Assignment Instructions
Instructions: Assume you are the packaging engineer for a large consumer products company. In this company, the Packaging Design Briefs are initiated by the marketing group and forwarded to the Package Engineering group. You currently are working on three packaging design briefs. Copies of these design briefs are attached. Note that the marketing department has completed some information on each brief and the Package Engineering department will complete the remaining information.
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1. Choose one brief and complete the information on the brief. Using what you have learned in the class, complete the information needed on the design brief. Please include justification of your responses when requested. You are making judgment calls based on the information that you have been given and also based on what we have learned in the class.
2. Complete a Power Point Presentation. The Power Point presentation should reflect the outcome of completing the design brief as well as other aspects you deem necessary in presenting, you need to have at least 10 slides, to include an introduction slide and a reference.
The design selected is attached.
Packaging Design Brief
Product: Small Electronics
Product Information: To be completed by Marketing and forwarded to Package Engineering.
Product description: This is a small electronics product, similar in shape, size, and durability to a USB thumb drive. The overall size of the product is 3” x 1” x ½”. This is a low-cost item that is targeted to the general public who uses personal computers.
Production of product: The product will be produced in quantities of 100,000 in China and shipped by boat to the US. Units of 100 will be distributed to retail stores by truck throughout the United States.
In-store sales method: The product will be displayed on a hook in a retail store with 10 per hook.
Price Point of product: This is a low end item within the product category and has a low price-point.
Specific requirements of package in the store: The package must show the brand name and some legal information. The package must be hanging on a hook in the store. In addition to the product, the package must contain a small instructions booklet (2” x 2” when folded).
Package Information – To be completed by Package Engineering
(Please fill in your responses on this form and submit the form. APA formatting is not required)
Primary Package
(The package that comes in direct contact with the product, the retail package)
Describe the function(s) that must be served by the primary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the primary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the primary package?
Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
Have you made any assumptions in choosing the material or print method?
What environmental concerns must be addressed for the primary packaging?
Secondary Package
(The packaging used to ship the product from manufacturing location through distribution and to the retail store)
Describe the function(s) that must be served by the secondary package for this product (include all that apply).
What is your recommendation for the material(s) that should be used for the secondary package?
Please justify your material(s) selection. Include the advantages of this material for this purpose and the disadvantages or concerns of using this material.
What method of printing do you recommend for the secondary package?
Please justify your recommendation of print method. Include the advantages of this print method for this package and the disadvantages or concerns of using this print method.
Have you made any assumptions in choosing the material or print method?
What environmental concerns must be addressed for the secondary packaging?
