analyze the article:

http://eprints.lse.ac.uk/67045/7/From%20youth%20voice%20to%20young%20entrepreneurs_2016

Please check the attached files for outlines, examples and format.

100% original work

You can continue to write from the paragraph below( Feel free to edit and change):

Generally speaking, rhetoric is a technique used in language or writing to influence or inspire the audiences. The writer writes to convey a message to the audiences. The writer seeks approval in his own feelings, inspirations and opinions. For instance, When we evaluate other people’s work in critiques, you like a piece of work, and you say, “I like this.” But why? If you only say that you like the work, then you appear to be superficial and lack of knowledges. At this time, we need to add some decoration to describe the work: “because the painting has smooth lines, clear relationship between light and shade, elegant modeling, distinct spatial hierarchy, and stable triangular composition. ” Rhetoric makes our language more beautiful and persuasive. In writing, as in language, the addition of rhetoric makes the sentences more pictorial and resonate with audiences. When an writer writes, in order to express the ideas more clearly to the audience, rhetorical appeals and rhetorical strategies are needed. The purpose of rhetorical analysis assignment is to enable us to better understand the article, and to use critical thinking by analysing the author’s rhetorical appeals and rhetorical strategies for the central questions or theme. Draw stricter conclusions. In the end, we will give the author’s conclusions support, or not support or improvement.

Since my major is Digital Media Art, I am committed to looking for articles on this aspect for further analysis. The article that I determined to analyze is “From Youth Voice to Young Entrepreneurs: The Individualization of Digital Media and Learning” by Alicia Blum-Ross and Sonia Livingstone. This two authors are both from Department of Media and Communications at The London School Of Economics and Political Science. The article was first published in 2016 in Journal of Digital and Media Literacy and available online in LSE Research on July 2016.

According to the performance of this article, its audiences tends to be young people in digital media learning and advocates who support young people’s cooperative participation in digital media learning and “entrepreneurs” who teach young people to use digital media technology when more emphasis is placed on developing their sales potential. Alicia Blum-Ross and Sonia Livingstone divided the advocates and the “entrepreneurs” into two main research aspects, with the advocate advocating cooperative learning among young people and the “entrepreneurs” being inspired by commercialization, to inspire the students focus on individualistic learning. Their purpose is compare the two educational approaches to see which helps young people develop “self-expression” and “amplify their voices”,(Blum-Ross & Livingstone, 2016) and look for parallel but intersecting points between the two. The authors end with some negative thoughts for the audiences. Contemporary digital media learning（DML) youth are increasingly oppressed by the reality that they are expected and commercialized. Modern youth focus more on skills than creativity in the DML, so that the young voice is obscured by the personalisation of the young “enterprise”. It also reminds readers that the above facts can be avoided and criticized. And audiences are warned not to blindly accept commercial DML.

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ENGL/LLD 100A

(adapted from S. Berghoff)

Outline for Rhetorical Analysis Assignment

I. INTRODUCTION
a. What is rhetoric, in general? Why/how do writers use rhetorical writing

strategies to achieve their purpose? Provide a general /brief explanation
of this.

b. What is rhetorical analysis? What is the purpose of the Rhetorical
Analysis (RA) assignment?

c. Introduce the article you are analyzing:
1- Why did you choose this article? (Your discourse community)
2- What is the full title of the article?
3- Who is the author?
4- When was it written?
5- Where was it first published?
6- Who is the intended audience? Describe the discourse community

the paper was written for—connect this to your discourse community
7- What is the author’s purpose in producing this piece of writing? What

does he/she want to achieve? What do you think the author wants
the reader to think or do after reading this paper? (to inform, to
persuade, etc.)

d. Thesis/Preview Statement: Indicate the rhetorical strategies you will
discuss in the rest of this RA. Strategies include style, tone,
organization, use of rhetorical appeals (ethos, logos, pathos),
development of ideas (narration, description, exemplification, process
analysis, cause and effect analysis, comparison and contrast, definition,
classification and/or division, etc. ), flow/transitions,
presentation/format, etc. (look at the handout on “Framework for
Analyzing Genres and Rhetorical Strategies.”) Connect this to your
evaluation of the article and to your larger goal: to understand how
authors can use rhetoric effectively to achieve their purposes.

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II. ANALYSIS OF RHETORICAL STRATEGIES (details of the strategies

mentioned in “d” above)

You will begin each paragraph with a topic sentence, and the paragraph will have a
unified focus. You should write one or more paragraphs (use more than one if you have
multiple detailed examples of a particular appeal or strategy) on each of the rhetorical
strategies you mentioned in the introduction. Here is how you should develop your
paragraphs:

a. Define the rhetorical strategy you will be discussing in that paragraph (you can
quote or paraphrase from your course readings). You must define each appeal or
strategy clearly before discussing specific examples of it.

b. Quote or paraphrase 2-3 examples from the document that illustrate the author’s
use of the strategy or appeal

c. Explain how and why the examples illustrate the strategy or appeal and how they
have contributed to the author’s purpose in the article

d. Explain how this particular appeal or strategy can help all authors make their points
and persuade audiences effectively

Tip: Treat each body section like a mini-essay within your larger paper. If you follow
the steps listed above, you will see that you have a clear intro (introduce the rhetorical
appeal or strategy), body (show examples of it and explain how they illustrate the
appeal or strategy), and conclusion (connect the use of the appeal or strategy to the
author’s purpose; draw final conclusion based on how this author uses the appeal or
strategy, explaining why/how using it can help all authors achieve their purposes).

III. CONCLUSION

(a.) Bring your focus back to the real main subject here: effective rhetoric
(b.) Summarize briefly the main points of the analysis: go over the main

appeals and strategies you have analyzed, saying which ones were
particularly effective

(c.) Explain the significance of your analysis as you consider the following:
1. What conclusions can you draw, based on your analysis of this

particular article, about the role in general of rhetorical appeals and
strategies in producing clear communication through writing?

2. What changes would you recommend to this author to better achieve
his/her purpose?

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FORMATTING:

Ø 1 inch margins (left/right; top/bottom), 12-point Times New Roman font
Ø Use section headings and subheadings for the sections to guide the reader
Ø Use clear headings for each section of your essay—especially for introduction,

individual body sections (for example, you would need separate headings for Ethos,
Logos, Narration, Cause and Effect, Exemplification), and conclusion (see RA
Sample Format handout for clear example of layout and headings)

Ø 1.5 line spacing for initial drafts (including your final in-semester draft)
Ø Single spacing for the final draft that will go in your portfolio at the end of the

semester
Ø Single space between paragraphs; double space between individual body sections

(between, for example, your discussion of Ethos and Pathos, or Logos and Ethos—
each of which should have a separate heading and be its own section within your
larger Analysis of Rhetorical Appeals section)

Ø Block paragraph style; don’t indent paragraphs (keep them flush with left margin)
Ø See assignment sheet for word count for initial drafts
Ø About 1750 words for final draft that will go in your portfolio at semester’s end
Ø Number your pages