Please see attachment for directions
WEEK 1
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Project 2: Consumers and Marketing
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The Business Ethics Workshop (2012) Washington, DC: The Saylor Foundation
Chapter 1: What Is Business Ethics? (pages 4-32)
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Ethical Issues, Ethical Dilemmas, & Legal Issues
Theme 2: Why Ethics Matters?
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Culture: The Key to Corporate Governance
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Corporate culture: The second ingredient in a world-class ethics and compliance program
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The Firm’s Stakeholders
WEEK 2
The Business Ethics Workshop (2012) Washington, DC: The Saylor Foundation
· Chapter 3: Theories of Consequence Ethics: Traditional Tools for Making Decisions in Business When the Ends Justify the Means (pages 91-125)
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Utilitarianism
The Business Ethics Workshop
(2012) Washington, DC: The Saylor Foundation
· Chapter 4: Theories Responding to the Challenge of Cultural Relativism (pages 137-176)
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Aristotle & Virtue Theory
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Kantian Ethics in a Nutshell: The Moral Philosophy of Immanuel Kant
[For additional information on ethical theories, see Course Resources under Content]
Theme 2: Ethical Issues Surrounding Banking & Investment Activity
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The two-year Wells Fargo horror story just won’t end
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Tippee Insider Trading after Newman and Salman : Why Knowledge Is Not Always Your
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U.S. Supreme Court Clarifies Standards for “Tippee” Insider Trading Liability
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60 Minutes Flash Boys – High Frequency Trading
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Socially-Responsible Investing for Long Term Safety and Returns: Tom Van Dyck at TEDxNewWallStreet
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Why Creating Wealth Is Not Exploitative
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What’s in a Name? Regulation Best Interest v. Fiduciary
Week 3: Ethical Treatment of Employees – Workplace Culture
Theme 1: Safety/Civility
Your Person
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OSHA’s Wall of Shame: Agency Targets ‘Severe Violators’
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The Top 10 Bizarre Workers’ Compensation Cases for 2015
Your Psyche
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Kareem Hunt faces more than baseline six-game suspension
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The silent killer of workplace happiness, productivity, and health is a lack of basic civility
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Chris Porath – “Mastering Civility: A Manifesto in the Workplace,” WJLA Interview
Your Money
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Thinking About Using Payroll Debit Cards? Read This First
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New Overtime Rules Suspended for Now
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Are ESOPs Good Retirement Plans?
Theme 2: Freedom From Discrimination
Illegal Discrimination
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The Pregnancy Discrimination Act and the Supreme Court: A Legal Analysis of Young v. U nited Parcel S ervice
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Legal discrimination in four letters: BFOQ
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The strange loophole that lets Hooters hire only female servers
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Is it okay to hire cooks to match the cuisine? (part I)
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Resources Legal Alerts Newsletters Articles Blogs Mobile Apps Subject-Matter Booklets State Law Guides Newsletter PDF EEOC Settles Beef With Restaurant
Legal Discrimination
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The Hidden Obstacle to Great Corporate Culture: Unconscious Bias
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Former Hooters Waitress Awarded $250,000 in Racial Discrimination Case
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Lifestyle Discrimination: Is it Legal?
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8 Ways Employers Can Discriminate Against Workers – Legally
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Anne Arundel Medical Center Won’t Hire Smokers In The Future
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Pay Transparency Is The Solution To The Pay Gap: Here’s One Company’s Success Story
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If a Law Bars Asking Your Past Salary, Does It Help or Hurt?
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Employers Must Use Caution When Basing Pay Decisions On Prior Salary History
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Schumpeter: ESOP – When Workers Are Owners
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Employee Rights When Working for Multinational Employers
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EU to push for 40% quota for women on company boards
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EU workplace headscarf ban ‘can be legal’, says ECJ
WEEK 4
Week 4: Patents and the Pharmaceutical Industry, Products of Liability & the Role of Whistleblowers
Theme 1: Pharmaceutical Industry
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The Importance of Patents: It Pays to Know Patent Rules
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Why Patent Protection In The Drug Industry Is Out Of Control
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Is a Patent a Monopoly? —Antitrust Considerations
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First-To-File Patent Law Is Imminent, But What Will It Mean?
