IOSStarbucksCoursework x
- Type of paperCoursework
- SubjectMarketing
- Number of pages11
- Format of citationOther
- Number of cited resources8
- Type of serviceWriting
Need to answer these questions: 1. What is Starbucks’ strategy? (100 marks) 2. Assess Starbucks’ strategy in relation to: a) Starbucks’ financial performance. (50 marks) b) The overall coherence of Starbucks’ strategy in terms of its fit with the company’s external and internal environments and the internal consistency of the strategy. (50 marks) 3. Does Starbucks operate in the interests of its shareholders or its stakeholders? (100 marks) 4. What threats does Starbucks face; how should it counter these threats? (100 marks)
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Business School
COURSEWORK Session 2016/2017
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Module title
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Influencing Organisational Strategy
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Module Code
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Submission date and time
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Weighting of assessment
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70% of total mark.
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Instructions to Candidates
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Attached are case study materials concerning Starbucks. Use the case study materials and your own research to answer the attached questions. Attempt all four questions (please note the marks awarded for each question).
Response must be word-processed, your work should be proof read. Please reference any sources or models used. Diagrams and tables can be used in the main parts of your answers or put in as appendices. Answer each individual question using the questions as sub-headings rather than attempting to write one answer that covers the questions.
Evidence of further reading will be marked accordingly.
A minimum of 3,000 words is expected and a reference section.
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This coursework assesses the following learning outcomes
L1. Develop a critical knowledge of strategy and strategic management.
L2. Critically evaluate the influences on organisational strategy development.
L3. Develop organisational strategies that take cognisance of external and internal influences and acknowledge the complexities and ambiguities surrounding such decisions.
Submission instructions
Your attention is drawn to the University’s policy on Plagiarism and Collusion which apply to this assessment. Details are available in your Student Diary.
You should also be aware that late submissions will be penalised in line with University regulations. Please see your Handbook for details.
Module: Influencing Organisational Strategy
Please provide a brief introduction on Starbucks.
1. What is Starbucks’ strategy?
SWOT Analysis
2. Assess Starbucks’ strategy in relation to:
a) Starbucks’ financial performance. (50 marks)
Please compare company last 5 years financial statement and comments on the profitability ratios.
I got the financial statement from here: http://quotes.wsj.com/SBUX/financials/annual/income-statement
b) The overall coherence of Starbucks’ strategy in terms of its fit with the company’s external and internal environments and the internal consistency of the strategy.
My answers need to touch the element of PEST Analysis.
3. Does Starbucks operate in the interests of its shareholders or its stakeholders?
Need to demonstrate the understanding of Porter’s Five Forces Framework
(100 marks)
4. What threats does Starbucks face; how should it counter these threats?
(100 marks)
