I need a 12 page paper done by Saturday. I’ve attached all the files. Requirements are below, 

 Write 2 pages for each section

1. Strategy (CO F) –  Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization 
2. Core Competencies (CO C)  Given an organizational and industry context, identify and suggest a deployment strategy that will facilitate the success of a technologically driven organization 
3. Industry Dynamics (CO A) Given a company situation be able to describe the industry dynamics of technological innovation. 
4. Technology Sourcing and Internal Innovation (CO D)  Given an organizational context, develop a plan to increase the innovative capabilities of the organization both through collaboration strategies and internal innovation 
5. Product Development Strategy (CO E) Given information about a company’s industry, and organization, formulate a technological innovation strategy through its new product development strategy. 
6. Strategy to protect innovations (CO B) Given a company situation be able to determine whether and how to protect its technological innovations. 

Running head: NBA OUTLINE 1

STRATEGIC PLAN 3

Strategic Plan for the NBA-Outlook

Cedrick Greer

NETW583

January 28, 2020

Strategic Plan for the NBA that will ensure more fans attend games

Basketball association is facing the challenge of not being capable of mobilizing supporters of basketball into the stadium to what games and this challenge has been caused by poor strategies where needs of the supporters were not considered in crucial decision making, especially on the pricing plan. This paper is going to address strategic plans that will ensure the association makes good use of the spaces by attracting more fans of basketball.

The first step is to analyze the economic status of the fans and keeping in mind that most of the fans targeted are students, the pricing mechanism should be cheap in a way that most students can afford. Some games tickets should be given free as a promotional technique to attract more customers who will be then buying the cards in the future.

The next strategy is for the event organizers to prepare event posters and hang them out for the students and other individuals to see and be aware of the game. Sometimes supporters who have a busy schedule during the day do not have enough time to know all the fixtures, so posters need to be put in place in all places to advertise the event. Signs leave a lasting impression, and it is relatively cheaper as compared to other forms of advertisement (Seungmo et al., 2008).

Working with influencers who can be celebrities, local players or coaches in planning and mobilizing the audience for basketball event have a positive influence as the audience are highly connected to influencers, and by involving them in planning exercise, it will ensure that more fans attend the event.

The use of social media to make basketball games accessible is another better method of ensuring an increased audience during games. Keeping in mind that the most targeted members for this case are students, most of them use a lot of time on social media platforms. By sharing the event on social media platforms will ensure that most people are made aware of the game hence increasing the numbers in the stadium.

Another way of capturing the attention of the viewers online is by creating the website for the events where viewers can get the results and fixtures of the match. On the website also the profiles of the players can be displayed to ensure that the audience is updated, and this will encourage the audience to attend games.

Another way is for the event organizing team to organize for a contest where the winner will be awarded a free ticket to watch the game. It is an economical method because only a few free tickets will be given out. After all, it is only for the winners. All the participants in the contest will be familiar with the gaming activities because the questions to be answered will be about basketball, and this will lead to more understanding of the basketball hence increasing the number of the audience (Tomlinson, Buttle, & Moores, 1995).

Use of modern ticketing technology where individuals can book the ticket online. This method allows fans to book the ticket without unnecessary transaction costs of traveling to the ticketing agency, and it is a faster method free from corruption.

The signing of contracts with sponsors who will help improve the standards of the game by sponsoring star players, which will make the game attractive hence more audience will be willing to participate. Sponsors also play an essential role in financing all the promotional activities aimed at making basketball games accessible.

The general atmosphere at the stadium should also be improved in terms of the status of the chairs installed, shade, and lighting system. When the atmosphere is great and attracting,more audience will be willing to come.

References

Seungmo, K., Greenwell, T. C., Andrew, D. P., Lee, J., & Mahony, D. F. (2008). An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans. Sport Marketing Quarterly, 17(2), 109.

Tomlinson, M., Buttle, F., & Moores, B. (1995). The fan as a customer: Customer service in sports marketing. Journal of hospitality & leisure marketing, 3(1), 19-36.

