Format: New times roman, 12 size, double spaceTopic: Each team should select a public company they find interesting to analyze over the course and with the concepts we are leaning and reviewing in class and from the readings. Your team will prepare short summaries (2 – 3 pages) and brief presentations (2 – 3 minutes) on strategic financial aspects of the firm (details in weekly schedule.)

Guideline for Company selection: Choose a company that you are interested in. It must be public and listed on either the NYSE or NASDAQ exchange. It should be a relatively new company –one that has gone public in the last 10 years. It cannot be a company you work for or have worked for in the past. You must not have any knowledge of anything about the company that is not public nor considered insider information. The company cannot be in chapter 7 or 11 nor has announced it may file for bankruptcy nor has announced a merger or acquisition. Choose a company which is focused on a particular market and not a conglomerate such as General Electric, NEC or AT&T, since they will be harder to analyze. No two groups may have the same company.

OUR company is Shake Shack Inc. 

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Summary

We chose three public companies: City Bank, McDonald’s, and Lyft before. With the professor’s suggestion, we consider the bank to be kind of difficult for us. One of the difficulties is that banks won’t post part of the information to the public, so it’s kind of hard to collect the information to analyze. Also, Lyft has been chosen by other groups. McDonald’s is a rather successful company, there is not too much development potential, which has less research value. Therefore, we picked up Shake Shack to do. It was founded in 2000 by Danny Meyer, and started as a hot dog cart in Madison Square Park in 2001. As their growing popularity, they open many stores and grow its international influence, which causes more people to taste their deliciousness. We can also find Shake Shack in San Francisco. Shake Shack Inc. has more than 249 stores both domestically and internationally, usually in stand-alone restaurants and shopping malls. Shake Shack was voted “Best Burger in New York” by New York Magazine. And it was one of the fastest-growing food stores, finally becoming a public company launching an initial public offering of shares at the end of 2014.

Shake Shack came into the market in 2001, and was listed on NYSE. The company’s stock symbol is SHAK. After we checked the information of this company online. At 2:30 pm, February 3, New York time, the stock price was 68.24 dollars. P/Es is 103.93. And this company’s market capitalization is 2.560 billions.

Shake shack‘ website is owned and operated by them. Unless otherwise specified, all materials appearing on our Site, including the text, site design, graphics, logos, icons and images, as well as the selection, assembly and arrangement thereof, are the sole property of Shake Shack, Inc., © 2020, ALL RIGHTS RESERVED. All audio and video clips are the sole property of Shake Shack or their respective content providers.

We chose shake shack for three reasons. First, the restaurant’s popularity. Their delicious food makes people willing to try them, also as we introduced before, as its growing popularity, it became the fastest growing company. Second, people brand loyalty. Nowadays, young people in society pay attention to whether they are fashionable. When you say that you like to eat shake shack, you will feel very fashionable. Because more and more young people like this feeling, their loyalty to the brand has also become an important reason. Third, the service and quality of their foods they provided. Shake Shack has brought high-calorie burgers closer to the health trend, paying more attention to food quality, while combining quality and speed. These are why our group chose this company.