New Program Proposal

Guidelines

New Program Proposal

Each student will submit a proposal a new sport or recreation program for an organization/institution of their chose. Ideally it would be for an organization you are currently associated with.   The detailed proposal must include the following in 12 point Times New Roman font:

Use the Game Plan for Starting a Sport Business from the Web Study Guide to help with the process.

Complete the assignment in a real world application of an effective & efficient plan with details required to have it executed if given to a sport organization.

Title page

I. Executive Summary

II. Nature and Purpose of New Program

  Introduction

  Needs analysis:

(Narrative on how it fits in with organization’s mission, helps meet goal and objectives

based on comparisons to other organizations and satisfying needs/wants for future of organization)

Mission statement for new program

Goals and Objectives (short and long term)

Steps for any affiliations (NCAA, Any league, Certifying Organization, etc.)

Analysis of Internal and External Influences (Well referenced section: Data/facts which provide more information than needs analysis)

III. Impact of the program on the current organization/institution (such as existing programs, facilities, human resources, other stakeholders)

          Social forces affecting proposed program

            Ability to attract and retain new members

IV. Human Resources

            Describe organizational structure of personnel

            Basic duties of personnel directly involved in new program

Job description (one) for the most important new position needed for the success of the

new program.  Include the best place to advertise the position

V. References

Chapter 1

Game Plan for Starting a Sport Business

Most students think about entering sport management with the goal of working with their favorite professional team. But did you ever consider starting your own sport business? Being an entrepreneur means you are willing to take risks and create your own business, manage your business, and market your products or services to your customers. The hardest part is often just reviewing your options and finding the product or service you would like to sell to create happy customers. Much as a team needs a game plan, you need one to start your own sport business.

Every great business starts with research on potential business ideas. Use every resource you can find (professors, parents, career services, entrepreneurship magazines, sport magazines, the Internet, nassm.org, this textbook, the sports section of your local newspaper, and so on) to locate three possible sport businesses you would like to research this semester. Remember, this is your project, and you should find a sport business that fits your own goals. Your professor may need to agree that your idea is legal, is ethical, fits well with the course, and has enough supporting research to ensure that you can complete the exercises. But in the end, the business should reflect your own personality, goals, and motivation. In future chapters, you will be asked to select only one of your three business concept options and to write your game plan for it. Good luck!

1. Sport business idea 1: What research led you to select this business concept?

2. Sport business idea 2: What research led you to select this business concept?

3. Sport business idea 3: What research led you to select this business concept?

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 2

Game Plan for Starting a Sport Business

Analyze your three business ideas. Which idea do you think has the best global opportunity? Ethical opportunity?

1. Sport business idea 1:

2. Sport business idea 2:

3. Sport business idea 3:

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 3

Game Plan for Starting a Sport Business

It is time to use the six steps to decision making that you learned in this chapter. Follow the steps to decide which of your three sport business ideas from chapter 1 you are going to operate this semester.

1. Define the problem or opportunity:

2. Set objectives and criteria:

3. Generate alternatives:

4. Select the most feasible alternative:

5. Implement the decision:

6. Control the results:

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 4

Game Plan for Starting a Sport Business

A prospector company aggressively offers new products or services or aggressively enters new markets. Prospecting is a growth strategy used in fast-changing environments with high growth potential. Develop three potential prospector strategies for the business you have started in the previous chapters.

1. Prospector strategy 1

2. Prospector strategy 2

3. Prospector strategy 3

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 8

Game Plan for Starting a Sport Business

Power, politics, conflict, and stress are part of every organization. What is one thing you learned from the chapter that you will implement to help manage each of these behaviors that organizations exhibit?

Power:

Politics:

Conflict:

Stress:

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 9

Game Plan for Starting a Sport Business

Not many people run a business all alone. It normally takes a team of people to help start and grow a business. List four people you know whom you would want on your team.

Team member 1:

Team member 2:

Team member 3:

Team member 4:

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 11

Game Plan for Starting a Sport Business

You will need to motivate yourself and your employees to run your own sport business. What specific motivational theory from this chapter will you use to motivate yourself and your employees?

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).

Chapter 12

Game Plan for Starting a Sport Business

Your own sport business needs leadership if you expect it to be successful. Will you use a theory X or theory Y style of leadership to run your business, and which leadership theory or theories will you use to run your business? Describe the type of leader you want to be.

1

From R.N. Lussier and D.C. Kimball, Applied Sport Management Skills Web Study Guide, 3rd ed. (Champaign, IL: Human Kinetics, 2020).