protective factors helped Pearl Arredondo (or the person in your own story)?
- What risk factors did she face?
- Apply at least two research-based early intervention programs described in Chapter 9 that Pearl Arredondo could use in the school program she created.
Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar websites do not qualify as quality resources. You may research local, federal and state statues in Reno Nevada.
The paper should follow guidelines for clear and organized writing:
- Include an introductory paragraph and concluding paragraph.
- Address main ideas in body paragraphs with a topic sentence and supporting sentences.
- Adhere to standard rules of English grammar, punctuation, mechanics, and spelling.
Your assignment must follow these formatting requirements:
- This course requires use of Strayer Writing Standards (SWS). The format is different than other Strayer University courses. Please take a moment to review the SWS documentation for details.
Course Objectives:
- Critically analyze the historical rise in power of gangs and gang affiliation.
- Demonstrate knowledge of the numerous effects, including addiction, of drugs, which motivate the market.
- Discuss the historical laws associated with illegal substances.
- Distinguish the difference among Italian, Irish, Asian, Russian, and other crime syndicates.
- Clearly differentiate between productive and non-productive law enforcement strategies used to address the drug problem in America.
- Examine the activities, motivation, operations, logistics, and finances associated with the world drug trade and the relation to gang and organized crime cultures.
- Assess release and reentry considerations for criminal offenders.
2.) Presentation Recording
Preparation
Assignment Walkthrough
Watch the
Presentation Recording Assignment Walkthrough Video
.
Note: The specific book information referenced in the video has changed. Refer to the following assignment instructions for correct page numbers in BCOM, 9th edition. Individual sections may have different policies regarding handing in work early for review. Please check with your professor.
You must have access to audio or video recording equipment (a microphone or webcam, digital camcorder, or cell phone with a high-quality camera or microphone) to complete this assignment.
Overview
You will present the PowerPoint presentation you created in Week 6 and outlined last week. Remember that the content should focus on a specific aspect of social media use in the workplace. Examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.
Instructions
The PowerPoint presentation must adhere to the following requirements:
- Content:
Address some aspect of social media in the workplace.
Present in a clear, logical manner.
Include the presentation from the assignment, PowerPoint Presentation.
Be appropriately paced. Total time should not exceed 10 minutes in length.
Assume your target audience is familiar with the overall concept of social media.
- Delivery:
Follow the professional presentation requirements from Chapter 12 (pages 202–224) in BCOM 9th edition.
Clearly deliver the presentation content (audio).
Wear appropriate professional attire (if using video option) and provide high-resolution audio (if using narrated PowerPoint option).
- Clarity and Mechanics:
Focus on clarity, writing mechanics, and professional language or style requirements.
Run spell and grammar check before submitting.
Your assignment must be completed in PowerPoint (using either .PPT or .PPTX format) [for narrated PowerPoint option]. The presentation must be submitted using one of the following methods:
- Recorded live narration of the PowerPoint slides.
- A video recording of the student presenting the presentation (submitted in an appropriate video format like .mov or .mp4 and uploaded as an attached file).
- A video link uploaded to YouTube and submitted through Blackboard (links that do not work at the time of grading will be scored as a 0).
- A scheduled live presentation to the instructor (subject to schedule availability).
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
- Conduct a presentation using professional communication skills.
Social Media as a Marketing Tool
• Social media marketing is the use of social media to market and
sell different products and services.
• According to Appel et al., (2020), social media are software based
platforms that are digital and where the users get to send and
receive information over a social environment and interactions.
• The social media platforms allow companies to reach their
intended audience through the interactive platforms by posting
the product and service listing, customer care services and also
selling.
How do you understand
social media marketing?
Why
Social
Media?
Companies develop loyal fans.
• Loyal fans are the people who give feedback on
the products and services.
Gain market intelligence
• Understand the response of consumers
towards particular products
Generate leads
• Possibly sell through social media
Other benefits include:
• Increase product and service exposure
• Increase traffic
• Expand business partnerships
• Improve sales
• Reduce marketing expenses
How do you use social media as a
marketing tool?
• Facebook is the most
preferred platform for B2C
while LinkedIn is the major
interactive platform for B2B.
• Social networking allows a
company to gain popularity.
Social Networking
• Uses social media to create
awareness of a brand.
• Encourages people to share
advertising messages and
posts.
• Intended for creating interest
for new users
Viral Marketing
• Social media news platforms
can be used by companies to
engage their fans in company
news and updates
Social News
These are social media features
where companies can actually
communicate through instant
messaging to the customers who
respond directly to the posts.
Instant Chat Messaging
Social media
marketing activities
• Content Promotion- This is boosting ads to a customized
audience in order to reach more social media users.
• Product Launch- lets users know and understand new
products and services
• Content creation- post content on products and current
trends in the industry
• Event management- let fans know about company events
and also events in the industry
• Corporate communications- communicate with fans on
issues related to products thus offering customer care
support.
• Crisis management- respond to issues and also offer PA
management.
Social Media
Marketing Statistics
500 million users
35% conversion rates
100million users
25% conversion rates
1.4billion users
45% conversion rates
1.85billion users
85% conversion rates
110million users
20% conversion rates
Set Goal
• This is the goal of
the content-is it a
product or service?
Determine Audience
•Adopt the needs of the audience
to the content
Choose Platform
•Choose the appropriate social
media platform to reach the
target customers
Create Content
•Appropriate content and captions to get
your audience attention
Implementation
•Post the content on social media.
Track and measure progress
•Keep track of the comments, concerns and also the
conversion rates on the social media platforms.
Adjust
•Adjust the content to fit the
feedback provided by the audience
and also depending on the response
of previous content
Strategies to use in Social Media Marketing
Skills for a Social Media Marketer
Conversion Rates- How many customers are able to
buy your products as a result of social media
marketing?
Social Media traffic and subscription growth- number
of likes, comments and chats on social media
platforms
Social Media Sharing- the number of shares of the
posts, products and pages.
Sales Revenue- increase of sales from the social
media marketing advertising and marketing.
What Metrics do you
use to evaluate social
media marketing?
Challenges
of social
Media
Marketing
Identifying the right platform
• The challenge comes when identifying the
platforms that the target audiences use.
Declining Organic Reach and Engagement Rates
• Companies and marketers are unable to
balance between goals and budgets.
Expensive advertising
• Due to the increased social media advertising,
the cost of sponsoring ads.
Other challenges include:
• Competition
• Maintaining the connections
• Creation of original content
• Quality visuals
Social media marketing allows company to generate ideas, and publish content in a
digital environment reaching many people. It’s a marketing platform that both
traditional and modern organizations cannot avoid.
References
Appel, G., Grawel, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy
of Marketing Science volume, 48, 79-95. https://link.springer.com/article/10.1007/s11747-019-00695-1
Bansal, R., Masood, R. Z., & Dadhich, V. (2014). Social Media Marketing-A Tool of Innovative Marketing. Journal of
Organizational Management, 3(1), 1-
7. https://www.researchgate.net/publication/318225418_Social_Media_Marketing-
A_Tool_of_Innovative_Marketing
https://link.springer.com/article/10.1007/s11747-019-00695-1
https://www.researchgate.net/publication/318225418_Social_Media_Marketing-A_Tool_of_Innovative_Marketing
