you will see the files attached to explain each part of the assignment needed.

” will discuss further on DM “

Project – part 5 – Communications

What information was communicated about the products you evaluated, and how was it communicated. The communications might include (but is not limited to) signage, packaging, salespeople, advertising in the store, and so on. In K-mart you might hear about the ‘blue light special’ (do they do that still?)

What ‘noise’ did you encounter in each store (or online)? There is more to ‘noise’ than what is audible. For example, small print is noise for me now, as I cannot read it as well as I used to.

Ex.: For Oreos there was a special end-of-aisle display promoting spring colored Oreos. There were shelf tags communicating pricing, including unit price (per pound). At Turkey Hill the only communications about Oreos were the shelf tabs communicating package price. No unit pricing was communicated. This might be perceived to be deceptive as it makes it difficult for consumers to compare products.

Global assignment:

Choose a product category and brand or company, i.e. cookies – Oreos or Mondelez.

Go to the company’s web site. See if they sell their product in other countries/parts of the world. If not, report that (but if I go to their site and find different, you’ll have to redo the project). The write up for this portion would be something like ‘Mondelez operates on 6 of the 7 continents’.

Next, check out some of the regions they operate and see if they are selling essentially the same products, or if they are selling different products/brands. Briefly – 1 or 2 paragraphs – tell me about it. In class I looked up Mondelez and went into Austria. You might report that ‘While I can find many of the brands sold in the U.S. in their foreign markets, many of the brands Mondelez sells in Europe are different. As an example is xyz, which is a Norwegian chocolate’. Report on a few of the differences. For Mondelez I might look at the brands in Europe and in Asia and report on that. You don’t have to tell me every different brand/product they sell, just give a few examples.

Submit as a Word document.

Ethics portion of the project:

Based on chapter 3, tell me about the social responsibility and ethical culture of the company. For this you will look at the company’s website as well as search the internet about this company.

From their webpage:

Do they identify a code of ethics? Do they indicated what happens to those who breach the code?

Do they identify any social issues they support/contribute to?

From the internet:

See if you can find the ‘dirt’ on the company – or the good.

· Are they identified as a ‘Best Places to Work’ – link on Moodle

· Search the company name on the following terms:

· legal issues

· ethics

· scandals

· violations

· ?

· Briefly, what did you find?

Pricing

For each of the stores, and for the product category you are evaluating, refer to Figure 11-1 and 2, the incentives and allowances and extra fees, slides 14-17, slide 33 – the Legal and ethical considerations as well as slide 35, the adjustments to the price. Explain which you see in each of the two different types of stores (one can be online). Are the same ones used in both or are the pricing methods different?

Did you see any forms of deceptive/illegal/unethical pricing? If so, what?

This should look like:

Store 1

Price bundling: This store offered a price if I bought Oreos and milk together (or gave a coupon to buy both together).

Markdown: This store had a sale on springtime Oreos of $.25. There were also sales on the 8oz packages of Oreos in the form of a BOGO.

Etc.

In Store 2 I saw a few things I thought were deceptive. I noticed that for their BOGO the price for the ‘one’ was 3 times higher than the price of the same item in Store 1, and I seem to remember that when I was here last week it the same product was priced significantly less.