Theme 2: Products of Liability
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The Danger Of Loosely Regulated Supplements
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Unregulated supplements send thousands to hospital each year
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The ethics of global clinical trials In developing countries, participation in clinical trials is sometimes the only way to access medical treatment. What should be done to avoid exploitation of disad
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IRB Considerations for Investigator – Initiated Research
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Supreme Court lets pay-to-delay ruling against pharma stand
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Appendix K Antibiotics In Animal Feeds
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Ethical dimensions of the prescription opioid abuse crisis
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The War on Opioids: An Ethical Perspective
Theme 3: Whistleblowing
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What’s Ethical About Whistleblowing?
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5 famous whistleblowers who risked everything
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Our Successful Whistleblower Cases
WEEK 5
Week 5: Marketing, Brand Protection, Food Production, Agribusiness & Obesity
Theme 1: Ethical Issues Related to Marketing
The Business Ethics Workshop (2012) Washington, DC: The Saylor Foundation
Chapter 12: The Selling Office: Advertising and Consumer Protection (pages 529-566)
Offensive/Exploitive/Insensitive/Violent—short of illegal
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The Most Offensive Urban Outfitters Products to Ever Exist
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Sorry About That: Wells Fargo to End Ads Suggesting Science Over Arts
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Update: Hyundai Apologizes For Car Ad Depicting Attempted Suicide
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Ikea apologises over removal of women from Saudi Arabia catalogue
False Claims to Making One Healthier, Richer, Younger–illegal
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14 False Advertising Scandals That Cost Brands Millions
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Controversial Lollipop Ad Goes Up in Times Square
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FTC to Crack Down on Deceptive Weight-Loss Ads
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The fall of “anti-aging” skin care
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FTC Action Puts Deceptive Marketer Out of the Debt Relief Business
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Federal Trade Commission Act Section 5: Unfair or Deceptive Acts or Practices
Exploitive/Dangerous to Children & Vulnerable Populations
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Exploitative Advertising Campaigns are Targeting our Children
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Monster drinks: Are the energy drinks marketed to children?
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E-Cigarette Ads Target Millions of Kids, CDC Says
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Study eyes candy-flavored e-cigarette ads targeted to kids
Stealth Advertising/Conflicts of Interest/Biased Reviewers
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Astroturfing: Government shills are flooding the web
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The Never-Ending War on Fake Reviews
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The Real Problem with Mommy Bloggers
Theme 2: Ethical Issues Related to Brand Protection
Controversial Ingredients and Testing of Ingredients
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Controversial caffeinated products
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5 Lessons Learned From Mattel’s Lead Paint Crisis
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Doing Well By Doing Good
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Choking Hazards: Are Current Product Testing Methods for Small Parts Adequate?
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Animal Antibiotics
Assembly & Manufacturing Problems
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An Empirical Examination of a Multinational Ethical Dilemma: The Issue of Child Labor
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Ethical diamonds: What Conscientious Consumers Need to Know
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Conflict Minerals and Firms’ Ignorance Over Their Supply Chains
Consumer Privacy
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Tim Cook to talk consumer privacy and data ethics at European data protection conference later this month
Pricing
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Uber’s Surge Pricing: Is it Ethical?
