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Reflection: Pop Empire

The American culture has been dominating the pop-culture for many years. It has been the source of influence in most parts of the world. However, this has changed especially due to the rising influence that is being made in India and Korea in the film, music and the entertainment industry. The increasing acceptance in Hollywood has reduced the fame and strength with which American culture was taken to influence the world. The major cause of this change is the globalization and use of technology which has made it possible for the films and dances from India and Korea to be showcased in different parts of the world.

Globalization and technology has given different people in varied parts of the world an opportunity to grow and develop as well as influence people internationally. The world is an open consumer of culture which chooses depending on the availability in the minds, bandwidths as well as in the hearts of people (Lee, Monika and Robert 11). The Indians have grown to influence the lives of people beyond their boundaries. This can be attributed to the culture that is well packaged and that which is unique. I believe that America has influenced the culture for many years. They have shown people what they can offer in the films and their music. This is a culture that has been filled with racism and lack of equality. As a result, the world has become used to what is expected and this is the reason a void exists making people interested to learn from other cultures.

The greatest success that has led to the massive influence the Indian and the Korean entertainment industry has achieved is the adoption of anesthetics as well as the narratives and the practices which are associated with Hollywood(Lee, Monika and Robert 17). This is where the stars are depicted as the models and people who can influence the society in order to achieve greater success. Therefore, using the aesthetics, the Indians and the Koreans have been able to acquire the quality of the Hollywood and depict the life issues in a better way. This is the reason why there is a global wave of acceptance of the pop culture from these countries.

America has had the influence over the cultures of the world for long. However, they lack the one factor that defines them. Hollywood has no single factor that makes it unique. On the other hand, it is seen that the Korean culture industry is unique because it cannot evolve without its hybridity and mimicry (Lee, Monika and Robert 26). This means that it combines all the aspects and the issues of the society including the languages and the politics. As a result, it is unique and genre that is shaped by the available local tastes of the consumers as well as their habits which are translated to other transnational dimensions. This means that the Koreans have been able to reproduce their culture and relate it to the world.

Culture and nurture are the other factors that have led to the growth of the pop culture from Korea and India. In United States, the talent belongs to a single individual. The rise in the industry be it music or acting is majorly as a result of the efforts of an individual. There is no oneness and mentorship in such processes. In the world where the issues of inclusivity as well as racism have raised great questions, the popularity of such a culture is expected to go down. However, in the Korean Culture, talent is supposed to be owned by the agencies. They have become families which grow together. This has enabled them to bring out the best of the skills from each other and come up with better, greater and widely acceptable ideas. People are trained in areas such as singing, dancing, as well as participating in hosts and guests on different programs(Lee, Monika and Robert 30). This is a great contrast to the United States approach.

The growth of Hollywood was largely because they were able to control the airwaves. This is a time when media was more restricted. However, with globalization, the world has become a global village. I think this is of great benefit to the emerging cultures which are in need of growing into the position of Hollywood. The division that existed between the West and the so-called Rest has been bridged (Lee, Monika and Robert 178). This is because technology has brought a neutral and homogenous ground where all the players can compete. As a result, the experiences of adversaries due to taking over of territories have reduced. Globalization has made it possible for people in any part of the world without using any of the available channels developed by companies to reach as many people as possible.

One major factor that has favored Korea and India into becoming hubs for techno-cultural production and consumption is the economic shift. United States has remained to be the country which had the most powerful economy for many years. This is the reason it was able to influence different factors. However, the other countries in Asia are now rising. They are becoming more powerful when they are together compared to United States (Lee, Monika and Robert 213). This means that they have the capacity and the power to push forward their culture using dance or songs or films. There is also available market due to the growing markets and economic gains.

The digital media platforms have played a great role in enhancing the stardom of the Korean and Indian personalities. This is because celebrities and stardom are blended together by these platforms (Lee, Monika and Robert 259). I believe that the technology and the development of strong economies in Korea and India has made it possible for them to increasingly develop and grow into the same levels as the personalities in Hollywood. However, the most significant factor is that they have been able to use the media to address issues which have bothered people for many years. Issues such as heterosexual romance and lesbianism have all been well represented. The world is prepared to learn as opposed to watching the discriminations which are present using Hollywood.

The government support has also played a role in enhancing the developments that have given the Indian and the Korean cultures a chance to compete with Hollywood. This has most especially been useful in raising local pop star fans that are able to identify and celebrate a particular star. The results are that the industry grew to target other segments of consumers including the teenagers and women (Lee, Monika and Robert 296). The use of internet creates greater fan connection and hence an accepted culture is passed on to the others faster and it spreads throughout the world.

In conclusion, the factors contributing to transnational and diasporic flow of the Indian and the Korean culture are supported by the growing economic as well as development of technology and globalization in the world. The different themes once controlled by the Hollywood players are now accessible in the world. These include the themes of stardom, lesbianism as well as use of aesthetics to enhance the attractiveness of the pop-culture. The acceptance by the teenagers who have been the main target in Bollywood and the Korean market has made it possible to increase massive sharing using the internet as the main medium. This means that the complexities of the known media facilities have been dealt with. Therefore, globalization has played an important role in the increased flow of the Indian and Korean culture in the world beyond the territorial boundaries.

Works Cited

Lee, S. Heijin, Monika Mehta, and Robert Ji-Song Ku, eds. Pop Empires: Transnational and Diasporic Flows of India and Korea. University of Hawaii Press, 2019.