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Strategic Plan, Part 1: Environmental Scan
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Strategic Plan, Part 1: Environmental Scan Grading Guide
You will perform an environmental scan for your target company.
Choose an organization according to the following:
· Current employer
· Most recent or former employer
· Place of business that you have patronized or have been familiar with over a long period of time.
· Avoid choosing an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000® index may fit well, whereas firms in the Dow 30 Industrial index probably do not.
· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
Write a 1100-word minimum environmental analysis in which you include the following:
· Determine how to create value and sustain a competitive advantage using the environmental scanning strategy.
· Evaluate the company’s external environment.
· Assess the company’s general environment.
· Evaluate the organization’s industry operating environment.
Format your paper according to APA guidelines.
Plagiarism Free
Strategic
Plan, Part 1: External
Environmental Scan
Grading Guide
STR/581
Version
12
3
|
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Strategic Planning and Implementation
Copyright
Copyright
©
2017
by University of Phoenix
.
All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporatio
n in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is
not intended
to imply endorsement, sponsorship, or affiliation.
Edited in accord
ance with University of Phoenix® editorial standards and practices.
Individual Assignment: Strategic Plan, Part 1: External Environmental Scan
Purpose of Assignment
The final strategic plan is due in Week 6, but it begins with Part 1 in Week 2. Students begin by working on an environmental scan which allows students to dig into the environments of the company selected.
Resources Required
Selected Company
Grading Guide
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Content
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Met
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Partially Met
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Not Met
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Comments:
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The paper uses an organization according to the following:
· Current employer
· Most recent or former employer
· Place of business that you have patronized or have been familiar with over a long period of time.
· The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future.
.
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The paper includes a determination of how to create value and sustain competitive advantage through environmental scanning strategy.
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The paper includes an evaluation of the company’s external environment.
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The paper includes an assessment of the company’s general environment.
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The paper includes an evaluation of the organization’s industry operating environment.
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The paper is 1,050 words in length.
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Total Available
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Total Earned
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85
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#/85
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Writing Guidelines
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Met
Partially Met
Not Met
Comments:
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Organization
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The tone is appropriate to the content and assignment.
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The introduction provides a sufficient background on the topic and previews major points.
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Paragraph transitions are present, logical, and maintain the flow throughout the paper.
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The conclusion is logical, flows from the body of the paper, and reviews the major points.
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Mechanics
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The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
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Intellectual property is recognized with in-text citations and a reference page.
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Sentences are complete, clear, and concise.
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Rules of grammar and usage are followed including spelling and punctuation.
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Total Available
Total Earned
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35
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#/35
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Assignment Total
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#
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120
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#/120
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Additional comments:
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Copyright © 2017 by University of Phoenix. All rights reserved.
Strategic Plan, Part 1: External
Environmental Scan
Grading Guide
STR/581
Version
12
Strategic Planning and Implementation
Copyright
Copyright ©
2017
by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporatio
n in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is
not intended
to imply endorsement, sponsorship, or affiliation.
Edited in accord
ance with University of Phoenix® editorial standards and practices.
Strategic Plan, Part 1: External
Environmental Scan Grading Guide
STR/581 Version 12
Strategic Planning and Implementation
Copyright
Copyright © 2017 by University of Phoenix. All rights reserved.
University of Phoenix® is a registered trademark of Apollo Group, Inc. in the United States and/or other countries.
Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All
other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended
to imply endorsement, sponsorship, or affiliation.
Edited in accordance with University of Phoenix® editorial standards and practices.