Running head: STRATEGIC PLAN FOR THE NBA TO INCREASE AUDIENCE 1

Strategic Plan for the NBA to increase audience

4

Strategic Plan for the NBA to increase audience

Cedrick Greer

NETW583

2/6/2020

Analysis of the financial status of potential customers

To maximize the number of customers, an organization needs to understand the customer’s financial capability to understand what price to set, an amount that the customer can pay comfortably (Woodham, 2010). For the MBA ticket, most of the fans who would want to see the games usually are college students (Mendelson, 2016). This target market is characterized by individuals who depend on their parents for the financing of their stay in the university (Staton, 2015). They spend what is given to them on basic needs and are left with some little cash, which they can spend on the ticket. The plan is to reduce the cost of the card so that every student can afford to buy it (Ramsborg & B Miller, 2015). The card is the last option for the student because I considered a luxury expense; therefore, the company should make it worth to be prioritized by the students (Wright, 2015). The company should also give promotional tickets to those who are not able to pay (Tomlinson, Buttle, & Moores, 1995).

Preparation of event posters for promotions and advertisements

a) Signs are beneficial when creating awareness to the public about the events; this increases the number of audiences that will want to attend the events (Hoyle, 2010).

b) Through visual retention impact, the posters attract the attention of the student more than the verbal form of promotion (Tiago & Veríssimo, 2014).

c) The audience does not take information that is shared verbally seriously because they have no proof, and as well it can be rumors unlike when the audience read it from a poster (Hertz & Alfr, 2011).

d) When a person reads a poster, it only means that they are interested, unlike telling people who may not be affected.

Involving influential individuals such as celebrities in organizing the even

Celebrity and starts often have followers and connections to fans and followers. When organizations use a star as their cover photo, it attracts more people to attend the events (HANSSON., 2018). Some fans will only participate in the event due to the celebrity presence, and as a result, more people will be attracted to the game (Tomlinson et al., 1995).

Use of social media platforms such as Twitter, Facebook, and WhatsApp to advertise the game event

The target audience for the NBA event is a student. Since most students use social media more than anyone else, reaching for the student using social media will be ideal for achieving a high number of audiences and fans (Gilligan, 2014). Due to the social media, awareness of the event, the audience, and fans turn up in the game will increase.

Creation of website where fans will be interacting

Through the website, the fans can interact with each other and create a solid bond between each other that makes the basketball interesting. Through the site, all those fans who want to attend the event can interact with others (Crown, 2017). This interaction will invite even those fans who were not interested before. Through this interaction, meaningful information about the event can be communicated like the date of the game, which can help the fan remember to come to the game, which increases the attendance of the game (Ramsborg & B Miller, 2015).

References
Crown, S. (2017, October 11). sports online marketing strategy. The Guardian, p. 21.
Gilligan, C. a. (2014). International Marketing: Strategy and Management. New York: sprincer.
HANSSON., A. C. (2018). MARKETING STRATEGIC CHALLENGES. management journal, 8(4), 6.
Hertz, S., & Alfr, M. (2011). Strategic development of third party logistics providers. Industrial Marketing Management. Elsevier Science, 32(4), 139–149.
Hoyle, L. (2010). The Wiley event management series,. In Event marketing. (p. 77). New York:: John Wiley & Sons, Inc.
Mendelson, D. (2016, december 12). The Top 12 Event Planning Certifications. Retrieved February 09, 2020, from blog.bizzabo.com
Ramsborg, G., & B Miller, D. B. (2015). Professional meeting management: Comprehensive strategies for meetings, conventions and events. In Kendall/Hunt Publishing (p. 44). Dubuque: Iowa.
Staton, M. G. (2015). Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs. Marketing Education Review., 26(1), 20–24.
Sufrin CB, R. J. (2008). Pharmaceutical industry marketing: understanding its impact on women’s health. Obstet Gynecol Surv, 63(9), 585–9.
Thomas, M. (2017). . “Domains of Digital Marketing Channels in the Sharing Economy. Journal of Marketing Channels., 24(27), 33.
Tiago, M. T., & Veríssimo, J. M. (2014). Digital Marketing and Social Media; Why Bother? INBAM, Business Horizons.: Business Horizons.
Woodham, J. (2010). Twentieth-Century marketing using social media. London: Oxford University Press.
Wright, C. (2015). Factors associated with success opportunities in professional marketing plan. International Journal of Performance Analysis in business, 11(3), 438-449.