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Unit VII Case Study This assignment provides you with an opportunity to analyze the impact of e-commerce on a business. First, choose ONE of the following case studies that can be located in the Business Source Complete database of the online library: A-    MarketLine. (2012, July). Ideeli: The growth of the flash sale website. B-    MarketLine. (2012). Play.com: The rapid rise of an online retailer.After reading and examining the case, write at least a one-page analysis by addressing each of the following: 1. Briefly introduce the company and its history 2. Briefly describe the products and/or services available—what are consumers purchasing online? 3. Describe the basic elements of the company business model:  Core value proposition of the company—what is it offering, and how does it satisfy customer needs?  Target market/audience—who uses this service?  Revenue model—where does the money come from?  Competitive environment—who else is competing in this market, or who might enter the market and threaten this company’s position?  Competitive advantage analysis—how is the company attempting to gain an advantage? Competing on cost? Differentiation?  How are they promoting their products in the marketplace?  How would you rate the company’s success (financial results if available)? 4. Be sure to answer at least ONE of the following questions:  How has e-commerce impacted this business?  How has an “e-commerce presence” provided this business with opportunities that otherwise would not have existed? Format your analysis paper by using Times New Roman, 12-point font, double-spacing, and one-inch margins. There is no need to include a title page nor a references page. Be sure to proofread your work.

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