Theme 3: Ethical Issues Related to Food & Drink Production
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At sentencing, cantaloupe growers apologize for deadly listeria outbreak
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For first time, company owner faces life sentence for food poisoning outbreak
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Business Ethics Alive: Blue Bell vs Peanut Corporation of America
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2.5 million pounds of taquitos recalled for salmonella, listeria concerns
WEEK 6
Week 6: Emerging Technologies, Data Protection & Privacy
Theme 1: Emerging Technology
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Jennifer Golbeck The curly fry conundrum Why social media likes say more than you might think
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Bias already exists in search engine results, and it’s only going to get worse
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Facebook has revealed the hyper-specific internal rules it uses to police content
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Net neutrality rules are likely doomed, but the debate isn’t going away
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California is on the verge of passing a sweeping new online privacy law targeting Facebook, Google and other tech giants
Theme 2: Data Protection
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The Complicated Ethics of Data-Breach Disclosure
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Equifax Breach Exposed More Consumer Data Than First Disclosed
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The cost of data security: Are cybersecurity investments worth it?
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The ethics of Hacking 101
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US v Europe – a cultural gap on the right to be forgotten
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Tracking The Trackers
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What happens to your digital assets when you die?
Theme 3: Privacy
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Technology as a Threat to Privacy: Ethical Challenges to the Information Profession
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FDA medical device plan zeros in on cybersecurity, public-private partnership
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Ethics and advanced medical devices: Do we need a new approach?
Consumer Privacy Bill of Rights—not the law
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European Union hits Google with record $5 billion fine in Android antitrust case
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The 10 Largest Data Security Breaches of 2018 (So Far)
BMGT 496 – Project 2:
Consumers and Marketing (25%)
Project 2 is due Sunday at 11:59 p.m. eastern time of week 6 (with a 30 minute grace period).
Purpose: In this project, you will assess marketing from a business perspective. Specifically, you will complete research and use the course material to discuss a product, brand or industry, discuss how the product is suited to marketing of a particular company. You will also learn about the responsibilities of marketers in relation to ethics.
Outcomes met by completing this project:
1. identify ethical issues that arise in domestic and global business environments using an understanding of ethical concepts and of legal and business principles
How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 6-8 pages in length excluding the title page and reference page. Write clearly and concisely.
Instructions:
The five “conceptions of a consumer” presents a framework for examining and organizing the purchase decision process of consumers. Thus, the framework presents an opportunity to examine the responsibility of the marketer to consider the ethical ramifications to its consumer base, i.e. Corporate Social Responsibility. The following 5 conceptions are defined and explained in the Business Ethics Workshop, eBook, Chapter 12.
1. The wary consumer
2. The contracting consumer
3. The protected consumer
4. The renegade consumer
5. The capable consumer
Course Material and Research
This project requires you to do research on the Internet. You are expected to use course material going beyond defining terms. You are expected to explain the ‘why and how’ of a situation. Avoid merely making statements but close the loop of the discussion by explaining how something happens or why something happens, which focuses on importance and impact. In closing the loop, you will demonstrate the ability to think clearly and rationally showing an understanding of the logical connections between the course material and the question(s) being asked. Using one or two in-text citations from the course material throughout the entire paper will not earn many points on the assignment. The support must be relevant and applicable to the topic being discussed. Points are not earned for mentioning a term or concept but by clearly and thoroughly explaining or discussing the question at hand.
Your Role
As consumers we can define our attitudes and acceptance or rejection of advertising based upon our perceptions and experience. But as students of Business Management, we are called upon to examine the topic more in depth and from a corporate perspective. Project 2 will address the following questions from the perspective of a business owner or chief marketing officer.
Use this link:
Project 2 Template
to complete this project.
Review the Paper
Read the paper to ensure all required elements are present.
The following are specific requirements that you will follow. Use the checklist to mark off that you have followed each specific requirement.
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Checklist
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Specific Project Requirements
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Proofread your paper
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Read and use the grading rubric while completing the memo to ensure all requirements are met that will lead to the highest possible grade.
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Submit file in Assignment Folder as a PowerPoint Presentation. No pdf files will be graded.
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Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
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Contractions are not used in business writing, so do not use them.
