urgentcase study1000 words

COURSE CODE BCO226 COURSE NAME Sales & Purchasing Management Task brief 1 & rubrics

Case Study

Selling Something People Could Get for FREE

Some products that are being sold have some free alternatives that people can get for free. Some businesses are able to sell these products and make good business out of it.

Charging for something that could be obtained for free is feasible. That’s the reason why services and products vary immensely as well – from smartphones through finding a carpenter or looking for apartments in the same area. So, how do you sell something that people could get for free?

Bottled water is a good case study.

· Ensure you focus on Business to Business (B2B) sales.

· Reference your document (Harvard).

· All questions are equally weighted (25%).

· Upload your document to Turnitin with appropriate formatting

· Minimum 1000 words

This task is worth 20% of your overall grade for this subject.

Questions:

1. Give an overview of sales process of selling bottled water in the B2B segments

2. Explain how the company manages its sales activities

3. Describe their main sales & marketing activities and how they add value to sell this product. Define the sale(s) models used by this companies

4. Give an overview of how the sales Organizational would look like and why.

The following learning outcomes:

Rubrics

Exceptional

90-100

Good

80-89

Fair

70-79

Marginal

60-69

Fail

<60 Criterion 1 (45%) The student demonstrates proficient understanding of the sales management function as part of the overall company strategy and is able to use company evidence to do so. The student demonstrates sound understanding of the sales management function as part of the overall company strategy and is able to use company evidence to do so. The student shows understanding of the sales management function as part of the overall company strategy but fails to identify key implications in the company evidence. The student attempts to understand the sales management function as part of the overall company strategy but fails to identify implications in the company and shows certain misunderstandings. The student fails to attempt/understand the sales management function as part of the overall company strategy. Criterion 2 (45%) The student demonstrates proficient understanding of the importance of personal selling in integrated communications and is able to relate this to the company. The student demonstrates sound understanding of the importance of personal selling in the integrated communications and is able to relate this to the company. The student demonstrates understanding of the importance of personal selling in the integrated communications and is able to partially relate this to the company. The student attempts to demonstrate understanding of the importance of personal selling in the integrated communications but is unable to relate this to the company. The student attempts to demonstrate understanding of the importance of personal selling in the integrated communications but with notable errors and is unable to/does not relate this to the company Communication (10%) The student communicates their ideas extremely clearly and concisely. The student communicates their ideas clearly and concisely. The student communicates their ideas with some clarity and concision. The student communicates their ideas with poor clarity and concision. Student fail to communicate their ideas clearly and concisely.