Video 5-7 minutes 

Page 1 Kaplan Business School Assessment Outline

Video
Presentation
Length:

5-7 Minutes (+/-10%)

%

40

Your Task
You are required to select a crisis experienced by an organisation to use as a case study. You
imagine you are an expert consultant who works with companies to improve their decision-
making processes. You are asked by a company which has recently experienced a crisis to
review the decision-making processes it employed and recommend ways in which it can improve
in the future. In your video presenting your findings to the board of the company.

Assessment Description
An organisational crisis is a significant, essentially unexpected event which threatens the
company’s reputation, financial standing and/or ability to operate. Examples of organisational
crises include; natural disasters, security breaches, fraud, product recalls and environmental
spills.

Your lecturer needs to approve your choice of organisational crisis before you proceed.

In your video, you provide a short overview of the crisis and then specifically address the
following three questions below:

1) What decision-making models or approaches were used by the company when managing this

crisis? In answering this question refer at least 1 (one) decision-making model which could
have been followed.

2) Identify on a minimum of 2 (two) decision-making biases or errors might have influenced the
decisions made. What could have been the impact of these biases or errors?

3) Make a minimum of 2 (two) recommendations regarding the strategies that could be put in
place, in the future, to avoid your identified decision-making biases or errors.

A minimum of 5 academic references should be used to support the statements made and
arguments presented in this video.

Learning outcomes
LO4 – Apply Strategies integrating ethical, social and global considerations, which benefit
organisational performance

Page 2 Kaplan Business School Assessment Outline

LO5 – Analyse and evaluate real-world situation using a wide variety of decision-making
approaches and techniques.

1) Ensure that you record in a well-lit location and quiet location so that the quality of your video is

enhanced
2) Confirm that your voice is recording clearly and avoid reading notes, and look at the camera when

you speak.

4) Be creative in how you present your information and reinforce the arguments or positions you are

taking.

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.

What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?

Click here for answers to these questions:
http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments

Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Learning Advisor or refer to the
resources on the MyKBS Academic Success Centre page. Click here for this information.

http://www.kbs.edu.au/current-students/student-policies/

https://elearning.kbs.edu.au/course/view.php?id=1481

Page 3 Kaplan Business School Assessment Outline

MBA 503 Assessment Three – Video – Marking Guide

Criteria F (Fail) 0-49% P (Pass) 50-64% CR (Credit) 65-74% D (Distinction) 75% – 84% HD (High Distinction) 85% – 100%
Marks Assessment Content (MBA 503 – Assessment 3) out of 30 marks

Decision-Making
Models

DM model either not mentioned
at all or vaguely explained.
Either no or limited analysis and
connections included.

Analysis of the chosen DM
model included – limitations
and advantages mentioned but
not developed. Connections
between the context and the
DM model mentioned but not
developed.

Extensive and detailed analysis
of the chosen DM model –
limitations and advantages
explained. Connections
between the context and the
DM model clarified and
detailed. Academic research
included

Thorough and comprehensive
analysis of the chosen DM
model – limitations and
advantages evident.
Connections between the
context and the DM model
carefully detailed. Academic
research included and supports
the arguments being developed.

Extensive, detailed, and in-
depth analysis of the chosen
DM model – limitations and
advantages apparent.
Connections between the
context and the DM model
thoroughly detailed. Academic
research and sources skillfully
embedded and support the
arguments being developed.

10

Decision-Making
Biases or Errors

DM biases/errors either not
detailed at all or minimally
referred to. Little or no impact
of the biases/errors included.

DM biases/errors mentioned.
Connections made between the
context and the DM bias. Some
commentary on the impact of
DM biases/errors included

DM biases/errors detailed
clearly. Extensive connections
made between the context and
the DM bias. Reflections made
re the impact of DM
biases/errors.

DM biases/errors detailed and
comprehensive manner.
Extensive connections made
between the context and the
bias. Considered and measured
reflections made re the impact
of DM biases/errors. Academic
references included

DM biases/errors thoroughly
and meticulously analysed. A
deep, extensive and detailed
connection made between the
context and the bias. Insightful
reflections made re the impact
of DM biases/errors. Academic
theory support and augments
discussion.

10

Recommendations
to the Board

Recommendations minimal or
non-existent. No clear
connections between the biases
and recommendations

Clear recommendations
included. Strategies clear. Effort
made to detail linkages between
DM biases and
recommendations.

Detailed and clear and concise
recommendations included.
Strategies logical and clear.
Obvious linkages between DM
biases and recommendations.

Detailed and considered
recommendations included.
Strategies logical with
reasonable likelihood of
successful outcomes. Perceptive
linkages between DM biases
and recommendations.

Discerning, thorough, precise
and measured
recommendations included.
Strategies logical with strong
likelihood of successful
outcomes. Perceptive linkages
between DM biases and
recommendations.

10

Structure Format and Presentation (MBA 503 Assessment 3) out of 10 marks
Video – Structure Little structure evident – which

limits the flow of the
presentation. No support
materials included

Structure poor. Progression of
ideas reasonable but flow could
be better. Additional materials
used in a limited fashion.

Reasonable structure used to
progression of ideas. Some
materials used in the
presentation effectively.

Good structure, clear and logical
progression of ideas. Additional
materials used in the
presentation effectively.

Excellent structure, clear and
logical progression of ideas.
Additional materials used in the
presentation support and
augment the position being
developed.

5

Video – Quality Quality of the video poor and
impacts on the overall
presentation.

Quality of Video acceptable, but
could be better. Issues with the
audio, lighting and/or recording
limit impact on the effectiveness
of the overall presentation

Video quality reasonable, but
could be better. Limitations with
the audio, lighting, etc. impact
on the overall presentation

Good quality video. Script flows
well. Audio clear and visuals
effective and lighting very
effective in supporting the video.
The quality supports the
presentation

High-quality video. Well
developed script. Clear audio
and visuals, and lighting used to
support the presentation. The
overall quality enhances notably
the overall presentation and the
content included.

5

Assessment 3 Information
Subject Code:
Subject Name:
Assessment 3 – Video
Assessment Title:
Video
Assessment Type:
Weighting:
Total Marks:
VIMEO
Submission:
23.55 pm Monday, Week 13
Due Date:
• Presentation Length:

40

• 40 %

MBA503
Operations Management and Decision-Making Models
Assessment Instructions
To ensure the success of your video presentation, you should take account of the following:

• 1) Ensure that you record in a well-lit location and quiet location so that the quality of your video is enhanced
• 2) Confirm that your voice is recording clearly and avoid reading notes, and look at the camera when you speak.

3) Practice numbers times beforehand so that you become polished and confident.

• 4) Be creative in how you present your information and reinforce the arguments or positions you are taking.

Please refer to the assessment marking guide to assist you in completing all the assessment criteria.