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Paraphrase and do not use direct quotation marks. Paraphrase means you do not use more than four consecutive words from a source document. Instead put a passage from a source document into your own words and attribute the passage to the source document by using an in-text citation.
Changing words from a passage does not exclude the passage from being a direct quote. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
Note that a reference within a reference list cannot exist without an associated in-text citation and vice versa.
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You are expected to use the weekly course materials to develop the analysis and support the reasoning. See the module, Learn How to Support What You Write. There should be a robust use of the course materials along with a thorough analysis.
The citations must contain the title of the eBook, the chapter title and year. The case scenario facts are not cited but do not use more than four consecutive words when completing the project. If more than four consecutive words are used from source documents, this material will not be included in the grade and could lead to allegations of academic dishonesty.
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You may not use books in completing this project. Dictionaries, encyclopedia and Wikipedia may not be used.
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Submit the paper in the Assignment Folder (The assignment submitted to the Assignment Folder will be considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the assignment is the correct submission. No exceptions will be considered by the instructor).
Self-Plagiarism: Self-plagiarism is the act of reusing significant, identical or nearly identical portions of one’s own work. You cannot re-use any portion of a paper or other graded work that was submitted to another class even if you are retaking this course. You also will not reuse any portion of previously submitted work in this class. A zero will be assigned to the assignment if self-plagiarized. Faculty do not have the discretion to accept self-plagiarized work.
NOTE: All submitted work is to be your original work. You may not use any work from another student, the Internet or an online clearinghouse. You are expected to understand the Academic Dishonesty and Plagiarism Policy, and know that it is your responsibility to learn about instructor and general academic expectations with regard to proper citation of sources as specified in the APA Publication Manual, 6th Ed. (Students are held accountable for in-text citations and an associated reference list only). Serious sanctions can result from violations of any type of the Academic Dishonesty and Plagiarism including a zero on a project, a zero for the course or dismissal from the University.
Project 2: Consumers and Marketing
(Your Name)
BMGT 496 (section number)
(Instructor’s Name)
(Please do not use pictures or images on the Title Page – remove from your final copy)
As consumers we can define our attitudes and acceptance, or rejection of advertising based upon our perceptions and experience. But as students of Business Management, we are called upon to examine the topic more in depth and from a corporate perspective. Project 2 will address the following questions from the perspective of a business owner or chief marketing officer.
Introduction
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Write an Introduction paragraph.
The Introduction paragraph is the first paragraph of the paper and will be used to describe to the reader the intent of the paper explaining the main points covered in the paper. This intent should be understood prior to reading the remainder of the paper so the reader knows exactly what is being covered in the paper.)
(Identify from which perspective the paper will be written: business owner or chief marketing officer.)
(Write the introduction last to ensure that the main points are covered.)
Product Selection and Its Typical Consumer
(Select and discuss one good example of a product, brand or industry and its typical consumer. The product selection can be of your choice, but the information presented about it is from a reliable source and properly cited and referenced.)
Consumer Purchase Decision
(Define the consumer purchase decision by one or more of the five “conceptions”.)
(Explain how the product is suited for marketing to one or more of the 5 conceptions and why not to the others.)
Ethical Principles
(Explain what ethical principles would apply to the marketing of the selected company’s or industry’s products? Include an alignment of the principles selected in relation to caveat emptor. )
(Explain the responsibilities of the marketer in relation to ethics concepts you have studied, including HOW its application would impact the marketer’s message and programs.)
Privacy Policies
(Explain specifically what would be prescribed for the company’s social media and data privacy policies related to the advertising of its product(s).)
Conclusion
(Write a concluding paragraph that is brief and summarizes the main points. Provide specific information related to the major topics discussed in the paper.)
References
(The reference page is on a separate page from the report. The reference page is completed according to APA with each reference left-justified with hanging indentation for subsequent lines. References are completed in alphabetical order. Please see the module, Learn to Use APA to ensure references are in APA format.)
