please read the attachments carefully.

Personal Brand Assignment
MKT 306

Due March 5, 2020
Worth 100 points or 10% of your final grade
Develop a marketing plan to guide your future (SLO 2).
Use resources from the TAMUC and College of Business Career Centers to help with the assignment.

Steps 1 and 2 Focus on You as a Product
Step 1: Personality Inventory – Use Personality Pathways (short version of Myers-Briggs) to find your profile
Once you have your 4 letter profile, look up the description, characteristics and career fields frequently pursued by people with this profile. (see Myers-Briggs Test Overview attachment under Week 5)
Print the description and highlight the 3 or 4 qualities that describe you best.
Circle the career fields that are closest to what you’ve been thinking about after graduation for consideration

Step 1 Resources
Personality Pathways: https://www.personalitypathways.cm/type_inventory.html
Myers-Briggs Overview:
Your Personality Type: When you decide on your preference in each category, you have your own personality type, which can be expressed as a code with four letters.
ISTJ http://www.personalitypage.com/ISTJ_car.html ISFJ https://www.personalitypage.com/html/ISFJ_car.html
INFJ https://www.personalitypage.com/html/INFJ_car.html INTJ https://www.personalitypage.com/html/INTJ_car.html
ISTP http://www.personalitypage.com/ISTP_car.html ISFP http://www.personalitypage.com/ISFP_car.html
INFP http://www.personalitypage.com/INFP_car.html INTP https://www.personalitypage.com/INTP_car.html
ESTP https://www.personalitypage.com/ESTP_car.html ESFP http://www.personalitypage.com/ESFP_car.html
ENFP https://www.personalitypage.com/ENFP_car.html ENTP http://www.personalitypage.com/ENTP_car.html
ESTJ http://www.personalitypage.com/ESTJ_car.html ESFJ http://www.personalitypage.com/html/ESFJ_car.html
ENFJ https://www.personalitypage.com/ENFJ_car.html ENTJ http://www.personalitypage.com/ENTJ_car.html

Step 2: Table Describing Product
Four Parts to the Table:
Personal Characteristics: words that describe you, including Myers-Briggs profile
Content Knowledge: things you know from your major, courses taken, certifications
Process Knowledge and skills: things you can do or demonstrate
Industry Knowledge: areas of business you have worked in through jobs, internships, volunteer experiences or family background

Product Table Example
Personal Characteristics Content Knowledge Process Knowledge and Skills Industry Knowledge
ENFJ  (Extroverted, Sensing, Feeling, Judging) Marketing Major Operate cash register, customer service skills Family grocery store
Exceptional people skills Retail Management Open and Close restaurant; schedule shifts Fast food restaurant (summer job)
Organizational abilities Certified in Excel, SAP Conduct inventory, order merchandise Boutique (internship)
Creative and imaginative

Step 3: Target Market
Research jobs you will qualify for after graduation.
Apply steps in CH 7 to (1) segment the market of potential employers by industry, geography, skills needed, (2) select a target position/ industry/size company that you want to work for and (3) position yourself to fit the job.
Find a job description through a website, such as Indeed or on the COB Career Services Website

Step 4: Price
Look at the average starting salary for new hires in the field/company you want to work for.
Consider what other benefits might be offered (vacation, health insurance, car, phone or phone allowance, tuition reimbursement, training, etc. Look at YouScience for more information.

Step 5: Layout of Assignment
Leo A Lion, Jr.
Personal Brand Assignment Sample Layout
Target Market – what and why, include the job description.
Use www.jobscan.co to compare your resume with the job description. Report percentage match
Product – describe yourself and what you can offer the company. Then add your table
Price – report what you are likely to get for the job you selected.
Place – how will you distribute information about yourself? Job fairs, websites, networking?
Promotion – summarize how you add value to the employer. Insert your resume at the end

Improve your Resume Using Handshake
Login to www.hirealion.com
Click on students
Click on Documents (top right)
Upload resume
Career Services may approve or designate Changes Required
If not approved, make changes and resubmit
Do soon to allow enough time for feedback before project is due

Personal Brand Assignment

Pranish Pakwan

MKT 306

Texas A&M University – Commerce

Target Market

After my graduation, I would prefer to work in a position that deals with software, web development. My major is Computer Information System, the major is vast in the computer field where you have several opportunities to choose from, it can range from cyber-security to system administrator to developers and programmers. I am mostly interested in programming and developing; hence a web developer/designer would be a perfect job for me. A web designer puts people/client’s concept and ideas to reality in a beautiful presentation web pages. It is teamwork rather than alone, and I like working with people, getting to learn from them and apply my knowledge.

