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Running head: NBA OUTLINE 1
STRATEGIC PLAN 3
Strategic Plan for the NBA-Outlook
Cedrick Greer
NETW583
January 28, 2020
Strategic Plan for the NBA that will ensure more fans attend games
Basketball association is facing the challenge of not being capable of mobilizing supporters of basketball into the stadium to what games and this challenge has been caused by poor strategies where ne needs of the supporters were not considered in crucial decision making, especially on the pricing plan. This paper is going to address strategic plans that will ensure the association makes good use of the spaces by attracting more fans of basketball.
The first step is to analyze the economic status of the fans and keeping in mind that most of the fans targeted are students, the pricing mechanism should be cheap in a way that most students can afford. Some games tickets should be given free as a promotional technique to attract more customers who will be then buying the cards in the future.
The next strategy is for the event organizers to prepare event posters and hang them out for the students and other individuals to see and be aware of the game. Sometimes supporters who have a busy schedule during the day do not have enough time to know all the fixtures, so posters need to be put in place in all places to advertise the event. Signs leave a lasting impression, and it is relatively cheaper as compared to other forms of advertisement (Seungmo et al., 2008).
Working with influencers who can be celebrities, local players or coaches in planning and mobilizing the audience for basketball event have a positive influence as the audience are highly connected to influencers, and by involving them in planning exercise, it will ensure that more fans attend the event.
The use of social media to make basketball games accessible is another better method of ensuring an increased audience during games. Keeping in mind that the most targeted members for this case are students, most of them use a lot of time on social media platforms. By sharing the event on social media platforms will ensure that most people are made aware of the game hence increasing the numbers in the stadium.
Another way of capturing the attention of the viewers online is by creating the website for the events where viewers can get the results and fixtures of the match. On the website also the profiles of the players can be displayed to ensure that the audience is updated, and this will encourage the audience to attend games.
Another way is for the event organizing team to organize for a contest where the winner will be awarded a free ticket to watch the game. It is an economical method because only a few free tickets will be given out. After all, it is only for the winners. All the participants in the contest will be familiar with the gaming activities because the questions to be answered will be about basketball, and this will lead to more understanding of the basketball hence increasing the number of the audience (Tomlinson, Buttle, & Moores, 1995).
Use of modern ticketing technology where individuals can book the ticket online. This method allows fans to book the ticket without unnecessary transaction costs of traveling to the ticketing agency, and it is a faster method free from corruption.
The signing of contracts with sponsors who will help improve the standards of the game by sponsoring star players, which will make the game attractive hence more audience will be willing to participate. Sponsors also play an essential role in financing all the promotional activities aimed at making basketball games accessible.
The general atmosphere at the stadium should also be improved in terms of the status of the chairs installed, shade, and lighting system. When the atmosphere is great and attracting,more audience will be willing to come.
References
Seungmo, K., Greenwell, T. C., Andrew, D. P., Lee, J., & Mahony, D. F. (2008). An analysis of spectator motives in an individual combat sport: A study of mixed martial arts fans. Sport Marketing Quarterly, 17(2), 109.
Tomlinson, M., Buttle, F., & Moores, B. (1995). The fan as a customer: Customer service in sports marketing. Journal of hospitality & leisure marketing, 3(1), 19-36.
