Class, please create a SWOT analysis on your company. It does not have to have a title page, just a 1 page document no references needed. I’m looking for you to understand the Strengths, Weaknesses, Opportunities and Threats your company will face. 

Business Environment, Innovation & Entrepreneurship
MBA-515-21393
Module 5: Understanding your Business Model and Developing your Strategy
Bruce Crochetiere

Module 5: Understanding your Business Model and Developing your Strategy

Milestone 1: recap
Understanding your Business Model and Developing your Strategy
SWOT Analysis
Building your Business Plan
APA Presentation 2/18

Milestone 1: Recap
Title Page
Table of Contents
Executive summary (1-2 Pages)
Company description (1 Page)
References

Understanding your Business Model and Developing your Strategy
Focus Situation Analysis

SWOT Analysis
Strengths: attributes of the organization that are helpful to achieving the objective
Weaknesses: attributes of the organization that are harmful to achieving the objective
Opportunities: external conditions that are helpful to achieving the objective
Threats: external conditions that could do damage to the business’s performance

SWOT Analysis: Strengths
Patents
Strong brand names
Good reputation among customers
Cost advantages from proprietary know-how
Advantageous manufacturing capabilities
Superior personnel
Favorable access to distribution networks
Superior product
A superior location where the product can be purchased
Advantages in promotion, such as advertising, public relations, word of mouth and point of sale

SWOT Analysis: Weakness
Lack of patent protection
A weak brand name
Poor reputation among customers
High cost structure
Lack of access to good raw materials or natural resources
Lack of access to key distribution channels

SWOT Analysis: Opportunities
An unfilled customer need
Loosening of regulations
A growing market segment
Technological change
Socio-cultural changes

SWOT Analysis: Threats
Negative socio-cultural changes
Technological changes that threaten to make a product obsolete
Threats of changes in laws and regulations
Shifts in consumer tastes away from the business’s products
Increased trade barriers

Assignment 3 (Due Feb. 17)
SWOT Analysis

Building your Business Plan – Final Paper

Executive summary

Company description – Milestone 1

Market analysis

Organization structure

Description of the service or product line

Overview of your marketing strategy

Financial projections

Funding your business

Summary

Appendix that includes relevant articles, resumes, or permits.

Filling out an application for establishing a NH Corporation

Running Head: MY INNOVATIVE BUSINESS 1

MY INNOVATIVE BUSINESS 2

Title:

Student Name:

Institution:

Date:

Currently, the global market is based on stiff competition due to the changing economy. Thus there is a need to come up with innovative businesses so as to outstand in the market and in return get some income from the project. My innovative business is in the transportation industry. I decided to settle to have a business in the transportation industry. I decided to settle on the transport industry since I found out that it has a huge unexploited potential compared to other sectors. The transport industry is also a key player in the global industry since each and every sector in the economy needs transport and logistics in their processes. However, being aware of the current existing competition in this industry due to a low barrier to entry that exists in this organization. Due to this being fully prepared to do all that is required for success in this industry.

I plan to start my own online cargo transportation services company. The online cargo transportation company will have been basically based on interdependence with the transportation companies. Thus this innovative business will provide the transportation companies with an online platform for capturing cargo shipment requirements thus solving many challenges facing this sector (Logistic Management, 2017). The company will be responsible for sending quotations to the customers as well as provide the needed assistance via online services. The company will be a third party between the cargo transportation company and the clients. The company will collect all the requirements from the clients such as the crucial information as well as full details of the commodities to be transported then facilitates the arrangements which will foresee the transportation of the said commodities. My company will coordinate all the stakeholders in the transport organization such as the truck owners, the transporters as well as the other third parties involved in this process.

I have settled on this business since I have discovered that there is a huge gap in this sector. Many clients who require transport means to transport their commodities take a lot of time in finding appropriate transporters. In most instances, people have to go to the transporter offices so as to book for the transport arrangements. Thus I found out that with this innovative business, I will be able to assist most clients who undergo this traditional method. Additionally, I also discovered that most transport companies have not invested in online platforms where they can engage with their clients freely at any time. Through this business idea, I will have solved the issue of online engagement between the transporters and the clients. The transporters will have to focus on offering services to the clients and other issues affecting the transport sector. This is crucial since the duties in the transport organization will be reduced thus they will also have to reduce the number of the employees, this will in return increase their profitability as well as their efficiency through subcontracting (Filion, 2016). Thus this business is viable and it will help in solving and streamlining the issues facing the cargo transportation sector.

I will name my business Focus Online Cargo Transporter Ltd. I settled for this name since I felt that it sounded good and it would attract the customers as needed. I also feel that the name conveys the main aim of my business. I also made sure that I chose a name that I could trademark and has not been used before. This was crucial since I am aiming to build the brand and I am confident that the business will grow big with time (Silver, 2010).

I this business I intend to make money through charging the transporters a commission. The commission will depend on various factors that will be set and determined between my business and the transporters. The commission will be a fair price that will not turn away my clients or force them to increase the prices that they charge the clients in regards to the respective destinations. Through this, I will have established a sustainable innovative business that will have helped in solving a real issue affecting the society and it will eventually give me some profits.

References

Filion Emilie (2016, May 05). What are the Benefits of Subcontracting? Retrieved from

https://blog.cognibox.com/en/blog/benefits-subcontracting

Logistic Management (2017, November 1). Top 8 Logistics Challenges facing the Industry. Retrieved from https://www.logisticsmgmt.com/article/top_8_logistics_challenges_facing_the_industry

Silver Yanik (2012, April 23). 7 Tips for Naming Your Business. Retrieved from https://www.entrepreneur.com/article/223401