I would like to start from a small to medium scale company because it will help me to learn and experience a variety of areas from web development to system analysis. After looking for a current opening in Web development, I found a job opening of a Junior Web and UI Designer at Power Digital Marketing based on California. I think this job would be a perfect fit for me as I look at web development and they use similar software called Shopify, which I am familiar with. Also, another major factor would be the location, California is the place to be for IT professionals due to its diverse employment opportunity. Upon scanning for job match probability, it gives a percentage of 40%. However, I will be graduating after 2 semesters during which I will be learning about UI/UX, adobe and a lot more skills which will satisfy the remaining requirements.

Product

If I look at myself as a product in the market that is for sale. It would contain features and characteristics that can help in solving a problem efficiently, organizing tasks to complete it proficiently without any delays. In the result of the Myers Briggs Test, I got ENFJ. “E” stands for Extraverted and I am usually open and motivated by the outside world of people and things. “N” stands for Intuitive and I agree with what Intuitive means, as I like to make things out of what is available. “F” stands for Feeling, I feel bad when anyone is angry or fighting, I try my best to help resolve their problem as I believe this only leads to negativity and nothing else. I like to start my day with a goal and a target to complete them by a given amount of time, it relaxes my aura which matches a personality trait by Briggs called Judging characteristics. In simple words, I can offer a potential company an open mind to take new ideas and thoughts of everyone else with optimism and can develop or work on any project from scratch or complete from whatever is left. Furthermore, web developing is teamwork and there may sometimes be negative actions among the team members which I can handle to avoid any further damage to the company in terms of time and money.

Looking at a technical point of view, I have worked on various Shopify projects that I have gained sufficient experience in SEO optimization, metadata handling, broken links, etc. which will help in ranking the website higher in popular search engines like Google and Bing. On top of that, I can craft and design beautiful homepage banner, ads, to make the website look beautiful and professional.

Personal Characteristics

Content Knowledge

Process Knowledge and Skills

Industry Knowledge

ENFJ(Extroverted, Sensing, Feeling, Judging)

Information System Major

Code small problem-solving programs

Cell phone store

Problem-Solving Skills

SEO Optimization

Create SQL queries

E-commerce Marketplace(Internship)

Adapt to diverse group

Efficient with Java, C++, C#, etc.

Manage, order, inventory

Organized

Maintain and support website, weblink

Price

The starting salary for an entry-level or junior web developer is $50084 with other benefits like commission, profit sharing and bonus raising to $4000. After 4 to 5 years of experience, the salary is likely to increase up to $65909, according to PayScale. The highest average salary is offered in San Francisco, Seattle, and New York. If we look at the numbers, that’s pretty good for an entry-level job and is also one of the most in-demand and reputable job positions.

Place

I will be looking for my preferred job in California. Such jobs as a developer, designer are in demand in cities like Los Angeles, San Francisco with a lot of exposure to gain a lot of experience. Another reason why I want to work in California is because of the lifestyle over there and the weather, which I believe is a lot better than any other state. I will be finding my job with every resource possible, for example from online job sites like Handshake, indeed and also my networking and reference with peers that I made along my degree journey.

Promotion

I would be a good addition to the company as I can identify the problem and come up with a solution and furthermore I can, and I love to do more than what I am assigned for.

Attached below is a Resume.

Pranish Pakwan

Irving, TX 75428  • (507) 858-9580 • pranishpak1@gmail.com

www.yalagarden.com 

Professional Summary

Self-motivated Web Designer and Social Media Intern of experience working on multiple Shopify projects. Passionate and hardworking with a penchant for meeting deadlines. Interested in role with the company promoting best practices and offering diverse customer projects.

Skills

· Adapt to diverse groups
· SEO trend knowledge
· Problem-solving skills
· Google Analytics knowledge

· WordPress/Shopify knowledge
· Content marketing strategy
· Website optimization/ development
· Proficient, Organized, Collaborative

Education

Bachelor of Science: Computer Information System, Expected in 2020

Texas A&M University-Commerce – Commerce, TX

· Minor in General Business

Associate of Science: General Science, 2017 to 2019

North Lake College – Irving, TX

· GPA of 3.44

Work History

Website Designer, 01/2019 to Current

Yala Garden LLC – Dallas, TX

· Implemented Google Campaigns and SEO for www.yalagarden.com

· Strengthened company brand and identity by creating a distinctive website and logo within 20 days

· Designed a website powered by Shopify

Sales Associate, 08/2017 to 08/2018

Metro By T-Mobile – Richland Hills, TX

· Implemented up-selling strategies, encompassing recommendation of accessories and complementary purchases

· Trained and developed new sales team associates in products, selling techniques and company procedures every quarter

Social Media Intern, 04/2016 to 06/2016

GoGazzab Online Ecommerce – Kathmandu

· Utilized best practices for SEO optimization to boost social media program’s visibility

· Created at least 47 effective messaging using language, graphics and marketing collateral

Awards and Membership

· Received Presidential-Honor, Cross-Cultural Scholarship

· Member of Drone Club