MKT2010 Principles of Marketing SU01 Week 1 Due 03/26/2020

Week 1 Discussion

Discussion Topic Overdue – Last Thu at 11:59 PM

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Before beginning work on this week’s discussion forum, please review the link “

Doing Discussion Questions Right

,” the expanded grading rubric for the forum, and any specific instructions for this week’s topic.

By the due assigned, respond to the assigned discussion questions and submit your responses to the appropriate topic in this Discussion Area.

Respond to the assigned questions using the lessons and vocabulary found in the reading.

Support your answers with examples and research and cite your research using the APA format.

Start reviewing and responding to the postings of your classmates as early in the week as possible.

The Marketing Mix – Marketing mix is the controllable set of activities that the firm uses to respond to the wants of its target markets. Create a 300–400 word response on the marketing mix and submit to this discussion thread.

Respond to any two of the following bullet points in your response.

  • Describe what is meant by marketing mix.
  • Describe and discuss the different elements of the marketing mix for a product of your choice.
  • How does the marketing mix enable marketers to better serve their customers?
  • How would a marketer use the marketing mix to select a new product or service?
  • How would a marketer apply the marketing mix to use a seamless value chain to transport the product or service to the customer?

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